YEAR IN REVIEW
YEAR IN REVIEW
Joint Message from the Chairman
and the President
The BID has played an integral role in the development of the retail environment on 125th Street and in Harlem. In
addition to providing clean and safe services, the BID has been very successful in delivering marketing programs that
promote 125th Street to the neighborhood, the city, the rest of the country and the international community.
The BID has also been instrumental in creating a strategic plan for the area and attracting new retailers to the district.
These accomplishments have been achieved by working closely with property owners and the various stakeholders
within the community as well as the city administration.
During this present period we focused on expanding the kind of information that we provide to both internal and
external stakeholders -- through updated information on the area and neighboring regions. We started the year off
strong by introducing the Harlem Happenings App. The app encourages visitors, residents, investors and others to
“Connect the Dots” and enjoy everything Harlem has to offer through the mobile app. This is the first mobile
application of its kind in the USA and updates are made on a regular basis to stay current.
Preparing for the momentum that new tenants such as Whole Foods, We Work, TJ Maxx, and others will bring, the BID
developed a new website with the goal to increase member engagement, participation, and to improve the user
2016 marks 23 years of operations. We are
pleased to once again share with you the 125th
Street Business Improvement District’s (BID)
The BID also commenced on a rebranding project which includes a new logo that is being revealed today. This rebrand
will further our “Connect the Dots” campaign.
The BID continues to be the hub for data and research on 125th Street making available weekly pedestrian footfall
counts, vacancy reports, bi-weekly e-blasts, and more. We produced a 34 page Retail Market Report that examines
consumer demand, changing demographics, retail supply, and expenditure.
The data reveals that Harlem’s 125th Street is moving from a local and residential neighborhood to a core destination in
New York City. Harlem’s unique history and cultural heritage along with its newer dining experiences are an important
aspect of the attraction for visitors and tourists to the area as well.
The new developments, retail stores, educational institutions, and residential buildings will continue to spur the growth
of the neighborhood. During this transition it continues to be important for the BID to maintain a solid foundation for
the existing and incoming businesses. This includes providing a safe and secure environment, visible signage, clean
streets, etc. Special thanks goes out to Councilwoman Inez Dickens who recognizes the challenges we face and
supported the BID in bringing on additional workers for our Street Maintenance Program.
The BID continues to build strategic relationships. There is no doubt, 125th Street is poised for growth as the customer
and retailer base continues to grow. In 2017, we intend to increase our member engagement activities; increase
awareness and participation for keeping our streets cleaner and safer; and seek effective solutions for improving the
pedestrian experience on 125th Street.
We continue our work to expand our boundaries to the west of 125th Street and with the partnership of the Manhattan
Borough President Gale Brewer and Community Board #9, there has been positive movement.
We thank you for your continued support and look forward to an exciting 2017.
President & CEO 5 Bernard Warren, Chairman
Table of Contents
4 Message from Chairman and President
8 125th Street BID - Who We Are
9 Development Projects and Plans
12 Welcome New Members
13 We Connect: BID Marketing, Promotions, Events
14 • New Logo
15 • New Website
16 • New Mobile Application
17 • Harlem Happenings E-Blast
18 • International Conference of Shopping Centers
19 • Making The Right Connections
21 • Walking the District
Table of Contents continued
22 We Create: BID Programs
23 • Clean and Safe Teams
27 • Harlem Holiday Lights 2015
28 We Feature: Social Media Promotions
29 We Bizznifi: Business Development
30 Pedestrian Footfall Counts
31 New Street Lighting
32 2016 – 2017 Moving Forward
34 Statement of Financial Position
35 Statement of Activities & Changes in Net Assets
36 Board of Directors
37 Staff and Management
WHO WE ARE
The members self
$1.05 million dollars
in FY 2016.
125th Street Business
• Marketing Resources
• Increased Awareness
• Enhanced Public
• Creating Positive
• Increased Support
• Voice Collective
• Monitor Business
• Obtain Funding and
• Special Events
• Public Relations and
• Promoting Businesses via
Internet and Social Media
• Marketing the District to
The 125th Street Business
Improvement District is a
tax assessment district
with defined boundaries.
The BID is primarily
funded by an additional
tax assessment collected
from the property
Morningside and Fifth
Avenues on 125th Street.
Development Projects and Plans
639 W. 125th Street: Phase I of the Columbia University Manhattanville Project
324 West 125th Street: Ground floor retail, Rooftop Restaurant.
233-235 West 125th Street: Victoria Theater Re-Development Project
Residential, Arts, and Hotel – Tenant Marriott Hotel
100 – 118 West 125th Street
Tenants: Whole Foods, Burlington Coat Factory, Olive Garden, TD Bank, Raymour & Flannigan, American Eagle
In Construction In Construction
121 West 125th Street - Urban League Development Project. Museum of the
Urban Civil Rights experience, conference center, affordable rental housing, retail space
and a public garage.
163 West 125th Street
Harlem State Office Building
5-15 West 125th Street – Tenants: TJ Maxx, wework, Bed Bath & Beyond
We Welcome Our New Members
Developing Strategic Working
Apollo Theater Foundation
Columbia University Athletic
Dodge Physical Fitness Center
Museum of the City of New York
THANK YOU !!
BID MARKETING, PROMOTION, EVENTS AND OTHER PROGRAMS
New Web Site
New Harlem Happenings App
Continuing Harlem Happenings e-blasts newsletter
New Making the Right Connections Networking Receptions
New Walking Tours with City Agencies
Continuing Social Media Promotions
We Changed Our Look!
We Are Connecting the Dots!
Introducing the New 125th Street BID Logo
First BID Logo says goodbye
She served us well!
1994 - 2016 14
New BID Web Site
• WE Connect
• WE Create
• WE Feature
• WE Bizznifi
Download the Harlem
Latest Real Estate
The Harlem Happenings
App allows those who
live, work, visit, and
invest in Harlem to
connect to a range of
unique experiences such
as: live shows,
deals, and more…
Harlem Happenings E-Blast
E-mail blasts are sent bi-weekly and/or as needed announcing major events and
news in the Harlem Community to a database of 6,000+ businesses, employees,
residents, visitors and Friends of the BID.
BID promotes 125th
Street at the
Conference of Shopping
“Making the Right
Banana Republic Factory
“Making the Right Connections”
Carver Federal Savings Bank