2008 Calendar for America Planning Conference 18 October 2007 Millington, TN

2008 Calendar for America 2008 Calendar for America Planning ConferencePlanning Conference

18 October 200718 October 2007Millington, TNMillington, TN

Welcome / admin notesWelcome / admin notes

IntegrationIntegration

ConfidentialityConfidentiality

Conference feeConference fee

Cell phonesCell phones

HandoutsHandouts

AgendaAgenda

http://www.navy.mil/navco/cfa08http://www.navy.mil/navco/cfa08

AgendaAgenda08000800 Welcome / Admin remarksWelcome / Admin remarks CDR Wallach, Dir., NAVCO CDR Wallach, Dir., NAVCO 08100810 RemarksRemarks RDML Thorp, CHINFORDML Thorp, CHINFO08300830 RemarksRemarks RADM Kilkenny, CNRCRADM Kilkenny, CNRC08500850 RemarksRemarks RDML Guadagnini, CNATRARDML Guadagnini, CNATRA09000900 RemarksRemarks RDML Jones, Deputy CHINFORDML Jones, Deputy CHINFO09100910 BreakBreak09300930 CNRC Advertising & Marketing CNRC Advertising & Marketing CAPT Buterbaugh, CNRC N9CAPT Buterbaugh, CNRC N909500950 Port visits/EmbarksPort visits/Embarks Ms. Jessica Wyman, USFF Ms. Jessica Wyman, USFF

ComRelComRel10101010 Ship Commissioning CeremoniesShip Commissioning Ceremonies CDR Campbell, CNSF PAOCDR Campbell, CNSF PAO10301030 BreakBreak10501050 Blue Angels and Aviation OutreachBlue Angels and Aviation Outreach LCDR Kasper, PAO / LT Allard, NAVCOLCDR Kasper, PAO / LT Allard, NAVCO11301130 Navy Music ProgramNavy Music Program LCDR Hodge, NAVCO Band LiaisonLCDR Hodge, NAVCO Band Liaison11451145 Navy Speaker’s BureauNavy Speaker’s Bureau Ms. Malone, NAVCO Speakers BureauMs. Malone, NAVCO Speakers Bureau12001200 LunchLunch13001300 Diversity OutreachDiversity Outreach CDR Parks, N134CDR Parks, N13413201320 SPECWAR Outreach (NPT/SM/Seal Chall)SPECWAR Outreach (NPT/SM/Seal Chall) LCDR Kaminski, NPT OIC LCDR Kaminski, NPT OIC LT Hecht, SPECWAR PAOLT Hecht, SPECWAR PAO13501350 NECC OutreachNECC Outreach MCCS Dave Nagle, NECC APAOMCCS Dave Nagle, NECC APAO14101410 DoD OutreachDoD Outreach Ms. Adrien Starks, OSD (PA)Ms. Adrien Starks, OSD (PA)14301430 BreakBreak14501450 2008 CFA Review / discussion2008 CFA Review / discussion CDR WallachCDR Wallach17001700 Conference EndsConference Ends

RADM Frank ThorpRADM Frank Thorp

Chief of InformationChief of Information

RADM Joseph KilkennyRADM Joseph Kilkenny

Commander Navy Commander Navy Recruiting CommandRecruiting Command

RADM Mark GuadagniniRADM Mark Guadagnini

Chief of Naval Air TrainingChief of Naval Air Training

RADM Nathan JonesRADM Nathan Jones

Deputy Chief of InformationDeputy Chief of Information

Legend• 20 total• 22 total• 24 total• 22 planned

Navy Weeks

Tampa: Gasparilla Festival (Jan 19-26)Tampa: Gasparilla Festival (Jan 19-26)NRD MiamiNRD Miami

JustificationJustificationMarket #12 (1.76M HH)Market #12 (1.76M HH)33rdrd year in market year in marketNRD #1 PickNRD #1 PickCelebrated every year since Celebrated every year since 1904, over 400,000 attend1904, over 400,000 attendSWCC eventSWCC eventPort visit possiblePort visit possibleSchools in sessionSchools in session2.5 million impressions in 20072.5 million impressions in 2007NR NAVCO O and E in cityNR NAVCO O and E in cityNHL Lightning/NFL Bucs?NHL Lightning/NFL Bucs?Good winter weatherGood winter weather

Assets desiredAssets desiredShip visitShip visitSEAL AcceleratorSEAL AcceleratorFlt SimulatorFlt SimulatorFlag speakerFlag speakerNavy BandNavy BandLeap Frogs or SOCOM Jump Leap Frogs or SOCOM Jump TeamTeam

Galveston Mardi Gras (Feb) Galveston Mardi Gras (Feb) NRD Houston NRD Houston

JustificationJustificationMarket #10 (1.98M HH)Market #10 (1.98M HH)22ndnd year at event year at eventNRD #1 PickNRD #1 Pick200,000 attendance200,000 attendanceSWCC possibleSWCC possibleSchools in sessionSchools in sessionNamesake Tie Namesake Tie NBA RocketsNBA RocketsNR NAVCO O in cityNR NAVCO O in cityGood winter cityGood winter city

Assets Requested Assets Requested Ship VisitShip VisitNavy BandNavy BandFlt SimulatorFlt SimulatorEOD Dive TankEOD Dive TankSEAL AcceleratorSEAL AcceleratorFlag SpeakerFlag Speaker

Black Engineer of the Year AwardBlack Engineer of the Year AwardBaltimore, MD (14-16 Feb 2008) Baltimore, MD (14-16 Feb 2008)

Event backgroundEvent background

Schools are in sessionSchools are in session

Attendance:Attendance:

Close proximity to USNAClose proximity to USNA

Attracts professionals and Attracts professionals and students from every part of students from every part of the nation and every field of the nation and every field of science, engineering, and science, engineering, and technology technology

