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Communications PlanningLecture 12.2
University of Alberta
ALES 204
Nancy Bray
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Housekeeping
Final Exam Breakdown
Participation Grades
Presentations in Job Portfolios
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Describe the role that culture, self-perception and language play in communication
Define communication
Informative Persuasive
Rhetorical Purpose
Intrapersonal Interpersonal Small Groups Public Mass Communication
Context
Oral Written Visual Online
Channel
Analyze a communicative situationPlan an approach
Identify strengths and weakness of your approach
Course Map
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Lecture Outline
1.What is a communications plan?
2.How to write one
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1. What is a communication plan?
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Communication plans
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How to write a communication plan
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7 sections in a plan
1.Objectives
2.Audience
3.Key messages
4.Tools & Activities (channel, medium)
5.Potential challenges
6.Timeline
7.Feedback
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1. Objectives
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2. Audience
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3. Key Messages
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4. Tools and Activities
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5. Potential Challenges
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6. Timeline
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7. Feedback
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Example #1
You are a conservation officer working in a national park. A university scientist who conducted a fecal sample study in your park has alerted you to the fact that many of the dogs who are brought to the park are suffering from dog roundworm. Dog roundworm can seriously affect the health of dogs and can easily be transferred to humans. However, dog roundworm is easily prevent by giving the dog one pill every month.
As a conservation officer, you want to inform your visitors about the results of this student and the potential risks for their dogs and themselves.
Many of the dog owners in your park are from the local Somali community which is a high-power distance, but polychromic culture.
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7 sections in a plan
1.Objectives
2.Audience
3.Key messages
4.Tools & Activities (channel, medium)
5.Potential challenges
6.Timeline
7.Feedback
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Example #2
You are the manager of the Edmonton Zoo, home to one elephant named Lucy. In recent years, there has been a grassroots movement to have Lucy moved to an elephant sanctuary where she can be with other elephants and move about more freely. Unfortunately, Lucy’s health is not strong enough to survive this move. Nevertheless, public opinion on this matter is strong and you must convince the public that Lucy’s continued residence in the Edmonton zoo is necessary to preserve her fragile health.
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7 sections in a plan
1.Objectives
2.Audience
3.Key messages
4.Tools & Activities (channel, medium)
5.Potential challenges
6.Timeline
7.Feedback
