2014 Effie Winners

Awarding Ideas That Work

NORTH AMERICA / WINNERS & FINALISTS

® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization.

2 2014 EFFIE AWARDS / WINNERS

WINNERSThe North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.

After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.

Award levels – gold, silver and bronze – will be announced and presented at the 2014 North American Effie Awards Gala on Thursday, June 5, in New York City.

Congratulations to this year’s winners.

* Indicates lead agency.

AFRICAN-AMERICAN AGRICULTURAL/INDUSTRIAL/BUILDING AUTOMOTIVE - AFTERMARKET

Dark and Lovely Au Naturale American Standard Armor All Firestone

“Curl Power”

SoftSheen-Carson

Making Toilets Matter

American Standard

The Return of the Armor All Viking

Armored AutoGroup

Drive a Firestone

Bridgestone Americas Tire Operations

Publicis Kaplan Thaler*Bratskeir & Company

22squared* DDB California*Source MarketingOMD

Leo Burnett/Arc Worldwide*OptimediaRazorfish

AUTOMOTIVE - AFTERMARKET AUTOMOTIVE - VEHICLES

Toyota Parts and Service Cadillac Ford Mercedes-Benz

Keep Your Toyota A Toyota

Toyota Motor Sales

Cadillac ATS vs the World

Cadillac

Take The C-MAX Hybrid Challenge

Ford Motor Company

Moving cars and changing minds on Instagram

Mercedes-Benz

Saatchi & Saatchi LA* Fallon*Carat

Team Detroit* Razorfish*

AUTOMOTIVE - VEHICLES BEAUTY BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL

Toyota Pantene Tanqueray Gevalia Kaffe

Tundra Endeavour

Toyota Motor Sales

Pantene Weather Program

Procter & Gamble

Tonight We Tanqueray

Diageo

Upgrading America’s Everyday Cup of Joe

Kraft Foods

Saatchi & Saatchi LA*Toyota PRGolinHarris

Leo Burnett/Arc Worldwide*Starcom MediaVest Group*The Weather CompanyGrey New YorkDeVries Global

Mother NY*CaratMKTGLush Life

TAXI Inc*Starcom MediaVest GroupShopper Arts NetworkTrapeze


BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE BREAKFAST FOODS

MiO Dove IBM Kellogg’s Special K

MiO

Kraft Canada Inc.

Dove Real Beauty Sketches - Winning back Dove Love

Unilever

A Boy And His Atom

IBM

The Protein Effect

The Kellogg Company

TAXI Canada Ltd.*MediaVest

Ogilvy Brasil*Edelman*PHD UKMindshare

Ogilvy & Mather* Leo Burnett/Arc Worldwide*Starcom MediaVest Group*RazorfishKrispr Communications

BUSINESS-TO-BUSINESS CORPORATE REPUTATION/PROFESSIONAL SERVICES

Siemens USA BlackRock Citi IBM

SpaceX

Siemens USA

New World of Investing

BlackRock

The Battle to Win Back New York Citi

A Boy And His Atom

IBM

Ogilvy & Mather* Ogilvy & Mather*MEC

Publicis Kaplan Thaler* Ogilvy & Mather*

CULTURE & THE ARTS ELECTRONICS ENERGY/NUTRITION PRODUCTS & SERVICES

New Museum New York City Ballet Apple Medifast

Recalling 1993

New Museum

Art Series

New York City Ballet

iPad mini Launch

Apple, Inc.

Becoming Yourself

Medifast

Droga5* DDB New York* TBWA\Media Arts Lab*OMD

Solve Branding LLC*The Midas Exchange

ENERGY/NUTRITION PRODUCTS & SERVICES ENGAGED COMMUNITY

MiO Sport Hyundai Macy’s U by Kotex

MiO Sport

Kraft Canada Inc.

