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18th Busan International Food

Expo Result Report

( 2011. 7. 5 )

Korea Health Industry Development Institute

Busan Munhwa Broadcasting Corporation

Korea Industrial Marketing Institute

1.O v e r v i e w----------------------

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2.C o n c u r r e n t

E v e n t s

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3.E x h i b i t i o n

Ach ievement

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4.Visitors analysis----------------------

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5.Development Plan----------------------

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6. Plan for the Next

E x h i b i t i o n

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- contents -

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Ministry for Food, Agriculture, Forestry and Fisheries,

Korea Agro-Fisheries Trade Corporation, Korea

Packaging Machinery Association, Korea Food

Industry Association, Korea Packaging Association,

Korea Bakers Association Busan Branch, The Korean

Dietetic Association Busan Branch, Korea Restaurant

Association Busan Branch

1. Overview

● Title : The 18th Busan International Food Expo

- BOFAS2011 -

● Period : Thursday - Sunday, June, 2 - 5 , 2011 / 4days

● Venue : BEXCO (Busan Exhibition & Convention Center), Hall 2

● Exhibition Space: 8,836㎡

● Number of Booth : 450 Booths (250 Companies from 15 Countries)

● Hosts

▶ Organizer : Korea Health Industry Development Institute

Busan Munhwa Broadcasting Corporation

▶ Managed by : The Culinary Society of Korea, Korea Cooks Association,

Korea Industrial Marketing Institute, T&D Korea

▶ Sponsor :

▶Special Sponsor : Gwangju International Food Fiar,

Feel Gyeongnam Expo 2011, Interpark,

Monthly Hotel&Restaurant, Monthly Coffee&Tea

Busan Cooking Machine Business Cooperatives

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● Exhibits

General &

Processed

Food

Exhibition

Agricultural Products & Processed Foods, Meat & Processed

Foods, Poultry Products & Processed Foods, Frozen foods,

Dairy Products, Food Additives & Ingredients, Healthy &

Organic Food, Food Franchise, Retail Service & Others

Institutional

Food Service

Management systems, food ingredients distribution systems,

HACCP consulting, drinking water management systems, POS

systems, food delivery, catering service, event lunch box,

fancy lunch box

Processing

Foods

Food manufacturing, processing and cooking equipment. food

preservation quality maintenance, food sanitation control,

measurement and inspection, environmental protection and

recycling, information service system, palletizing equipment, slush

and ice-creams machines, vegetable cutters, norimaki/sushi

makers, mixers, peeling machines, cleaning and sanitation

equipment, meat processing machinery, baking and confectionary

machines, ice machines, sterilizers, refrigeration equipment.

Food

Packaging

Packing Materials & Supplies, packing and wrapping machinery,

labeling & marking equipment, services for packaging & labeling

technology, packing process control systems and equipment

Kitchen

Utensils

Ovens ,dish dryer, ice maker, coffee machines, mixer, juice

machines, dishwasher, ventilator, showcase, tableware, airtight

containers, ceramics, baking products, pots and pans, etc.

Establishment

of

Restaurants

Liquor, tea, coffee, fast food, family restaurants, institutional

food service, Kitchen utensils, consulting

Others Publication, cooking schools, advertisement

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2. Concurrent Events

● Korean Food Live Cooking Show for Multicultural Families

▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011 10:00 - 17:00

▶ Organizer : Rinnai Korea

▶ P l a c e : The Rinnai Korea's Booth in the hall

●Rice Wine Seminar and Silla University Rice Wine Globalization Institute Symposium

▶ P e r i o d : Friday, June, 3rd, 2011 13:00 - 17:00

▶ Organizer : Silla University Rice Wine Globalization Institute

▶ P l a c e : BEXCO Multipurpose Hall 202-3

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● Coffee Seminar

▶ P e r i o d : Thursday - Sunday, June, 2 - 5, 2011 13:00 - 17:00

▶ Organizer : Busan Woman's Collage Hotel Barista Department

▶ P l a c e : BEXCO Multipurpose Hall 202-4

● Training for Healthy Food Developers

▶ P e r i o d: Thursday, June, 2nd, 2011 09:00 - 17:00

▶ Organizer: Korean Food and Drugs Administration Busan Branch

▶ P l a c e : BEXCO Multipurpose Hall 202-1

● Exhibition of Healthy Food For Summer Season

▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011

▶ Organizer : Korea Traditional Yaksun Institute

▶ P l a c e : The concurrent event booth in the BEXCO hall

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● Coffee Demonstration and Tasting

▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011 4days

▶ Organizer : Busan Woman's Collage Hotel Barista Department

▶ P l a c e : The concurrent event booth in the BEXCO hall

▶ Contents : - Latte Art and Hand Drip

- Espresso Coffee Extraction Method

● ‘Taste and Beauty of Green Culture’ Table Decoration

▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011 4days

▶ Organizer : Busan Woman's Collage Food Stylist Department,

Youngnam Yaksun Cooks Institute

▶ P l a c e : The concurrent event booth in the BEXCO hall

▶ Contents : Cancer/atopy prevention menu

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● Korea and Japan Business Meeting / Corporation Exchange

▶ P e r io d : Saturday, June, 4th, 2011

▶ P l a c e : Centum Hotel 2F in Haeundae-gu

▶ C o n te n ts : Business meeting for Japanese buyers, enterprisers, local exhibitors

/Seeking vitalizations of business exchange methods

▶ S c a l e : 40 Japanese buyers, 60 local exhibitors and enterprisers (Total about 100)

● Three Africa Coffee Experience (Kenya, Tanzania, Ethiopia)

▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011 4days

▶ P l a c e : COFFEE&TEA, Koguryo F&B, LAF INT'L's booths in the BEXCO hall

▶ Organizer : COFFEE&TEA, Koguryo F&B, LAF INTERNATIONAL

▶ Contents : Cancer/atopy prevention menu

● Cooks Uniforms Fashion Show

▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011 4days

▶ P l a c e : Daewoo Uniform booths in the BEXCO hall

▶ Organizer : Daewoo Uniform

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Category Data

Exhibition Space 8,836㎡

Number of Exhibitors247companies

from 15countries

Number of Booths 440booths

Industry Number of companies

General Foods 114

Food Additives/Ingredients 48

Meat & Processed Foods 5

Bakery 7

Liquor, Beverages 20

Food Packing Equipment 42

Establishment 5

Others 6

Total 247

CountryNumber of

CompaniesCountry

Number of

Companies

Korea 212 Kenya 1

America 5 Ethiopia 1

Italy 7 Tanzania 1

Germany 4 poland 1

Switzerland 3 Indonesia 1

England 2 Thailand 1

Japan 6 Denmark 1

Chile 1

3. Exhibition Achievement

● Exhibitors Analysis

▶ Scale

▶ Number of Companies by Industry

▶ Number of Companies by Country

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CompanyBooth

No.Company

Booth

No.

Feel Gyeongnam Expo 2011 E-605 Guemwhang Bio E-201

Daejeon Korea WACS Congress

Organizing Committee B-605 Gijang Mulsan D-101

DOT ONOX CORPORATION D-501 Kimcheonbangjjayugi C-805

Koshiyama Shouten Corp. D-506 Ggdu Story B-101

KY FOOD D-707 Ggreyong Food D-704

Turkey Kebab D-601 Sandlemae Food E-501

Uni-well D-705 Nammi Sangsa C-501

Win Chance Industries Co.,Ltd. E-601 NAM HYANG FOOD TORTILLA CO.,LTD. F-111

Gammaru Farm E-205 Dasarang Agricultural Co.,Ltd. F-115

KangKyung salted fish Food F-124 DAIRANG CO.,LTD. B-501

Kangsan Farm D-404 DAE SEUNG CONSULTING A-126

GANG HWA RED GINSENG D-910 Dae Woo Uniform C-704

GUWHA A-118 DAE HAN TRADING COMPANY C-304

Kunyoung Biotech D-810 The Korean Commercial Arbitration Board B-406

Kyungdong A-101 THE WAIN-ING COFFEE B-301

Kyongbuk University Fruit Town B-101 Doriwon D-310

Gyeongsangnam-do Agricultural Research

& Extension and 16 companiesE-201 Dotorak Blueberry F-127

Gyeongsangdo han gwa E-801 DONGBACK MINSOK GDGHD D-905

Kyung il CO.,LTD. A-115 Dongseo Pharmaceutical B-101

Kesung Farming Association D-304 Dongseo Packaging Machinery co. A-122

Korea Ginseng Expo.co E-704 Dongyang University R&DB Foundation D-407

KWANG - SHIN PACK C-601 DONG YANG ENGINEERING C-406

Gwangju Food E-902 Dongwoodang Pharmaceutical B-101

Gure Sansooyu F-125 DOOREE CORPORATION B-201

KOOKJE FOOD E-504 DOOWON PRODUCTS CO.,LTD E-904

Green mountain B-401 Doolreya E-206

Geumsan Ginseng Nonghyup E-705 DS Coffee B-404

▶ List of Exhibitors (in Korean alphabetical order)

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CompanyBooth

No.Company

Booth

No.