Assets desiredAssets desired

Flight SimulatorFlight SimulatorNavy Band Navy Band Port visitPort visitDrill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageEOD Robot DemonstrationEOD Robot Demonstration

Heroes and HeritageHeroes and HeritageSan Antonio, TX (28 Feb – 3 Mar 2008) San Antonio, TX (28 Feb – 3 Mar 2008) Event backgroundEvent background


600 Attendees600 Attendees

Approx. 67% of Approx. 67% of population is Hispanicpopulation is Hispanic

Good weather Good weather considerationsconsiderations


Flight SimulatorFlight SimulatorNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverage

Sacramento: California Capital Air Sacramento: California Capital Air Show (March 9-16) NRD SFShow (March 9-16) NRD SFJustificationJustification

Market #20 (1.37M HH)Market #20 (1.37M HH)

NRD #1 PickNRD #1 Pick

Namesake USS Carney Namesake USS Carney (Vallejo, CA)(Vallejo, CA)

Over 200K proj attendOver 200K proj attend

First time in marketFirst time in market

Schools in sessionSchools in session

Blues request rec’dBlues request rec’d

NBA KingsNBA Kings

Good WeatherGood Weather

Assets desiredAssets desiredLeap FrogsLeap FrogsEOD dive tankEOD dive tankFlight SimulatorFlight SimulatorFlag speakerFlag speakerNavy Band SWNavy Band SWCarney crewCarney crew

Women in AviationWomen in AviationSan Diego, CA (13-15 March 2008) San Diego, CA (13-15 March 2008) Event backgroundEvent background

3,000 estimated attendees3,000 estimated attendeesDedicated to the Dedicated to the encouragement and encouragement and advancement of women in advancement of women in all aviation career fields all aviation career fields Membership includes Membership includes astronauts, corporate pilots, astronauts, corporate pilots, maintenance technicians, maintenance technicians, air traffic controllers, air traffic controllers, business owners, business owners, educators, journalists, flight educators, journalists, flight attendants, high school and attendants, high school and university students university students


Flight SimulatorFlight SimulatorNASCARNASCARNavy Band Navy Band Port visitPort visitDrill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageStatic aircraft displayStatic aircraft displayFemale aviatorsFemale aviatorsCarrier visitCarrier visitNJROTC / Sea CadetsNJROTC / Sea Cadets

National Conference on Blacks in National Conference on Blacks in Higher Education, Washington DC (14 Higher Education, Washington DC (14 – 17 March 2008) – 17 March 2008) Event backgroundEvent background

2,000 estimated attendees2,000 estimated attendeesEngage a diverse array of Engage a diverse array of stakeholders in dialogues stakeholders in dialogues about critical issues of about critical issues of importance to blacks in importance to blacks in higher educationhigher educationMore than seventy (70) of More than seventy (70) of the nation’s historically and the nation’s historically and predominantly black predominantly black colleges and universities colleges and universities participated participated


Navy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverage

National Society of Black EngineersNational Society of Black EngineersOrlando, FL (28 Mar – 1 Apr 2008) Orlando, FL (28 Mar – 1 Apr 2008) Event backgroundEvent background

10,000 estimated attendees10,000 estimated attendeesNAVAIR Simo FacilitiesNAVAIR Simo FacilitiesMore than 24,000 More than 24,000 members, one of the members, one of the largest student-managed largest student-managed organizations in the country.organizations in the country.Comprised of more Comprised of more than 270 chapters on than 270 chapters on college and university college and university campuses, 75 Alumni campuses, 75 Alumni Extension chapters Extension chapters nationwide and 75 Pre-nationwide and 75 Pre-College chapters College chapters


Flight SimulatorFlight SimulatorLeap FrogsLeap FrogsNASCARNASCARNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageStatic AircraftStatic AircraftNJROTC / Sea CadetsNJROTC / Sea CadetsEOD Robot DemonstrationEOD Robot Demonstration

Meridian NAS, MS: “Wings Over Meridian NAS, MS: “Wings Over Meridian” (1Meridian” (1stst wk April) wk April)

NRD New OrleansNRD New Orleans

JustificationJustification

Market #185 (74K HH)Market #185 (74K HH)

Never in marketNever in market



Area has limited Navy Area has limited Navy awarenessawareness


Good WxGood Wx

Assets desiredAssets desiredFLT Simulator (20)FLT Simulator (20)SEAL AcceleratorSEAL AcceleratorEOD Dive TankEOD Dive TankLeap FrogsLeap FrogsFlag speakerFlag speakerNavy Band SENavy Band SE

Panama City, FL: Gold Coast Salute Panama City, FL: Gold Coast Salute 2008 Air Show (April 5)2008 Air Show (April 5)

NRD AtlantaNRD AtlantaJustificationJustification

Market #156 (141K HH)Market #156 (141K HH)NRD #1 PickNRD #1 PickNever in marketNever in marketBlues request rec’dBlues request rec’d65,000+ attend the event65,000+ attend the eventPort visit possiblePort visit possibleSWCC possibleSWCC possibleSchools in sessionSchools in sessionNamesake tie (USS Namesake tie (USS Florida)Florida)

Assets desiredAssets desiredShip visitShip visitLeap FrogsLeap FrogsFlt Simulator (20)Flt Simulator (20)EOD dive tankEOD dive tankSEAL SimulatorSEAL SimulatorFlag speakerFlag speakerNavy Band NONavy Band NOUSS Florida crewUSS Florida crew

