Stephanie Baudin11/17/2009

2 Tweet or Not 2 Tweet

A summary of this goal will be stated here that is clarifying and inspiring

A summary of this goal will be stated here that is clarifying and inspiring Twitter Jitters

“It’s too complicated”

“Why would anyone actually be interested in knowing what I am doing ever second of the day?”

“It seems tedious and inefficient”

“I’m on Facebook, LinkedIn, MySpace…I’m on social media overload”

“Who has time?”

“I don’t get Twitter”

A summary of this goal will be stated here that is clarifying and inspiring What is Twitter?

• Twitter is: – Free social networking and micro-blogging service– Allows its users to send and read other users'

updates (otherwise known as tweets)– Text-based posts of up to 140 characters in length.– 3,300,000 registered users and counting

• Twitter is not:– A job board– A resume database– Email or instant messaging or spam– Facebook or MySpace

A summary of this goal will be stated here that is clarifying and inspiring Why use Twitter?• It’s great for:

– Attracting talent– Establishing your employment brand– Marketing your services– Network with passive candidates– Joining niche communities

• You don’t want to be the recruiter that still faxes the resumes…do you?

A summary of this goal will be stated here that is clarifying and inspiringHow do I get started?

• Create an account www.twitter.com

• Short and simple avoid numbers and symbols

• Settings: name, website, location, bio, profile picture

A summary of this goal will be stated here that is clarifying and inspiring Profile Bio

• Keyword rich• Briefly describe how your expertise helps

people, or what they can do for you.• Examples:

– “Experienced healthcare recruiter and sourcing specialist. Jobs available in healthcare, medical, nursing, pharmaceutical”

– “Stephanie, Amy & Mary from CareerBuilder’s employer blog. The Hiring Site, tweeting about the attraction, engagement, & retention of employees.”

A summary of this goal will be stated here that is clarifying and inspiring What to tweet?

• Build your brand• Ignore: “What are you doing” • Focus on: “What would everyone like to know,

discover, or share?”• Write about what others wants to read.• Establish yourself as an expert • Post your jobs: www.tinyurl.com

A summary of this goal will be stated here that is clarifying and inspiring Find Tweeple• Use “Find Friends” function • Twitter search: http://search.twitter.com

– Use advanced search– Keywords based upon job titles or industries– Hashtag “#jobs”

• Twellow: groups people in categories based on keywords in profile, http://twellow.com

• Tweepular.com: follower management tool

A summary of this goal will be stated here that is clarifying and inspiringTweet Guidelines

• NEVER split a single comment across multiple tweets – 140 chars is enough, or you’re saying too much at once.

• Retweet upon request or when possible• Don’t be too noisy • Don’t be broadcast-only and try to respond • Don’t use Twitter just for chatting • K.I.S.S and refer to Korn/Ferry’s IT Security Policy:

http://ksys/reference/IT_Security_Policy.pdf • Refer to and follow client’s guidelines when tweeting

A summary of this goal will be stated here that is clarifying and inspiring Extra Credit

• Combine your tools • Update multiple networks: http://ping.fm • Create a blog and display your updates• Add Twitter to your email signature• Join online Twitter Groups• Send automated thank you notes & schedule

tweets: http://www.tweetlater.com

A summary of this goal will be stated here that is clarifying and inspiringQuestions & Contact Info

Stephanie Baudin@stephaniebaudin (twitter)stephanie.baudin@futurestep.com

A summary of this goal will be stated here that is clarifying and inspiringSources & Additional Resources• http://www.recruitingblogs.com/profiles/

blogs/why-recruiters-should-use• http://www.recruitingblogs.com/profiles/

blogs/twitter-for-recruiting-part-2 • http://business.twitter.com/twitter101/

learning#rt • http://andypiper.wordpress.com/

2008/10/23/breaking-my-own-twitter-rules/• V:\FS Training-NA\Web 2.0