Dessert Kitchen Co., Ltd.E-602

B usan K o re a F o o d & D rug

A d m in is tra t io nE-301

Ddukbaegi Foods co.D-901

BUSAN TECHNO PARK Marine

Bio-industry Development CenterD-101

Lucaffe (Italy) B-403 Buan-gun E-101

Leeders Trade C-402 Blue Coffee Korea D-101

Rinnai Korea Corp. C-201 Business Center H-102

Marine Bio Process D-101 Hansin Tech C-604

Mushtopia E-201 Sandeulbeot E-303

MECS TECH CO.,LTD. C-507 Sansok Farm E-206

Myungsoung Moolsan B-504 SAMBOTECH CORPORATION B-604

Mujugun Yangcho Cooperative E-706 Sampo Sanghwang F-122

M u ju D e o k y u s a n B a n d ig o l

F a rm in g A s s o c ia t io nD-809

Seoul Food R&D Co.,LtdB-503

MuJusanmeoru Cluster E-303 Seocheon-gun Office D-904

Muju Ansjeongcheon Majakokban E-903 Seocheon Hansan Food D-904

Miga Food D-201 Sunkyung corporation A-105

U.S. Meat Export Federation F-107 Sunkyung Industry A-108

Mido Seafood E-801 Seondal Maeul E-203

Vikan / UNI-CHEM CO., LTD. C-701 SUNJIN SM Co., Ltd. B-704

Baekseo Farming association D-205 SEOL BONG ART CERAMICS C-810

BAEKJE LOCAL PRODUCTS CO.,LTD. E-502 Seolsongwon D-609

Mushroom Town B-101 SeomJingang Susan E-203

Beomchon food E-801 SEGISYSTEM CO.,LTD C-505

Borimall E-201 Sejin plus D-801

Bok Food F-128 Seha-n E-406

Burimddeok E-906 Salt Paradise D-207

Busan Barista Institute A-126 Sowan Farm D-305

B usan W om an 's U n iv .

H o te l B a ris ta D epa rtm en tG-101

Songkwangdeok DongwonD-409

Busan Cooking Machinery Business

CooperativeA-104

SubiotechD-101

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Business Meeting D-502 Youngbaek Organic Salt D-209

Sunchon National Univ. Global

Trade Expert Incubating ProgramD-404

Yeongyang red pepper trade

corporationE-604

THE FOOD JOURNAL D-802 YoungcheonWine B-101

Busan Traditional Wine Industry Total

Solution System, Silla UniversityF-120 Yongcheon mugwort Association B-101

SinSin C-901YoungcheonKoreanmedicineindustry

Association and 3 CompaniesB-101

Simwon D-701 Ohreumjuga E-205

C T M B-101 Partenon D-805

Agrosuper C-502 OHJIN CORPORATION C-101

IBLINE CO.,LTD. F-101 Ocoo D-906

Anmyundo Nonghyup D-806 The Farming Okka Corporation E-405

Ansimga E-401 Woline Food E-203

Yanggu Korean Dandelion Association E-204 Wooseok Bio D-101

Yangwha Acanthopanax D-710 Woopo D-309

Eosungcho Farming Association E-206 UNTINGAMA C-804

SDI E-201 Wellbeing Life D-308

S&B Food Co.,Ltd. E-701 Bonaparte C-301

SEIL CO.,LTD. E-606 Eple F-105

AirLock Co.,LTD. B-302 Iksan Kwonga Food.do F-130

ACE PLUS D-909 Indonesian Trade Promotion Center D-604

HM Food Co.,Ltd. B-606 In D, Korea C-401

H R S D-301Imsil Cheese Livwstock

Cooperative AssociationF-103

Eco Forest C-504 Jangsaeng Balloon Flower E-201

Flowcrete Sam Kang E-505 Jangwon Package A-111

MH2 BIOCHEMICAL CO.,LTD. B-601 Jeonnam Development Cooperative D-210

Yakseon E-404 Jeonnam Marine Organism Department D-203

IDO. Co.Ltd. G-103Jeonju Univ. Royal Cuisine

Roasted Beef GochujangE-506

IDO Cooperative E-801 Genesis Co., Ltd. C-506

CompanyBooth

No.Company

Booth

No.

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CompanyBooth

No.Company

Booth

No.

