2015/2016 YEAR IN REVIEW

HARLEM USA

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2015/2016 YEAR IN REVIEW

HARLEM USA

We Feature

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Joint Message from the Chairman and the President

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The BID has played an integral role in the development of the retail environment on 125th Street and in Harlem. In addition to providing clean and safe services, the BID has been very successful in delivering marketing programs that promote 125th Street to the neighborhood, the city, the rest of the country and the international community. The BID has also been instrumental in creating a strategic plan for the area and attracting new retailers to the district. These accomplishments have been achieved by working closely with property owners and the various stakeholders within the community as well as the city administration. During this present period we focused on expanding the kind of information that we provide to both internal and external stakeholders -- through updated information on the area and neighboring regions. We started the year off strong by introducing the Harlem Happenings App. The app encourages visitors, residents, investors and others to “Connect the Dots” and enjoy everything Harlem has to offer through the mobile app. This is the first mobile application of its kind in the USA and updates are made on a regular basis to stay current. Preparing for the momentum that new tenants such as Whole Foods, We Work, TJ Maxx, and others will bring, the BID developed a new website with the goal to increase member engagement, participation, and to improve the user experience.

2016 marks 23 years of operations. We are pleased to once again share with you the 125th Street Business Improvement District’s (BID) Report.

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The BID also commenced on a rebranding project which includes a new logo that is being revealed today. This rebrand will further our “Connect the Dots” campaign. The BID continues to be the hub for data and research on 125th Street making available weekly pedestrian footfall counts, vacancy reports, bi-weekly e-blasts, and more. We produced a 34 page Retail Market Report that examines consumer demand, changing demographics, retail supply, and expenditure. The data reveals that Harlem’s 125th Street is moving from a local and residential neighborhood to a core destination in New York City. Harlem’s unique history and cultural heritage along with its newer dining experiences are an important aspect of the attraction for visitors and tourists to the area as well. The new developments, retail stores, educational institutions, and residential buildings will continue to spur the growth of the neighborhood. During this transition it continues to be important for the BID to maintain a solid foundation for the existing and incoming businesses. This includes providing a safe and secure environment, visible signage, clean streets, etc. Special thanks goes out to Councilwoman Inez Dickens who recognizes the challenges we face and supported the BID in bringing on additional workers for our Street Maintenance Program. The BID continues to build strategic relationships. There is no doubt, 125th Street is poised for growth as the customer and retailer base continues to grow. In 2017, we intend to increase our member engagement activities; increase awareness and participation for keeping our streets cleaner and safer; and seek effective solutions for improving the pedestrian experience on 125th Street. We continue our work to expand our boundaries to the west of 125th Street and with the partnership of the Manhattan Borough President Gale Brewer and Community Board #9, there has been positive movement. We thank you for your continued support and look forward to an exciting 2017.

Barbara Askins President & CEO 5 Bernard Warren, Chairman

Table of Contents

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In Construction

Page 4 Message from Chairman and President 8 125th Street BID - Who We Are 9 Development Projects and Plans 12 Welcome New Members 13 We Connect: BID Marketing, Promotions, Events 14 • New Logo 15 • New Website 16 • New Mobile Application 17 • Harlem Happenings E-Blast 18 • International Conference of Shopping Centers 19 • Making The Right Connections 21 • Walking the District

Table of Contents continued

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Page 22 We Create: BID Programs 23 • Clean and Safe Teams 27 • Harlem Holiday Lights 2015 28 We Feature: Social Media Promotions 29 We Bizznifi: Business Development 30 Pedestrian Footfall Counts 31 New Street Lighting 32 2016 – 2017 Moving Forward 34 Statement of Financial Position 35 Statement of Activities & Changes in Net Assets 36 Board of Directors 37 Staff and Management

WHO WE ARE 243 Retailers 95 Properties

The members self assessed themselves $1.05 million dollars

in FY 2016.

