1948 NATIONAL PRESIDENTIAL ELECTION

Splitting the Ticket Truman presented a proposal to the Congress

earlier in the election year, which would guarantee the rights of blacks, which created the rift in the Democratic Party.

During the Democratic Convention, a total of 35 delegates (all of Mississippi and half of Alabama) walked out.

The Democratic Party ticket was split, and out emerged the States Rights Democratic Party and the Progressive Party

The Split of the Democratic Party “In 1948, the Democrats and Republicans only

received only 92% of the electoral votes. This situation was due to a bolt form the Democratic National Convention of delegates form several southern states who protested the strong civil rights plank in the Democratic platform. These delegates formed a States’ Rights or “Dixiecrat” party which received the 38 electoral votes of Alabama, Louisiana, Mississippi, South Carolina, and one vote from Tennessee,” (Porter & Johnson, 419).

Fractionalization of the Party Widely believed that the fractionalization of the

Democratic Party would essentially cause Democrats to concede the race to the Republicans.

Yet the Dixiecrat revolt actually helped solidify for Truman the northern urban, African American coalition, it allowed him to duck the old claim by liberals and African American leaders that the Democratic party was led by Southern racists. The split gave Truman the appearance of holding the

party’s center

The Progressive Party World Peace Party Found fault in the presidential

administration of the Truman presidency. Held the Truman administration primarily

responsible for the Cold War and organized the Progressive Citizens of America in 1947

The delegates, composed of pacifists, reformers, New Dealers, and a few American Stalinists) selected Henry Wallace to run for President

The Progressive Platform The party platform

rejected the Marshall Plan for European economic recovery and the Truman Doctrine of containment and urged negotiations with Russia to end the Cold War Yet it is a well known fact

that the American voter does not vote on foreign policy and issues

Henry Wallace Many American liberals believed that Truman had turned his

back on the New Deal, the Roosevelt legacy, and the New Dealers themselves. As Roosevelt’s Secretary of Agriculture from 1933-1940, Wallace

was considered one of the primary innovators of the New Deal programs. He was even chosen as the Vice president in 1940, but was dropped during the 1940 campaign in favor of the less controversial Truman.

During the summer of 1947, Wallace was very prominent, and seemed to be a serious candidate for the presidency. Received support from Labor groups, middle class liberals,

farmers, northern African Americans, and communists (who eventually became the his most visible supporters, and led to a decline in support from other sectors of his supporters, especially labor).

Dixiecrats The States Rights Democratic Party

disagreement with the Democratic Party mostly stemmed from civil rights disagreements. Did not want a civil rights supporter to be elected

Nominated South Carolina governor J. Strom Thurmond

Hoped that there would be a big enough split to cause the election to be thrown into the House of Representatives and that the vote of the South would swing the balloting to an opponent of civil rights legislation.

Strom Thurmond Candidacy based upon

a split from the Democratic party in regards to opposition to federal intervention in regards to segregation legislation and practices.

Fully believed and supported the southern segregation laws, which disenfranchised many blacks and poor whites.

The Republican Party During the Republican

Convention held in Philadelphia, voters of the Republican party selected New York Governor Thomas E. Dewey Many Republicans actually

wanted Dwight Eisenhower to carry the Republican ticket, but his political affiliation was not known at the time, and he refused the nomination (some believe his refusal was a sign a loyalty to his friend Truman).

The party platform contained many of Republican party leader Senator Robert Taft objectives . Included support of public

housing, need for public health, farm programs, and conservation of natural resources.

Truman’s Campaign Strategy Also worked to build a support coalition that

would include organized labor, moderate liberals, and northern urban African AmericansThe campaign strategy was to aggressively

satisfy each of these groups, that by granting specific concessions they would earn their votes

Sought to move to the left and focus on building a coalition of groups that centered on organized labor and northern African Americans

Changing the Method of Attack Instead of aiming his campaign attack at the

defected members of the Democratic Party or his Republican opponent, Dewey, Truman went after the 80th CongressWith the country currently in the mist of a labor strife, a

rise in the cost of living and taxes during the Cold WarTruman called Congress back for an early session

before the election in an effort to fix some of the economic problems. ○ Called on Congress to increase the minimum wage,

broaden the Social Security system, and establish a national health care system.

