2010 World Cup Review

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  • 1. The 2010
      • FIFA World Cup

presented by Carola Koblitz :2010 Project Co-ordinatorCape Town Partnership in the Cape Town Central City 2. What we achieved as a City 3. FIFA has left the building 4. Continuing the momentum 5. Our five-point mandate Enhance citizen and business participation; Contribute towards a unique and authentic Cape Town experience forvisitors; Contribute to a well-organised, efficient,safe and successful event; Enhance business branding and marketing of Cape Town; Leave a lasting economic, social and cultural legacy. 6. The challenges towards Citizen Activation

  • No clarity from City on the use of public space during the World Cup.
  • Reluctance from stakeholders to formalliances and a sense
  • of hedging bets.

7. The answer RE-active rather than PRO-active 8. Enhance citizen andbusiness participation

  • 2010 Central City Partners
  • Forums & Mini-forums;
  • 2009 FIFA Confeds Cup viewing
  • evenings;
  • Mapped the fan activation
  • zones;
  • The Dreamfields Project;
  • Cape Media Services;
  • CCID Social Development
  • viewing evenings.

9. Contribute towards a unique & authentic Cape Town experience for visitors

  • FIFA Final Draw Week,
  • 29 November 4 December;
  • Host City Cape Town Fan Walk.

10. Contribute to a well-organised, efficient, safe and successful event

  • Host City Information Kiosks;
  • The Central City Ambassadors
  • Programme and CCID kiosks;
  • Host City Beautification;
  • Transport projects.

11. Enhance business branding and marketing of Cape Town

  • Tried to find Cape Towns
  • Blue Goal;
  • Adopted other campaigns
  • instead;
  • Work on Brand Central City
  • continues.

12. Leave a lasting economic, social and cultural legacy IE: Where the World Cup ends, legacy begins... IRT,collaborative relationships,upgrade to public spaces, Cape Town Stadium,Green Point Urban Park, Fan Walk route,new business opportunities,600 emerging artists,visual art in public space, job creation,ambassadorial programmes,information gathering,communication strategies,knowledge ofmega-events,international profile,returning Capetonians to the Central City,


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