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BE A PART OF NEW YORK CITY’S NEWEST, MOST EXCITING WATERFRONT PARK 2014 Sponsorship Opportunities The Brooklyn Bridge Park Conservancy

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Page 1: 2014 Sponsorship Opportunities The Brooklyn Bridge Park ...brooklynbridgepark.s3.amazonaws.com/p/1367/Sponsorship Brochur… · Park is a pioneer in urban design with every aspect

BE A PART OF NEW YORK CITY’S NEWEST, MOST EXCITING WATERFRONT PARK

2014 Sponsorship OpportunitiesThe Brooklyn Bridge Park Conservancy

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Heralded by The New York Observer as a “celebration of public space,” Brooklyn Bridge Park is a spectacular 85-acre park on the Brooklyn waterfront. Framed by sweeping views of New York Harbor, the park stretches 1.3 miles from just north of the Manhattan Bridge to Atlantic Avenue.

Designed by award-winning landscape architecture firm Michael Van Valkenburgh Associates, the park features expansive lawns, waterfront promenades, a greenway, innovative playgrounds, playing fields, natural habitats, direct water access, and Jane’s Carousel. Brooklyn Bridge Park is a pioneer in urban design with every aspect of the park’s design, materials, construction, operation, and maintenance guided by an ethos of sustainability.

The Brooklyn Bridge Park Conservancy works to further energize the park with diverse and innovative programming. Close to 1,000,000 visitors have enjoyed free cultural, educational, and recreational activities and events in Brooklyn Bridge Park.

Brooklyn Bridge Park will change park-making in the new century

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A pioneer in sustainable urban parkland

More than 1,000,000 park visitors in 2013

Spaces, pavilions & plazas for innovative programming

“Brooklyn Bridge Park, for those who haven’t seen it, is a revelation, with its panorama of downtown Manhattan, the New York Harbor, and Lady Liberty.”

— Frank Bruni, The New York Times

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HOW YOUR SPONSORSHIP MAKES A DIFFERENCE

• Have a positive impact on the lives of millions of people • Contribute to a happier, healthier, safer New York City• Be recognized as a good neighbor in the communities

you serve• Enhance your image as an urban pioneer and supporter

of sustainable environmental efforts• Tap into the buying power (and extreme loyalty)

of a coveted and diverse audience• Help New Yorkers create stronger relationships with their

surroundings and their families and friends• Create a customized, one-of-kind brand experience set

against the backdrop of the Manhattan skyline• Work with the Conservancy to make Brooklyn Bridge Park

an even more exciting destination

Become a park sponsor

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“Brooklyn Bridge Park has quickly become one of the main attractions in the newly-revitalized New York Harbor.”

— Mayor Michael Bloomberg, The New York Times

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A highly educated, loyal, and diverse audience

Sample size: 2,000 | Survey administered from June 12, 2013 through August 20, 2013, 9am-10pm | *Includes children as reported by parent or caregiver. Children are not included in other statistics.

GENDER

RELATIONSHIP STATUS

EDUCATION

AGE HOUSEHOLD INCOME

HOW OFTEN DO YOU VISIT?

ETHNICITY

ARE YOUR CHILDREN WITH YOU?

29%Few times a year

21%25K – 60K

62%Women

25%Under 18*

41%Married

57%White

13%13%Black

36%Single

23%In a relationship

28%18 – 29

35%30 – 49

11%50 +

38%Men

34%61 – 100K

30%100K +

15%< 25K

32%First time

16%Weekly

14%Daily

67%Yes

15%Highschool

10%2-yeardegree

34%4-year degree

41%Graduate degree

33%No

10%Asian

8%Monthly

8%Other

26,000 108,000PEOPLE EACH WEEKENDVISITORS EVERY DAY

MORE THAN MORE THAN

Our reach is expansive

Hispanic

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How we can help you make a big impact

ACCESS TO AND VISIBILITY AMONGST A COVETED TARGET AUDIENCE

• 20,000 calendars featuring our summer events, sent to members and handed out in the park throughout the summer

• 17,000 postcards mailed out highlighting specific events (e.g., film series, reading series)

• Calendar banners (5’ x 30’) and sandwich boards (30” x 40”) to advertise your participation displayed prominently throughout the park

• Weekly email blasts to 15,000 subscribers• Facebook posts (currently 24,000 fans and growing)• Event and park update Tweets (15,000 followers

and growing)• A presence on our website, which receives more than

1,500,000 page views in June, July, and August• Emails and press releases to our network for specific events