The Walking Dead Chop Shop

Hyundai

Macy’s Presents: “Yes, Virginia the Musical”

Macy’s

Generation Know

Kimberly-Clark

TAXI Canada Ltd.*MediaVest

INNOCEAN USA*BossaSkybound EntertainmentInitiativeFuture US Inc.

JWT New York* Ogilvy & Mather*Geometry GlobalOrganic, Inc.Marina Maher CommunicationsMindshare


ENTERTAINMENT & SPORTS FASHION/STYLE

Madden NFL 13 Microsoft Xbox Pepsi adidas

Madden Forever

EA SPORTS

Halo 4: An Ancient Evil Awakens Microsoft

Welcoming Beyonce to the World’s Biggest Stage

PepsiCo

#thereturn

adidas

Heat*Wieden+Kennedy

TwoFifteen McCann*Starcom MediaVest Group*

Mekanism* 180LA*CaratRoundarch Isobar

FASHION/STYLE FINANCIAL CARDS FINANCIAL PRODUCTS & SERVICES GOODWORKS - BRANDS

Cole Haan VISA Bank of America Merrill Edge Citi

#dontgohome

Cole Haan

Do you #smallenfreuden?

Visa

Face Retirement

Bank of America Merrill Edge

The Battle to Win Back New York

Citi

Bartle Bogle Hegarty*Deep FocusPGRTH ProductionsUnit 9

BBDO Toronto*Proximity Canada*

Starcom MediaVest Group* Publicis Kaplan Thaler*

GOODWORKS - BRANDS GOODWORKS - NON-PROFIT

U by Kotex Best Friends Animal Society MINDDRIVE Missing Children

Society of Canada

Generation Know

Kimberly-Clark

Making Los Angeles A “No-Kill” City

Best Friends Animal Society

“Social Fuel”

MINDDRIVE

Milk Carton 2.0

Missing Children Society of Canada

Ogilvy & Mather*Geometry GlobalOrganic, Inc.Marina Maher CommunicationsMindshare

TBWA\Chiat\Day Los Angeles*

VML* Grey Canada*

GOODWORKS - NON-PROFIT GOVERNMENT/INSTITUTIONAL/RECRUITMENT HISPANIC

Thorn California State Lottery

Ontario Ministry of Health and Long-Term Care

Allstate Insurance Company

Pedophile Deterrence Program

Thorn

Powerball: Believe in Something Bigger

The California State Lottery

Quit the Denial

Ministry of Health and Long-Term Care

Mala Suerte in Pop Culture


Goodby, Silverstein & Partners*

David&Goliath*Initiative*

BBDO Toronto*Proximity Canada*

Leo Burnett/Lapiz*Starcom MediaVest Group*


HISPANIC HOME SUPPLIES & SERVICES INFLUENCERS

California Milk Processor Board (CMPB)

Cottonelle® Tide Johnsonville Sausage

Bedtime Stories

California Milk Processor Board

Cottonelle - Test Your Cleaning Logic

Kimberly-Clark

The Miracle Stain

Procter & Gamble

Johnsonville Brattender Campaign

Johnsonville Sausage

Grupo Gallegos* TRIS3CT*MindshareOgilvy ActionKetchumBiggs-Gilmore

Saatchi & Saatchi*Starcom MediaVest GroupDeVries Public RelationsRiber Sports Marketing GroupDigitasLBi

Cramer-Krasselt*Tech by DesignSOSH

INFLUENCERS INSURANCE INTERNET/TELECOM

MOMS DEMAND ACTION Verizon FiOS GEICO AT&T

It’s time for Gun Sense

Moms Demand Action

Once You’ve Got It, You Get It.

Verizon FiOS

Happier Than II

GEICO

It’s Not Complicated

AT&T

Grey Canada* McCann New York*R/GAZenith OptimediaMRM Worldwide

The Martin Agency* BBDO Atlanta*BBDO New York*FleishmanHillard

INTERNET/TELECOM LEISURE PRODUCTS & SERVICES

DIRECTV Google Fiber T-Mobile Call of Duty

Football On Your Phone

DIRECTV

Google Fiber in Kansas City: 100 times the possibilities

Google, Inc.

