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2017ANNUAL REPORT2016
STA
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Our work has continued to be recognised locally,
regionally and nationally over the past 12 months
and our key achievements convey how LiveWire is
held as an exemplar by national bodies and trusts
across the country:
• Five of the primary schools that our PE and
School Sports Team work with were awarded
the Association for PE (afPE) Quality Mark – an
award given to schools that show continuous
development and outstanding practice in
physical education and sport
• Westy Boxing Club was named the nation’s
best project for promoting community safety at
the StreetGames Awards
• LiveWire’s Neighbourhood Engagement Officer,
Paul Flannery, was given a Community Thank
You award by Cheshire Police for the work he
does to tackle anti-social behaviour
• The Fit to Tackle Rugby Team won the
Master Rugby Award at Warrington’s Man of
Steel Awards
• Birchwood Leisure & Tennis Complex was
selected as a venue to host the Davis Cup
during its tour of Britain
I remain extremely confident and positive about
the future of LiveWire and would like to take this
opportunity to sincerely thank the staff and my
fellow directors, who have worked extremely
hard over the last year, in sometimes challenging
circumstances, to deliver a vast array of projects
which are paramount to improving the health and
wellbeing of residents across the borough.
I would also like to thank LiveWire’s customers and
partners. It would not be possible to deliver the
services we provide without their support.
Alan Yates, Chairman of LiveWire
CONTENTS
03 STATEMENT FROM THE CHAIR OF LIVEWIRE’S BOARD, ALAN YATES
04 STATEMENT FROM LIVEWIRE’S MANAGING DIRECTOR, EMMA HUTCHINSON
05 ABOUT US
06 - 07 KEY ACHIEVEMENTS
08 -11 HIGHLIGHTS
12 - 13 KEY ACHIEVEMENTS
14 - 15 OVERVIEW OF KEY PROJECTS
16 - 17 LIVEWIRE IN THE NEWS
18 KEY PARTNERS
19 WHAT LIVEWIRE CUSTOMERS SAY
LiveWire (Warrington) CIC is a limited company registered in England and Wales.
Registered number: 07972958. VAT registered number: 134 9170 16.
Registered Office: Orford Jubilee Neighbourhood Hub, Jubilee Way, Warrington, WA2 8HE.
LiveWire (Warrington) CIC trades under the name LiveWire®.
It has been a challenging year for LiveWire, but
we have continued to work hard to provide a range
of services which address health inequalities
in Warrington.
As a result of reduced funding from central
government, we have witnessed funding streams
dry up, meaning we have had to search harder for
grants to support our key projects and fund some
activities in house.
In regards to our financial position, we have seen
our operating deficit increase, but have now
developed a robust deficit recovery plan - which
will help reduce the cumulative deficit during the
next final year. Changes to our staffing structure
and future plans to review staff terms and
conditions will also contribute to our
deficit recovery.
Despite these financial challenges, we’ve been
able to introduce a series of new projects and
systems over the last 12 months, which have
improved our offer across the services we
provide, including:
• A series of Friday night sports clubs - which
engage young people in areas where anti-social
behaviour levels are high
• A women’s only Fit to Tackle course – to
support women with a BMI of 28 or over to lose
weight through rugby themed activities
• A new library management system - enabling
library users to access more services online or
from home
• A car park management system at Orford
Jubilee Neighbourhood Hub – to reduce
congestion in the busy car park and improve
customer experience
• The popular Les Mills exercise classes –
available for members to take part in at home
as well as at our six leisure facilities
2 3
ABOUT US LiveWire is a Community Interest Company (CIC) that has managed leisure,
library and lifestyle services in Warrington since May 2012. We are now
the largest provider of leisure and library facilities in the town, operating 2
neighbourhood hubs, 4 leisure centres and 11 libraries, which have attracted
more than 3 million visitors over the last year.
LiveWire strives to promote healthy lifestyles and increase participation in
activities, whilst encouraging reading and learning through the use of free
access to books, IT suites and the internet. We provide value for money leisure
memberships and are committed to ensuring facilities and activities are
accessible for all members of the community.
As a Community Interest Company, we invest any profit back into the
business and the local community to improve services and facilities for
Warrington’s neighbourhoods.
MISSIONTo be the number one provider of affordable, innovative wellbeing, libraries,
sports and leisure opportunities for all residents, visitors and people working
in Warrington.
VISION To be a thriving, financially strong Company with fantastic facilities in every
neighbourhood area of Warrington, inspiring and supporting residents to be the
healthiest, most active and happiest in the UK.
LiveWire has been operating leisure, library and lifestyle services in
Warrington for five years now, and it is evident to see that the work
we carry out is making a difference to the health and wellbeing of
residents across the borough.