“One of the World’s Coolest New Tourist Attractions”

— Travel + Leisure Magazine

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Time Out NY ’s Best of 2011 Award for Best Waterfront

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BROOKLYN BRIDGE PARKGROW

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Sponsorship opportunities overview

ARTS & CULTURE EDUCATION & ENVIRONMENT RECREATION CAPITAL SUPPORT OPPORTUNITIES & CORPORATE EVENTS

SYFY MOVIES WITH A VIEWBOOKS BENEATH THE BRIDGE

SCHOOL PROGRAMS

ENVIRONMENTAL EDUCATION CLASSROOM

PUBLIC TOURS

HARVEST FESTIVAL

POP-UP POOL & BEACH

VOLLEYBALL

KAYAKING & BOATING

FITNESS

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PIER KIDS

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One of the city’s best-kept secrets is not quite so secret anymore, having already attracted more than 60,000 visitors in the know. You don’t need a car, a summer house, or to sit in traffic for hours to enjoy a day at the beach.

Our Pop-Up Pool & Beach is open 7 days a week all summer long, from 10 a.m. to 6 p.m., with the beach open even later, until 11 p.m. And, admission is free for all.

Some of the most popular features include: a beautiful 30’ x  50’ pool, sand, plenty of shade, water activities, swim lessons, and children’s programming.

There’s also a restaurant that’s a cozy café by day, with drinks and snacks, and a spectacular bar by night. Relax, picnic, play, and take in the magnificent views of Lower Manhattan, the New York Harbor, and the Statue of Liberty.

Our Pop-Up Pool & Beach provides summer fun for all

Free admission

Pool, sand & plenty of shade

Water activities

RECREATION — POP-UP POOL & BEACH

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– 4 directional signs throughout the park, approximately 30” x 40”

– 5 street poles/banners along the park’s main promenade

– Seating area, with visibility by 35,000 visitors a day. We have 25 umbrellas, 25 chairs and 10 tables that can be branded, but we are also open to your own ideas.

• Inclusion in all our Pop-Up Pool & Beach collateral, which adds up to 25,000+ event calendars, 10,000+ newsletters, and 200,000 membership acquisition packages featuring the pool

• Presence on our website with 1,500,000 page views in June, July, and August

• Access to our 15,000 and growing Twitter followers and more than 24,000 Facebook followers

COST

$200,000 for 2 years(2014 & 2015)

THE OPPORTUNITY

Be the exclusive Presenting Sponsor of our Pop-Up Pool & Beach

WHAT YOU’LL GET

• A pop-up retail opportunity for five premium days (a portion of the proceeds will be used to benefit the park)

• Inclusion in all public relations and media outreach opportunities

• Option to host a private party for your guests (sponsor responsible for party expenses)

• On-site recognition for the entire season and large-scale branding and brand activation on the following assets:

– Pop-Up Pool & Beach’s container wall (back, top, front, side)

˚ Back and tops of containers are visible from the Brooklyn Heights Promenade and the Brooklyn Queens Expressway, with traffic of approximately 140,000 vehicles per day

˚ Front and sides of containers reach 120,000 park visitors per week

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RECREATION — POP-UP POOL & BEACH

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Three beautifully-situated sand volleyball courts on Pier 6 beckon players to practice their serves amidst stunning views of the New York Harbor.

Our series of clinics and camps for both adults and children attracted more than 1,000 people last summer, while an additional 4,200 people enjoyed the courts for recreational play.

Now that the word is out, we expect this year’s numbers to be even higher.

Pass. Set. Spike. Like never before.

RECREATION — VOLLEYBALL RECREATION — KAYAKING & BOATING

Seeing New York City by land is one thing, but experiencing it by water is something entirely different — that’s why during the summer months our free kayaking and community rowing trips are crowd favorites.

Throughout the season, the Conservancy partners with the Brooklyn Bridge Park Boathouse to launch thousands of kayakers from the park into the East River. This programs offers an incomparable view of the Manhattan skyline and unparalleled experience of New York harbor.