JTS KOREA Co. B-701 TAE MYEONG GENERAL FOOD CO., LTD. E-402

GOOD-WIND CO.,LTD. C-408 Taewhan A-126

Positive Thinking D-303 Todam soybean D-804

E m b a s s y o f P o la n d T ra d e

& P ro m o t io n S e c tio nD-605 Farmpia co.,Ltd. E-403

Juklyeokwoon D-202 Bongpyeong buckwheat E-901

Jirisan Maeul E-204 Pohang Food Associ E-801

Jmfood E-703 Pohang haemaji bread E-801

Jilisan Medicinal Herb D-902 Blue Jeju F-112

JIN TRADING C-104 Punggi Ginseng Farming Corp. D-401

Cham Food E-203 Haneulnuri Hancho F-113

Changnyeong Farming Center D-303 haneuljungsung D-402

Cheonbang Wild Ginseng D-610 Habongjeong E-201

YESOM C-702 Hiduck D-405

Cheongbo Health B-101 Korea Furniture Woodwork Association G-104

Chengsane Food D-101 MATSUTANI KOREA LTD. C-302

Cheongsam D-406 Korea Wine B-101

CHUNGWOO FOOD CO. F-117K o re a F o o d S e rv ic e

In fo rm a tio n C o .,L tdC-802

Choongbuk Mushirum institute D-702 Korea Yakseon Institute G-102

Chiaksan Hwangolyeot D-709Korea Packaging Machinery

AssociationA-124

Cacaoria D-101 Hanshin Labelling Machine Co. Ltd B-505

C o ffe e & T e a e /G o g u rye F & B

/LAF IN TERN AT IO N ALB-901 Haeyeoreum D-206

CUTCO Korea Ltd. D-602 Haeormbio F-109

KAD. Int C-605 Support Center H-101

KTC CO.,LTD. A-120 HOTEL&RESTAURANT C-801

KOKINS A-114 Hongil Food D-101

Crete Sung Jin B-702 Hongwhawon E-204

Tavalon Co.,Ltd. C-303 Whangto Bay Salt Cooperative D-204

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Purpose Person Ratio(%) Route Person Ratio(%)

General Foods&Additives 17,987 42 General ad&Invitation 27,618 51%

Liquor&Beverages 6,512 16 Internet 4,078 7.5%

Food Processing

Equipment5,423 12 Media 8,940 16.5%

Food Packing

Material&Machinery5,548 13 Outdoor Billboards 4,875 9%

Hotel Cooking Equipment 7,542 9Press&Magazine 4,655 8.6%

Clients 1,342 2.5%

Others 3,543 8 Others 2,638 4.9%

Total 46,555 100 Total 54,146 100%

Classification Total 6. 2(Thur) 6. 3(Fri) 6. 4(Sat) 6. 5(Sun)

Visitors Total 59,075 11,932(98) 14,288(145) 17,466(124) 14,947(75)

Region Person Ratio(%) Position Person Ratio(%)

Seoul+Kyounggi 4,471 8 Manufacture 19,822 36

Busan 30,227 51 Trade Business 3,512 11

Ulsan 3,236 5 Distribution 7,030 22

Chungcheong+Daejeon 2,595 4 Public Servant 1,382 4

Kyongbuk+Daegu 4,530 8 Teaching 2,692 8

Jeolla+Kwangju 3,538 6 Media 164 0.5

Kyoungnam+Jeju 5,535 9 Search 2,084 7

Kangwon 489 1 Student 2,142 11.5

Others 4,454 8 Total 38,828 100

Total 59,075 100

Category Person Ratio(%) Purpose Person Ratio(%)

Administration 14,567 34 To get information 17,913 37

General Officework 9,535 26 Purchasing 5,995 14

Ad/PR 955 4 Market Research 6,871 20

Planning/Marketing 5,844 10 General Visit 9,272 29

Sales 7,843 26

Total 38,744 100 Total 40,051 100

4. Visitors Analysis

● Visitors by Day: 59,075 (including 442 overseas visitors)

※Increasing Visitors; Public Day, Friday - Sun, June, 3 - 5, June

● Visitors by Region ● Visitors by Industry

● Visitors by Job Function ● Purpose of Visit

● Interesting Fields ● How to Come to Know

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6. Plan for the Next Exhibition

● Title : The 19th Busan International Food Expo (BOFAS2012)

● Period

▶ Thursday - Sunday, June, 14 - 17, 2012 / 4days

● Venue

▶ BEXCO (Busan Exhibition & Convention Center), Hall 1

● Scale

▶ 450 Booths (250 companies)

● Exhibits

▶ General foods, food additives/ingredients, meat & processed foods, bakery area,

liquor&beverages, food packing equipment, establishment of restaurants, others

● Organizer

▶ Korean Food and Drugs Administration Busan Branch(scheduled)

Korea Health Industry Development Institute

Busan Munhwa Broadcasting Corporation

● Managed by

▶ The Culinary Society of Korea, Korea Cooks Association

Korea Industria l Marketing Institute, T&D Korea

Monthly Hotel&Restaurant, Monthly Coffee&Tea

● Sponsor

▶ It will be scheduled (related institutions, organizations, associations)

● Concurrent Events

▶ It will be scheduled