11.2 Hellpful for Discussion on Compensation and Reward

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    Developing a TotalCompensation Strategy

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    From Compensation

    to Total Reward

    2

    What is

    Compensation?

    What is

    Reward?

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    From Compensation

    to Total Reward

    The definition of Reward has changed signifiantly over the last 5 years and

    today covers a wide scope of both financial and intrinsic (non financial)

    elements:

    Financial:Base Pay, Fixed Benefits, Short Term Incentives, Long Term

    Incentives Intrinsic:Career Development and Promotion opportunities, Work/Life

    balance, Flexible working environments, Pay for Performance Culture

    The challenge for organizations is to understand that it is their ability to

    holistically manage all aspects of Reward that will ultimately have the

    desired impact on the financial success of the organization.

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    Elements of Reward

    Long TermIncentives

    Short TermIncentives

    Base Salary &

    Benefits

    OrganizationalLevel

    Career

    Development

    Promotion

    Opportunities

    Work / Life

    Balance

    Flexible Work

    Environment

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    The Link between Reward

    and Financial Performance

    RewardDesign &Delivery

    ImprovedEmployee

    Behaviours

    ImprovedBusiness

    PerformanceIndicators

    ImprovedCompany

    Performance

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    Reward Design & Delivery

    Historically, traditional financial elements of Reward such as salary, short

    term bonus and benefits were managed independently, without looking at

    ways to optimize the overall value of the package being provided, for both

    the employee and the Company.

    All of the research indicates that there is a clear trend towards taking a

    more holistic approach to Reward. Why?

    With increasing focus on cost control, Companies need their Rewardpackage to achieve the highest impact for their employees in order to

    generate the greatest return on their investment.

    RewardDesign &Delivery

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    Reward Design & Delivery

    Employees expect greater flexibility in their total package to meet their

    individual needs and Companies are realizing that those elements which

    have the strongest influence on employee behaviours are intrinsic rather

    than financial.

    However, they only successfully support employee commitment levels,

    job satisfaction and reduce turnover if they are underpinned by a

    competitive financial package.

    While recognizing the need to be able to provide more flexible and holisticsolutions for employees, the increasing proportion of pay at risk and the

    continuing focus on building a performance culture remain priority

    themes for most large organizations irrespective of geography or industry.

    RewardDesign &Delivery

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    Reward Design & Delivery

    Holistic Management of Total Reward

    Increasing focus on intrinsic rewards

    Increasing levels of pay at risk

    Greater levels of performance focus

    Increasing levels of communication andtransparency.

    Siloed Management of purely financial

    elements of Reward packageThe value of providing above market levelsof fixed cost rewards is decreasing

    RewardDesign &Delivery

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    ImprovedEmployee

    BehavioursThe Impact on Employee Behaviour

    The degree of employee satisfaction in a Reward program can be

    measured in terms of levels of employee motivation, commitment,

    satisfaction, retention and ultimately in the levels of turnover.

    It can often be that pay comparisions are the drivers of comparing jobsonce an employee has decided to leave or join an organization, but once

    in a job it is intrinsic aspects (esp. Career development and promotion

    prospects) which determine whether an employee is committed and

    remains.

    The continuing prevalence of putting pay at risk and the increasing focus

    on performance drives the question: How can a Company use incentive

    compensation to truly motivate employees?

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    ImprovedEmployee

    BehavioursThe Impact on Employee Behaviour

    From the employee's perspective, the degree of motivation felt as a direct

    result of an incentive scheme is not driven by whether or not the incentive

    scheme in it's entirety make sense but the perceived level of fairness and

    appropriateness of the current arrangement:

    Drivers of motivation include:

    The level of individual opportunity which the scheme provides.

    The degree to which the drivers of performance (both at the Corporate and individual

    level) are clearly defined, communicated and understood.

    The extent to which actual levels of incentive received truly differentiate on the basis of

    individual performance and contribution. The perception of the level of fairness of the individual performance review as

    supported through the performance management process.

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    Business Performance Indicators

    A key success factor of an Incentive scheme is to recognize the important

    middle link between employee behaviours and overall Company

    performancethe Business Performance Indicators.

    These indicators are the ones which employees can most directly

    influence on a day to day basis and typically focus on elements such as

    Customer Service, Productivity and Cost Management.

    These indicators represent the translation of Company performance topdown, and the contribution of individuals and teams bottom up, and is

    central to a solid performance management process.

    ImprovedBusiness

    PerformanceIndicators

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    Business Performance Indicators

    A successful performance management and incentive scheme will

    recognize and support these links by reinforcing the "red thread" bewteen

    behaviors, indicators and overall Company performance.

    The choice of performance measures to be used in an incentive scheme isa critical design element for Companies who need to think about this

    aspect on multiple levels:

    Determine the performance aims of the organization

    Identify the indicators available to measure progress

    Specify the individual contributions required to influence these indicators

    Set the necessary standards of achievement which are required

    Incentive scheme drivers and indicators are explore further later in this

    presentation.

    ImprovedBusiness

    PerformanceIndicators

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    Improved Company Performance

    The ultimate link in the chain is the ability to increase the level of

    Company performance, the definition of which is dependent upon the

    performance aims of the Company:

    More profit?

    Sales Growth?

    Reduced Costs? etc.

    Whatever the performance aims may be, affordability of an incentive

    scheme is a must and therefore plan funding is a key design consideration

    both in terms of financial mesaures which could be applied as well as basic

    plan architecture.

    ImprovedCompany

    Performance

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    Building a Compensation Philosophy

    What is the objectiveof the organization's compensation system?

    to attracting and retaining qualified employees,

    to reward employees for good performance,

    to motivate good performance,

    to create or reinforce a particular type of organizational climate?

    What is the communicationpolicy?

    How is the organization going to communicate the compensation plan

    to employees once it has been developed?

    Is the organization prepared to evaluate the effectiveness of any such

    communication? If so, how?

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    Building a Compensation Philosophy

    How will decisionsregarding pay be made?

    Who will be involved in these decisions?

    What decision guidelines will need to be developed?

    What is the organization's desired market position relative to pay? Will the organization choose to pay market rates, above market or

    below market?

    How does the desired market position fit with other strategic goals?

    What is the desired mixbetween benefits and cash?

    Since benefits are an important form of compensation, how does an

    organization use them to maximize the effectiveness of the

    compensation plan?

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    Building a Compensation Philosophy

    What role does performancehave in the compensation philosophy?

    Does it pay for performance or seniority or some combination?

    What is the role of performance appraisal in the organization?

    How will the organization manage change to the compensation planonce it has been developed?

    What systems need to be in place to implement any changes including

    deciding when change is necessary and who decides this?

    How does the compensation philosophy and plan fit with the rest of the

    organization?

    How can the compensation practices reinforce other overall

    management philosophies and objectives?

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    Compensation Philosophy

    Checklist

    What is the objective of the organization's compensation system?

    What is the communication policy?

    How will decisions regarding pay be made?

    What is the organization's desired market position relative to pay?

    What is the desired mix between benefits and cash?

    What role does performance have in the compensation philosophy?

    How will the organization manage change to the compensation plan once

    it has been developed?

    How does the compensation philosophy and plan fit with the rest of the

    organization?

    What is the impact of Geography? Industry? Size and Maturity of

    Organization? Reporting Requirements?

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    What is the Compensation Strategy of...?

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