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2015/2016 YEAR IN REVIEW
HARLEM USA
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2015/2016 YEAR IN REVIEW
HARLEM USA
We Feature
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Joint Message from the Chairman and the President
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The BID has played an integral role in the development of the retail environment on 125th Street and in Harlem. In addition to providing clean and safe services, the BID has been very successful in delivering marketing programs that promote 125th Street to the neighborhood, the city, the rest of the country and the international community. The BID has also been instrumental in creating a strategic plan for the area and attracting new retailers to the district. These accomplishments have been achieved by working closely with property owners and the various stakeholders within the community as well as the city administration. During this present period we focused on expanding the kind of information that we provide to both internal and external stakeholders -- through updated information on the area and neighboring regions. We started the year off strong by introducing the Harlem Happenings App. The app encourages visitors, residents, investors and others to “Connect the Dots” and enjoy everything Harlem has to offer through the mobile app. This is the first mobile application of its kind in the USA and updates are made on a regular basis to stay current. Preparing for the momentum that new tenants such as Whole Foods, We Work, TJ Maxx, and others will bring, the BID developed a new website with the goal to increase member engagement, participation, and to improve the user experience.
2016 marks 23 years of operations. We are pleased to once again share with you the 125th Street Business Improvement District’s (BID) Report.
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The BID also commenced on a rebranding project which includes a new logo that is being revealed today. This rebrand will further our “Connect the Dots” campaign. The BID continues to be the hub for data and research on 125th Street making available weekly pedestrian footfall counts, vacancy reports, bi-weekly e-blasts, and more. We produced a 34 page Retail Market Report that examines consumer demand, changing demographics, retail supply, and expenditure. The data reveals that Harlem’s 125th Street is moving from a local and residential neighborhood to a core destination in New York City. Harlem’s unique history and cultural heritage along with its newer dining experiences are an important aspect of the attraction for visitors and tourists to the area as well. The new developments, retail stores, educational institutions, and residential buildings will continue to spur the growth of the neighborhood. During this transition it continues to be important for the BID to maintain a solid foundation for the existing and incoming businesses. This includes providing a safe and secure environment, visible signage, clean streets, etc. Special thanks goes out to Councilwoman Inez Dickens who recognizes the challenges we face and supported the BID in bringing on additional workers for our Street Maintenance Program. The BID continues to build strategic relationships. There is no doubt, 125th Street is poised for growth as the customer and retailer base continues to grow. In 2017, we intend to increase our member engagement activities; increase awareness and participation for keeping our streets cleaner and safer; and seek effective solutions for improving the pedestrian experience on 125th Street. We continue our work to expand our boundaries to the west of 125th Street and with the partnership of the Manhattan Borough President Gale Brewer and Community Board #9, there has been positive movement. We thank you for your continued support and look forward to an exciting 2017.
Barbara Askins President & CEO 5 Bernard Warren, Chairman
Table of Contents
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In Construction
Page 4 Message from Chairman and President 8 125th Street BID - Who We Are 9 Development Projects and Plans 12 Welcome New Members 13 We Connect: BID Marketing, Promotions, Events 14 • New Logo 15 • New Website 16 • New Mobile Application 17 • Harlem Happenings E-Blast 18 • International Conference of Shopping Centers 19 • Making The Right Connections 21 • Walking the District
Table of Contents continued
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Page 22 We Create: BID Programs 23 • Clean and Safe Teams 27 • Harlem Holiday Lights 2015 28 We Feature: Social Media Promotions 29 We Bizznifi: Business Development 30 Pedestrian Footfall Counts 31 New Street Lighting 32 2016 – 2017 Moving Forward 34 Statement of Financial Position 35 Statement of Activities & Changes in Net Assets 36 Board of Directors 37 Staff and Management
WHO WE ARE 243 Retailers 95 Properties
The members self assessed themselves $1.05 million dollars
in FY 2016.
125th Street Business Improvement District
Member Benefits • Marketing Resources • Increased Awareness • Enhanced Public
Improvements • Creating Positive
Change • Increased Support • Voice Collective
Concern • Monitor Business
Regulations • Obtain Funding and
Support for Development Projects
Marketing Activities • Special Events • Public Relations and
Developing Marketing Materials
• Promoting Businesses via Internet and Social Media
• Marketing the District to potential businesses
The 125th Street Business Improvement District is a
tax assessment district with defined boundaries.
The BID is primarily funded by an additional tax assessment collected
from the property owners between
Morningside and Fifth Avenues on 125th Street.
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In construction
Development Projects and Plans
639 W. 125th Street: Phase I of the Columbia University Manhattanville Project
Rendering
324 West 125th Street: Ground floor retail, Rooftop Restaurant.
In construction
Rendering
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233-235 West 125th Street: Victoria Theater Re-Development Project Residential, Arts, and Hotel – Tenant Marriott Hotel
100 – 118 West 125th Street Tenants: Whole Foods, Burlington Coat Factory, Olive Garden, TD Bank, Raymour & Flannigan, American Eagle
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Rendering
In Construction In Construction
In Construction
121 West 125th Street - Urban League Development Project. Museum of the Urban Civil Rights experience, conference center, affordable rental housing, retail space and a public garage.
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Rendering
Development Site
In construction
Rendering
163 West 125th Street Recently renovated
Harlem State Office Building
5-15 West 125th Street – Tenants: TJ Maxx, wework, Bed Bath & Beyond
Already Here
We Welcome Our New Members
Coming Soon
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We Connect
Developing Strategic Working Relationships
Apollo Theater Foundation
Columbia University Athletic Dodge Physical Fitness Center
Con Edison Health First HubShout
Museum of the City of New York Taproot
THANK YOU !!
BID MARKETING, PROMOTION, EVENTS AND OTHER PROGRAMS
New Web Site
New Harlem Happenings App
Continuing Harlem Happenings e-blasts newsletter
New Making the Right Connections Networking Receptions
New Walking Tours with City Agencies
Continuing Social Media Promotions
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RE- BRANDING We Changed Our Look!
& We Are Connecting the Dots!
Introducing the New 125th Street BID Logo
First BID Logo says goodbye She served us well!
1994 - 2016 14
Introducing New BID Web Site
• WE Connect • WE Create • WE Feature • WE Bizznifi www.125thstreet.com
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Download the Harlem Happenings App
Now!
Events Calendar. Latest News. Latest Deals.
Latest Real Estate Developments.
Entertain, Health, Dine, Educate, Shop, Culture, What’s New…
The Harlem Happenings App allows those who live, work, visit, and invest in Harlem to
connect to a range of unique experiences such
as: live shows, entertainment, in-store
deals, and more…
Launched November 2015
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Harlem Happenings E-Blast E-mail blasts are sent bi-weekly and/or as needed announcing major events and news in the Harlem Community to a database of 6,000+ businesses, employees, residents, visitors and Friends of the BID.
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BID promotes 125th Street at the
2015 International Conference of Shopping
Centers Javits Center
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“Making the Right Connections”
Networking Reception Co-Host
Banana Republic Factory Store
Sponsors Healthfirst
Harlem Brewery 19
“Making the Right Connections” Networking Reception
Co-Host Cove Restaurant
Sponsor Carver Federal Savings Bank
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