CHAMPION  ACTIVITIES  HOW-­‐TO  TOOL  KIT  

“Where  there  is  community,  there  is  impact.”  -­‐  2013  Marathon  participant    Spark  the  Conversation  The  Global  Marathon  is  the  only  free  online  event  of  its  kind  uniting  women  in  engineering  and  technology  around  the  world.  It  includes  a  3-­‐day  virtual  program  plus  Champion  (locally  organized,  in-­‐person)  activities  and  events.  Together  we  elevate  the  conversation  about  the  importance  of  women  in  engineering  and  technology.    What  is  a  Global  Marathon  Champion?  A  Champion  is  an  individual,  group  or  organization  willing  to  conduct  an  activity  or  event  which  brings  attention  to  the  Global  Marathon  and  its  mission  of  building  and  supporting  a  worldwide  community  of  women  in  engineering  and  technology.  Global  Marathon  Champion  activities  help  spark  the  conversation  worldwide.    This  How-­‐To  Tool  Kit  is  designed  to  make  it  easy  for  you  to  be  a  Champion!    You’ll  find:  

Fact  sheet       Frequently  Asked  Questions     Examples  of  champion  activities/events:  Organization,  group,  individual     How  to  conduct  your  champion  activity     Champion  activity  resources     How  to  spread  the  word  about  your  champion  activity     Tell  us  about  your  champion  activity    

 Your  involvement  is  key  to  making  the  2014  Global  Marathon  a  success!  Thank  you  for  your  support  and  involvement.      Questions?  If  you  have  questions  or  would  like  to  discuss  ideas  for  your  Champion  activity  please  contact  Barb  Pontello,  Program  Manager  at  GlobalMarathon@discovere.org  .  Visit  the  Global  Marathon  at  www.discovere.org/our-­‐programs/global-­‐marathon.        About  us  The  Global  Marathon  For,  By  and  About  Women  in  Engineering  &  Technology  is  a  program  of  DiscoverE.  We  help  unite,  mobilize,  and  support  the  engineering  and  technology  volunteer  communities.  Why?  They  will  increase  their  collaborative  footprint  in  pre-­‐college  education  and  celebrate  with  the  public  as  it  discovers  the  value  of  engineering  education  and  careers.    

Fact  Sheet      Website:  www.discovere.org/our-­‐programs/global-­‐marathon    When  is  the  globally  connected  virtual  event:  Wednesday,  March  5  –  Noon-­‐1:30  p.m.  Thursday,  March  6  –  Approx.  noon-­‐1:30  p.m.  Friday,  March  7  –  8:00  a.m.  –  9:30  a.m.  All  times  are  U.S.  Eastern.  Times  may  be  subject  to  change.      When  are  Champion  activit ies:  Champion  (local  and  regional)  activities  can  take  place  over  a  few  hours  or  several  days.  They  are  conducted,  in  general,  to  coincide  with  the  Global  Marathon  virtual  program  5-­‐7  March  and  with  International  Women’s  Day  on  8  March.  However,  all  Champion  activities  during  the  months  of  February  and  March  are  important  and  help  support  the  Marathon  mission  of  uniting  E&T  women.        What:    2014  Global  Marathon  –  For  Women  in  Engineering  and  Technology:  ‘Let’s  Make  a  Difference’  

The  Global  Marathon  is  a  virtual,  global  town  square  that  brings  together  women  in  engineering  and  technology  regardless  of  work  experience,  country,  culture,  age  or  education.    

It  is  a  free  networking  platform  that  is  the  sum  of  a  virtual  3-­‐day  program  and  local  (Champion)  conversations,  events  and  activities.    

The  global  theme  is  ‘Let’s  Make  a  Difference.”   Each  day  has  a  theme:  

o 5  March  -­‐  Advice  from  the  Top:  A  Rare  Look  at  What’s  Ahead  o 6  March  –  Gaining  Momentum  –  Moving  from  Vision  to  Action  o 7  March  –  Inspire  Yourself.  Inspire  Others.    

 Marathon  Mission:    Further  develop  and  build  the  worldwide  community  of  women  engineers  and  technologists  with  participation  and  engagement  from  anywhere  in  the  world.      Where:    Online  at  http://www.discovere.org/our-­‐programs/global-­‐marathon  and  various  communities  around  the  globe.    Here  you  can  register  (free)  for  the  5-­‐7  March  virtual  online  program.  Your  Champion  activity  will  be  included  and  you  will  be  able  to  see  a  list  of  all  the  Champion  activities  being  conducted  worldwide.  The  Marathon  is  the  sum  of  the  virtual  program  and  Champion  activities  and  events  around  the  globe.                Frequently  Asked  Questions    Who  is  a  Champion?  A  Champion  is  an  individual,  group  or  corporation  willing  to  conduct  an  activity  or  event  which  brings  attention  to  the  Global  Marathon  and  its  mission  of  building  and  supporting  a  worldwide  community  of  women  in  engineering  and  technology.      

