2015/2016 - 125th Street Business Improvement District The 125th Street Business Improvement District

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  • 2015/2016 YEAR IN REVIEW

    HARLEM USA

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    2015/2016 YEAR IN REVIEW

    HARLEM USA

  • We Feature

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  • Joint Message from the Chairman and the President

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    The BID has played an integral role in the development of the retail environment on 125th Street and in Harlem. In addition to providing clean and safe services, the BID has been very successful in delivering marketing programs that promote 125th Street to the neighborhood, the city, the rest of the country and the international community. The BID has also been instrumental in creating a strategic plan for the area and attracting new retailers to the district. These accomplishments have been achieved by working closely with property owners and the various stakeholders within the community as well as the city administration. During this present period we focused on expanding the kind of information that we provide to both internal and external stakeholders -- through updated information on the area and neighboring regions. We started the year off strong by introducing the Harlem Happenings App. The app encourages visitors, residents, investors and others to “Connect the Dots” and enjoy everything Harlem has to offer through the mobile app. This is the first mobile application of its kind in the USA and updates are made on a regular basis to stay current. Preparing for the momentum that new tenants such as Whole Foods, We Work, TJ Maxx, and others will bring, the BID developed a new website with the goal to increase member engagement, participation, and to improve the user experience.

    2016 marks 23 years of operations. We are pleased to once again share with you the 125th Street Business Improvement District’s (BID) Report.

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  • The BID also commenced on a rebranding project which includes a new logo that is being revealed today. This rebrand will further our “Connect the Dots” campaign. The BID continues to be the hub for data and research on 125th Street making available weekly pedestrian footfall counts, vacancy reports, bi-weekly e-blasts, and more. We produced a 34 page Retail Market Report that examines consumer demand, changing demographics, retail supply, and expenditure. The data reveals that Harlem’s 125th Street is moving from a local and residential neighborhood to a core destination in New York City. Harlem’s unique history and cultural heritage along with its newer dining experiences are an important aspect of the attraction for visitors and tourists to the area as well. The new developments, retail stores, educational institutions, and residential buildings will continue to spur the growth of the neighborhood. During this transition it continues to be important for the BID to maintain a solid foundation for the existing and incoming businesses. This includes providing a safe and secure environment, visible signage, clean streets, etc. Special thanks goes out to Councilwoman Inez Dickens who recognizes the challenges we face and supported the BID in bringing on additional workers for our Street Maintenance Program. The BID continues to build strategic relationships. There is no doubt, 125th Street is poised for growth as the customer and retailer base continues to grow. In 2017, we intend to increase our member engagement activities; increase awareness and participation for keeping our streets cleaner and safer; and seek effective solutions for improving the pedestrian experience on 125th Street. We continue our work to expand our boundaries to the west of 125th Street and with the partnership of the Manhattan Borough President Gale Brewer and Community Board #9, there has been positive movement. We thank you for your continued support and look forward to an exciting 2017.

    Barbara Askins President & CEO 5 Bernard Warren, Chairman

  • Table of Contents

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    In Construction

    Page 4 Message from Chairman and President 8 125th Street BID - Who We Are 9 Development Projects and Plans 12 Welcome New Members 13 We Connect: BID Marketing, Promotions, Events 14 • New Logo 15 • New Website 16 • New Mobile Application 17 • Harlem Happenings E-Blast 18 • International Conference of Shopping Centers 19 • Making The Right Connections 21 • Walking the District

  • Table of Contents continued

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    Page 22 We Create: BID Programs 23 • Clean and Safe Teams 27 • Harlem Holiday Lights 2015 28 We Feature: Social Media Promotions 29 We Bizznifi: Business Development 30 Pedestrian Footfall Counts 31 New Street Lighting 32 2016 – 2017 Moving Forward 34 Statement of Financial Position 35 Statement of Activities & Changes in Net Assets 36 Board of Directors 37 Staff and Management

  • WHO WE ARE 243 Retailers 95 Properties

    The members self assessed themselves $1.05 million dollars

    in FY 2016.

    125th Street Business Improvement District

    Member Benefits • Marketing Resources • Increased Awareness • Enhanced Public

    Improvements • Creating Positive

    Change • Increased Support • Voice Collective

    Concern • Monitor Business

    Regulations • Obtain Funding and

    Support for Development Projects

    Marketing Activities • Special Events • Public Relations and

    Developing Marketing Materials

    • Promoting Businesses via Internet and Social Media

    • Marketing the District to potential businesses

    The 125th Street Business Improvement District is a

    tax assessment district with defined boundaries.

    The BID is primarily funded by an additional tax assessment collected

    from the property owners between

    Morningside and Fifth Avenues on 125th Street.

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  • In construction

    Development Projects and Plans

    639 W. 125th Street: Phase I of the Columbia University Manhattanville Project

    Rendering

    324 West 125th Street: Ground floor retail, Rooftop Restaurant.

    In construction

    Rendering

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  • 233-235 West 125th Street: Victoria Theater Re-Development Project Residential, Arts, and Hotel – Tenant Marriott Hotel

    100 – 118 West 125th Street Tenants: Whole Foods, Burlington Coat Factory, Olive Garden, TD Bank, Raymour & Flannigan, American Eagle

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    Rendering

    In Construction In Construction

    In Construction

  • 121 West 125th Street - Urban League Development Project. Museum of the Urban Civil Rights experience, conference center, affordable rental housing, retail space and a public garage.

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    Rendering

    Development Site

    In construction

    Rendering

    163 West 125th Street Recently renovated

    Harlem State Office Building

    5-15 West 125th Street – Tenants: TJ Maxx, wework, Bed Bath & Beyond

  • Already Here

    We Welcome Our New Members

    Coming Soon

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  • We Connect

    Developing Strategic Working Relationships

    Apollo Theater Foundation

    Columbia University Athletic Dodge Physical Fitness Center

    Con Edison Health First HubShout

    Museum of the City of New York Taproot

    THANK YOU !!

    BID MARKETING, PROMOTION, EVENTS AND OTHER PROGRAMS

    New Web Site

    New Harlem Happenings App

    Continuing Harlem Happenings e-blasts newsletter

    New Making the Right Connections Networking Receptions

    New Walking Tours with City Agencies

    Continuing Social Media Promotions

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  • RE- BRANDING We Changed Our Look!

    & We Are Connecting the Dots!

    Introducing the New 125th Street BID Logo

    First BID Logo says goodbye She served us well!

    1994 - 2016 14

  • Introducing New BID Web Site

    • WE Connect • WE Create • WE Feature • WE Bizznifi www.125thstreet.com

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  • Download the Harlem Happenings App

    Now!

    Events Calendar. Latest News. Latest Deals.

    Latest Real Estate Developments.

    Entertain, Health, Dine, Educate, Shop, Culture, What’s New…

    The Harlem Happenings App allows those who live, work, visit, and invest in Harlem to

    connect to a range of unique experiences such

    as: live shows, entertainment, in-store

    deals, and more…

    Launched November 2015

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  • Harlem Happenings E-Blast E-mail blasts are sent bi-weekly and/or as needed announcing major events and news in the Harlem Community to a database of 6,000+ businesses, employees, residents, visitors and Friends of the BID.

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  • BID promotes 125th Street at the

    2015 International Conference of Shopping

    Centers Javits Center

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  • “Making the Right Connections”

    Networking Reception Co-Host

    Banana Republic Factory Store

    Sponsors Healthfirst

    Harlem Brewery 19

  • “Making the Right Connections” Networking Reception

    Co-Host Cove Restaurant

    Sponsor Carver Federal Savings Bank

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