Transform how you see the city by taking to the water

THE OPPORTUNITY

Be a Season Partner or One-Day Sponsor of the park’s Kayaking & Boating programs

WHAT YOU’LL GET

Season Partner• Recognition on the Conservancy’s printed

calendars and park website• High visibility of your brand at the sign-in

area, on a custom-branded tent and experience, and on a number of kayaks

• A private kayak trip for your group (optional)

One-Day Sponsor• Create your own brand experience with

a custom-branded table for sampling and information distribution

COST

$15,000 Season Partner$5,000 One-Day Sponsor

THE OPPORTUNITY

Be a Season Partner, Partner, or One-Day Sponsor of the Conservancy’s clinics & camps

WHAT YOU’LL GET

Season Partner• Recognition on the Conservancy’s printed

calendars and park website• High visibility of your branding on the

volleyball court and on a branded tent during clinic and camp sessions

• A private volleyball tournament and after-party for your company in the adjoining field (optional)

Partner• Recognition on the Conservancy’s printed

calendars and park website

One-Day Sponsor• Create your own brand experience with

a custom-branded table for sampling and information distribution for one day or evening

COST

$15,000 Season Partner$10,000 Partner$3,000 One-Day Sponsor

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Free kayaking and rowing trips

6,000 participants and growing

Three regulation-size sand courts

League play, walk-up play & free clinics

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RECREATION — FITNESS

No treadmill can compare to the clean air, fresh Hudson breezes, and lush surroundings of Brooklyn Bridge Park. That’s why over 3,000 active people joined us between June and September of last year to attend a broad range of fitness classes, led by top-notch instructors.

This year, highly sought after trainers from Brooklyn Strength, Dodge YMCA, Fitness Guru, and DUMBO Crossfit will give workout enthusiasts their pick of fun and challenging ways to get in shape, leading them through classes like strength training, hip hop aerobics, Pilates, yoga, Zumba, and belly dancing.

Skip the gym and hit the park!

THE OPPORTUNITY

Be a Season Partner, Partner, or One-Day Sponsor of our Fitness series

WHAT YOU’LL GET

Season Partner• Recognition on the Conservancy’s printed

calendars and park website• High visibility of your branding at up to

5 classes, including at the sign-in area, on workout items (mats and t-shirts) and on a custom-branded tent

Partner• Recognition on the Conservancy’s printed

calendars and park website• High visibility of your branding at 2 classes,

including at the sign-in area, on workout items (like mats and t-shirts) and on a custom-branded tent

One-Day Sponsor• Create your own brand experience with

a custom-branded table for sampling and information distribution for either one day or an evening

COST

$10,000 Season Partner $5,000 Partner $3,000 One-Day Sponsor

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Professional trainers from top gyms

A broad range of fun classes

Loyal workout enthusiasts

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ARTS & CULTURE — SYFY MOVIES WITH A VIEW

Syfy Movies with a View is a summer must that has earned a large and loyal following. Since its launch in 2000, we’ve wowed, entertained, thrilled, and pulled at the heartstrings of over 300,000 moviegoers, making our program one of New York City’s favorite summer film series.

Syfy Movies with a View takes place every Thursday evening in July and August. In 2014, the eight-week series will draw an average of 7,000 film fans at each screening.

There is no better place to be on a hot summer night than watching a classic film and enjoying the breeze off of the East River from your perch under the Brooklyn Bridge with the dazzling Manhattan skyline before you.

See your name in lights this summer with Syfy Movies with a View

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15 years 300,000 moviegoers 92 films

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ARTS & CULTURE — SYFY MOVIES WITH A VIEW

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THE OPPORTUNITY

Be a Sponsor of Syfy Movies with a View

WHAT YOU’LL GET

Season Sponsor

• High visibility at a screening with your customized, branded tent and sampling table

• Screen splash and promo prior to the film

• Recognition from the stage

• Promotional postcards featuring your logo mailed to 9,000 people and on event calendars viewed by park visitors

• Logo placement on brooklynbridgepark.org

One-Night Sponsor

• High visibility at a screening with your customized, branded tent

• Screen splash and promo prior to the film

• Recognition from the stage

• Logo placement on brooklynbridgepark.org

COST

$100,000 Season Sponsor$15,000 One-Night Sponsor

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A perfect summer night’s story starts with Books Beneath the Bridge.

Nearly 5,000 people have attended the series since 2012 and gathered around Martin Amis, Patti Smith, Colson Whitehead, and Paul Auster to hear them read their words first-hand.

Throughout July and August, six Monday nights will feature authors, representing six of Brooklyn’s best independent bookstores. Each evening will include readings, discussions, signings, and much more, as inspired by each author and our program sponsors.