In December 2016, adults in Warrington were named the most active
in the North West by Sport England whose Active People Survey said
Warrington was the top performing area for the first time, with 43.1%
of residents over the age of 16 taking part in at least 30 minutes of
physical activity once a week. The survey also put Warrington as the second best
performing area in the region for junior sports participation, with 42.9% of 14-16 year
olds engaging in 30 minutes of sport weekly.
It is through the varied programme that we deliver and the dedication and hard work
of our staff, that we have been able to encourage more people across the borough
to become active.
Our Lifestyles Team has now helped more people to lose weight through the
successful Fit to Tackle programme. During 2016, due to increasing demand, we
created a women’s only version of the course. Across the two years both the male
and female programmes have now supported more than 250 men and 200 women
to shed an incredible 376 stone between them.
However, good health and wellbeing is not just about physical activity and healthy
eating. Learning and education opportunities, which we offer through our library
service, also help to contribute to a happy and healthy life for residents in our town.
12 months ago, we consulted with residents on plans to modernise Warrington’s
library service for the future. Through the consultation, it was clear to see the
strength of feeling for the service and how libraries play an important role in each
community. We are now working with our commissioners, Warrington Borough
Council, and independent advisors to produce a model aimed at sustaining library
services in the future, through the newly established Libraries Working Group.
During the next year we will see a number of projects which have been in the pipeline
for the last few years completed including the new Great Sankey Neighbourhood
Hub. The dementia friendly facility will be truly revolutionary, providing state-of-
the-art leisure, library and health services all under one roof to serve an ageing
population in west Warrington.
We will be undertaking a customer service review aimed at improving the current
services we provide, to ensure we’re providing high quality services which best meet
the needs of our customers.
Emma Hutchinson, Managing DirectorSTA
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KEY ACHIEVEMENTS 2016-2017
3,170 Facebook Friends
3,997 Twitter Followers
8,349 Volunteering hours
419Staff employed by LiveWire
331Volunteers engaged by the Active Warrington Team
£1,808,000Value of trade with Warrington based suppliers
725,557 visits to LiveWire Libraries
30,036 Library members to date
648,267books, talking books, CDs and DVDs issued in 2016-17
1,711 children participated in the Summer Reading Challenge
897teachers and school support staff attended or received training
59Schools signed up as members of LiveWire’s PE and School Sports’ programme
46 PE and School Sports training course days provided
729people completed Weight Management programmes
877people completed the Reach for Health programme
285 people completed LiveWire’s Stay on Your Feet programme
75% of Smoking referrals go on to quit
876people quit smoking with help from the Smoking Cessation Team
140 stone lost by Fit 2 Tackle participants
2,062,301people chose to visit LiveWire Leisure facilities in 2016-17
18,470Leisure members
48Number of times customers progressed to a higher stage of the LiveWire Tennis Development Programme
3,453,790Visits to LiveWire services in the last 12 months
35% of Leisure memberships are concessionary
24% of Library memberships are concessionary
3,178 Number of times swimmers progressed to a higher stage of the Amateur Swimming Association (ASA) Learn to Swim Framework
26local sports clubs provided with development support
79,797People visited activities and events organised or supported by the Active LiveWire Team
6 7
HIGHLIGHTS
Here are some examples of what progress has been made against our aims in the last 12 months.
To provide accessible, modern and well
maintained facilities that cater for all customers
• Installed LED lighting at the following sites:
• Broomfield’s Leisure Centre
• Orford Jubilee Neighbourhood Hub
• Woolston Neighbourhood Hub
• Implemented a car parking order at Orford
Jubilee Hub in response to customer feedback
at the site
• Improved the heating systems, the plant
room and pipes under the swimming pool at
Woolston Neighbourhood Hub, with £1.1m
investment from Warrington Borough Council
from its capital investment programme
• Launched the outdoor tennis courts at
Great Sankey Leisure Centre as part of the
developments at the site
• Introduced Koha, an open source, web based
Library Management system
• Sustained the IFI Mark accreditation at 5
LiveWire leisure sites for the work LiveWire
does to help disabled people take part in sport
To be the customer’s first choice for recreation,
leisure, libraries, sport and physical activities
improving health and wellbeing
• Customer Service review undertaken across
all LiveWire’s venues
• Implemented a new Database Client
Reporting System (DCRS) to create a
joined up solution for customers accessing
LiveWire’s lifestyles services
• January 2017 LiveWire launched its new
integrated Membership Packages for libraries
and leisure
• Les Mills Masterclass held to launch the
return of BodyCombat and BodyPump classes
in the group fitness programme
Provide a diverse range of activities to meet
the specific needs of each neighbourhood
in Warrington
• Libraries delivered a series of
performances and workshops across the
town to celebrate the 400th anniversary of
Shakespeare’s death
• To mark National Fitness Day on 7 September
2016, LiveWire set the challenge to achieve
1 million reps in 37 days. People were asked to
play their part in completing as many squats,
press-ups and burpees as possible and post
short videos to social media to nominate
friends to join in.