Un-leash with the Un-Carrier

T-Mobile USA

The Replacer

Activision Publishing

Grey New York*ButterHungry ManCosmo Street/SwitchTrollback

Venables Bell & Partners*Omincom Media GroupEnsoEssence DigitalWolff Olins

Publicis Seattle*Hal Riney*OptimediaWong, Doody, Crandall, WienerBig Fuel

72andSunny*SapientNitroEdelmanThe Ant FarmOMD

LEISURE PRODUCTS & SERVICES MEDIA COMPANIES NEW PRODUCT OR SERVICE

ESPN PEOPLE Magazine Kellogg’s Special K T-Mobile

ESPN Fantasy Football. It’s Good To Be Commissioner.

ESPN

People Love PEOPLE

Time Warner Retail Sales & Marketing

A Breakfast Revelation

The Kellogg Company

Introducing JUMP! only from T-Mobile

T-Mobile USA

Wieden+Kennedy*Starcom MediaVest Group*MacDonald MediaRED Interactive

The Terri & Sandy Solution*IN Marketing Services*CrossMediaDigitasLBiThe Integer Group

Leo Burnett/Arc Worldwide*Starcom MediaVest Group*Razorfish

Hal Riney*Publicis Seattle*Big FuelOptimediaJack Morton Worldwide


PACKAGED FOOD PERSONAL CARE

Applegate Johnsonville Sausage Depend Dove

From Mystery Meat to Meat You Can Trust

Applegate



Guard Your Manhood

Kimberly-Clark


Unilever

TAXI Inc*SwellsharkStation Film




PERSONAL CARE REAL ESTATE RESTAURANTS

Old Spice Oral-B Zillow Subway Restaurants

Old Spice Muscle Music

Procter & Gamble

Oral-B: Power of Dad’s Smile

Procter & Gamble

Find Your Way Home

Zillow, Inc.

The 4 to 9ers

Subway

Wieden+Kennedy*Citizen Relations*MJZVimeo

Publicis Kaplan Thaler*MSL GroupStarcom MediaVest Group

Deutsch LA*TwoNil*Ipsos

Content & Co*MMBMediaComCatalyst

RETAIL

Foot Locker Kmart Lowe’s Target

Harden Soul - Music to Foot Locker’s Ears

Foot Locker

Ship My Pants

Kmart

Now’s the Time to Spring

Lowe’s

Summer Up

Target

BBDO New York* FCB Chicago*Bob Industries

BBDO New York*OMD

72andSunny*HaworthFederated Media Publishing

SINGLE IMPACT ENGAGEMENT SMALL BUDGETS - PRODUCTS

IBM Oreo Samsung Mobile USA Dove

A Boy And His Atom

IBM

The Oreo Superbowl Tweet

Mondelez International

Magna Carta Holy Grail

Samsung Mobile USA


Unilever

Ogilvy & Mather* 360i* 72andSunny*R/GAEdelman DigitalStarcom MediaVest GroupRosetta



SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES SNACKS/DESSERTS/ CONFECTIONS

Oscar Mayer New Museum New York City Ballet Oreo

Say It With Bacon

Oscar Mayer

Recalling 1993

New Museum

Art Series

New York City Ballet

OREO Wonderfilled Campaign

Mondelez International

360i*Olson EngageStarcom MediaVest Group

Droga5* DDB New York* The Martin Agency*Starcom MediaVest Group360iWeber Shandwick

