1

2 VALUES STATEMENTS / MISSION / VISION

3 AMBASSADOR PROGRAM

10 2020 PRINT MAGAZINE CALENDAR BY THEME

11 RATES, AMBASSADOR & PRINT

14 CONTACT

15 BRAND PARTNERS

nutriacure (Margaret Lee)

2

Core Values In order to establish mutually beneficial relationships between Vista Global Media Collective Inc., its Ambassadors and Sales team, and its brand partners, Vista has established the following core values. These principles help build trust with our consumers and establish responsibility among those involved in the program. We appreciate sales, but without trust, the numbers are hollow and there’s no betterment of the world.

Be healthy: Organic certification or fortifying a product doesn’t always make it the healthiest choice. We’re familiar with the sustainability buzzwords. Our ambassadors are nutrition experts who are trusted by their audience for real wellness knowledge.

Be non-biased: Team Vista is made up of real people with likes, dislikes and different needs from one another. Audiences recognize biased opinions.

“Real People, Real Influence, Real Responsibility, Real Results.”

Be honest: We commit to being truthful with our audiences and brand partners. Influence begins with conversations. Being disingenuous neither establishes trust nor benefits anyone involved. Audiences recognize fake opinions.

Be fearless: Be bold. Speak up. If we don’t think that it will be a beneficial working relationship, we’ll tell you. If you come to us with ideas that experience and research tell us won’t help you, we’ll suggest alternatives. We’ll work with you for the best possible results. MissionProvide the most up-to-date information to help our community live a whole and healthy life. Empower this community to decide what “healthy” means to them.

VisionWe believe in balance, authenticity, and that abandoning the rules on occasion can promote good health. We are passionate about the latest healthy foods, natural health products, and wellness tools and share that enthusiasm with those we serve to better the world.

VALUES STATEMENTS / MISSION / VISION

3

Ambassador Program BackgroundIn 22 years, we’ve learned that nothing matters more than people. People are at the centre of all we do. And over time, people change. Media and brand advertising needs to change too.

As a result, Vista Magazine delivers brand and product content through our exclusive #VistaMagCanada Ambassador Program. The Ambassador program provides proven promotional power and real influencer reach. It has driven dozens of brand campaigns through our 500+ Ambassadors who have generated more than 1 million views per month on verified mentions of #VistaMagCanada to date in 2020.

Our Ambassadors’ audiences are mostly women aged 25-45 who are health enthusiasts. Our group contains many alpha moms and predominantly those females who hold domestic buying power.

Why an Ambassador program?While social media use is high, so is skepticism of corporate social media. Our society is apprehensive to spend money. Fake reviews can be spotted. Scripted words from actors are useful for awareness but for trust, people favour proof of value, real opinions from real people. Influencers are those real people. They create brand awareness and they show rather than only tell. Influencers have specific knowledge and interests. Many of those interests are shared by their audience, and so these influencers are seen as honest sources, no matter the size of their following. Influencer marketing is a form of word-of-mouth marketing. Instead of sharing only with friends, social media allows customers to influence strangers.

AMBASSADOR PROGRAM plentyfullme (Michelle Garland)

4

Micro-influencers who are recognized as subject matter experts are well-suited toward health and wellness brands because trust is essential. With so many niches in the wellness space, these experts specialize in particular areas that can be matched to the brand’s products and goals. Niches might be broader or more narrow.

For example, some health coaches specialize in women’s overall health, and some might be even more specialized in hormone health. Some nutritionists are experts in gut health, or the brain-gut connection, or the overall microbiome. Some practitioners are general mental health experts, while others might niche down into depression or dementia, or ADHD. If your product solves a problem, our ambassadors will help communicate how.

About our Ambassador communityVista’s ambassadors are micro-influencers. We do not pay our brand ambassadors. They select campaigns to opt into. They may want to try the product, already know and love the product or may want to make a recipe with it. The ambassadors in our community generally choose what aligns with them and their values.

The Ambassador processA select number of ambassadors will be sent your product for them to showcase on Instagram through a post with appropriate hashtags and product information. The image aesthetic will be decided by the Ambassador. Hashtags and product information will be provided by the client.

Content rightsYou (the client) are permitted and encouraged to repost and share content produced by Vista’s ambassadors. This may include posts, recipes, unboxing stories or other text, images and video.

What’s included in the program Vista will archive all content produced and forward it to you throughout the program. After the campaign, you will receive a customized eBook and useful metrics such as reach for associated posts, the number of impressions, the impressions resulting in hashtags and other insights.