125th Street Business Improvement District

Member Benefits • Marketing Resources • Increased Awareness • Enhanced Public

Improvements • Creating Positive

Change • Increased Support • Voice Collective

Concern • Monitor Business

Regulations • Obtain Funding and

Support for Development Projects

Marketing Activities • Special Events • Public Relations and

Developing Marketing Materials

• Promoting Businesses via Internet and Social Media

• Marketing the District to potential businesses

The 125th Street Business Improvement District is a

tax assessment district with defined boundaries.

The BID is primarily funded by an additional tax assessment collected

from the property owners between

Morningside and Fifth Avenues on 125th Street.

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In construction

Development Projects and Plans

639 W. 125th Street: Phase I of the Columbia University Manhattanville Project

Rendering

324 West 125th Street: Ground floor retail, Rooftop Restaurant.

In construction

Rendering

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233-235 West 125th Street: Victoria Theater Re-Development Project Residential, Arts, and Hotel – Tenant Marriott Hotel

100 – 118 West 125th Street Tenants: Whole Foods, Burlington Coat Factory, Olive Garden, TD Bank, Raymour & Flannigan, American Eagle

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Rendering

In Construction In Construction

In Construction

121 West 125th Street - Urban League Development Project. Museum of the Urban Civil Rights experience, conference center, affordable rental housing, retail space and a public garage.

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Rendering

Development Site

In construction

Rendering

163 West 125th Street Recently renovated

Harlem State Office Building

5-15 West 125th Street – Tenants: TJ Maxx, wework, Bed Bath & Beyond

Already Here

We Welcome Our New Members

Coming Soon

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We Connect

Developing Strategic Working Relationships

Apollo Theater Foundation

Columbia University Athletic Dodge Physical Fitness Center

Con Edison Health First HubShout

Museum of the City of New York Taproot

THANK YOU !!

BID MARKETING, PROMOTION, EVENTS AND OTHER PROGRAMS

New Web Site

New Harlem Happenings App

Continuing Harlem Happenings e-blasts newsletter

New Making the Right Connections Networking Receptions

New Walking Tours with City Agencies

Continuing Social Media Promotions

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RE- BRANDING We Changed Our Look!

& We Are Connecting the Dots!

Introducing the New 125th Street BID Logo

First BID Logo says goodbye She served us well!

1994 - 2016 14

Introducing New BID Web Site

• WE Connect • WE Create • WE Feature • WE Bizznifi www.125thstreet.com

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Download the Harlem Happenings App

Now!

Events Calendar. Latest News. Latest Deals.

Latest Real Estate Developments.

Entertain, Health, Dine, Educate, Shop, Culture, What’s New…

The Harlem Happenings App allows those who live, work, visit, and invest in Harlem to

connect to a range of unique experiences such

as: live shows, entertainment, in-store

deals, and more…

Launched November 2015

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Harlem Happenings E-Blast E-mail blasts are sent bi-weekly and/or as needed announcing major events and news in the Harlem Community to a database of 6,000+ businesses, employees, residents, visitors and Friends of the BID.

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BID promotes 125th Street at the

2015 International Conference of Shopping

Centers Javits Center

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“Making the Right Connections”

Networking Reception Co-Host

Banana Republic Factory Store

Sponsors Healthfirst

Harlem Brewery 19

“Making the Right Connections” Networking Reception

Co-Host Cove Restaurant

Sponsor Carver Federal Savings Bank

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Identifying problem areas meeting business owners and

discussing their needs

Walking the District with Commissioner Greg Bishop and

Deputy Commissioner Blaise Backer NYC Department of Small Business

Services

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We Create

Programs to Maintain Growth

Expenses # of Block Faces Sanitation Expenses per

Block Face

Sanitation Hours Logged

Sanitation $193,951 22 $8,816 12,752

Public Safety $224,994 22 $10,227 9,441

Maintaining a solid foundation for the existing and incoming businesses

is important.

This includes providing a safe and secure

environment, visible signage, clean streets, etc.