Polling During the 1948 Election Gallop poll early in 1948 reported that the approval

rating for the job Truman had done as a president was at 36%

 The Gallup, Roper, and Crossley polls all predicted that Dewey would defeat Truman by a significant margin, but in fact, just the opposite happened. The Crossley, Gallup, and Roper organizations all

used quota sampling. Each interviewer was assigned a specified number of subjects to interview. Moreover, the interviewer was required to interview specified numbers of subjects in various categories, based on residential area, sex, age, race, economic status, and other variables.

Polling During the 1948 Election

The Chicago Tribune felt so confident in the polls that the night of the election, the paper went ahead and printed the following morning's edition with a banner headline that Dewey had defeated Truman.

What went wrong? Outside of the quota constraints, each interviewer was free to pick his subjects any way that he pleased. It is now generally accepted that this freedom of choice created selection bias in favor of Dewey. At the time, evidently, republicans were slightly easier to find and interview than democrats. Also stopped polling a week prior to the election, essentially missing the

American voters shift away from the third parties back to the major parties.

Candidate Crossley Gallup Roper Election Results

Truman 45 44 38 50Dewey 50 50 53 45Others 5 6 9 5

The Progressive Landscape

From New York, Wallace received 8.25% of the popular vote-California, 4.73%-North Dakota, 3.80%-Washington, 3.50%-Montana, 3.26%

1948 Presidential Election Results

Presidential election results map. Blue denotes states won by Truman/Barkley; Red notes those won by Dewey/Warren; Orange denotes those won by Thurmond/Wright (including a faithless elector in Tennessee). Numbers indicate the number of electoral votes allotted to each state.

Applying the 13 Keys to the White House to the 1948 Election 1. Party Mandate FALSE

During the 1946 elections, the voting of the American people indicated a shift back to the right, more conservative policies.

2. Contest FALSE Within the Democratic Party there was contestation from both

sides of the party, from the left (Progressives) and the right (Dixiecrats)

3.Incumbency TRUE The incumbent, Truman, was the sitting president

4.Third Party FALSE There was a strong third party vying for votes, the States

Rights Democratic Party earned 2.41% of the popular vote and 39 electoral votes.

5. Sort Term Economy TRUE The recession of 1948-1949

started in November of 1948, and the economy was actually experiencing a post war boom

6.Long term economyFALSE Post World War II, Truman was

the first president tasked with transitioning the nation into a peacetime economy, so during his first term there was a negative growth.

7. Policy Change FALSE The Marshall Plan was a foreign

policy and the Executive Order 9981, which abolished segregation in the military could be seen as only as small part of the greater civil rights package that he presented in 1948, but was not really considered until later in his second term.

Allan’s 13 Keys Continued 8. Social Unrest TRUE

There is no sustained social unrest during the term

9. ScandalTRUEThe incumbent administration is untainted by

major scandal 10. Foreign/ military failure TRUE

Although he did struggle through the Korean War, his was overconfident in the ability of the military to quickly achieve military in Korea

Allan’s 13 Keys 11. Foreign/ military success TRUE

Truman successfully led the United States out of World War II.

12.Incumbent charisma TRUEOn the campaign trail one of the biggest noted

difference between Dewey and Truman, was their charismatic qualities. Truman came off as much more relatable to the people when he took his cross country campaign tour.

13. Challenger charisma TRUEAs noted above, Dewey’s personality was much

more reserved and constrained.

Milestones Achieved During the Election The Republican Convention was the first

convention to be televised The failure among pollsters, most

notably Gallop, Roper, and Crossley, to predict the winner caused a reform in polling techniques.

The Results of the 1948 Election One of the biggest reasons the

Republican party is believed to have lost the 1948 election was due to overconfidence. Their acceptance of the 1946

midterm elections in which Republicans won dominantly in addition to Dewey’ s conservative campaign strategy which was premised on avoidance of mistakes.

Truman’s ability to build support among a broad urban-liberal-black-labor coalition aided his victory.

Truman’s Victory