Smyrna, TN: Great Tennessee Air Smyrna, TN: Great Tennessee Air Show Show

(1-8 June) NRD: Nashville (1-8 June) NRD: NashvilleJustificationJustification



22ndnd time in market time in market


80,000 people projected 80,000 people projected attendance in 08attendance in 08

2 NR NAVCO AO in area2 NR NAVCO AO in area

Namesake visitNamesake visit

Assets desiredAssets desiredBlue AngelsBlue AngelsFlight SimulatorFlight SimulatorUSS Tennessee crewUSS Tennessee crewSeal AcceleratorSeal AcceleratorDive TankDive TankAYLEAYLEFlagFlagNavy BandNavy Band

National Image Training ConferenceNational Image Training ConferenceLas Vegas, NV (14 – 18 April 2008) Las Vegas, NV (14 – 18 April 2008) Event backgroundEvent background


200 estimated attendees200 estimated attendees

Committed to disseminating Committed to disseminating the most current information the most current information to the Hispanic community to the Hispanic community

Opportunity for thousands Opportunity for thousands of Hispanics to network of Hispanics to network


Flight SimulatorFlight SimulatorNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageSpeakerSpeaker

USS North Carolina Commissioning

Event background• Time honored Navy Tradition

Navy ports & Non-Navy portsBrand new ships – with that “new ship smell”Navy Leadership participationPlankowner SailorsSchools are in session – as there is an effort not to hold these ceremonies during summer monthsScope and scale of commissioning week events depends on ship’s sked, venue, and available support assets

Assets desiredAny and all Navy Recruiting assetsNavy Band (beyond the ceremony)PACEN support to tell the internal Navy storyNAVCO support to work the local markets in advance and during the commissioning week

Open to other “brain storming” ideas

ANSO, Norfolk, VA (29 Apr – 3 May ANSO, Norfolk, VA (29 Apr – 3 May 2008) 2008)


300 estimated 300 estimated participantsparticipants

Fleet Concentration Fleet Concentration AreaArea

Fosters the Fosters the advancement and advancement and recognition of Hispanic recognition of Hispanic Officers in the NavyOfficers in the Navy


Navy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageCarrier/ship/boat tourCarrier/ship/boat tourHispanic affinity award winnersHispanic affinity award winnersNJROTC / Sea CadetsNJROTC / Sea Cadets

Federal Asian Pacific CouncilFederal Asian Pacific CouncilLOCATION (May 2008) LOCATION (May 2008)


700 estimated 700 estimated attendeesattendees

Promotes equal Promotes equal opportunity and cultural opportunity and cultural diversity for Asian diversity for Asian Pacific Americans Pacific Americans within the Federal within the Federal governmentgovernment



Central Michigan Road ShowCentral Michigan Road Show(3-10 May)(3-10 May)

NRD MichiganNRD Michigan

JustificationJustificationMarket #39 (735K HH)Market #39 (735K HH)11stst time in market time in marketNRD #2 PickNRD #2 PickBattle Creek / Kalamazoo Battle Creek / Kalamazoo / Grand Rapids/ Grand RapidsFirst time to try multiple First time to try multiple citiescitiesTie-in with SEAL Tie-in with SEAL Challenge 10 May in Challenge 10 May in DearbornDearborn

Assets desiredAssets desiredFlight SimFlight SimUSS Michigan crewUSS Michigan crewUSS Theodore RooseveltUSS Theodore RooseveltSEAL MotivatorsSEAL MotivatorsCeremonial Drill TeamCeremonial Drill TeamNavy Band Great LakesNavy Band Great LakesFlag SpeakerFlag Speaker

Denver: Cinco De Mayo (May 5-11)Denver: Cinco De Mayo (May 5-11)NRD DenverNRD Denver

JustificationJustificationMarket #18 (1.43M HH)Market #18 (1.43M HH)NRD #1 PickNRD #1 Pick44thth time at event time at eventCelebrated every year since Celebrated every year since 1904, over 350,000 attend 1904, over 350,000 attend Diversity eventDiversity eventSchools in sessionSchools in sessionNamesake tie (USS MESA Namesake tie (USS MESA VERDE)VERDE)2.5 million impressions in 20072.5 million impressions in 2007MLB RockiesMLB Rockies


Leap FrogsLeap Frogs

EOD dive tankEOD dive tank

Flight SimulatorFlight Simulator

Seal AcceleratorSeal Accelerator

Flag speakerFlag speaker

Navy Band SWNavy Band SW

USS Mesa Verde crewUSS Mesa Verde crew

Los Angeles: Torrance Day Parade Los Angeles: Torrance Day Parade (May 12-19) NRD Los Angeles(May 12-19) NRD Los AngelesJustificationJustification

Market #2 (5.6M HH)Market #2 (5.6M HH)NRD #1 PickNRD #1 PickOnly major port city w/o Fleet Only major port city w/o Fleet WeekWeekOver 400,000 view the event Over 400,000 view the event along the parade route and along the parade route and visit the display at nearby mall.visit the display at nearby mall.Schools are in session.Schools are in session.Navy Region, NAVCO officer Navy Region, NAVCO officer and NAVIFO West nearbyMLB and NAVIFO West nearbyMLB Dodgers / NHL KingsDodgers / NHL Kings

Assets desiredAssets desiredCVN visitCVN visitLeap Frogs (‘pre-concert demo’)Leap Frogs (‘pre-concert demo’)EOD dive tankEOD dive tankFlight SimulatorFlight SimulatorFlag presenceFlag presenceNavy Band SW music for Navy Band SW music for recruiting tourrecruiting tourNASCARNASCAR

Society of American Indian Gov’t Society of American Indian Gov’t Employees, Traverse City, MI (4-8 Employees, Traverse City, MI (4-8 June 2008) June 2008) Event backgroundEvent background

300 estimated 300 estimated attendeesattendeesPromotes recruitment, Promotes recruitment, hiring, retention, hiring, retention, development and development and advancement of advancement of American Indians and American Indians and Alaska Natives in the Alaska Natives in the Government workforce Government workforce


