2015

SPONSORSHIP PROPOSAL

2015 Category Naming Rights Sponsorship Proposal Page 2

TABLE OF CONTENTS

AIMS & OBJECTIVES 3

2015 CATEGORIES 4

OPERATIONS AND EVENTS 5

MEDIA LAUNCH 5

CALL FOR NOMINATIONS 5

JUDGING OF NOMINATIONS 6

GALA AWARDS PRESENTATION 6

PRIZES 7

MARKETING & PUBLIC RELATIONS 7

EXPOSURE 7

TELEVISION 8

PRESS 8

RADIO 9

PRINTED LITERATURE AND DIRECT MAIL 9

WEBSITE 10

SOCIAL MEDIA 10

SPONSORSHIP PROPOSAL 11

PROPOSAL 11

SPONSORSHIP BENEFITS 12

VALUATION & SPONSORSHIP BENEFITS TABLE 14

CONCLUSION 15

2015 Category Naming Rights Sponsorship Proposal Page 3

It gives me great pleasure to invite Your Company to join with other community minded corporate

sponsors and become a partner and category naming rights sponsor of the 2015 Tasmanian Community

Achievement Awards.

The aims and objectives of the Awards are to encourage, acknowledge and reward the valuable

contribution individuals, group, communities and businesses are making throughout Tasmania.

The Awards, entering their 8th year, is one of Tasmania’s most prestigious Community Awards Programs.

The Awards are proudly supported by Southern Cross Television, HeartFM, The Examiner and The

Advocate.

The Hon Will Hodgman MP, Premier of Tasmania is Patron of the Awards.

Our marketing and promotional campaign utilises all areas of the media, social media, direct mail, local

government and corporate and community participation. As a category naming rights sponsor, Your

Company can be assured of receiving extensive positive recognition throughout Tasmania.

AIMS & OBJECTIVES

The Tasmanian Community Achievement Awards recognise, encourage and reward Tasmania’s most vital

resource – its people!

Each year the Awards seek out and promote the incredible achievements of individuals, businesses,

organisations and community groups and create a sense state pride, unity and inspiration through their

example as mentors and role models to the wider community.

The main objectives of the Awards are to:

Develop a sense of state pride in being a Tasmanian

Develop unity across all cultural backgrounds throughout Tasmania

Provide role models and mentors by acknowledging and highlighting achievements and contributions to the community

Encourage local community participation through highlighting positive stories and role models

Develop government, corporate and community involvement working together for the greater good

The public and media support of the Awards will provide many positive opportunities for category naming

right sponsors to be aligned with a wide range of community and individual activities. Our promotional

campaign enables us to reach nearly all of Tasmania.

Nominations are sought annually between May and August from Tasmanian residents across all ages from

all cultural and ethnic backgrounds.

2015 Category Naming Rights Sponsorship Proposal Page 4

2015 CATEGORIES

Below are a variety of available category options you may wish to consider naming rights for:

Agriculture Award

Leadership and Innovation Award

Primary Industries Award

Career Achievement Award

Sports Award

Art and Cultural Development Award

Science and Technology Award

Healthy Participation Award

Local Hero Award

Road Safety Award

Volunteer of the Year Award

Small Business Achievement Award

We are happy to discuss any alternative options if you feel there are other options more appropriately

aligned to your organisational philosophy and mission.

As a category naming rights sponsor you have the option to create your own category and category

description and criteria to help shape the nominations received in your category.

The 2014 categories that are open for nomination can be viewed on the awards website:

www.awardsaustralia.com

2015 Category Naming Rights Sponsorship Proposal Page 5

OPERATIONS AND EVENTS

MEDIA LAUNCH

The Community Achievement Awards will be launched in May 2015. The launch will be a public call for

nominations and promote sponsors and gain local media support. The event will be a free community

networking function attended by local dignitaries, Members of Parliament, Mayors and community

members. The event will introduce Your Company’s partnership with the Awards. Your Company will have

an opportunity to speak and outline your involvement to the Awards.

CALL FOR NOMINATIONS

The Awards office will undertake an extensive three month promotional campaign, including

telemarketing, direct mail, news editorials, television commercials, radio and social media marketing to

encourage nominations. Your Company will receive extensive exposure throughout the marketing

campaign and will be encouraged to develop your own promotional leverage campaign.

The Community Achievement Awards will be advertised through a 30 second television commercial

acknowledging sponsors involvement, which will be aired by Southern Cross Television throughout the

campaign.

The Advocate and The Examiner Newspapers have committed to publish a regular nomination

advertisement along with editorials and digital media promotion.

HeartFM produces a Community Service Announcement and commits to extensive radio coverage to

promote the awards throughout the state.