SNACKS/DESSERTS/ CONFECTIONS SOFTWARE SUSTAINED SUCCESS

PEEPS® Adobe Ford Michigan

Express Your Peepsonality

Just Born

Metrics, Not Myths

Adobe

Driving an 18 Million Dollar Crusade for Schools

Ford Motor Company

Pure Michigan

Michigan Economic Development Corporation

The Terri & Sandy Solution*e.PRPipeline InteractiveMediaWorx

Goodby, Silverstein & Partners*Edelman

Team Detroit* McCann Detroit*Universal McCannWeber ShandwickMRM Worldwide

TRANSPORTATION TRAVEL/TOURISM/DESTINATION

JetBlue Airways Aruba Tourism Authority Expedia Lincoln Children’s Zoo

Election Protection

JetBlue Airways

Many Happy Returners Aruba Tourism Authority

Find Yours

Expedia.com

Zooglies: Unleashing a Child’s Imagination

Lincoln Children’s Zoo

Mullen* The Concept Farm*US International Media*The Zimmerman AgencyAnsiraBlue Engine Marketing

180LA* Bailey Lauerman*

YEARLY TOPICAL CATEGORY: BRANDED UTILITY YOUTH MARKETING

Budweiser The Climate Reality Project Philips Norelco truth U by Kotex

Budweiser Red Light: Goals Across Canada

Labatt Breweries of Canada

Reality Drop

The Climate Reality Project

I’d &*@! Me

Philips Norelco

Ugly truth

Legacy for Health

Generation Know

Kimberly-Clark

Anomaly Toronto*Anomaly New York*Buzz ProductsUniversal McCannVeritas

Arnold Worldwide*VermonsterFearLess CottageSkeptical Science

Ogilvy & Mather*Havas MediaOneVoiceGeometry GlobalZocalo

Arnold Worldwide*PHD



MEDIA EFFIESMEDIA IDEA

Big Boss Brewing Cole Haan HanesBrands Inc.

Beercade

Big Boss Brewing Company

#dontgohome

Cole Haan

Undercover Color: Dare to Share

HanesBrands Inc.

McKinney* Bartle Bogle Hegarty*Deep FocusPGRTH ProductionsUnit 9

Starcom MediaVest Group*360i*Weber ShandwickThe Martin Agency

MEDIA INNOVATION SINGLE MEDIA COMPANY ACTIVATION

Corona Extra Secret Clinical Strength

How the Moon Helped Corona Find Its Beach in NYC

Crown Imports LLC

Helping Women Combat Everyday Stress

Procter & Gamble

Cramer-Krasselt* Starcom MediaVest Group*Leo Burnett Company*Marina Maher CommunicationsOWN: Oprah Winfrey Network

HEALTH EFFIES

HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE SERVICES

Tamiflu Walgreens Blue Cross Blue Shield of Rhode Island

No Such Thing as a Little Flu

Genentech, Inc.

At the Corner of Happy and Healthy

Walgreens

Let’s Do This Together

Blue Cross Blue Shield of Rhode Island

HealthWork powered by BBDO & CDMIPathway Omnicom Media GroupHavas WorldwideFleishmanHillardGreater Than One

GSD&M*Starcom MediaVest Group*Design186

PARTNERS+simons*EditBarHomestead Films Rock Salt Songwriters

DISEASE AWARENESS & EDUCATION HEALTHCARE - OTC

Heart & Stroke Foundation of Canada

US Centers for Disease Control and Prevention (CDC)

ZYRTEC ZzzQuil

Make Health Last

Heart & Stroke Foundation of Canada

Tips From Former Smokers

US Centers for Disease Control and Prevention

Muddle No More

McNeil Consumer Healthcare

ZzzQuil Sleep-Aid Launch

Procter & Gamble

Lowe Roche Advertising Ltd.* Arnold Worldwide* JWT New York* Publicis Kaplan Thaler*Starcom MediaVest Group

9 2014 EFFIE AWARDS / FINALISTS

FINALISTSEffie Award finalists are selected based on scores after the rigorous first round of judging. Making the shortlist of finalists is a significant achievement. Finalist status indicates that a case is among the most effective examples of marketing communications.

Additionally, all finalists and winners will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. Annual rankings are announced in June.