Flight SimulatorFlight SimulatorLeap FrogsLeap FrogsNASCARNASCARNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageNJROTC / Sea CadetsNJROTC / Sea Cadets

Oklahoma City: RiverFest/Country Oklahoma City: RiverFest/Country Fever Fest (6-15 June) NRD DallasFever Fest (6-15 June) NRD Dallas

JustificationJustificationMarket # 45 (662K HH)Market # 45 (662K HH)33rdrd time in market time in marketNRD #2 PickNRD #2 PickSWCC possibleSWCC possibleNamesake tie (USS Carr Namesake tie (USS Carr (Checotah, OK)(Checotah, OK)NR NAVCO O and E in TulsaNR NAVCO O and E in TulsaFormer reserve CHINFO in Former reserve CHINFO in areaareaGood Relations with City Good Relations with City Events CoordinatorEvents Coordinator

Assets desiredAssets desiredLeap Frogs Leap Frogs EOD dive tank EOD dive tank Flt Simulator Flt Simulator SEAL Simulator SEAL Simulator AYLE AYLE Namesake visitNamesake visitFlag speakerFlag speakerNavy BandNavy BandUSS Carr crewUSS Carr crew

Chattanooga, TN: Riverbend Chattanooga, TN: Riverbend (6-14 June) NRD: Nashville (6-14 June) NRD: Nashville


Market # 86 (387K HH)Market # 86 (387K HH)


850,000 people attended in 1 850,000 people attended in 1 week week

1.2 Million media impression at 1.2 Million media impression at 2007 Navy Week.2007 Navy Week.

SWCC possibleSWCC possible


NR NAVCO AO in areaNR NAVCO AO in area

Assets desiredAssets desiredFlight SimulatorFlight SimulatorSeal AcceleratorSeal AcceleratorDive TankDive TankAYLEAYLEFlagFlagNavy BandNavy BandUSS Tennessee crewUSS Tennessee crew

National Puerto Rican Day ParadeNational Puerto Rican Day ParadeNew York, NY (14 June 2008) New York, NY (14 June 2008)


100,000 estimated 100,000 estimated participants; 3M participants; 3M spectatorsspectators

Largest Hispanic Largest Hispanic population in the nationpopulation in the nation

Good weather Good weather considerationsconsiderations


Flight SimulatorFlight SimulatorLeap FrogsLeap FrogsNASCARNASCARNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageFlyoverFlyover

Quad Cities: Quad Cities Air Show Quad Cities: Quad Cities Air Show (15-22 June)(15-22 June)

NRD MinneapolisNRD MinneapolisJustificationJustification


Very close #1 pickVery close #1 pick


First-time to break into Quad First-time to break into Quad CitiesCities

Namesake USS Howard Namesake USS Howard (Burlington, IA)(Burlington, IA)

100,000 in attendance100,000 in attendance

Air Show sked 28-29 JulyAir Show sked 28-29 July


Blue AngelsBlue Angels

Flight SimFlight Sim

SEAL Accelerator TourSEAL Accelerator Tour

SEAL MotivatorsSEAL Motivators

Flag SpeakerFlag Speaker

USS Howard crewUSS Howard crew

Navy Band Mid-SouthNavy Band Mid-South

Roanoke, VA: Salem FairRoanoke, VA: Salem Fair(28 June-8July) NRD Richmond(28 June-8July) NRD Richmond

JustificationJustificationMarket #68 (446K HH)Market #68 (446K HH)


11stst time in market time in market

Held Annually since 1986Held Annually since 1986

400,000+ People attend 400,000+ People attend each yeareach year

No previous VA Navy WeekNo previous VA Navy Week


• Seal AcceleratorSeal Accelerator• Dive TankDive Tank• Flight SimulatorFlight Simulator• AYLEAYLE• Navy BandNavy Band• FlagFlag• USS Virginia crewUSS Virginia crew

Boston, MA: Harborfest Boston, MA: Harborfest (June 29-July 6) NRD New England(June 29-July 6) NRD New England

JustificationJustificationMarket #7 (2.37M HH)Market #7 (2.37M HH)Nearly a Fleet WeekNearly a Fleet WeekNRD #1 PickNRD #1 Pick2.5 Million visitors attend the 2.5 Million visitors attend the event making it the nation's event making it the nation's largest patriotic celebration largest patriotic celebration Port visit possiblePort visit possibleSWCC possibleSWCC possibleOver 3 million impressions in Over 3 million impressions in 20072007NR NAVCO team in areaNR NAVCO team in area

Assets desiredAssets desiredShip visitShip visitFlight SimFlight SimDive TankDive TankAYLEAYLEFlagFlagNavy BandNavy Band

New Orleans: Essence Music Festival New Orleans: Essence Music Festival (July 4-7) NRD New Orleans(July 4-7) NRD New Orleans

JustificationJustificationMarket # 54 (567K HH)Market # 54 (567K HH)NRD #2 PickNRD #2 Pick11stst time in market time in market200,000 attend the event200,000 attend the eventPort visit possiblePort visit possibleSWCC possibleSWCC possibleNamesake tie (USS New Namesake tie (USS New Orleans)Orleans)Good WxGood WxDiversityDiversity

Assets desiredAssets desiredShip/Name sake visitShip/Name sake visitLeap FrogsLeap FrogsEOD Dive TankEOD Dive TankSEAL AcceleratorSEAL AcceleratorAYLEAYLEAfrican American Flag African American Flag speakerspeakerUSS New Orleans crewUSS New Orleans crewNavy BandNavy Band

League of United Latin American League of United Latin American Citizens, Washington DC (7-12 July 2008)Citizens, Washington DC (7-12 July 2008) Event backgroundEvent background