• LiveWire expanded the Door Step Sports Club
sessions to provide positive activities for
young people within the town
• LiveWire was awarded funding by the Police
and Crime Commission for Cheshire to
introduce a boxing club in Chapelford
• Introduced Aqua Rehab at Woolston
Neighbourhood Hub
• Held a programme of Family friendly
Finding Dory swim sessions at sites over the
summer holidays
• Introduced a pram pack group from Penketh
and Orford Libraries
To address disadvantage and inequality and
contribute towards a positive reduction in health
inequalities
• Piloted an innovative summer project Fit
and Fed in Westy to provide sports activities
and healthy eating plans for young people in
the area
• Introduced a Visually Impaired Programme
with a well-established Visually Impaired
swim session that takes place at Orford
Neighbourhood Hub
• Launched two cohorts of This Girl Can
programme to encourage females within the
borough to become more physically active
• Stoptober campaign 2016 focused on
smoking in the workplace with the Lifestyles
Team delivering events at Warrington Hospital
and Warrington Town Hall alongside taking
the i-Van, a vehicle providing free health and
lifestyles advice, into local communities
• Launched an exercise class for people with
memory problems and dementia
• Library staff supported the Hopes and Dreams
event at Dallam Primary School delivering
talks and reading workshops with the children
and their parents to promote reading for
pleasure and early story sharing
8 9
To increase participation in wellbeing,
leisure, learning, health activities, sport and
physical activity
• Led the 2016 Victoria Park Experience (VPX)
project in partnership with the Police offering
free access sessions for young people and
adults at Victoria Park during August
• Delivered a Tennis Foundation Roadshow
in local primary schools, culminating in
an open weekend at Birchwood Leisure
& Tennis Complex
• Ran the Summer Reading Challenge (SRC)
The Big Read across all LiveWire sites
• Author visits throughout the year
included Ann Cleeves, Rachel Abbott and
Cathy Cassidy
• Hosted the Olympic style Road to Rio event
with 1500 primary school children taking part
• Launched an exercise class for people with
memory problems and dementia
• Introduce Les Mills On Demand, an online
streaming membership option that includes
LiveWire’s popular fitness classes
• Libraries celebrated World Book Day,
a national event by delivering a programme
of story times to 450 local preschool and
primary children
Continue to develop and further strengthen the
LiveWire brand
• More than 650 residents took part in
the LiveWire Mile as part of 2016’s
Warrington Festival
• LiveWire’s Instagram account was launched
in June 2016. The approach to integrate
Instagram into the social marketing mix is
in-keeping with an increasing shift towards
image and video led content sharing to
encourage greater engagement
• In partnership with Network Warrington the
branding on the LiveWire bus was updated to
reflect the development of the brand
• The use of Google adwords ensured LiveWire
and its services achieved enhanced promotion
via increasing search engine rankings
• LiveWire’s mascot ‘Jet’ attended key events
across the town
Introduce a new innovative LiveWire
volunteer strategy
• Implemented a new Volunteer Strategy and
Volunteer Policy across the organisation
• Supported DWP clients undertaking work
experience placements in LiveWire’s libraries,
in partnership with the Department of Work
and Pensions (DWP)
• Friends of Penketh Library group was
officially constituted in January 2017
• Celebrated LiveWire volunteers for their
contribution to our services with a special
coffee morning
To position LiveWire as the employer of choice
• Facilitated an External Verification visit by
Active IQ and retained LiveWire’s approved
centre status
• As part of LiveWire’s Healthy Workforce
Challenge, 7 advisors undertook a health
check at Woolston Library
• Continued to offer employees a Free gym
membership after 12 weeks of use
• Introduced a new Training Prospectus
• Continued the employee Cycle2work scheme
in partnership with Halfords
To achieve and maintain financial viability and
deliver long term growth for LiveWire
• Implemented VoIP phone solution across
the organisation
• Introduced Online2200 for internal reporting
of ICT issues and requests
• Implemented a new open sourced library
software system called Koha
• Embarked on a restructure of the Extended
Management and Central Services Teams
• Undertook Public Consultations on
Library Service
• Developed a Fit for Business offer (FFB) for
corporate customers including corporate
membership, conferencing facilities and
lifestyles advice
10 11
KEY ACHIEVEMENTS 2016-2017
LiveWire introduced a
Visually Impaired Programme
supporting residents to
participate in LiveWire’s
programme of activities
Westy Summer camp enabled
LiveWire to engage children in
hard to reach communities to
participate in physical activity
LiveWire’s Walking Football Team
won the county championships in
August 2016
LiveWire’s libraries launched
a new Books on Prescription
Service for teenagers to mark
Mental Health Awareness week
Birchwood Leisure and Tennis
Complex hosted the Davis Cup
as part of the Lawn Tennis
Associations’ celebratory Trophy
Tour across the country
LiveWire was invited by the
national membership organistion
Sporta, to present the Fit to
Tackle project
Hosted the Beach at Bank Park
attracting more than 8,000 visits
to the park
Orford’s Touch Rugby Team won
the ‘ Man of Steel Award'
LiveWire was awarded
The Liverpool Health
Trainers commission
Westy Boxing Club became a
flagship programme for effective
community engagement and won
the Best Community Project at
the Streetgames National Awards
in March 2017
LiveWire Libraries were awarded
a Silver Award as part of the
Reading Agency’s National
reading scheme Reading Ahead
12 13
OV
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GREAT SANKEY
The development of the existing Great Sankey Leisure Centre into a multi-million
pound neighbourhood hub has really progressed over the last 12 months. Elements
of the project are already completed, including the two brand-new tennis courts and
the upgraded 3G artificial grass pitch, which opened to the public in July 2016 and
October 2016, respectively.