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Keeping 125th Street

Clean

Maintaining Street

Furniture

Identifying Day to Day Problems

Special

Thanks to our

Supporters

BID CLEAN TEAM - Hours of Service -7am to 7pm 23

Street Conditions and 311 Reports

Reported 2015-2016

Abandoned Derelict Bicycles

Buckling Street Pavement

Damaged Street Signs and Poles

Damaged Bus Shelters

Damaged Roads

Damaged Sidewalks

Defective Curb

Damaged Tree Pits

Homeless Encampment

Illegal Dumping

Inoperable Street Lights

Large Potholes

Rat Burrows

30 incidents reported this year 311 incidents reported since July 2007

29 are still pending

Keeping 125th Street Clean

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Support from the NY City Council

Councilwoman Inez Dickens supported the BID’s work to improve the pedestrian experience and

provided discretionary funds.

These funds allowed us to do a bit more Spring Cleaning.

We added 3 additional workers

from April to June.

Hours of Service: 1pm to 9pm 25

BID Welcomes New Recruits

Public Safety, Hospitality and Visitor Assistance Services

Enhancing the pedestrian environment

Ambassador Program 4 workers – 5 days a week

Distributed maps, encouraged downloads of the Harlem Happenings

app, provided directions and notices to businesses

The BID hosts meetings with the

Commanding Officers of the 28th and 26th Precincts so that any concerns or

questions can be shared and addressed.

9888 hours of service this year

Special thanks to our Partnership with NYPD 26

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Visit www.harlemlightitup.com

We Feature

We post original

content that showcases 125th Street offerings through live broadcasting, photos, and video.

We repost and

retweet 125th Street business deals at least 2 twice a day on social media. 28

We Bizznifi

Business Development

• Market Research Support • Commercial Vacancy Reduction • Development Activity Listings • Maps • Weekly Footfall Counts

Visit www.125thstreetbid.com to get latest

Real Estate Reports

Bizznifi – The 125th Street Business Improvement District, the organization that owns the BIZZNIFI (trademark) term specifically defines BIZZNIFI as “CONNECTING, CREATING, AND FEATURING business services and solutions for growing commercial districts. 29

 

    

125thStreetRetail–HudsonRivertotheEastRiver(Central,East,andWestRetailDistricts)

Total 125th Street (all 3 districts) 2015 –  Percentage of Retail Space by Key Categories 

Total 125th Street 2015 – Retail Space by Detailed Categories

East125thStreetRetailDistrict

East District 2015 – Retail Space by Detailed Categories

West125thStreetRetailDistrict

West District 2015 – Retail Space by Detailed Categories 

38%

13% 12%19%

40%

12%17% 17%

Retail Merchandise Convenience Goods Eating & Drinking Services

2007 2015

Apparel, Accessories & Leisure Goods, 

21%

Other Retail Merchandise, 12%

Health & Personal Care, 7%Convenience, 

12%

Eating & Drinking, 17%

Beauty Services, 4%

Other Personal Services , 3%

Professional & Financial Services, 

10%

Automotive, 2%

Entertainment, 2%

Vacant, 11%

Apparel, Accessories & Leisure Goods, 

7%

Other Retail Merchandise, 

17%

Health & Personal Care, 

9%

Convenience, 25%

Eating & Drinking, 12%

Beauty Services, 3%

Other Personal Services, 4%

Professional & Financial 

Services, 6%

Automotive, 6%

Entertainment, 0%

Vacant, 13%

Apparel, Accessories & Leisure Goods, 

3%

Other Retail Merchandise, 

6%

Health & Personal Care, 

4%

Convenience, 18%

Eating & Drinking, 19%Beauty Services, 

7%

Other Personal Services, 3%

Professional & Financial 

Services, 17%

Automotive, 5%

Entertainment, 0%

Vacant, 17%

• The 125th Street commercial corridor has 491 stores accounting for 850,000 sq. ft. of retail space which covers four main categories: retail merchandise, convenience (and grocery) goods, eating & drinking places, and services. 