Congratulations to this year’s finalists.

* Indicates lead agency.AFRICAN-AMERICAN AGRICULTURAL/INDUSTRIAL/BUILDING AUTOMOTIVE - VEHICLES

Allstate Insurance Company Bagster WinField Ford

Quotes for Education


Your Cleanup Starts Here

Waste Management

Helping Farmers Be Greater

WinField

Fiesta Movement: The Sequel

Ford Motor Company

Leo Burnett/Arc Worldwide*Starcom MediaVest Group*

Geometry Global* Colle+McVoy* Team Detroit*match actionUndercurrent

AUTOMOTIVE - VEHICLES BEAUTY BEVERAGES - ALCOHOL

Harley-Davidson Dark and Lovely Au Naturale Alexander Keith’s Modelo Especial

Kid Rock Rebel Soul Partnership Harley-Davidson

“Curl Power”

SoftSheen-Carson

Alexander Keith’s Hop Series Launch

Labatt Breweries of Canada

Modelo Especial: The Beer of the Real World

Crown Imports LLC

VSA Partners*Dare Mighty EntertainmentG7 Entertainment MarketingHudson Edit

Publicis Kaplan Thaler*Bratskeir & Company

Red Urban*Mosaic Sales Solutions*UM Media

La Comunidad*Horizon Media

BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE

Green Mountain Coffee AT&T Budweiser Citi

Brew a Better Day

Green Mountain Coffee

@SummerBreak: Mobile- powered Reality Experience AT&T

Budweiser Made in America

Anheuser-Busch InBev

The Battle to Win Back New York

Citi

Young & Rubicam* BBDO Atlanta*BBDO New York*The Chernin GroupMcBeard MediaMEC

Translation*Roc NationLive Nation

Publicis Kaplan Thaler*

http://www.effieindex.com


BRAND EXPERIENCE

Crystal Light JetBlue Airways New York City Ballet Old Spice

Biggest Words With Friends Giveaway Ever Kraft Foods

Election Protection

JetBlue Airways

Art Series New York City Ballet

Old Spice Muscle Music

Procter & Gamble

VSA Partners*Jack Morton WorldwideHenson ConsultingZyngaStarcom MediaVest Group

Mullen* DDB New York* Wieden+Kennedy*Citizen Relations*MJZVimeo

BRAND EXPERIENCE BREAKFAST FOODS BUSINESS-TO-BUSINESS

Toyota Florida Department of Citrus

American Express OPEN CDW

Tundra Endeavor

Toyota Motor Sales

Healthy Energy to Take on the Day Florida Department of Citrus

American Express OPEN Business Lounges American Express OPEN

Winning on the Road CDW

Saatchi & Saatchi LA*Toyota PRGolinHarris

BBDO Atlanta*PHD

Momentum Worldwide*Gensler

Ogilvy & Mather*Next Marketing

BUSINESS-TO-BUSINESS CORPORATE REPUTATION/ PROFESSIONAL SERVICES

Cisco Systems PAREXEL Sprint Accenture

Tomorrow starts here: giving Cisco purpose again Cisco Systems

SEBPCO Strategic Partnerships PAREXEL

Torque Live Call Center

Sprint

Delivering an industry- beating performance by breaking all the rules

Accenture

Goodby, Silverstein & Partners*

Ogilvy & Mather*RedWorks*

Leo Burnett/Arc Worldwide*DigitasLBi*

TBWA\Chiat\Day*MEC

CULTURE & THE ARTS DAVID VS. GOLIATH

Arizona Science Center

