2011 INSEAD MBA Essay Archetype: Goals & Why an MBA?

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INSEAD Essay Qstudying words) My fervor equipped mbecome mbefore find My first brInspired by.COM COMyear I grew However, ainfusion oshowcasingand strateCOUNTRY’stint also impacting significantlmanagemewhom I ha My career efficiency, skills with business straining anor Dell) as MBA’s topstrategy fentreprene

BA | Application tion #4: Discuss INSEAD and howulting.com

CandidateWhen this crafted a Go(x)MBAConsuourself below

AY ARCHETYPE

MBA | AppQuestion #4g at INSEA

for numbers me with framemy virtual roomding my love fo

rush with intey Netflix, I sooMPANY. Effectiw the business

as .COM COMPof funds suffeg my entrepreegic planning. s leading ONLIafforded me revenue and kly in terms of tent and cross‐ve no formal a

goal is to creaand scale it toan excellent ckills into play nd thence a pothe crucial nep‐notch busineormulation ateurial ambition

Year 2011, Clasyour career goaw will they contr

’s First Dr andidate beoals & Wh ulting with tw. (See page

: Goals & Why

plication Ye4: Discuss yAD and how

secured me a eworks to anam‐mates and or the internet

ernet businessen realized the vely managingto $Xk revenu

PANY’s succesered and we eneurial strengEager to learINE PORTAL. Inspecial insigh

key performancteam managemfunctional teaauthority.

ate a sustainabo global levelscommand ovein my second

osition in Markxt steps for mess education t a global scns.

ss of 2012 als. What skills dribute to your pr

raft egan workin

y MBA? es the idea of ues 3 & 5 for t

y MBA?

ear 2011, C your career w will they

seat among Xlyze problems I embarked onindustry as a c

es happened ihuge potentiag the diverse ges and X+ cust

s attracted atthad to evenths, also gave n about sustan addition to uhts into internce matrices (asment. Since myms, my bigges

ble consumer i. In order to ber Consumer Pd innings as aeting with a tee in this journecoupled with

cale would sh

do you expect to rofessional caree

ng with f(x)ssay for ano using that sa the second a

Class of 201r goals. Why contribut

X applicants atand engineer n the journey career path.

in COUNTRY aal of online mogroup of X peotomers across X

tention, heavywntually exit. Nme insight intainable e‐businnderstanding tnet product ds highlighted iny work entails st learning at C

nternet businebe successful, IPsychology, Maa successful enechnology driveey. A deep the practical expharpen my bu

gain from er. (500 words)

)MBAConsulother progr

ame essay a nd final draf

12 hat skills do e to your p

t UNIVERSITY. solutions. Tecof creating ‘n

as an ardent uovie rentals in Cople I had chosX cities.

weight corporaNonetheless, tto my limitationess models, the functionindevelopment an my resume) interacting witCOMPANY #2

ess of my own need superlatarketing and Sntrepreneur, ten global conseoretical frameposure to marusiness acume

lting he had ram. He ap at INSEAD. Rfts)

o you expe professiona

Four years ofchnology and inext‐gen’ com

user of Netflix,COUNTRY and sen to nurture

ations enteredhis invaluablens in areas likeI joined COMg of large inteand consumemy role at COMth, and gettinghas been influ

, that uses tective leadershipStrategy. I wantherefore I seesumer businessework developrketing, customen and set t

d already pproached Read it for

ct to gain fal career.

f rigor that folinnovation gramunication de

, Amazon and returned to pimy dream, wi

d the market; fe experience, e finance, marPANY #2, ownrnet companier behavior. BMPANY #2 alsog buy‐in, from uencing people

chnology to prop and administnt to bring firse the SCHOOLs (like Amazonped through SCmer acquisitiothe ground fo

1

from (500

lowed adually evices,

eBay. ioneer ithin a

urther while

rketing ner of es, this esides o grew senior e over

omote trative st‐rate L MBA n, eBay CHOOL n and or my

Comment [f(x The Candidate hhis resume/CV inbe pretty obviouresume/CV. Donrehashing inform

Comment [f(x The candidate mconnect past expgoals. Good.