• Retail merchandise has grown from 38% to 40% of the total retail space on 125th Street.  

• Eating & drinking services such as restaurants and fast food places have also grown, from 12% to 17% of the total retail space. 

• Apparel, accessories & leisure goods account for 21% of the retail stores in the 125th Street commercial corridor.   

• Convenience space – including grocery and convenience stores – accounts for 12% of total retail space. 

• Health & personal care stores, which includes CVS, Duane Reade, Rite Aid, and others, account for 7% of the total retail space. 

• Other retail merchandise accounts for 17% of the total retail space (includes electronics, furniture, etc.). 

• Apparel, accessories & leisure goods account for 7% of the retail stores in the East District. 

• Eating & drinking retailers account for 12% while convenience retailers account for 25% of total retail space. 

• Apparel, accessories & leisure goods account for less than 3% of the retail stores in the West District. 

• Eating & drinking retailers account for 19% of total retail space. • Convenience retailers such as grocery and convenience stores account for 18% of total retail space. 

We Bizznifi

Business Development

• Market Research Support • Commercial Vacancy Reduction • Development Activity Listings • Maps • Weekly Footfall Counts

Visit www.125thstreetbid.com to get latest

Real Estate Reports

Bizznifi – The 125th Street Business Improvement District, the organization that owns the BIZZNIFI (trademark) term specifically defines BIZZNIFI as “CONNECTING, CREATING, AND FEATURING business services and solutions for growing commercial districts. 29

We Bizznifi

Business Development

• Market Research Support • Commercial Vacancy Reduction • Development Activity Listings • Maps • Weekly Footfall Counts

Visit www.125thstreetbid.com to get latest

Real Estate Reports

Bizznifi – The 125th Street Business Improvement District, the organization that owns the BIZZNIFI (trademark) term specifically defines BIZZNIFI as “CONNECTING, CREATING, AND FEATURING business services and solutions for growing commercial districts. 29

125th Street Pedestrian

Footfall Counts Accurate,

Compelling, and Objective Data on

125th Street Pedestrian Flow

week of May 23 - May 29, 2016

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Mon Tue Wed Thu Fri Sat SunWeekly

Total

20,901 21,000 25,655 26,364 27,038 28,832 21,827 171,617

17,911 19,282 19,107 22,158 27,088 24,326 21,318 151,190

24,247 27,651 24,715 26,262 33,073 33,873 32,979 202,800

19,989 18,498 21,104 27,860 38,960 38,132 30,865 195,408

Week on Week % Change 16.7 % 8.9 % 34.3 % 19.0 % -0.2 % 18.5 % 2.4 % 13.5 %

Year on Year % Change -13.8 % -24.1 % 3.8 % 0.4 % -18.2 % -14.9 % -33.8 % -15.4 %

Ped Counts by Day

Ped Counts by Hour

Previous Year

This Week

Previous Week

Mon Tue Wed Thu Fri Sat Sun

77 71 86 87 84 89 84

66 64 68 69 73 64 68

84 86 82 84 82 82 86

Weather

Powered by Springboard Page 2 of 3

Report Generated at 1 Jun 2016 10:11

Mon Tue Wed Thu Fri Sat SunWeekly

Total

20,901 21,000 25,655 26,364 27,038 28,832 21,827 171,617

17,911 19,282 19,107 22,158 27,088 24,326 21,318 151,190

24,247 27,651 24,715 26,262 33,073 33,873 32,979 202,800

19,989 18,498 21,104 27,860 38,960 38,132 30,865 195,408

Week on Week % Change 16.7 % 8.9 % 34.3 % 19.0 % -0.2 % 18.5 % 2.4 % 13.5 %

Year on Year % Change -13.8 % -24.1 % 3.8 % 0.4 % -18.2 % -14.9 % -33.8 % -15.4 %

