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WHY YOU NEED HOW AMERICA SHOPS® MEGATRENDS 2014

It’s the only resource that delivers broad and deep shopper and retailer viewpoints, all in one report.

1 Brands and retailers are challenged as shoppers become more selective about their American Dream. Learn which categories they are willing to spend more on – and not – and which new paths they’re finding to get what they want.

2 New shopper classes have formed. While the new classes are grounded in typical demographics, they are now more influenced by individual situations and aspirations. Understand how to engage the new classes of shoppers.

3 The established hierarchy of categories, brands and retailers is gone. Today, there are so many brands that are “good enough”; so many stores that “get the job done”. Learn where your brand or store fits, and how to stay on the shoppers’ list.

4 “Value” defines the American Dream – but what is “value”? Finding value gives shoppers permission to spend, but value is more than price, or quality, or localization, or customization. Learn the new, multi-faceted, definition of value, and how to deliver it.

5 Technology enables access to the American Dream. Here is how shoppers find value. They don’t use technology for everything -- yet, but they will soon. Recognize the signs that will move your category or retail format into technology-dependent shopping.

6 Millennials will change retail, forever. As they age, the way they shop will not change, but their priorities will. A deep dive into Millennials and shopping for the American dream will show you the future of retail.

THE AMERICAN DREAMHOW AMERICA SHOPS® MEGATRENDS 2014

The American dream of upward mobility has always been accessed through shopping… for a bigger house, a better car,

better brands. But, today, millions of shoppers are re-sizing their American dream, compromising by category, by brand, by retailer.Here’s

what you will learn:

RETAILERS: 27 / CHAINS: 33

T 212.924.7780 E INFO@WSLSTRATEGICRETAIL.COM U WWW.WSLSTRATEGICRETAIL.COM

Online survey with 1,700 men & women, age 18+

ANALYZED BY:Gender: Men & Women

Age Groups: Younger Millennial (18-24), Older

Millennial (25-34), Gen X (35-53), Young Boomer (54-59),

Older Boomer (60-67)

Income: Low, Middle, Upper Middle, Affluent

Ethnicity: African American, Caucasian, Hispanic

PLUS Socioeconomic Shopper Classes

SHOPPER METHODOLOGY

Apparel/Clothing Baby Personal CareBeauty

› Cosmetics

› Facial Skin Care

› Hair Care

› Hair Color

› Hand & Body Skin Care

› Perfume/Cologne

Consumables › Beer/Wine/Liquor

› Breakfast Foods

› Carbonated Beverages

› Salty Snacks

LEADING INDICATOR CATEGORIES

ElectronicsHealth

› OTC - Allergy Relief

› OTC - Cough & Cold

› OTC - Digestive Aids

› OTC - Pain Reliever

› Vitamins & Supplements

Home & Household › Home Décor

› Household Cleaning

› Household Paper Goods

Pets › Pet Accessories

› Pet Food/Treats

Insights from leading retail executives on the impact of the Remixed American Dream on Brands, Retail and Values.

RETAILER POINT OF VIEW

Mass Merchandisers

Supermarkets

Discount Grocery

Drug Stores

Dollar Stores

Warehouse Clubs

Department Stores

Malls

Catalogs

Mobile

Online

TV Shopping

Specialty Stores › Beauty

› Books

› Clothing/Discount Clothing

› Electronics

› Food

› Greeting Cards

› Home Furnishings

› Home Improvement

› Liquor/Wine

› Office Supplies

› Pet Supplies

› Pre-Owned/Vintage

› Toys

› Travel Retail (e.g. DFS)

› Vitamins/Nutrition

For over 27 years, delivering shopper insights the way you want them. We deliver fact-based, innovative thinking for retailers and manufacturers to impact shoppers. Our clients look to us to help them build their retail strategies and leverage shopper marketing for success.

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SAVE$2,000 (Buy Before Dec. 31, 2013)

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ADDRESS

Please send check payable in US dollars to: WSL | 307 Seventh Avenue, Suite 1707, New York NY 10001(Businesses in NY state, please add 8.375% NY sales tax)

For more information or to order by credit card, please contact Sean Griffin E SGRIFFIN@WSLSTRATEGICRETAIL.COM | P 212.924.7780

ORDER FORM

REPORT: ($16,500 - purchased before December 31, 2013)

STRATEGY WORKSHOP: ($5,000) Create new action steps based on your Shoppers’ Remixed American Dream.

REPORT: ($18,500 - purchased in 2014)