Listen to your favorite authors (and stories) with Books Beneath the Bridge

ARTS & CULTURE — BOOKS BENEATH THE BRIDGE

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Brooklyn’s best indie bookstores

Authors like Martin Amis, Patti Smith & Paul Auster

Stories that will make your summer

THE OPPORTUNITY

Be the exclusive Presenting Partner, Season Sponsor, or One-Day Sponsor of Books Beneath the Bridge

WHAT YOU’LL GET

Season Partner• Recognition on the Conservancy’s printed

calendars and park website • High visibility at each performance with

your custom-branded tent and experience• Exposure to 2,000 members and

followers with a mailing of postcards related to the program

Partner• Create your own brand experience in the

performance area with a custom-branded table for sampling and distribution of information for all six events of the season

One-Day Sponsor• Create your own brand experience in the

performance area with a custom-branded table for sampling and distribution of information for one evening

COST

$10,000 Season Partner$5,000 Partner$3,000 One-Day Sponsor

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The Brooklyn Bridge Park Conservancy is introducing a brand-new 10 week children’s series encompassing culture, science, and literature.

The program draws on a wealth of cultural groups like the Central Park Zoo’s Wildlife Theater and the Puppetmobile, as well as notable Brooklyn children’s authors to create entertaining and educational events. Conservancy-led activities follow each performance.

They’ll laugh, they’ll play,they’ll learn

ARTS & CULTURE — PIER KIDS

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THE OPPORTUNITY

Be a Presenting Partner, Music Sponsor, or Sponsor of Pier Kids

WHAT YOU’LL GET

Presenting Partner• Recognition on the Conservancy’s printed

calendars and park website • High visibility at each performance with

your custom-branded tent and experienceMusic Sponsor• Recognition on the Conservancy’s printed

calendars and park website

• Acknowledgment and recognition from the stage and custom-branded tent and table for sampling at 4 music events in the series

One-Day Sponsor• Recognition on the Conservancy’s printed

calendars and park website

• Custom-branded table for sampling and distributing information at 1 event in the series

COST

$15,000 Presenting Partner$7,500 Music Sponsor $3,000 Sponsor

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Make arts, culture, science, and

literature come to life

Interactive Puppet Shows, Arts & Crafts Projects

High Energy Musical Performances & Storytelling

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EVENTS — HARVEST FESTIVAL

Mark your calendars for Saturday, October 25, for our fourth annual Harvest Festival. Last year’s festival drew more than 5,000 people, and we expect an even greater crowd in 2014.

This year’s lineup will include a Halloween parade, face painting, storytelling, art activities, mask making and pumpkin decorating, music, and special activities by a host of community and cultural partners.

Come be a part of this festive celebration of fall!

Celebrate (and be a part of) fall goodness

THE OPPORTUNITY

Be a Presenting Partner, Music Sponsor or Sponsor of our Harvest Festival

WHAT YOU’LL GET

Presenting Partner• Recognition on the Conservancy’s printed calendars and park website• High visibility through recognition on the performance stage and at your custom-branded tent to support your brand experience• Banners and sandwich boards within the park to advertise your partnership, up to a month before the FestivalMusic Sponsor • Recognition on the Conservancy’s printed calendars and park website• Acknowledgment and recognition from the performance stage and a custom-branded tent and table for samplingSponsor • Recognition on the Conservancy’s printed calendars and park website• Custom-branded table for sampling and distributing informationCOST

$25,000 Presenting Partner$10,000 Music Sponsor$5,000 Sponsor

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5,000+ friends and family

Music, fun & kid-friendly activities

Halloween parade and pumpkin decorating

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A new dedicated classroom - featuring interactive exhibits, East River aquarium and touch tank, terrariums, and interactive park model - will showcase the nature and history of Brooklyn Bridge Park and the waterfront.

Currently serving over 8,000 students a year, the Conservancy will be able to offer more classes, welcoming school children throughout the entire year, rain or shine. As a community space, the new classroom will also feature public drop-in hours and after-school programs featuring hands-on learning and exploration.

Learn along the water’s edge

THE OPPORTUNITY

Leave a legacy in Brooklyn Bridge Park

COST

Sponsorship opportunities, including exclusive naming rights, range from $450,000 to $30,000.For more information on the variety of branding and corporate recognition opportunities in the classroom, please contact Kate Smith, Director of Institutional Advancement. Email: [email protected]: 718-925-4341

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Create an “Aha!” moment

for New York City’s children

Build a permanent home

for urban ecology and research in Brooklyn

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EDUCATION & ENVIRONMENT —  SCHOOL PROGRAMS EDUCATION & ENVIRONMENT — PUBLIC TOURS

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EDUCATION & ENVI-

RONMENT — ENVIRON-

MENTAL EDUCATION

CLASSROOM

EDUCATION & ENVIRONMENT —  SCHOOL PROGRAMS

Brooklyn Bridge Park Conservancy’s extensive environmental education program has served more than 33,000 NYC students since 2008.

