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2009 CDGA CORPORATE PARTNER PROGRAM
A UNIQUE LIFESTYLE MARKETING OPPORTUNITY
CDGA CORPORATE PARTNER PROGRAM
A VIABLE MARKETING PLATFORM FOR YOUR BUSINESSCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
WHY PARTNER WITH THE CDGA?
HISTORY/SIZE – The CDGA has been serving the Illinois golf community since 1914 and currently has over 380 member clubs and 90,000 individual members
DEMOGRAPHICS – Individual members of the CDGA are a highly affluent and very successful group of businessmen and women
EXCLUSIVITY – Only a select number of organizations will be invited to join the CDGA Corporate Partner Program
OPPORTUNITIES – Print, Internet, E‐mail, Program and Event Sponsorship, Corporate Entertainment and Hospitality
DELIVERY – The CDGA prides itself on over‐delivering and catering to the needs of our Partners
COST – The CDGA will create a specific program designed to achieve your marketing objectives at an affordable price
CHICAGO DISTRICT GOLFER Magazine – Official Publication of the CDGA, circulation over 70,000 households
INTERNET – CDGA.org receives over 18 million page views from more than 1 million unique visitors annually
E‐MAIL – 63,000+ subscribers receive various CDGA e‐communications throughout the year
CO‐BRANDING – 2009 marks the CDGA’s 95th year of existence
PROGRAM SPONSORSHIP – Place your Company Name/Logo on a CDGA Program or Event
PROMOTIONS/DISCOUNTS – Make an Exclusive Offer to CDGA members
ENTERTAINMENT/HOSPITALITY – Tee it up at some of the finest clubs within the District, Sponsor Trip to Kohler, Sponsor Day at Cog Hill, event tickets
CDGA COMMUNICATION VEHICLES
CDGA CORPORATE PARTNER PROGRAM
A SUMMARY OF THE CDGA & SUNSHINE THROUGH GOLF FOUNDATIONCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
BRIEF BACKGROUND
Founded in 1914 and operated by amateur golfers for the benefit and promotion of golf in the District
More than 380 member clubs and 90,000 individual members in Illinois and three surrounding states
(Michigan, Wisconsin and Indiana)
Directed by a district‐wide Board of Directors and an advisory committee of Past Presidents
Serviced by a full‐time staff of 18 and based at Midwest Golf House in Lemont, IL
SERVICES
Licensed by USGA to provide a Handicap Index ® to all members
Interpretation of the Rules of Golf
Course measuring and rating
Conduct over 50 Amateur Tournaments annually
Educational seminars (rules, turf grass, golf course operation)
SUNSHINE THROUGH GOLF FOUNDATION
The charitable arm of the CDGA, founded in 1944
Mission is to bring the game of golf into the lives of beginners, juniors, individuals
with disabilities, minorities, and the economically disadvantaged
Conduct over 75 camps for 1,000 individuals annually – recognized as the largest
grassroots golf program of its kind
Provides Grants for other allied associations including the Special Olympics of
Illinois, Illinois Junior Golf Association and Kids Golf Foundation
MEMBER BENEFITS
USGA Handicap Index ®
Subscription to Chicago District Golfer magazine
Membership Card
GOLD Membership (CDGA Rewards Program)
Special Offers and Discounts from CDGA Corporate Partners
CDGA CORPORATE PARTNER PROGRAM
MEMBER CLUBSCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
THE CDGA IS THE FOURTH