2014 Nomination Brochure

2015 Category Naming Rights Sponsorship Proposal Page 6

JUDGING OF NOMINATIONS

A judging panel will meet to select the finalists and category winners for each Award. As category sponsor,

Your Company will be invited to provide a senior executive to form part of the Judging Panel, along with

representatives from sponsors and partners of the program, community leaders experienced in youth

issues along with one expert/head judge for each category. All nominations are reviewed through our

online system hosted on our website.

GALA AWARDS PRESENTATION

The Community Achievement Awards will promote the sponsorship contribution and commitment of Your

Company and recipients will be announced at a special Awards Gala Presentation to acknowledge the

finalists and announce the winners.

The winners will be announced at a Gala Awards Presentation Dinner. It will be a spectacular formal dinner

attended by approximately 300 people and VIP guests. Profiles are produced by Southern Cross Television

for each of the finalists and will be shown on screen at the Presentation Dinner. The Advocate and The

Examiner newspapers will promote the Awards with coverage about the finalists in the lead up to the

Awards Presentation Dinner and afterwards with winner’s editorials.

Category Award sponsors are invited to have a senior executive present their three finalists and announces

the winner of their category on the night.

A Your Company Senior Executive will be invited to make a short speech and make the presentation to the

three category finalists. They will then announce the winner of the Your Company Award and present

them with $1,000 and a magnificent trophy. Ten complimentary tickets to the event will be available to

Your Company as part of your sponsorship. Southern Cross Television will produce coverage for the

Awards via TV ads in the lead up and after the awards. Your Company will feature in this media coverage.

2014 Gala Presentation Dinner

2015 Category Naming Rights Sponsorship Proposal Page 7

PRIZES

The winners of the Awards will be presented with a trophy and $1,000 or a television airtime package from

Southern Cross Television.

All nominees, semi-finalists, finalists and winners will receive a letter of congratulations and a certificate of

achievement for their nomination. In addition to the finalists, all nominees and semi-finalists to attend the

Awards Gala Presentation Dinner will be personally presented with their certificate on stage.

MARKETING & PUBLIC RELATIONS

Our extensive marketing and public relations campaign assists us to generate interest within the Awards

whilst promoting our patrons and sponsors as good corporate community citizens. The public and

community support of the Awards will provide many positive opportunities for sponsors to be aligned with

a wide range of community and individual activities. Our promotional campaign enables us to reach nearly

all of Tasmania.

The Community Achievement Awards will be supported by an extensive marketing and public relations

campaign consisting of exposure covering all mass media:

Television

Press

Radio

Printed material and direct mail

Interactive website

Social Media

Public events

E Marketing

EXPOSURE

Sponsors involved with the Awards Programs will find significant opportunities for exposure with:

Leading corporations and businesses

Local and State Government

Special interest groups within

Community groups and associations

Business networks and associations

General public, through significant mass media exposure

Farming and rural organisations

Environment and conservation groups

2015 Category Naming Rights Sponsorship Proposal Page 8

TELEVISION

Our Television partner Southern Cross Television is committed to a ‘call for nominations’ campaign of 30

second ads to seek nominations across Tasmania. The ads will feature Your Company and commence

immediately after the launch and run for approximately three months until the close of nominations.

A profile of each of the finalists will be produced for the Awards Gala Presentation Dinner and shown on

the screens. Your Company will feature in the profiles for your finalists which you have category naming

rights. Your Company will also feature in the 30 second ‘congratulations to winners’ ad aired by our

Television partner Southern Cross Television for approximately four weeks after the Awards Presentation

Dinner.

PRESS

The Advocate and The Examiner Newspapers have committed significant support for the Awards through

their weekly paper and digital media. As part of this commitment The Advocate and The Examiner

Newspapers will run regular call for nominations advertisements and coupons which will feature Your

Company were possible. Additionally regular editorials featuring nominees and other interesting stories

associated with the Awards program will be run during this stage.

All newspapers across Tasmania will also receive the opportunity to promote the Awards through regular

media releases and ads highlighting local involvement.

As a sponsor Your Company will feature in the ads and editorials where possible and will receive extensive

press exposure throughout the marketing campaign.

2014 Press Coupon

2015 Category Naming Rights Sponsorship Proposal Page 9

RADIO

A community service announcement will be produced and distributed by HeartFM to all radio stations

throughout Tasmania, allowing a three second tag acknowledging their local involvement, including our

media partner HeartFM.

A mail-out to all radio stations is undertaken before the Launch of the Awards, resulting in the Awards

receiving essential support from numerous radio stations and networks. Further to the radio CSA’s,

numerous interviews are also sought and conducted promoting the various stages of the Awards. These

interviews include mention of the presenters, category and prize sponsors as well as nominees to excite

interest in the Program.