Why  participate?  Effective  solutions  to  global  problems  require  diverse  points  of  view  and  collaboration.  Engineering  is  a  global  profession  but  women  are  under-­‐represented  in  most  countries.  The  Global  Marathon  provides  a  platform  for  networking,  collaboration,  support  and  inspiration.      Why  are  Champion  activities  important?  Through  the  Global  Marathon  women  in  engineering  and  technology  benefit  personally  and  the  community  benefits  collectively.    Live  online  presentations  and  the  Champion  activities  conducted  worldwide  help  women  to  inspire  and  inform  one  another  and  to  make  a  difference  in  their  personal  and  professional  lives.    How  will  others  know  my  activity  is  connected  to  the  Global  Marathon?  This  kit  includes  the  Marathon  logo  and  artwork  (link  tohttp://www.discovere.org/resources-­‐downloads)  you  can  use  in  emails,  articles,  posters,  etc.  when  you  ‘spread  the  word’  about  your  activity.  These  same  logos  will  appear  at  the  Global  Marathon  website  and  on  all  Global  Marathon  materials.  Your  activity  will  be  branded  as  part  of  the  Global  Marathon  taking  place  worldwide.      How  will  others  find  my  Champion  activity?  We  are  excited  to  include  your  activity  for  the  2014  Global  Marathon.    Everyone  who  registers  for  the  Marathon  will  be  able  to  see  a  list  of  all  Champion  activities  and  events  worldwide.    Champion  activities  will  be  highlighted  on  the  DiscoverE  website  as  well  at  www.discovere.org/our-­‐programs/global-­‐marathon.    Each  day  has  a  theme.  What  are  they?  The  daily  themes  can  help  frame  discussions  and  a  variety  of  topics.    Feel  free  to  create  your  own.  For  the  virtual  event  we  have  identified:    

Advice  from  the  Top:  A  Rare  Look  at  What’s  Ahead  -­‐  Wednesday,  5  March   Gaining  Momentum-­‐Moving  from  Vision  to  Action    -­‐Thursday,  6  March   Inspire  Yourself.  Inspire  Others.  -­‐  Friday,  7  March      

 How  do  I  upload  my  activity?  Step  1  –  Register  at  https://vts.inxpo.com/Launch/QReg.htm?ShowKey=17992.  (Registration  is  free.)  Step  2  –  Log  in  at  https://vts.inxpo.com/Launch/Event.htm?ShowKey=17992; you’ll be taken to the Champion area Step 3 – Click on Add Post. Complete information about your activity or event. It’s that easy!  How  do  I  attend  on  5-­‐7  March?  The  live  presentations  on  5-­‐7  March  are  free  but  registration  is  required.  Register  at    https://vts.inxpo.com/Launch/QReg.htm?ShowKey=17992.      Who  do  I  contact  if  I  have  questions  or  need  more  information?  Contact  Barb  Pontello,  Program  Manager,  GlobalMarathon@discovere.org      Examples  of  Champion  Activities    Here  are  some  past  examples  of  Champion  activities  that  you  can  use  as  thought-­‐starters:  

 Organization      

Verizon  created  a  program  at  their  local  museum  for  young  women  to  showcase  engineering  and  technology.  Verizon  Business’s  then  Chief  Information  Officer  spoke  to  the  group.  

IBM  China  held  a  panel  presentation  of  key  women  engineering  executives  and  invited  staff  to  attend.  

DuPont  Brazil  hosted  a  day-­‐long  event  and  invited  women  from  inside  and  outside  DuPont  to  attend.  

Bechtel  women  in  Australia  organized  lunchtime  speakers.    Group  

Young  engineers  at  the  University  of  Jordan  hosted  an  online  program  and  a  live  chat.   Women  in  Technology  and  Science  Ireland  hosted  a  series  of  talks  by  prominent  women  

scientists  and  technologists  leading  up  to  International  Women’s  Day.    

Individuals   Individual  professional  women  engineers  in  Europe  organized  coffee  (or  tea)  talks  at  their  

company  to  discuss  each  day’s  theme.     An  executive  women  engineer  in  the  UK  offered  to  speak  to  local  universities  and  other  

organizations.   A  young  professional  engineer  in  India  decided  to  talk  with  elementary  school  girls  about  

engineering  and  encourage  them  to  continue  their  education  beyond  the  government  required  grade.  