LARGEST REGIONAL GOLF ASSOCIATION
IN THE UNITED STATES BEHIND:
‐ The Southern California Golf Association
‐ The Northern California Golf Association
‐ The Metropolitan Golf Association (New York)
CHICAGO METRO
METRO SOUTH
NORTH CENTRAL
NORTH WEST
METRO NORTH
METRO WEST
EAST CENTRAL
WEST CENTRAL
– BEVERLY CC, Chicago
– COG HILL G&CC, Lemont
– EVANSTON GC, Skokie
– THE GLEN CLUB, Glenview
– GEORGE W. DUNNE NATIONAL, Oak Forest
– HARBORSIDE INTERNATIONAL, Chicago
– LAGRANGE CC, LaGrange
– OLYMPIA FIELDS CC, Olympia Fields
– SKOKIE CC, Glencoe
– SUNSET RIDGE CC, Northfield
– BALMORAL WOODS CC, Crete
– BOLINGBROOK GC, Bolingbrook
– BON VIVANT CC, Bourbonnais
– BRIAR RIDGE CC, Schererville, IN
– DUNES CLUB, New Buffalo, MI
– JOLIET CC, Joliet
– KANKAKEE CC, Kankakee
– MISTWOOD GC, Romeoville
– ALDEEN GC, Rockford
– KISHWAUKEE CC, DeKalb
– ROCKFORD CC, Rockford
– THE OAK CLUB OF GENOA, Genoa
– WHITETAIL RIDGE GC, Yorkville
– EAGLE RIDGE RESORT & SPA, Galena
– PRAIRIEVIEW GC, Byron
– TPC DEERE RUN, Silvis
– BARRINGTON HILLS CC, Barrington
– CONWAY FARMS GC, Lake Forest
– GENEVA NATIONAL GC, Lake Geneva, WI
– IVANHOE CLUB, Ivanhoe
– KEMPER LAKES GC, Kildeer
– KNOLLWOOD CLUB, Lake Forest
– NORTHMOOR CC, Highland Park
– PINE MEADOW GC, Mundelein
– SHOREACRES, Lake Bluff
– WYNSTONE GC, North Barrington
– BUTLER NATIONAL, Oak Brook
– CANTIGNY GOLF, Wheaton
– CHICAGO GC, Wheaton
– MEDINAH CC, Medinah
– NAPERVILLE CC, Naperville
– RICH HARVEST LINKS, Sugar Grove
– RUTH LAKE CC, Hinsdale
– STONEBRIDGE CC, Aurora
– BLOOMINGTON CC, Bloomington
– CANYATA, Marshall
– CHAMPAIGN CC, Champaign
– STONE CREEK GC, Urbana
– CC of PEORIA, Peoria Heights
– PIPER GLEN GC, Springfield
– THE RAIL GC, Springfield
– WEAVERRIDGE GC, Peoria
REGIONAL BREAKDOWN
CDGA CORPORATE PARTNER PROGRAM
INDIVIDUAL MEMBER DEMOGRAPHICSCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
AFFLUENT & SUCCESSFUL
General:
– Male ‐‐‐ 76%
– Female ‐‐‐ 24%
– Between the age of 25 and 54 ‐‐‐ 51%
– Married ‐‐‐ 85%
Occupation:
– Professional/Managerial ‐‐‐ 36%
– Business Owner/Partner ‐‐‐ 27%
– Sales/Marketing ‐‐‐ 17%
– C‐Level Executive ‐‐‐ 8%
Education:
– Attended College ‐‐‐ 93%
– Graduated from a 4‐year college/university ‐‐‐ 76%
– Earned a Masters/Doctorate degree ‐‐‐ 30%
Income & Investments:
– Average Household Income: $173,911
– Average Value of Investment Portfolio: $514,357
Real Estate:
– Own Primary Residence ‐‐‐ 95%
– Average Value of Primary Residence: $534,783
– Own Secondary Home/Condo ‐‐‐ 22%
– Average Value of Secondary Residence: $454,113
Miscellaneous:
– Lexus (10%) is the most owned Primary Vehicle of CDGA Members
– CDGA Members Average 5+ trips of more than one day’s duration annually
– 64% of CDGA Members are also members of a Hotel Rewards Program
– 70% Dine Out at least once a week with 41% eating out 2 or more times a week
– 95% own a Computer, 72% own an HDTV and 40% own a PDA/Blackberry
AFFINITY FOR GOLF
CDGA Individual Membership Breakdown:
– Total active individual CDGA members ‐‐‐ 91,249
– Private Country Club members ‐‐‐ 53,465 (59%)
– Public Course members ‐‐‐ 37,784 (41%)
– Male individual members ‐‐‐ 69,792 (76%)
– Female individual members ‐‐‐ 21,457 (24%)
Rounds Played:
– Total rounds posted ‐‐‐ 1,812,300
– Rounds posted by Private Country Club members ‐‐‐ 1,045,061