Comment [f(x A common probis that they don’want to do with candidate seemsknow. We aren’tor long‐term goahis statement is that it sounds co Don’t all businessustainable (in teconsumer interntechnology (by d

Comment [f(x Going from beingyour own start‐umarketing in a coleap both culturaskill set. Is this guy going highly structuredenvironment? Wcompanies offer their US offices (wanted)? He’s a type that has no marketing, has ntherefore isn’t faConsumer) and fnative – so he prtrusted to write What do you thiCommittee is thibenefit of an MBgoal is not aligneexperience. DING

x)MBA1]:

as basically written prose. This stuff us from reading thn’t waste preciousmation.

x)MBA2]:

makes an attempt tperiences with fut

x)MBA3]:

lem with MBA appt know exactly whtheir lives. This s to both know ant sure if this is his sal and even if we wso all encompassonfused.

sses aim to be erms of P&L)? Whnet business doesndefinition)?

x)MBA4]:

g an entrepreneurup to working in orporate setting isally and in terms o

to be able to thrivd corporate Would any of thosehim a marketing r(which is what he foreign‐born engiexperience in

never lived in the Uamiliar with the USfinally, his English robably couldn’t ba line of marketin

nk? The Admissioninking that even wBA, his post‐MBA ced with his past

en out should e space

to ure

plicants hat they

d not short were, ing and

at n’t use

r at

s a big of core

ve in a

e role in

ineer

US (and S is not e g copy.

ns with the career


I am drawMAJOR” mcustomer sProfessor Zwork with I am also global outlelectives abusiness le I am eagerwith my Entrepreneextensive entrepreneHaving emwould be a


wn to SCHOOL major at SCHOOsatisfaction, buZ would enablDr. D to learn

drawn to SCHlook and collabat SCHOOL woeader.

rly looking forwdiverse classmeurship & Innnetwork of eurial calling. merged wiser fa successful ve


for its pre‐emOL would allowusiness growthle me to conste‐business stra

HOOL for it emborative leadeould develop t

ward to particimates and crovation Progrthe entrepre

from .COM COnture of my ow


minent reputatiw me to obtaih and profits. Ctruct marketinategies and on

mphasis on emership. The expthe much nee

pate in SCHOOeate learning ram at SCHOOneurial and

OMPANY, a bewn.


ion in X and gin a 360‐degreCourses like X ng strategies tanline consumer

mpowering studperiential learneded worldview

OL’s dynamic stopportunities

OL is of speciaventure capit

efitting culmin


general managee view of thewith Professoailored to consr behavior for i

dents with a gning through INw in me and

tudent clubs ps for everyonal significance tal communit

nation of all m

gement educat factors that por X, Y with Prosumer needs. its direct releva

general managNITIATIVE and help me tran

particularly X anne beyond thto me – I hoies in the p

my experiences

tion. The “NAMplay a crucial rofessor Y and I am also exciance with my g

gement perspethe ELECTIVE

nsform into a

nd Y Clubs to mhe classroom. ope to tap intursuit of my

s and SCHOOL

2

ME OF role in Z with ted to goals.

ective, NAME global

mingle The

to the y own

L MBA Comment [f(x A couple paragralooking for a posNow we get the really plans to dofunding for his nAdmissions ComIs this guy beingDING

Comment [f(x Now you are pro‘How could this cthe issues with hsubmitted this esa year earlier (andinged at all five Let me assure yolooked very goodhigh GMAT, a greawesome univerexperience. The reality is thastory and at the impartial and crihandiwork. I see this all the texactly why it haIn other words, i

x)MBA5]:

aphs ago he said hst‐MBA role in marfeeling that what o short‐term is looext start‐up. mittee is wonderig straight with us?

x)MBA6]:

obably asking yourcandidate not havhis story before he ssay to 5 top ten snd was unceremone)?????’

ou that this candidd on paper. He haeat GPA from an rsity and solid wor

at it is hard to crafsame time cast aitical eye on your

time. I can’t explaappens, only that it’s a known unkno

he was rketing. he ok for

ng:

rself: e seen

schools niously

date d a

rk

ft your n own

in t does. own.


CAfththfi

MBA ESSA

INSEAD Essay Qstudying words) My focus

continues

paradigm

brought ab

leadership

As a stude

remained

portals. My

order to g

internation

and busine

companies

I believe th

creative, th

useful way

fulfilled in

I created t

build a soli

share my

knowledge

the relatio

it provides

first‐hand

an internat


Candidatefter a brainshoughts dowhe basic ideanal draft)

AY ARCHETYPE

MBA | AppQuestion #4g at INSEA

on web based

to change an

shift taking pl

bout by the in

role in the sha

ent at UNIVERS

my objective t

y short to med

gain a multi‐f

nal e‐business

ess acumen to

s define their s

hat success in

he analytical a

y. Although the

my endeavors

he charity CHA

id skill set and

strengths wit

e base contain

nships we buil

s an individual

experience. Co

tional scale.