 Other  ideas  you  might  want  to  consider:    

Conduct  an  online  Q&A  interview  with  an  executive  woman  engineer  at  your  workplace  or  in  your  professional  association  and  make  it  available  to  newspapers,  magazines,  corporate/organizational  newsletters,  etc.  

Write  an  article  about  what  you  do  and  submit  it  to  various  media  outlets.       Suggest  a  topic  and  moderate  a  live  chat  in  the  Global  Marathon  Networking  Lounge.  Contact  

Barb  Pontello,  Program  Manager  for  details,  GlobalMarathon@discovere.org  .        How  to  Conduct  Your  Champion  Activity    What  constitutes  a  successful  activity?  

1. Conduct  your  activity  5-­‐7  March  to  coincide  with  the  Global  Marathon  and/or  March  8  for  International  Women’s  Day.  Both  will  receive  maximum  visibility  and  your  activity  will  be  a  part  of  all  of  the  Global  Marathon’s  recognized  activities.  However,  all  Champion  activities  during  the  months  of  February  and  March  are  important  and  help  support  the  Marathon  mission  of  uniting  E&T  women.    They  will  be  publicized  via  the  Marathon  website  at  www.discovere.org/our-­‐programs/global-­‐marathon.  

 2. The  activity  can  be  a  large  event  with  multiple  organizations  and  sponsors  or  as  simple  as  an  

informal  luncheon  of  two!    Global  Marathon  Champions  understand  that  it  all  begins  with  one  individual  who  is  willing  to  start  the  conversation.    

     

3. Make  it  fun,  exciting;  something  you  would  want  to  attend  or  participate  in.  Choose  an  interesting  format.  It  could  be  a  panel  discussion  or  a  live  discussion  among  colleagues  within  your  company  or  organization  worldwide.  Think  about  whom  you  would  like  to  hear  from  and  what  you  think  would  be  interesting  to  discuss.  

   4. Consider  designing  your  activity  to  build  on  each  day’s  theme:    

Day  1  –  Advice  From  the  Top:  A  Rare  Look  at  What’s  Ahead  Day  2  –  Gaining  Momentum—Moving  from  Vision  to  Action  Day  3  –  Inspire  Yourself.  Inspire  Others.  

 5. Be  sure  to  use  the  Global  Marathon  logo  and  artwork  (http://www.discovere.org/resources-­‐

downloads)  on  all  your  Marathon  Champion  activity  communications.  The  logo  is  a  powerful  recognition  tool.    

 6. New  for  2014  –  you  can  create  a  video  (up  to  3-­‐minutes)  about  your  activity  and  upload  it,  along  

with  other  details,  to  the  Champion  activities  area  of  the  Global  Marathon.  Register  (free)  first  at  https://vts.inxpo.com/Launch/QReg.htm?ShowKey=17992.    

7. Be  sure  to  inform  your  engineering  head  and  your  corporate/organizational  PR  department  (if  a  corporate  event)  about  what  you  are  planning  and  follow-­‐up  with  them  on  the  results.    If  you’re  conducting  a  group  or  individual  activity  be  sure  to  inform  local  newspapers,  organizational  newsletters  and  relevant  websites.    

 8. Think  about  after  the  activity  and  how  those  who  attended/connected  can  keep  the  

conversation  going.    

Champion  Activity  Resources      

Create  a  video,  up  to  3  minutes,  that  highlights  your  Global  Marathon  Champion  activity.     Use  these  logos  and  Global  Marathon  artwork  (link  tohttp://www.discovere.org/resources-­‐

downloads)  in  your  emails,  on  posters,  etc.   Use  this  sample  press  release  to  inform  print  and  electronic  media  about  your  activity.   Use  this  sample  e-­‐mail  text  to  inform  colleagues,  your  professional  network,  and  others.   Recognize  participants  and  supporters  with  a  certificate  of  participation.  (Coming  Soon.)  

     How  to  Share  Your  Champion  Activity    It’s  important  to  reach  out  to  co-­‐workers,  colleagues,  and  others  who  would  like  to  be  part  of  the  worldwide  community  of  women  in  engineering  and  technology.  Your  Champion  activity  is  key  to  extending  the  reach  of  the  Marathon  to  all  regions  of  the  globe.      Consider  these  actions  to  spread  the  word  about  what  you  are  doing:      

3  min.  video  –  create  a  video  (up  to  three  minutes)  that  promotes  your  activity;  upload  it,  along  with  other  activity  details,  at:  https://vts.inxpo.com/Launch/QReg.htm?ShowKey=17992  

Facebook—post  information  about  your  activity  on  the  Global  Marathon  Facebook  page  and  reach  thousands  of  Marathon  fans.  (www.facebook.com/globalmarathon)  

Twitter—announce  your  Champion  activity  and  updates  on  twitter  #globalmarathon.     LinkedIn—  Reach  business  and  other  colleagues  on  LinkedIn  and  encourage  them  to  

attend  on  5-­‐7  March  and  to  check  out  your  Champion  activity.     Be  sure  to  send  a  news  release  or  activity  details  to  your  local  newspaper/radio/TV,  

corporate  newsletter,  communications  and  corporate  citizen  departments,  your  local  professional  association.    See  ‘Samples’  page.      