– Rounds posted on the CDGA web site (cdga.org) ‐‐‐ 494,044
Handicap Indexes:
– Members with a Handicap Index less than 5.0 ‐‐‐ 5,561
– Members with a Handicap Index less than 10.0 ‐‐‐ 19,458
– Members with a Handicap Index less than 15.0 ‐‐‐ 39,676
Current length of CDGA membership:
– Less than 2 years ‐‐‐ 11%
– 2 to 3 years ‐‐‐ 10%
– 3 to 5 years ‐‐‐ 23%
– 5 to 9 years ‐‐‐ 19%
– 10+ years ‐‐‐ 38%
CDGA CORPORATE PARTNER PROGRAM
2008 CORPORATE PARTNERSCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
CDGA CORPORATE PARTNER PROGRAM
CHICAGO DISTRICT GOLFERCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
THE CDGA MAGAZINE
Chicago District Golfer is the official publication of the CDGA.
Six Issues published annually, including the digest‐sized “Green Book” Membership Directory in mid‐April.
Mailed directly to the homes and offices of CDGA members, Total Circulation over 70,000 households.
− Only send one copy per member address
− Unlike other area publications, circulation does not rely on bulk distribution to golf courses
With articles from the best golf writers in the District, full‐color photography and high‐quality design, Chicago District Golfer is the area’s premier golf publication.
Chicago District Golfer provides readers with a package of interesting articles and information about golf at all levels with an emphasis on the game locally.
It speaks to members’ passion for the game by touching on the people, places, trends and events that are part of their golfing life and lifestyle.
NEW SCHEDULE BEGINNING IN 2009
The January/February issue will be eliminated
The “Green Book” will be mailed in Mid-April, after The Masters
There will be FOUR monthly in-season issues from June through September
The year will conclude with a Winter/Travel edition on November 15
Percentage of CDGA members who read the following publications
Golf Digest – 52%
Golf Magazine – 35%
Golfweek – 28%
Sports Illustrated – 20%
Chicagoland Golf – 17%
CHICAGO Magazine – 16%
Crain’s Chicago Business – 15%
TIME – 11%
Newsweek – 11%
Golf Chicago! – 5%
CDGA CORPORATE PARTNER PROGRAM
CHICAGO DISTRICT GOLFERCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
MAGAZINE RATES AND SPECIFICATIONS
Full‐Color Advertising Rates(Rates are NET)Note: CDGA Member Clubs receive a 10% discount on advertising rates.
SPACE SIZE 1X 3X 4X 6X
Full Page $5,490 $5,216 $4,868 $4,694
Two‐Thirds Page $3,843 $3,651 $3,407 $3,286
Half Page $3,019 $2,869 $2,677 $2,581
One‐Third Page $2,105 $1,999 $1,866 $1,799
Quarter Page $1,578 $1,499 $1,399 $1,350
One‐Sixth Page $1,098 $1,043 $973 $938
Ad Space SizesPublication Trim Size: 8 3/8 x 10 7/8 inches.
Space Size Width in inches Depth in inches
Full Page ‐ Live 7 1/4 x 9 7/8
Full Page ‐ Bleed 8 5/8 x 11 1/8
Full Page Spread‐Live 15 1/2 x 9 7/8
Full Page Spread‐Bleed 16 7/8 x 11 1/8
1/2 Page ‐ Vertical 3 1/2 x 9 7/8
1/2 Page ‐ Horizontal 7 1/4 x 4 7/8
2/3 Page ‐ Vertical 4 3/4 x 9 7/8
1/3 Page ‐ Square 4 3/4 x 4 7/8
1/3 Page ‐ Vertical 2 1/4 x 9 7/8
1/4 Page ‐ Square 3 1/2 x 4 7/8
1/6 Page ‐ Vertical 2 1/4 x 4 7/8
Ad Close DatesIssue Ad Close Mail Date
April (Digest Size) February 20 April 8June April 13 May 25July May 11 June 24
August June 15 July 24September July 13 August 25
Winter/Travel September 28 November 9*All ad materials are due one week after ad close date.