’s Secondstorming seswn in a first das are there

: Goals & Why

plication Ye4: Discuss yAD and how

d commerce s

d challenge th

lace in the rea

troduction of

aping of the int

SITY, I wanted

throughout my

dium term goa

faceted view

company in th

be a part of a

trategy and ro

life as well as

and the social.

e most evident

s to bring a fres

ARITY NAME. D

develop my an

th my classm

ed within INSE

ld with others

with an excel

onsequently p


d Draft ssion, the ca draft specific but the essa

y MBA?

ear 2011, C your career w will they

tems from my

he way mode

alm of inform

the printing p

ternet revolut

d to actively p

y professional

l is to complet

of the indust

he future. Spec

a high tech pra

oadmap.

s in business r

I have always

t example of t

sh perspective

During my engi

nalytical abiliti

ates but also

EAD’s student

and our aware

llent environm

eople at INSEA


andidate macally for INSEay doesn’t fl

Class of 201r goals. Why contribut

y passion and

rn society com

ation dissemin

ress in 1440. I

ion and evolut

articipate in th

endeavors as

e my MBA and

ry before em

cifically I would

ctice group at

eally stems fro

had a genuine

his was my fou

e to bear on iss

ineering studie

es. I believe th

to learn from

body. Finally,

eness of the w

ment in which t

AD build long‐l


ade a first aEAD. As you

low very wel

12 hat skills do e to your p

fascination w

mmunicates, in

nation could,

In my vision of

tion.

he unfolding s

a .com founde

d then return t

barking on m

d like to levera

a reputed inte

om the combi

e desire to app

unding of .COM

sues like childh

es and through

hat an INSEAD

m practitione

success is a re

orld we live in

to confront on

lasting friendsh

attempt at w can see at tll. (See page

o you expe professiona

with the intern

nteracts and p

I believe, be

f the future I s

story of the in

er and produc

o e‐business in

my long‐term g

age my passion

ernational con

nation of thre

ply my creativi

M COMPANY,

hood poverty, i

h work experie

education wou

rs, professors

esult of the soc

. INSEAD is a u

neself with oth

hips and busin

writing his this stage, e 5 for our

ct to gain fal career.

et revolution

perceives itsel

paralleled wit

see myself pla

ternet, and th

ct manager of

n a consulting

goal to start‐

n, internet exp

nsulting firm, h

e critical force

ity in a practic

I have likewise

n response to

nce I have sou

uld allow me to

and the coll

cial. By social I

unique school i

her cultures th

ness relationsh

3

from (500

which

lf. The

h that

aying a

his has

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role in

up an

pertise

elping

es: the

al and

e been

which

ught to

o both

lective

mean

in that

hrough

ips on

Comment [f(x Candidate demounderstanding oand hints at whawithin that indus

Comment [f(x Notice how we rhis original essayforemost AS AN Now he has posisomeone who is being a part of thREVOLUTION. How has and wilvarious MEDIUMjust one mediumwas another andwork in consultin Now his story is

Comment [f(x This would have had actually namgroups/firms.

x)MBA7]:

onstrates a bigger f the internet induat his place in it mistry.

x)MBA8]:

remodelled his stoy he saw himself fiENTREPRENEUR.

tioned himself as and wants to conhe INTERNET

l he do that? ThroMS: entrepreneursm, product managed his post‐MBA goang is yet another.

starting to make s

x)MBA9]:

been more credibmed some practice

picture ustry ight be

ory? In irst and

tinue

ough hip is ement al to

sense.

ble if he e


A year at

analytical a

business a

offers stud

MBA exper


INSEAD is the

and the social.

global perspe

dents the oppo

rience is pivota


e opportunity

. To achieve m

ective coupled

ortunity to min

al to becoming


to continue t

my goals of con

with the abili

ngle with peers

g a well rounde


to develop my

nsulting for and

ty to work in

s from over 80

ed leader.


yself along thr

d eventually b

culturally dive

0 countries, an

ree dimension

uilding an inte

erse teams is p

nd I am convinc

ns, the creativ

ernational / glo

pivotal. Only IN

ced that the IN

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obal e‐

NSEAD

NSEAD

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2011 INSEAD MBA Essay Archetype: Goals & Why an MBA?