AMBASSADOR PROGRAM

holisticlivingalive (Chris Richter)

5

AnalyticsClient: Santevia / Analytics date range: 1/17/2019 — 7/18/2019

Santevia’s filtration systems effectively reduce tap water contaminants such as chlorine, lead and heavy metals. Santevia adds healthy minerals like calcium, magnesium and other trace minerals into water. These minerals improve the taste of the water while also helping you get your daily intake of minerals.

Client: Flora, Elderberry Crystals / Analytics date range: 1/1/2018 — 7/18/2019

Flora’s Elderberry Crystals provide antioxidants to help maintain a healthy immune system.

AMBASSADOR PROGRAM

88 with likes

1,563 COMMENTS

8,465 LIKES

88 posts76 with comments

88 POSTS | 1,563 COMMENTS | 8,465 LIKES | 287,226 IMPRESSIONS

SANTEVIA’S ENGAGMENT

166 with likes

2,017 COMMENTS

18,577 LIKES

166 posts148 with comments

166 POSTS | 2,017 COMMENTS | 18,577 LIKES | 141,926 IMPRESSIONS

FLORA’S ENGAGMENT

6

AnalyticsClient: Genuine Health / Hashtag: #partner_genuinehealth / Analytics date range: 6/5/2019 — 9/9/2019

Hashtag: #vistamagcanada / Analytics date range: 1/16/2018 — 7/18/2019

AMBASSADOR PROGRAM

119 with likes

4,004 COMMENTS

8,577 LIKES

119 posts119 with comments

119 POSTS | 4,004 COMMENTS | 8,577 LIKES | 333,051 IMPRESSIONS

GENUINE HEALTH’S ENGAGMENT

4,105 with likes

67,151 COMMENTS

459,515 LIKES

4,105 posts4,005 with comments

4,105 POSTS | 67,151 COMMENTS | 459,515 LIKES | 8,869,545 IMPRESSIONS

ENGAGMENT

7

AMBASSADOR PROGRAM

Examples of Ambassador posts(Click an image to view on Instagram)

Real people with real stories

Collagen Care shampoo & conditioner from Prairie Naturals: freshisreal_ (Chantal)

The Nova Sea sea cucumber capsules from AKSO Marine: healmeinthekitchen (Astrid)

Real people with real stories, actual size.

8

AMBASSADOR PROGRAM

Examples of Ambassador posts(Click an image to view on Instagram)

Good storytelling, easy meal prep

Fody Teriyaki sauce: plantlove84

Banana bread muffins with Bob’s Red Mill: truenorth.wellness (Carley)

9

AMBASSADOR PROGRAM

Examples of Ambassador posts(Click an image to view on Instagram)

The next best thing to homemade

Little Tucker, katenaturally (Kate)

10

2020 PRINT MAGAZINE CALENDAR BY THEME

Cold & flu

Seasonal Affective Disorder

Heart health

Weight loss

Prenatal

Women’s health

Men’s health

Children’s health

Back-to-school

Brain health

Digestive health

Immune health

Detox

Fitness & sports

Herbal remedies

Pet health

Joint health

Stress relief

Seniors/longevity

Super foods

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

11

Print advertising in VISTA Magazine (There are 6 issues in the year.)

1. Double Page Spread $6000 per issue

2. Full Page $3500 per issue3. Half Page $2125 per issue (Horizontal or Vertical)4. 1/3 Page $1785 per issue (Vertical)5. Featured Products $1000 (Includes product shot and 50-word blurb, 4 per

page) 6. Product Spotlight $500 (includes product shot and 25-word blurb 7-8 per

page)

Brand Ambassador Program: (Please note that Ambassador Programs Run Every Week - You will be provided the dates when products need to be shipped to our Fulfillment Center depending on when your campaign begins. Please review the category themes in the Media Kit)

• All ambassador campaigns include: • Q&A interview with product specialist• post campaign e-book • post campaign analytics

• 25 Ambassador campaigns• 1X 25 ambassador campaign includes an 1/4 pg ad in Vista Magazine $3750• 1X 25 ambassador campaign $3350

• 50 Ambassador campaigns• 1X 50 ambassador campaign includes an 1/2 pg ad in Vista Magazine $6600• 1X 50 ambassador campaign $6100

• 100 Ambassador campaigns• 100 ambassador campaign includes a Full page in Vista Magazine is now $9500• 1X 100 ambassador campaign $8500