Email  colleagues,  professional  organizations  to  which  you  belong,  and  others  interested  in  further  the  conversation  about  women  in  engineering  and  technology.  See  ‘Samples’  page.      

     Samples      Sample  Press  Release:    

ANNUAL’GLOBAL MARATHON’ INVITES WOMEN IN ENGINEERING AND TECHNOLOGY TO

MAKE A DIFFERENCE

(your city/state/province and date) – Women in Engineering and Technology: Let’s Make a Difference is the theme of the annual Global Marathon For, By and About Women in Engineering & Technology. Set for 5-7 March, 2014, the Marathon is a free, worldwide online forum for women in engineering and technology to meet virtually and share their stories of personal, educational, and professional challenges and successes. It is the only global event for women in engineering and technology offered in conjunction with International Women’s Day, March 8. The Marathon consists of a 3-day virtual program, which is free, plus numerous activities conducted by local and regional Marathon Champions worldwide. These activities are an important part of the Marathon and help extend the reach of the event around the globe. (Insert details/information about your activity here. Consider a quote from you or your participants about the value of the Global Marathon and your activity.) Topics for the 3-day online program are:

o 5  March  -­‐  Advice  from  the  Top:  A  Rare  Look  at  What’s  Ahead  o 6  March  –  Gaining  Momentum  –  Moving  from  Vision  to  Action  o 7  March  –  Inspire  Yourself.  Inspire  Others.    

This year’s Global Chair is Danielle Curcio, Chief Software Engineer, Raytheon. The Global Marathon is a program of DiscoverE (www.discovere.org) dedicated to supporting volunteers in engineering and technology. Major funders of the global event are Alcoa, ExxonMobil, Motorola Solutions Foundation and Bechtel.

To register for the 2014 3-day virtual program, 5-7 March, visit https://vts.inxpo.com/Launch/QReg.htm?ShowKey=17992.    Join the Facebook community at www.facebook.com/globalmarathon.   For additional information about (insert Champion activity) contact: (Champion email or contact info.)

- 30 -  Sample  Email:    Use  logo  Subject:  Attention:  Women  in  Engineering  and  Technology  -­‐  Mark  Your  Calendar  for  5-­‐7  March!          The  Global  Marathon  is  the  only  free  online  event  uniting  women  in  engineering  and  technology  around  the  world  connected  to  International  Women’s  Day.  It  includes  a  3-­‐day  virtual  program  plus  information  on  locally  organized,  in-­‐person  (Champion)  events  and  activities.    Hear  from  exciting  and  dynamic  E&T  women  on  these  t  opics:  

5  March  -­‐  Advice  from  the  Top:  A  Rare  Look  at  What’s  Ahead  6  March  –  Gaining  Momentum  –  Moving  from  Vision  to  Action  7  March  –  Inspire  Yourself.  Inspire  Others.      

Plus…check  out  our  Champion  activity  (insert  topic  and  any  details)  and  learn  about  the  many  Champion  activities  happening  worldwide  for  the  Global  Marathon  and  International  Women’s  Day.        Register  Today!  Visit  https://vts.inxpo.com/Launch/QReg.htm?ShowKey=17992    Certificate  of  Participation:  Acknowledge  those  individuals  who  supported  your  Champion  activity  and  those  who  participated  with  this  print-­‐ready  Certificate  of  Participation.  (Coming  Soon.)      Tell  Us  What  You’re  Doing      Be  sure  to  upload  details  to  https://vts.inxpo.com/Launch/QReg.htm?ShowKey=17992  as  soon  as  possible  so  that  others  can  see  what  you’re  doing  and  plan  to  attend  or  participate  if  possible.      In  addition,  we  will  be  highlighting  Champion  activities  in  our  emails,  e-­‐newsletters  and  other  communications  about  the  Marathon.          THANK  YOU  for  participating  in  the  Global  Marathon.  Together  we  can  make  a  difference!    For  additional  information  please  visit  www.discovere.org/our-­‐programs/global-­‐marathon  or  email  Barbara  Pontello,  Program  Manager  at  GlobalMarathon@discovere.org.