8,000 estimated participants8,000 estimated participants

Largest DoD Hispanic-youth Largest DoD Hispanic-youth outreach eventoutreach event

Mission is to advance the Mission is to advance the economic condition, economic condition, educational attainment, educational attainment, political influence, health political influence, health and civil rights of the and civil rights of the Hispanic population Hispanic population


Flight SimulatorFlight SimulatorLeap FrogsLeap FrogsNASCARNASCARNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverage

NAACP Annual Conference, Cincinnati, NAACP Annual Conference, Cincinnati, (7-12 July 2008) (7-12 July 2008) Event backgroundEvent background

15,000 estimated participants15,000 estimated participantsWorks to ensure the political, Works to ensure the political, educational, social, and educational, social, and economic equality of rights of economic equality of rights of all persons all persons Sponsors ACT-SO, a year-Sponsors ACT-SO, a year-long program designed to long program designed to recruit, stimulate, improve and recruit, stimulate, improve and encourage high academic and encourage high academic and cultural achievement among cultural achievement among African-American high school African-American high school studentsstudents


Flight SimulatorFlight SimulatorNASCARNASCARNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageEOD Robot DemonstrationEOD Robot DemonstrationNJROTC / Sea CadetsNJROTC / Sea Cadets

Duluth Air Show Duluth Air Show (13-20 July)(13-20 July)

NRD MinneapolisNRD MinneapolisJustificationJustification


NRD #1 pickNRD #1 pick



Build on Minn-SP Navy Build on Minn-SP Navy WeeksWeeks


Air Show sked 12-13 JulyAir Show sked 12-13 July







Navy Band Great LakesNavy Band Great Lakes

Spokane: Fairchild AFB Airshow Spokane: Fairchild AFB Airshow (JUL 19-20) NRD Seattle(JUL 19-20) NRD Seattle





Celebrated every year Celebrated every year since 1952, over 125,000 since 1952, over 125,000 attended the event in attended the event in 20062006

Good WeatherGood Weather


Assets desiredAssets desiredLeap FrogsLeap FrogsEOD dive tankEOD dive tankFlight Simulator Flight Simulator SWCC MotivatorsSWCC MotivatorsNavy Band NWNavy Band NW

Rochester, NY: Rochester Rochester, NY: Rochester International Air show (July 13-19)International Air show (July 13-19)

NRD PittsburgNRD Pittsburg


Market #78 (392K Market #78 (392K HH)HH)





• SEAL AcceleratorSEAL Accelerator• Flight SimFlight Sim• Dive TankDive Tank• SuburbanSuburban• AYLEAYLE• FlagFlag• Navy BandNavy Band

Federally Employed WomenFederally Employed WomenAnaheim, CA (14 - 18 July 2008) Anaheim, CA (14 - 18 July 2008) Event backgroundEvent background

1,800 estimated 1,800 estimated participantsparticipants

Provides opportunities Provides opportunities for professional growth for professional growth through leadership through leadership development, development, education, mentoring, education, mentoring, and networking and networking


Navy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageFemale affinity award winnersFemale affinity award winners

Delaware Navy Week Delaware Navy Week (July 17-26) NRD Philadelphia(July 17-26) NRD Philadelphia

JustificationJustificationState Navy WeekState Navy WeekNRD #1 PickNRD #1 Pick11stst time in market time in marketCombined Dover (State Fair) & Combined Dover (State Fair) & Wilmington Wilmington State Fair attendance 307,000 State Fair attendance 307,000 last yearlast yearWilmington DE is Ship Wilmington DE is Ship CapableCapableSWCC capableSWCC capable


• Ship visitShip visit• Navy BandNavy Band• Flight simulatorFlight simulator• Dive TankDive Tank• AYLEAYLE• FlagFlag

Tuskegee Airmen, Philadelphia, PA, Tuskegee Airmen, Philadelphia, PA, (17 – 20 July 2008) (17 – 20 July 2008)


2,500 estimated participants2,500 estimated participants

Introduces young people Introduces young people across the nation to the across the nation to the world of aviation and world of aviation and science through local and science through local and national programs such as national programs such as Young EaglesYoung Eagles and and TAI youth programsTAI youth programs


Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageFlyoverFlyoverStatic aircraft displayStatic aircraft displayAA aviatorsAA aviatorsNNOA Aviator representativesNNOA Aviator representativesNJROTC / Sea CadetsNJROTC / Sea Cadets

NNOA National Conference, Norfolk, NNOA National Conference, Norfolk, VA (21 - 25 July 2008) VA (21 - 25 July 2008)



Actively supports the Actively supports the Sea Services in Sea Services in recruiting, retaining, and recruiting, retaining, and developing the careers developing the careers of minority officers of minority officers


Navy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageCarrier/ship/boat tourCarrier/ship/boat tourAA affinity award winnersAA affinity award winnersNJROTC / Sea CadetsNJROTC / Sea Cadets

Great Falls: Montana State Fair Great Falls: Montana State Fair (Jul 26-AUG 3) NRD Seattle(Jul 26-AUG 3) NRD Seattle

JustificationJustificationState marketState marketNRD #2 PickNRD #2 Pick11stst time in region time in regionCelebrated every year Celebrated every year since 1931, over 150,000 since 1931, over 150,000 attend the eventattend the eventAwarded the #1 Tourism Awarded the #1 Tourism Event in Montana by Event in Montana by Governor Schweitzer Governor Schweitzer Namesake USS HelenaNamesake USS Helena

Assets desiredAssets desiredLeap FrogsLeap FrogsEOD dive tankEOD dive tankFlight SimulatorFlight SimulatorFlag speakerFlag speakerSEAL MotivatorsSEAL MotivatorsHelena crewHelena crew