PRINTED LITERATURE AND DIRECT MAIL

The Community Achievement Awards will be heavily promoted through direct mail and E marketing to

businesses, organisations and associations throughout Tasmania. As category sponsor, Your Company’s

logo will be featured on all printed and advertising literature.

Significant exposure will be across community and youth organisations/networks, State and Local

Government Associations and commercial organisations will be encouraged to become involved in the

Awards Program. This section of the community will be involved in the Program through receiving

invitations to the launches, calls for nominations and attending the Gala Awards Presentation. Sponsors

are asked to display posters and make available nomination brochures in branches and offices throughout

Tasmania. A comprehensive list of the printed literature can be found on the sponsorship benefits page

and items will be supplied to you for prior approval before production.

2014 Printed Material including A3 Poster, certificate and letterhead

2015 Category Naming Rights Sponsorship Proposal Page 10

WEBSITE

The Awards website will feature Your Company as a category naming rights sponsor of the Awards. The

website offers a fully interactive service, providing comprehensive up to date information about the

Awards. The Community Achievement Awards website will have links to Your Company and other

sponsors’ website.

The website explains all aspects of the Awards program, including the eligibility criteria with instructions on

how to nominate, key dates and the process of nominations. The nomination application is a simple online

process.

www.awardsaustralia.com

SOCIAL MEDIA

We regularly promote and are heavily involved in the use of social media for the Community Achievement

Awards, including Facebook, Twitter, LinkedIn and YouTube.

Bringing awareness to the Awards is implemented by regular updates through the various phases of the

awards, sharing and promoting our sponsors’ posts and pages or websites, endorsing and encouraging all

our nominees and those involved in the Awards. Through these Social Media avenues we aim to spread the

awareness of the awards, receive more nominations and increase promotion of all our supporting

sponsors. A People’s Choice Award is also conducted on Facebook.

2015 Category Naming Rights Sponsorship Proposal Page 11

SPONSORSHIP PROPOSAL

PROPOSAL

It is with great pleasure that we invite Your Company to become a category naming rights sponsor of the

2015 Community Achievement Awards. By becoming a category naming rights sponsor within the Awards

you will receive prominent positioning and exposure.

Category Naming Rights Sponsorship Fee: $9,950 plus GST

No further costs are involved in the program.

A 3 year sponsorship option agreement is available and would attract a 5% discount off the annual

sponsorship amounts (fixed price for three years).

Your category will be promoted and recognised at all times as:

Your Company – category selected Award

Your sponsorship contribution will go towards promoting your category and facilitating a high quality

Awards program directly targeting high achievers, businesses, organisations and community contributors

throughout Tasmania to increase state pride.

As a category naming rights sponsor your organisation has the opportunity to tailor the Award to suit your

marketing initiatives, aims and objectives. Award opportunities are also available in other states.

Your Company may wish to consider alternate options for sponsorship if you budget will not allow for full

category naming rights sponsorship:

Silver Support Sponsor Fee: $3,500 plus GST

Bronze Support Sponsorship Fee: $750 plus GST

For further information and to review the sponsorship benefits of these two levels please see the table on

page 14 or contact the Awards office on 03 6234 9677.

2015 Category Naming Rights Sponsorship Proposal Page 12

SPONSORSHIP BENEFITS

Your company will receive the following benefits in return for your category naming rights sponsorship

within the Regional Achievement and Community Awards:

1. At the conclusion of the 2015 program, Your Company will be given first rights to continue the

sponsorship agreement in 2016

2. The Awards will promote your partnership and involvement in the Awards through Social Media

3. Your Company will feature as a category naming rights sponsor on the Awards website with links back

to Your Company website

4. The Awards Manager will work with your representatives to maximise exposure for Your Company

throughout Tasmania

5. Your Company will be mentioned in media releases, press ads/coupons, radio campaigns and media

interviews where possible

6. CSA’s featuring Your Company will be produced and distributed to Heart1073 and other supporting

radio stations

7. Your Company will be invited to supply a pull up banner to be positioned at each event

8. Significant television promotional ads will be screened on Southern Cross Television from the Launch

in May until the close of nominations in August 2015. Your Company will feature in all ads

9. Your Company will receive quality exposure in the calling for nominations advertisements and

editorials featured regularly in The Advocate and The Examiner and in other supporting newspapers,

magazines and newsletters from the commencement of the program in May 2015 to October 2015