The Art Institute of Chicago Clorox Liquid Bleach Luvs

Never Stop Wondering

Arizona Science Center

Go Picasso

Art Institute of Chicago

Bleachable Moments

The Clorox Company

Luvs: The Official Diaper of Experienced Moms

Procter & Gamble

Cramer-Krasselt* Leo Burnett/Arc Worldwide* DDB California*OMDKetchum

Saatchi & Saatchi*Carat*POSSIBLECitizen Relations


DAVID VS. GOLIATH ELECTRONICS ENGAGED COMMUNITY

MOMS DEMAND ACTION Subaru of America CDW Johnsonville Sausage

It’s time for Gun Sense

Moms Demand Action

Playing Large in the Small SUV Category Subaru of America

Winning on the Road

CDW



Grey Canada* Carmichael Lynch* Ogilvy & Mather*Next Marketing


ENGAGED COMMUNITY ENTERTAINMENT & SPORTS FINANCIAL CARDS

Lay’s Subway Restaurants Cheetos Visa Signature

Lay’s Do Us A Flavor

Frito Lay

The 4 to 9ers

Subway

Cheetos and Despicable Me 2 partnership Frito Lay

Visa Signature. Your idea of what a card should be.

Visa

Energy BBDO*Xi Chicago*OMDKetchumThe Marketing Arm

Content & Co*MMBMediaComCatalyst

The Marketing Arm*Goodby, Silverstein & PartnersOMDUnited Entertainment Group

BBDO New York*ProximityMRYOMD

FINANCIAL PRODUCTS & SERVICES GOODWORKS - BRANDS

H&R Block The Huntington National Bank Union Bank AT&T

Procrastination

H&R Block

Huntington Bank: Welcome to the exception, not the rule

The Huntington National Bank

Doing Right

Union Bank

It Can Wait: Drive For Pledges AT&T

Fallon* Arnold Worldwide*Havas Media

Eleven Inc.*CIBOJaegerSloan IncChelsea Pictures

MEC*

GOODWORKS - BRANDS GOODWORKS - NON-PROFIT

Kellogg’s Masterbrand Anti-Defamation League Lincoln Children’s Zoo

Ontario Ministry of Health and Long-Term Care

Share Breakfast

The Kellogg Company

Imagine a World Without Hate

Anti-Defamation League

Zooglies: Unleashing a Child’s Imagination

Lincoln Children’s Zooe

Quit the Denial

Ministry of Health and Long-Term Care

Leo Burnett/Arc Worldwide*Starcom MediaVest Group*VMLKrispr CommunicationsCatapult

Publicis Kaplan Thaler* Bailey Lauerman* BBDO Toronto*Proximity Canada*


GOVERNMENT/INSTITUTIONAL/RECRUITMENT HISPANIC HOME FURNISHINGS & APPLIANCES

Obama T-Mobile GE Appliances Valspar

Obama for All

Obama for America

The Un-Carrier

T-Mobile USA

Play Big, Clean Simple.

GE Appliances

The Valspar Love Your Color Guarantee

Valspar Corporation

SS+K* Conill* BBDO New York*OMD

FCB Chicago*Havas MediaLaForce + StevensLeo J. Shapiro & Associates

HOME SUPPLIES & SERVICES INFLUENCERS INSURANCE

Dawn Glad Ford Allstate Insurance Company

Dawn: From Brand to Buy & to Brand to Buy Into

Procter & Gamble

Glad to Do a Little Less

The Clorox Company

Fiesta Movement: The Sequel

Ford Motor Company

Let the Good Life In


Publicis Kaplan Thaler*The Integer GroupMSL GroupStarcom MediaVest GroupWallace Church