Mechanical Information
Printing: Heatset web offset pressBinding: Saddle stitchedColors Available: Process, standard red, standard green, PMS, metallicsColor Sequence: PMS, black, cyan, magenta, yellowShipping: Ship space orders, contracts, correspondence, copy, film, etc. to:
Advertising Traffic CoordinatorTurnstile Publishing Co.1500 Park Center DriveOrlando, FL 32835Phone: 407‐563‐7022 Fax: 407‐563‐7078
Advertising Production SpecsDigital formats:Mac OSX Platform:QuarkXPressAdobe Photoshop Adobe IllustratorAdobe InDesign(Please include an exported EPS with all fonts/images embedded)Adobe PDF/X‐1A files
Preferred: CD’s, 100 MB Zip Disks and e‐mail
*Please place all components (images, documents, fonts) into on folder.*Send only the files and artwork needed for output.*Please be sure to include screen and printer fonts for each font used (no PC fonts).*Include an approved color proof.*PMS and Metallics: Corresponding number, proof must be supplied
As the custom publishing partner for Chicago District Golfer, Golfweekmagazine –
one of the most respected names in golf journalism – continues its legacy of quality
and distinction by lending its editorial and publishing excellence to every issue of
Chicago District Golfer.
CDGA CORPORATE PARTNER PROGRAM
ON THE INTERNETCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
NEW BANNER #1120w x 240h
NEW BANNER #2120w x 600h
RATES: $20 CPM for Banner #1 (120w x 240h)
$25 CPM for Banner #2 (120w x 600h)
Minimum 50,000 impressions
WWW.CDGA.ORG
CDGA.ORG received over 18 million page views from more than 1 million unique visitors in 2008.
HOME PAGE
– Provides visitors with detailed information on CDGA activities and services
– Latest Announcements from the CDGA (member benefits, events, trips, etc.)
– Complete listing of all CDGA member clubs
– CDGA Store allows members to purchase CDGA‐logo products from Adidas Golf
– Archived articles from Chicago District Golfer magazine
– Corporate Partner Profiles
– CDGA Tee Box – listing of special offers from various CDGA clubs
– “Ask the Docs” Q&A section with the doctors of Midwest Orthopaedics at RUSH
MY CDGA CADDIE
– Provides CDGA members with their own personalized webpage within CDGA.org
– Member can post scores, track handicap, renew membership, check tournament
tee‐times within this section
TOURNAMENT HEADQUARTERS
– Compete information on the CDGA Tournament Program including event schedule,
tee‐times and tournament results
CDGA NETWORK VIDEO PLAYER
– Provides videos from GolfweekTV, ChicagoBusiness.com and various CDGA events
BANNER AD SPECIFICATIONS
Banner Sizes:
‐ 120 pixels wide by 240 pixels high
‐120 pixels wide by 600 pixels high
Acceptable Formats:
‐ JPEG (Preferred)
‐GIF (Static or Animated)
‐SWF (Flash)
All FLASH banners must contain the proper coding for the CDGA’s tracking program.
Please visit http://banmanpro.com/support/flashclick.asp for instructions.
A static version of all FLASH banners is required.