1-6 AUG

Toledo Air ShowToledo Air Show(4-10 August) NRD Ohio(4-10 August) NRD Ohio







Draw from Michigan and Draw from Michigan and IndianaIndiana

Cedar Point Amusement Cedar Point Amusement Park (world famous)Park (world famous)




USS Toledo visitUSS Toledo visit

USS Ohio visitUSS Ohio visit



NASCAR Show CarNASCAR Show Car



Blacks in Government National Blacks in Government National Conference, New Orleans, LA, (11-15 Conference, New Orleans, LA, (11-15 Aug 2008) Aug 2008) Event backgroundEvent background

2,000 estimated 2,000 estimated participantsparticipantsNavy assets nearNavy assets nearGoals are to promote Goals are to promote equity in all aspects of equity in all aspects of American life, American life, excellence in public excellence in public service, and opportunity service, and opportunity for all Americans for all Americans


Flight SimulatorFlight SimulatorNASCARNASCARNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageNavy affinity group award winnersNavy affinity group award winners

Chicagoland: 50Chicagoland: 50thth Annual Chicago Air & Annual Chicago Air & Water Show (Aug 11-17) NRD ChicagoWater Show (Aug 11-17) NRD Chicago

JustificationJustificationMarket #3 (3.45M HH)Market #3 (3.45M HH)Rockford model (Gary)Rockford model (Gary)NRD #1 PickNRD #1 Pick5050thth anniversary anniversaryMore than 2.5M attendMore than 2.5M attendBlues request rec’dBlues request rec’dUSS Chicago namesakeUSS Chicago namesakeTie-in with sporting events – Tie-in with sporting events – White Sox, Cubs or BearsWhite Sox, Cubs or BearsRTC tie-inRTC tie-in

Assets desiredAssets desiredBlue AngelsBlue AngelsFlight SimulatorFlight SimulatorUSS Chicago visitUSS Chicago visitAYLEAYLEEOD dive tankEOD dive tankSEAL MotivatorsSEAL MotivatorsCeremonial Drill TeamCeremonial Drill TeamFlag SpeakerFlag SpeakerUSS Chicago crewUSS Chicago crewNavy Band Great LakesNavy Band Great Lakes

KC Aviation Expo & Air ShowKC Aviation Expo & Air Show(18-24 August)(18-24 August)NRD St. LouisNRD St. Louis

JustificationJustification#1 pick#1 pick50,000 in attendance50,000 in attendanceAir Show sked 23-24 AugAir Show sked 23-24 AugHeartland of America – Heartland of America – first time in Kansasfirst time in KansasChiefs/Royals tie-inChiefs/Royals tie-inExcellent NOSC supportExcellent NOSC support

Assets desiredAssets desiredBlue AngelsBlue AngelsFlight SimFlight SimSEAL Accelerator TourSEAL Accelerator TourSEAL MotivatorsSEAL MotivatorsFlag SpeakerFlag SpeakerNavy Band Mid-SouthNavy Band Mid-South

Buffalo NY: Chicken Wing Festival Buffalo NY: Chicken Wing Festival (Aug. 24-31) NRD Pittsburg(Aug. 24-31) NRD Pittsburg

JustificationJustificationMarket #49 (640K HH)Market #49 (640K HH)NRD #2 PickNRD #2 Pick11stst time in market time in marketLast year 74,000 Last year 74,000 attended attended USS Buffalo and USS USS Buffalo and USS NYC namesake tiesNYC namesake tiesLabor day weekend eventLabor day weekend eventSchools in sessionSchools in session


• SEAL AcceleratorSEAL Accelerator• USS Buffalo crewUSS Buffalo crew• Dive TankDive Tank• SuburbanSuburban• Flight SimFlight Sim• AYLEAYLE• FlagFlag• Navy BandNavy Band

Cleveland National Air ShowCleveland National Air Show(24 August - 1 Sept) NRD Ohio(24 August - 1 Sept) NRD Ohio

JustificationJustificationMarket # 17 (1.54M HH)Market # 17 (1.54M HH)NRD #2 pick NRD #2 pick 22ndnd time in market time in market120,000 in attendance120,000 in attendanceBlues request rec’dBlues request rec’dUSS Cleveland and USS Ohio USS Cleveland and USS Ohio namesake tiesnamesake tiesLabor Day weekendLabor Day weekendSporting tie possible with Sporting tie possible with Indians/BrownsIndians/BrownsRock ‘N Roll Hall of FameRock ‘N Roll Hall of FameSchools in sessionSchools in session




USS Cleveland visitUSS Cleveland visit

USS Ohio crewUSS Ohio crew



U.S. Drill TeamU.S. Drill Team



NCNW Black Family Reunion, NCNW Black Family Reunion, Washington, DC (1-7 Sep 2008) Washington, DC (1-7 Sep 2008) Event backgroundEvent background

500,000 estimated 500,000 estimated participantsparticipantsLargest AA event in nation Largest AA event in nation all yearall yearA two-day cultural event A two-day cultural event celebrating the enduring celebrating the enduring strengths and traditional strengths and traditional values of the African values of the African American family American family Good weather Good weather considerationsconsiderations


Flight SimulatorFlight SimulatorNASCARNASCARNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageNavy AA affinity group award Navy AA affinity group award winnerswinnersSpeakersSpeakersNJROTC / Sea CadetsNJROTC / Sea CadetsEOD Robot DemonstrationEOD Robot Demonstration

National Latina Style, Washington DC, National Latina Style, Washington DC, (5 Sep 2008) (5 Sep 2008)



The most influential The most influential publication reaching the publication reaching the contemporary Hispanic contemporary Hispanic woman woman


Navy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageSpeakerSpeaker

Albuquerque: New Mexico State Fair Albuquerque: New Mexico State Fair (Sep 6-29 ) NRD Phoenix(Sep 6-29 ) NRD PhoenixJustificationJustification