10. Your Company will feature in the launch of the Awards

11. Your Company will be featured in 6,000 e-flyers distributed to leading businesses, community

organisations, service clubs, media outlets, schools, universities, libraries, councils, Members of

Parliament

12. Your Company will feature on the Awards Letterhead which is used for all correspondence

13. Your Company will be featured in 4,000 nomination information brochures and 1,500 A3 Poster which

are distributed to other businesses, community organisations, service clubs, media outlets, schools,

universities, libraries, councils, Members of Parliament, and sponsor outlets throughout Tasmania

14. 800 invitations and acceptance cards featuring Your Company logo will be printed and distributed to

leading business houses, media and category-related organisations promoting the launches and the

Awards Gala Presentation Dinner. They will also be emailed to all contacts of the Awards

2015 Category Naming Rights Sponsorship Proposal Page 13

15. 500 place cards and printed Programs for the Presentation Dinner are produced, again featuring Your

Company and involvement, along with Table Numbers promoting category and presenting sponsors

16. 300 certificates featuring Your Company logo will be printed and presented, personally where

possible, to all nominees of the Program and including finalists and winners

17. A senior executive from Your Company will be invited to make a speech and present your three

category finalists and announce your winner at the Awards Gala Presentation Dinner, who will receive

a trophy with your logo printed on it

18. Ten Complimentary tickets will be available for Your Company representatives to attend the Awards

Gala Presentation Dinner

19. A quality silk banner featuring Your Company logo will be produced and strategically displayed at the

Awards Gala Presentation Dinner

20. Your Company will feature in the 30 second congratulations ad produced by Southern Cross Television

to promote the winners of each Award to run for four weeks after the Awards Presentation

21. Your Company will receive an End-of-Program Report summarising all promotional and media activity

for each stage of the Program (including copies of media clippings and a DVD copy of the ads featured

on Southern Cross Television)

VALUATION & SPONSORSHIP BENEFITS TABLE

Category Silver Bronze

PROMOTION & MARKETING

Category Naming Rights X

Social media promotion and advertising X X

Website – with links to your website X X X

Work with awards coordinator X X

Media Releases and Radio interviews X

Radio Campaigns X

Press Advertisements and Editorials X

Press Coupons in Newspapers X X

LAUNCH & CALL FOR NOMINATIONS

Own Pull up banner to be displayed at launch & other events X X X

Category Pull up Banner X

Company name feature in TV Ads X

Logo on ‘Call for nomination’ CSA’s on TV X X

Speaking opportunity at official Launch X

Acknowledgement during official Launch X X

Generic Nomination e-flyers X X

Category specific Nomination e-flyers X

ARTWORK & STATIONERY

Letterhead X

Launch/events invitations X X

Colour posters X X

Nomination brochures X X

Gala Invitations & Acceptance X X X

Gala Place Cards X X X

Gala Program X X X

Gala Certificates X X

Table Numbers – Full colour logos X

Trophy Plate engraved with name & logo X

GALA PRESENTATION

Complimentary tickets for Gala 10 4 2

Acknowledgement at Gala X X X

Sponsors Gala Loop X X X

Logo displayed on Winners profile TV ads X X

Company name feature in Winner TV Ads X

Silk Banner-Gala Presentation backdrop X

OTHER

Senior rep for judging panel X X

Receive EOYR X X

TOTAL VALUE OF SPONSORSHIP $299,000 $184,000 $50,000

2015 Category Naming Rights Sponsorship Proposal Page 15

CONCLUSION

It gives me great pleasure to invite Your Company to become a category naming rights sponsor of the 2015 Tasmanian Community Achievement Awards. Our promotional campaign utilises all areas of electronic and press media, direct mail, government, corporate and community involvement and therefore is a proven comprehensive and successful marketing strategy. You can be assured that by association in the Awards, Your Company will receive comprehensive coverage through all forms of the media throughout Tasmania. I strongly believe that Your Company will significantly benefit from involvement in the Awards and share in

the recognition, branding, success and community acceptance of this prestigious program through

sponsorship as a category naming rights sponsor.

These commercial realities, coupled with the opportunity to recognise and acknowledge the valuable

contribution of individuals throughout Tasmania will promote and Your Company as a responsible leading

corporate citizen providing inspiration for all Tasmania.

Should you require any further information or wish to see the printed promotional materials, media files, Television ads or discuss the exposure opportunities and benefits available, please do not hesitate to contact the Awards office on 03 6234 9677. We would be delighted to discuss your potential involvement and the exciting opportunities open to Your Company. Thank you for your consideration.

Yours sincerely

Geoff Griffin Awards Director Ph: 03 6234 9677 M: 0417 813 348 Email: geoff@awardsaustralia.com Web: www.awardsaustralia.com