DDB California*OMD*Alma DDBAKQA

Team Detroit*match actionUndercurrent

Leo Burnett/Arc Worldwide*Starcom MediaVest Group*

INSURANCE LEISURE PRODUCTS & SERVICES MEDIA COMPANIES

Nationwide Insurance Progressive Mizuno National Geographic Channel

Join the Nation Campaign

Nationwide Insurance

Rate Suckers Beware

Progressive Corporation

Mezamashii Run Project Mizuno

Killing Lincoln Conspiracy National Geographic Channel

McKinney* Arnold Worldwide* McKinney* mediahub from Mullen*Mullen*

NEW PRODUCT OR SERVICE OFFICE & DELIVERY PRODUCTS & SERVICES PACKAGED FOOD

Wendy’s UPS Hellmann’s Lay’s

Wendy’s Pretzel Bacon Cheeseburger Love Songs

Wendy’s

UPS: We Love Logistics

UPS

Hellmann’s 100 Year Anniversary Program Unilever

Lay’s Do Us A Flavor

Frito Lay

VML*KetchumStarcom MediaVest GroupLiquid 9

Ogilvy & Mather*Maxus

Ogilvy & Mather*MindshareWeber ShandwickRyan Partnership

Energy BBDO*Xi Chicago*The Marketing ArmOMDKetchum


PACKAGED FOOD PERSONAL CARE PET CARE

Oscar Mayer Colgate Total EOS GREENIES®

Recasting Oscar Mayer for Real Life

Oscar Mayer

Colgate Total - You Can Do It!

Colgate-Palmolive

EOS - Reinventing Lip Balm EOS Products

Season’s GREENIES®

The Nutro Company

mcgarrybowen*360i*OlsonStarcom MediaVest Group

Red Fuse Communications*Cohn & Wolfe*

Juniper Park* Trone Brand Energy*CatapultStarcom MediaVest Group

PET CARE RENAISSANCE

Pedigree Ball Canning Microsoft Xbox Tanqueray

Pedigree Feeding Project

Mars Petcare

Make. Share.

Jarden Home Brands - Ball Canning

Halo 4 Renaissance: An Ancient Evil Awakens

Microsoft

Tonight We Tanqueray

Diageo

BBDO New York*Starcom MediaVest GroupCatapultDigitasLBiWeber Shandwick

Barkley, Inc.*360 Public RelationsIntegrated Marketing Solutions8183 Studio

TwoFifteen McCann*Starcom MediaVest Group*

Mother NY*CaratMKTGLush Life

RENAISSANCE RESTAURANTS

T-Mobile Baskin-Robbins Boston Pizza International McDonald’s

T-Mobile is Back: Un-leash with the Un-Carrier

T-Mobile USA

Slingshotting Soft Serve to Success

Baskin-Robbins

Boston Pizza “Pizzaburger”

Boston Pizza

Big Mac: Think With Your Mouth

McDonald’s

Hal Riney*Publicis Seattle*Big FuelOptimediaWong, Doody, Crandall, Wiener

22squared*BeCore

TAXI Canada Ltd.* Translation*

RESTAURANTS SINGLE IMPACT ENGAGEMENT SMALL BUDGETS - PRODUCTS

Pizza Hut Heineken USA National Geographic Channel Mizuno

Hut, Hut, Hut Pizza Hut, Inc.

Departure Roulette Heineken USA

Killing Lincoln Conspiracy

National Geographic Channel

Play Famously

Mizuno

The Martin Agency*Zeno GroupOptimedia

Wieden+Kennedy*EdelmanStarcom MediaVest Group

mediahub from Mullen*Mullen*

McKinney*The Brand AMP


SMALL BUDGETS - SERVICES SNACKS/DESSERTS/CONFECTIONS SUSTAINED SUCCESS

Kmart Betty Crocker Fruit Snacks Twix Audi of America, Inc.

That’s Big Gas Savings!

Kmart

Fruitsnackia

General Mills

Left Twix. Right Twix. Pick A Side. Mars Chocolate North America

Luxury Has Progressed

Audi of America

FCB Chicago* Saatchi & Saatchi* BBDO New York*Starcom MediaVest GroupDigitasLBiWeber ShandwickLatinWorks