Market #45 (662K HH)Market #45 (662K HH)NRD #1 PickNRD #1 Pick11stst time in market time in market400,000 attend the event400,000 attend the eventSchools in sessionSchools in sessionNamesake tie (USS Namesake tie (USS ALBUQUERQUE) ALBUQUERQUE) Namesake tie (PCU NEW Namesake tie (PCU NEW MEXICO)MEXICO)2.5 million impressions in 20072.5 million impressions in 2007Good WeatherGood Weather

Assets desiredAssets desiredSeal AcceleratorSeal AcceleratorLeap FrogsLeap FrogsEOD dive tankEOD dive tankFlight SimulatorFlight SimulatorPCU New Mexico crewPCU New Mexico crewFlag speakerFlag speakerNavy Band SWNavy Band SWUSS Albuquerque and PCU USS Albuquerque and PCU New Mexico crewsNew Mexico crews

Austin: Austin City Limits Music Fest Austin: Austin City Limits Music Fest (Sept 14-16) (Sept 14-16)

NRD San AntonioNRD San Antonio





75,000 per day attend 75,000 per day attend

SWCC possibleSWCC possible


Namesake tieNamesake tie

Football Season (COLL/HS)Football Season (COLL/HS)

Assets desiredAssets desiredSEAL SimulatorSEAL SimulatorLeap FrogsLeap FrogsFlt SimulatorFlt SimulatorFlag speakerFlag speakerNavy BandNavy BandUSS Texas crewUSS Texas crew

Reno: Reno Air Races (SEP 12-16)Reno: Reno Air Races (SEP 12-16)NRD PortlandNRD Portland




Blues request receivedBlues request received

Celebrated every year, Celebrated every year, over 40,000 attend the over 40,000 attend the eventevent


Namesake tie (USS Namesake tie (USS NEVADA)NEVADA)

Assets desiredAssets desiredLeap FrogsLeap FrogsEOD dive tankEOD dive tankFlight SimulatorFlight SimulatorFlag speakerFlag speakerNavy Band SWNavy Band SWUSS Nevada crewUSS Nevada crew

Scott AFB Open HouseScott AFB Open House(15-21 September)(15-21 September)

NRD St. LouisNRD St. Louis

JustificationJustification#2 pick#2 pick175,000 in attendance175,000 in attendanceAir Show sked 20-21 Air Show sked 20-21 SeptSeptSupport from nearby Support from nearby TRANSCOMTRANSCOMReds tie-inReds tie-in

Assets desiredAssets desiredBlue AngelsBlue AngelsFlight SimFlight SimSEAL Accelerator TourSEAL Accelerator TourSEAL MotivatorsSEAL MotivatorsFlag SpeakerFlag SpeakerNavy Band Mid-SouthNavy Band Mid-South

Columbia, SC: Irmo Okra FestColumbia, SC: Irmo Okra Fest(21-28 Sept.) NRD Raleigh(21-28 Sept.) NRD Raleigh

JustificationJustificationMarket # 83 (378K HH)Market # 83 (378K HH)NRD #1 PickNRD #1 Pick11stst time in market time in market55 – 70,000 attend55 – 70,000 attend Annual festival held past Annual festival held past 35+ years35+ yearsNROTC Unit at USCNROTC Unit at USCNamesake crewNamesake crewSchool in sessionSchool in session

Assets desiredAssets desired• Dive TankDive Tank• Seal AcceleratorSeal Accelerator• Seal MotivatorsSeal Motivators• Leap FrogsLeap Frogs• Flight SimFlight Sim• AYLEAYLE• FlagFlag• Navy BandNavy Band• USS Columbia crewUSS Columbia crew

Hispanic Heritage Foundation Hispanic Heritage Foundation Conference, Washington, DC (Oct Conference, Washington, DC (Oct 2008) 2008) Event backgroundEvent background

1,000 estimated 1,000 estimated participantsparticipantsIdentifies, inspires, Identifies, inspires, promotes, and prepares promotes, and prepares Latino leaders through Latino leaders through national leadership, national leadership, cultural, educational, cultural, educational, and workforce and workforce programsprograms



San Diego Fleet WeekSan Diego Fleet Week

Event backgroundEvent backgroundCelebrated every year since 1997Celebrated every year since 1997Sea and Air parade, Speed Fest, Sea and Air parade, Speed Fest, Mirimar Air Show, Mirimar Air Show, Navy Region Navy Community Navy Region Navy Community Outreach Officer and Enlisted Outreach Officer and Enlisted staff near or in S.D.staff near or in S.D.Major League Baseball team Major League Baseball team PadresPadresGood WeatherGood Weather

Assets desiredAssets desiredShip visitShip visitBlue AngelsBlue AngelsEOD dive tankEOD dive tankFlight SimulatorFlight SimulatorNavy Band SW (Music for Navy Band SW (Music for Recruiting)Recruiting)

Fort Worth: Fort Worth Alliance Air Fort Worth: Fort Worth Alliance Air Show: (Oct 11-12)Show: (Oct 11-12)

NRD DallasNRD DallasJustificationJustification

Market #6 (2.38M HH)Market #6 (2.38M HH)NRD #1 PickNRD #1 Pick44thth year in market year in market1818thth Annual Fort Worth Annual Fort Worth Airshow, over 180,000+ attend Airshow, over 180,000+ attend the eventthe eventBlues request rec’dBlues request rec’dSchools in sessionSchools in sessionNR NAVCO O in DallasNR NAVCO O in DallasFootball Season Football Season (PRO/COLL/HS)(PRO/COLL/HS)USS Texas namesakeUSS Texas namesake