Ped Counts by Day

Ped Counts by Hour

Previous Year

This Week

Previous Week

Mon Tue Wed Thu Fri Sat Sun

77 71 86 87 84 89 84

66 64 68 69 73 64 68

84 86 82 84 82 82 86

Weather

Powered by Springboard Page 2 of 3

Report Generated at 1 Jun 2016 10:11

16 years later New LED street lights are being installed in our district

A First for New York City

Removal of 29 old dilapidated street lights

We will get 64 NEW light fixtures

We Connect, We Create, We Feature, We Bizznifi

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34 Fixtures

have been

installed

2016 – 2017 - Moving Into the Future

Sidewalk Space Allocation

Improving the pedestrian experience

Street Dunk the Junk

Improving the pedestrian experience

Membership Engagement

Nurturing opportunities, improved marketing to drive foot and internet traffic,

effective marketing and promotional programs, increased real estate

development services

BID Expansion West Connecting growth on the west side of 125th Street with growth in the central

district

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A strategic marketing initiative

designed to enhance the services

provided by the BID and meet the present

and future demand of the market

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Officers and Executive Committee Bernard Warren Chairman

Scott Auster Vice-Chairman

Betty Aquino Treasurer

Mukaram Taheraly Assistant Treasurer

Lisa Tucker Secretary

Ross Jacobs Chair, Public Safety

Drew Greenwald Chair, Streetscape

James Simmons Chair, Audit

Jonelle Procope Chair, Nominations

Property Owners

Betty Aquino Carver Savings Bank

Scott Auster & Drew Greenwald Grid Properties

Roberto & Eugene Fata Fata Organization

Steven Feldman Sigfeld Properties

Mark Irgang Irgang Group

Ross Jacobs Cogswell Realty

Joseph & Alan Jemal Jem Realty

Romona Lopez Showman’s Jazz

Jonelle Procope Apollo Theater Foundation, Inc.

James Simmons Ares Management LLC

Mukaram Taheraly Mustari Hardware

Dr. Joseph Tait Harlem Commonwealth Council

Bernard Warren Webb & Brooker, Inc.

Commercial Tenants

Indhira Santana My Wellness Solutions

Clinton Squires Cohen Optical

Residential Tenants Lisa Tucker

Elected Officials

Lemond Mayes Representing Councilwoman Inez Dickens

Athena Moore Representing Manhattan Borough President Gale Brewer

Nina Saxon Representing Comptroller Scott Stringer

Lauren Coakley-Vincent Representing Mayor William DeBlasio

Gov. & Community Affiliation Victoria Mason-Ailey Columbia University

Diane Collier Manhattan Community Board 11

David Gmach Consolidated Edison

Kenneth Knuckles Upper Manhattan Empowerment Zone

Henrietta Lyle and Deborah Gilliard

Manhattan Community Board 10

Rev. Georgiette Morgan-Thomas

Manhattan Community Board 9

Willie Walker NYS Office of General Services

2015 – 2016 Board of Directors

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2015-2016 Management and Staff

Barbara Askins President & CEO

Anthony Baker Director of Operations

Tasemere Gathers Director of Programs & Economic

Development

Angel Moore Administrative & Social Media

Assistant

Darlene Gillard Events and Technology Specialist

Steven Maleh Bookkeeper

Legal and Accounting

Daniel G. Blumenstein Attorney At Law

Legal

Stephen Franciosa, CPA Outside Auditor

Public Safety McRobert’s Protective

Agency

Raheim Brown, Supervisor

Quacy Batson

Ouedraogo Aouuba

Jean Gesner

Seth Ofori-Awuku

Sanitation & Street Maintenance

Atlantic Maintenance

Oumar Cisse, Supervisor

Mustapha Cisse

Meissa Faye

Badara Thiam

Monath Mdiaye

MISSION

360 West 125th Street #11 New York, New York 10027 212-662-8999 www.125thstreetbid.com

Maximize the ability of local residents, businesses and institutions

to benefit from any and all opportunities created by commercial

revitalization efforts.

Expand sustainable economic activity in the area including the

creation or expansion of businesses and the development of jobs for

community residents.