Venables Bell & Partners*MediaComThe DesignoryLatcha + AssociatesAKQA

SUSTAINED SUCCESS TRANSPORTATION

Jack Link’s Jimmy Dean American Airlines Avis

From the Backwoods of Wisconsin to Snack Aisles Across America

Jack Link’s

How Jimmy Dean Saved Breakfast

Hillshire Brands Company

The New American

American Airlines

The Professionals

Avis Budget Group

Carmichael Lynch*Carmichael Lynch Spong*Atomic Playpen

TBWA\Chiat\Day Los Angeles*DigitasLBiStarcom MediaVest GroupMWW

McCann New York*FutureBrand*

Leo Burnett Business*Starcom MediaVest Group*

TRAVEL/TOURISM/DESTINATION YEARLY TOPICAL CATEGORY: BRANDED UTILITY

La Quinta Inns and Suites Pull-Ups® Subaru of America ZYRTEC

Taking care of business

La Quinta Inns and Suites

Pull-Ups Big Kid Academy & Pull-Ups Big Kid App

Kimberly-Clark

Driving Confidence from Online to On-the-Road

Subaru of America

AllergyCast

McNeil Consumer Healthcare

DDB Chicago*Four Man FurnaceGreenlight

Organic, Inc.*Ogilvy & MatherEdelmanMindshareGeometry Global

Carmichael Lynch* JWT New York*

YOUTH MARKETING

Obama for America

Obama For All

Obama for America

SS+K*


DISEASE AWARENESS & EDUCATION HEALTHCARE - OTC

Reckitt Benckiser Alka-Seltzer Plus Johnson & Johnson Topical Health Care

Right Here

Reckitt Benckiser Pharmaceuticals

The Cold Truth

Bayer Consumer Care

First Aid Moments Happen Everyday

Johnson & Johnson

Ogilvy CommonHealth*Klick Health*Zenith

Energy BBDO*Xi ChicagoMediaComGold N FishReprise Media

BBDO New York*RF Binder PartnersJ3

HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE - RX - PROFESSIONAL

GILENYA Santyl STELARA uKnow Peanut

“HEY MS, Take This!” Campaign

Novartis Pharmaceuticals Corporation

Santyl Street Sweeper Campaign

Smith & Nephew

Revealing Stories Clear Across America

Janssen Biotech, Inc.

Know Where They Stand

ThermoFisher Scientific

FCB Healthcare*Starcom MediaVest Group*

AbelsonTaylor* FCB Healthcare* FCB Healthcare*

HEALTH EFFIES


MEDIA EFFIESMEDIA IDEA

California Milk Processor Board (CMPB) JetBlue Airways NBC Sports Network

Bedtime Stories

California Milk Processor Board

Election Protection

JetBlue Airways

NBC Sports Network: Barclays Premier League Soccer

NBC Sports Group

Grupo Gallegos* mediahub from Mullen*Mullen*

Brooklyn Brothers*Maxus*IgnitedCivic Entertainment Group

SINGLE MEDIA COMPANY ACTIVATION

Allstate Insurance Company Kellogg’s Frosted Flakes Toyota

Mala Suerte in Pop Culture


We All Just Love to Play

The Kellogg’s Company

Discover Toyota on HSN

Toyota Motor Sales

Starcom MediaVest Group*Leo Burnett/Lapiz*

Starcom MediaVest Group*Biggs-GilmoreLeo Burnett/Arc Worldwide

Saatchi & Saatchi LA*Home Shopping Network

MEDIA IDEA MEDIA INNOVATION

Pedigree Yoplait Frozen Yogurt Allstate Renters Insurance

American Express Canada

From Shelter to Stage

Mars Petcare

Project Runway Launch Integration

Wells Enterprises, Inc.

Finding the Right Audience for Renters Insurance


Cloud 10 - Revitalizing the Airport as an acquisition channel

American Express Bank of Canada

Starcom MediaVest Group*DigitasWeber Shandwick

Barkley, Inc.*Crossroads PR*A+E Network

Starcom MediaVest Group*Leo Burnett/Arc Worldwide*

Ogilvy & Mather*High Road CommunicationsGreater Toronto Airport AuthorityMindshare

Documents

2014 Effie Winners