Flt SimulatorFlt Simulator

EOD dive tankEOD dive tank

SEAL SimulatorSEAL Simulator


Navy BandNavy Band

USS Texas crewUSS Texas crew

Peachtree City: Great Georgia Air Peachtree City: Great Georgia Air Show Falcon Field (Mid-Oct)Show Falcon Field (Mid-Oct)

NRD AtlantaNRD AtlantaJustificationJustification

Market #9 (2.2M HH)Market #9 (2.2M HH)


44thth year in market year in market


25,000 attend the event25,000 attend the event


Atlanta Hawks/ ThrashersAtlanta Hawks/ Thrashers

Namesake tie (USS Georgia Namesake tie (USS Georgia and Carl Vinson)and Carl Vinson)




Flt Simulator (20)Flt Simulator (20)

SEAL SimulatorSEAL Simulator

EOD Dive TankEOD Dive Tank


Navy BandNavy Band

San Francisco Fleet Week 09 – 14 OctSan Francisco Fleet Week 09 – 14 Oct

Event backgroundEvent backgroundCelebrated every year since 1981Celebrated every year since 1981100 year anniversary of the Great 100 year anniversary of the Great White Fleet White Fleet Navy Region Navy Community Navy Region Navy Community Outreach Officer and Enlisted Outreach Officer and Enlisted staff near or in S.F.staff near or in S.F.Major League Baseball team Major League Baseball team GiantsGiantsGood WeatherGood Weather

Assets desiredAssets desiredCarrier Strike Group or Carrier Strike Group or Expeditionary Strike GroupExpeditionary Strike GroupBlue AngelsBlue AngelsEOD dive tankEOD dive tankFlight SimulatorFlight SimulatorNavy Band SW (Music for Navy Band SW (Music for Recruiting)Recruiting)

HENAAC, Houston, TX (9-12 Oct HENAAC, Houston, TX (9-12 Oct 2008) 2008)

Event backgroundEvent background3,000 estimated 3,000 estimated participantsparticipantsPromotes science, Promotes science, technology, engineering technology, engineering and math careers within and math careers within Hispanic communitiesHispanic communitiesHigh selection rate of High selection rate of award winners from award winners from Navy nomineesNavy nominees


Flight SimulatorFlight SimulatorLeap FrogsLeap FrogsNASCARNASCARNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageEOD Robot demonstrationEOD Robot demonstration

MAES, Las Vegas, NV (23-25 Oct MAES, Las Vegas, NV (23-25 Oct 2008) 2008)

Event backgroundEvent background1,500 estimated 1,500 estimated participantsparticipantsPromotes excellence in Promotes excellence in engineering, science, engineering, science, and mathematics and mathematics Cultivates the value of Cultivates the value of cultural diversity cultural diversity Strong pre-college Strong pre-college initiative programsinitiative programs


Flight SimulatorFlight SimulatorLeap FrogsLeap FrogsNASCARNASCARNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageEOD Robot DemonstrationEOD Robot Demonstration

Las Vegas: Nellis Air Show (Nov 1-9)Las Vegas: Nellis Air Show (Nov 1-9)NRD San DiegoNRD San Diego

JustificationJustificationMarket #43 (671K HH)Market #43 (671K HH)


22ndnd time in market time in market

Celebrated every year Celebrated every year over 30,000 attendover 30,000 attend

T-Bird homecomingT-Bird homecoming


Namesake tie (USS Namesake tie (USS NEVADA)NEVADA)

Assets desiredAssets desiredLeap FrogsLeap FrogsEOD dive tankEOD dive tankFlight SimulatorFlight SimulatorFlag speakerFlag speakerNavy Band SWNavy Band SWUSS Nevada crewUSS Nevada crew

Orlando: World Space Expo – Celebrating Orlando: World Space Expo – Celebrating NASA’s Anniversary (Nov 8-16) NASA’s Anniversary (Nov 8-16)

NRD JacksonvilleNRD JacksonvilleJustificationJustification

Market # 19 (1.4M HH)Market # 19 (1.4M HH)NRD #1 pickNRD #1 pick11stst time in market time in market100,00 attend 100,00 attend Blues request rec’dBlues request rec’dNamesake Tie (USS Namesake Tie (USS Florida)Florida)Port visit possiblePort visit possibleSchools in sessionSchools in sessionDisneyDisney

Assets desiredAssets desiredPort Canaveral pvstPort Canaveral pvstFlt SimulatorFlt SimulatorLeap FrogsLeap FrogsSeal AcceleratorSeal AcceleratorEOD Dive TankEOD Dive TankFlag speakerFlag speakerNavy BandNavy BandUSS Florida crewUSS Florida crew

SHPE, Phoenix, AZ (12-15 Nov 2008) SHPE, Phoenix, AZ (12-15 Nov 2008) Event backgroundEvent background

5,000 estimated 5,000 estimated participantsparticipantsSocial-technical Social-technical organization whose organization whose primary function is to primary function is to enhance and achieve the enhance and achieve the potential of Hispanics in potential of Hispanics in engineering, math and engineering, math and science science Strong student and Strong student and graduate student graduate student chapterschapters


Flight SimulatorFlight SimulatorLeap FrogsLeap FrogsNASCARNASCARNavy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageEOD Robot DemonstrationEOD Robot Demonstration

National Black Nurses Association National Black Nurses Association LOCATION, (DATE 2008) LOCATION, (DATE 2008)


1,000 estimated 1,000 estimated attendeesattendees

Includes nurses, Includes nurses, student nurses, and student nurses, and health care practitionershealth care practitioners


Navy Band Navy Band Drill Team/Color GuardDrill Team/Color GuardPAO coveragePAO coverageNavy AA nursesNavy AA nurses

Documents

2008 Calendar for America Planning Conference 18 October 2007 Millington, TN