CDGA CORPORATE PARTNER PROGRAM
ELECTRONIC NEWSLETTERCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
Averages for the Six 2008 Issues of the “Scorecard” E‐Newsletter
Number of Recipients --- 57,676
Number of Unique Opens --- 18,350 (32%)
Number of Total Opens --- 28,989 (50%)
ADVERTISING RATES: (1) Banner Advertisement
1‐Issue: $1,500
3‐Issues: $3,750 ($1,250/e‐mail)
6‐Issues: $6,000 (1,000/e‐mail)
12‐Issues: $10,000 ($833/e‐mail)
HTML Electronic Newsletter delivered by SubscriberMail
Currently distributed to over 63,000 e‐mail addresses
NEW FOR 2009: The CDGA E‐Newsletter will be mailed monthly (was bi‐monthly in 2008)
− Message will be mailed on the second Tuesday of every month
Provides readers with the latest news from the CDGA, Allied Associations (WGA, IPGA, etc.)
and the local golf community
Banner Advertisements available in (3) locations:
− Main Category: 60 pixels high x 370 pixels wide
− Right Rail: 134 pixels high x 134 pixels wide
− Footer: 60 pixels high x 600 pixels wide
− NO FLASH BANNERS, JPEG format preferred, GIF static files accepted
Detailed tracking reports provided
“THE SCORECARD”
CDGA CORPORATE PARTNER PROGRAM
HANDICAP REVISION E-MAILSCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
E‐REVISIONS
Provides members with updated Handicap Index after each revision period
E‐mail includes link to “My Caddie” section of CDGA.org, a “Did You Know?” question and
answer feature, and headlines from the CDGA, Golfweek and Crain’s Chicago Business
Sent (13) times during the golf season (April ‐ October)
Logo/ID placement and banner space available; size of banner 60 pixels high by 370 pixels wide
(1) Exclusive Advertiser per Revision
Sponsored in 2008 by the following:
– Crain’s Chicago Business
– MB Financial Bank
– Midwest Orthopaedics at RUSH
– The Glen Club
– Wilson Golf
ADVERTISING RATES:
Exclusive Sponsorship (Logo & Banner) ‐ $3,000/Revision
Stats for the final e‐revision of 2008 on October 23rd:
Number of Recipients ‐‐‐ 44,613
Number of Unique Opens ‐‐‐ 18,860 (43%)
Number of Total Opens ‐‐‐ 33,891 (76%)
CDGA CORPORATE PARTNER PROGRAM
ENTERTAINMENT/HOSPITALITYCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
SPONSOR TRIP
The CDGA conducts an Annual Sponsor Trip to Kohler, Wisconsin
that includes a minimum…
18‐holes on The Straits Course at Whistling Straights
– Site of the 2010 & 2015 PGA Championships
18‐holes on The River Course at Blackwolf Run
– Site of the 2012 U.S. Women’s Open
One‐night hotel accommodations at The AMERICAN CLUB
− The Midwest’s only AAA Five Diamond Resort Hotel
AREA TOURNAMENTS
The CDGA will have access to general admission tickets and
select hospitality opportunities at…
The 2009 BMW CHAMPIONSHIP at Cog Hill Golf & Country Club
− Part of the PGA Tour’s FedEx Cup Playoffs
− Features the game’s greatest players including Tiger Woods
The 2009 SOLHEIM CUP at Rich Harvest Links
− LPGA version of The Ryder Cup, Team USA vs. EUROPE
− Features the young stars on the LPGA, including Paula Creamer
CDGA SPONSOR DAY
The CDGA conducts an Annual Sponsor Appreciation Golf Outing in September. The day includes a round of golf on Cog Hill’s Dubsdread Course,
site of the BMW Championship, and a cocktail reception at Midwest Golf House.
In addition to having access to golf courses throughout the District, the CDGA also has a variety of Entertainment/Hospitality opportunities available…
CDGA CORPORATE PARTNER PROGRAM
CONTACT INFORMATIONCHICAGO DISTRICT GOLF ASSOCIATION
11855 ARCHER AVENUE * LEMONT, IL 60439
“FOR EVERYONE WHO PLAYS THE GAME”
All CDGA Corporate Partnerships are custom built to fit the needs and budgets of our Partners. Please contact the CDGA to create a partnership package that fulfills your marketing needs.
Thank you for your time and consideration!
ANDREW LOUTHAINDIRECTOR OF CORPORATE PARTNERSHIPSCHICAGO DISTRICT GOLF ASSOCIATION11855 Archer Avenue * Lemont, IL 60439630/685‐2321 * Fax: 630/257‐[email protected]
