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Connecting Millions of Americans with Health Coverage: The 2013-
2014 Opportunity
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Enroll America
Two-fold Strategy
Our MissionEnsure that all Americans get enrolled – and stay enrolled – in health coverage.
Promoting Enrollment Best Practices
Raising Public Awareness
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Data-driven Renewal for Continuous Coverage
Online Tool for Consumers to Easily Compare and Enroll in Health Plans
Modern, Data-driven Verification Systems
“No Wrong Door” Eligibility and Enrollment Model
Simple, Streamlined Application
A New Way to Enroll in Coverage
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The 2014 Enrollment Opportunity
Series10
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Source: July 2012 CBO estimates
Mill
ions
Enroll at least 16 million people in new coverage options
}9 million in Exchange coverage
7 million in Medicaid or CHIP}
CA
TX
FL
NY
GAILNCOHPA
NJMI
AZVA
TNWAIN
MOSCLAMD
ALCO
Rest of the US
AKARCTDCDEHIIDIOKSKYMEMAMNMSMTNENVNHNMNDOKORRISDUTVTWVWIWY
Where are the Uninsured?
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Limited Public Awareness
The majority of uninsured Americans don’t think the health reform law will help them
78%
60%
of the newly eligible don’t know about the new health insurance exchanges
of consumers say they will need help enrolling in the new coverage options
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Types of Consumer Assistance• Technology enabled assistance
• Online chats• Personalized accounts• Call centers• Kiosks
• In-person assistance• Navigators• Application Assisters• Brokers/Agents
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Where Do You Fit In?
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7 Concrete Steps for 2012-20131. Take advantage of federal funding.
2. Develop an outreach plan.
3. Automate enrollment for early gains.
4. Minimize documentation requirements.
5. Promote data-driven eligibility systems.
6. Redouble efforts on consumer assistance.
7. Make materials easy to read and understand.
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Thank you!
Ani FeteState Assistance Director