The program uses the park for hands-on investigation, incorporating inquiry-based and experiential learning into each class.

Our curricula offers students the opportunity to learn from nature and history with classes focused on aquatic ecology, the Brooklyn Bridge, geology, meteorology, trees, and sustainable design. Our classes are aligned with the Common Core Learning Standards.

Experience Brooklyn Bridge Park as a hands-on laboratory

THE OPPORTUNITY

Be a Season Partner and support our innovative education programs

WHAT YOU’LL GET

• Recognition on the Conservancy’s printed calendars, education brochures, and park website

• Opportunity to fund a seasonal teaching position, a new curriculum, or sponsor an online portal

COST

$10,000 Season Partner

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The park as your classroom

Environmental science, geology, and sustainability programs

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From January through October, we host 30 interactive and dynamic walking tours that cover the park’s history, sustainability, horticulture, and design.

Each tour starts at Pier 1, where attendees meet guest lecturers from organizations like The Brooklyn Historical Society, New-York Historical Society, the Harbor School, New York Botanical Garden, and top universities.

Exploring the park from these new points of view enables the public to deepen their relationship to Brooklyn Bridge Park and the city at large.

Take an evening’s stroll with New York’s finest scholars

THE OPPORTUNITY

Be a Season Partner for the park’s Wednesday Night Tours

WHAT YOU’LL GET

• Recognition on the Conservancy’s printed calendars and park website

• High visibility of your brand at the sign-in area and on your own custom-branded tent

COST

$5,000 Season Partner

Guided, inspiring walks

Insight into the innovations, politics, and cultures that have shaped the waterfront throughout the centuries

EDUCATION & ENVIRONMENT — PUBLIC TOURS

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CAPITAL SUPPORT & NAMING OPPORTUNITIES

There are still significant naming opportunities available for unique design and recreation features of Piers 2, 5, and 6. Capital supporters may receive donor recognition in conjunction with their support.

For additional information on capital support and naming opportunities, please contact Kate Smith, Director of Institutional Advancement.

Email: [email protected]: 718-925-4341

Put your name on somethingone-of-a-kind

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With its waterfront location and spectacular views, Brooklyn Bridge Park is a much sought-after location for concerts, performances, product launches, and many other types of public and private events.

Brooklyn Bridge Park has a commitment to serve the public and enhance the neighborhood by providing green space and cultural enrichment and carefully considers proposals for events in the park in light of their potential to support this commitment.

For additional information, please contact Kate Smith, Director of Institutional Advancement.

Email: [email protected]: 718-925-4341

CORPORATE EVENTS

Host an event they’ll never forget

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Joralemon Street

Montague Street

Atlantic Avenue

CLARK STREET

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COURT STREET

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Dog Run

DOWNTOWN BROOKLYN

BROOKLYN HEIGHTS

COBBLE HILL

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Bridge View Lawn

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Sand Volleyball

Marsh Garden

Water Lab

Swing Valley

SandboxVillage

SlideMountain

Dog Run

PIER 6

PIER 5

PIER 4

PIER 3

PIER 2

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MAIN STREETEMPIRE FULTON FERRY

JANE’S CAROUSEL

SQUIBB PARK & BRIDGE

POP-UP POOL

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Fields

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PLEASE GIVE US A CALL OR SEND US A NOTETo explore any of these sponsorship and partner opportunities, or if you have your own idea that you’d like to see come to life in Brooklyn Bridge Park, we’d like to hear from you. We actively review proposals every day and would love to take a look at yours!

KATE SMITHDirector of Institutional AdvancementEmail: [email protected]: 718-925-4341

THE BROOKLYN BRIDGE PARK CONSERVANCY334 Furman StreetBrooklyn, NY 11201

Interested in being part of Brooklyn Bridge Park?

Printed by GSB Inc | gsbinc.net

Written and designed by Plaid Creative |

plaid-creative.comPrinted by GSB Inc | gsbinc.netDesigned by Plaid Creative | plaid-creative.com

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