COST OF SERVICES

No. 125 JULY/AUGUST 2019 The Sk in Care & Hydration Issue

GLOWING FROM THE INSIDE OUT Blogger Bailey Campbell Shares Her Healthy Skin Secrets

P R I N T E D I N C A N A DA

T H E O R G A N I C E N T R E P R E N E U R Founders of Nelson Naturalspg 20

DAY I N T H E L I F E Naturopathic Doctor Landon McLeanpg 46

C A N N A . M E D. E DGet Well, Not Highpg 26

The Best Water Filters

pg 18The Overlooked Key to Flawless Skin pg 28Hydrating Zucchini Sushi Rolls

pg 44

6 Foods for Luminous Skin pg 14

Vista_125_JulyAugust_Book.indd 1

2019-07-02 3:56 PM

12

COST OF SERVICES

Bundle Packages Options:

• Bundle #1 Full Year Campaign - 12 months x 100 Ambassadors + FullPage print x 6 Issues = $108,000 - 22% off = $84,240

• Bundle #2 Six Month Campaign - 6 months x 100 Ambassadors +Full Page print x 3 issues = $54,000 - 15% off = $45,900

• Bundle #3 Split Campaign - 3 months x 100 Ambassadors +Full Page print x 2 issues = $27,500 - 10% off = $24,750

• Bundle #4 Full Year Campaign - 12 months x 50 Ambassadors +Full Page print 6 issues $76,200 = - 22% off = $59,436

• Bundle #5 Six Month Campaign - 6 months x 50 Ambassadors +Half Page print x 3 issues $38,100 = - 15% off = $32,385

• Bundle #6 Split Campaign - 3 months x 50 Ambassadors +Half Page print x 2 issues $19,300 = - 10% off = $17,370

• Bundle #7 Full Year Campaign - 12 months x 25 Ambassadors +1/4 Page print x 6 issues $42,600 = - 22% off = $33,228

• Bundle #8 Six Month Campaign - 6 months x 25 Ambassadors +1/4 Page print x 3 issues $21,300 = - 15% off = $18,105

• Bundle #9 Split Campaign - 3 months x 25 Ambassadors +1/4 Page print x 2 issues $10,850 = - 10% off = $9,765

• NEW SKU Bundle #10 Introductory Campaign - 1 month x 10 Ambassadors, $2000 + 1 issue Product Spotlight $500 = $2500 (Entry Level Option)

13

COST OF SERVICES

Additional/Add-On Services:

1. Ambassador Program Maintenance + 20% (For example $9500 x 20% = $1900 so the price for 100 ambassadors including maintenance would be $9500 + $1900) ***With access granted to the brands Instagram account, Vista will maintain the program and make sure the posts are repurposed on their Instagram feed. Vista will archive stories and do a contest giveaway for the product in place.

2. Stories on Instagram• 50 Ambassadors Stories $3500• 25 Ambassador Stories $2000• 10 Ambassador Stories $950

*Instagram Stories can be added to any Ambassador program for an additional 10% discount on the Stories portion only.

3. Follow Our Team Service - This is where we give the brand’s new or nonexistent Instagram account a boost. Vista will access your account and go in and follow all our Ambassadors, retail partners, distributors and significant accounts within the natural health space. This will give your brand a running start before a campaign. Cost $500 4. IG Takeover Service: The brand gets a Micro-Influencer (1-1OK Followers) for one day which includes:

• 5 IG Stories• 2 Posts• Tags and hashtags in stories

Cost $500

No. 126 SEPTEMBER/OCTOBER 2019 Back to School & Family Issue

BACK TO

SCHOOL– AND

THRIVINGHolistic Nutritionist

Amera Musleh shares

science-based wisdom

P R I N T E D I N C A N A DA

T H E O R G A N I C E N T R E P R E N E U R

Silkeny Coconut

Oil Founderspg 20

DAY I N T H E L I F E

Tash & Brandon's

Mindfully Marriedpg 46C A N N A . M E D. E D

Hemp's Nutritional Benefits

pg 26

Managing

Transition Stress pg 13

Brain-Boosting Foods

pg 14

The Fit Friendly Family

pg 28

School Friendly Recipes

pg 41

Vista_126_SeptemberOctober_Book.indd 1

2019-08-29 6:07 PM

14

CONTACT

vistamagazine.ca/contact-us/

instagram.com/VistaMagCanada/

facebook.com/VISTAMag

linkedin.com/company/vista-magazine-and-media-collective

twitter.com/Vistamagazine

15

BRAND PARTNERS