Work to construct a 4,328 square-metre two-storey extension, that will house the
new entrance, fitness suite, library and studios, commenced in Autumn 2016, along
with construction work on a new entrance route from Lingley Green Avenue.
LiveWire has secured extra funding for the project in the last 12 months, including
£1.5 million from Sport England’s Strategic Facilities Fund. The dementia-friendly
facility, which will provide support to an ageing population in west Warrington, is set
to be completed in spring 2018.
LIBR ARY MODERNISATION
In 2016, LiveWire consulted on how to modernise the library service in Warrington. Many people took this
opportunity to highlight how important the service is to them, and the good it does for our communities.
It was this strength of feeling that led to the establishment of a working group to consider residents’
feedback, fully understand the local need, involve more community groups and assess the impact of any new
proposals for Warrington’s library service.
The working group is chaired by Warrington Borough Council’s Chief Executive, Professor Steven Broomhead
and is made up of two council officers, three LiveWire Warrington officers and two independent advisors.
The group’s main priority will be to implement a modernisation programme aimed at ensuring a sustainable
library offer for Warrington residents.
The group has been meeting once a month since March 2017 and will present a report to the Council’s
Executive Board in November 2017. It is the Executive Board who will make a final decision on how to sustain
library services in the future.
14 15
LIV
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IN T
HE
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WS Boxing club successful in
knocking out bad behaviour
TROPHY TOUR PROVES A SURE FIRE WINNER
Pupils try reading with Wolves stars thanks to book giveaway
Free swimming at refurbished pool
Crime authors visit Warrington Library to talk about their work
COURTS OPEN FOR FUTURE WIMBLEDON CHAMPIONS
Top PE award for five primary schools
RECORD BREAKING VPX GOES FROM STRENGTH TO STRENGTH
SCHOOLS’ SPORTING EVENTS PROVES TO BE BRAZILIANT
Library staff on hand to deliver hopes for the future
Support offered for talented athletes
New online management system for libraries
Families getting fit together with healthy scheme
LEISURE CENTRES NAMED ‘CENTRES OF EXCELLENCE’
FITNESS COURSE HELPS TO EMPOWER YOUNG WOMEN
Rain fails to dampen spirits at Orford Park Festival
New group to develop libraries
Town top for sport in the region
Hub parking is improved
Hundreds of fitness
fanatics turn out
for three-hour mass
workout at hub650 run the LiveWire Mile
CANCER REHAB PROGRAMME HELPS PATIENTS TO RECOVER
16 17
• Warrington Borough Council
• NHS
• Clinical Commissioning Group
• Macmillan Cancer Support
• St Rocco’s Hospice
• Cheshire Police
• Culture Warrington
• Warrington Wolves
• Warrington Town FC
• Warrington Guardian
• Warrington Worldwide
• Warrington Collegiate
• Citizens Advice Bureau
• Golden Gates Housing Trust
• Active Cheshire
• Cheshire School Sports
Partnership
• Warrington Disability
Partnership
• Third Sector Hub
• The Gateway
• Warrington Voluntary Action
• The Reading Agency
• Time to Read
• Network Warrington
• Sporta
• Sport England
• The Football Association (FA)
• Lawn Tennis Association (LTA)
And many more!
KEY PARTNERS
WH
AT
LIV
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CU
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SAY
LEISURE
The Aqua Rehab sessions have given me the confidence to just be me again.
When I found some of the exercises too easy, the instructor gave options to
make it harder which was great. On my second session I drew on my new found
confidence and decided that that I’d walk home alone. That day I was on an all-
time high and was feeling so fantastic due to the Aqua Rehab sessions.
ACTIVE LIVEWIRE
Westy Summer camp is the best thing that has happened for kids in the
summer holidays for years in this community. It gave them structure and focus,
when otherwise they would be hanging around causing mischief
LIBR ARIES
I loved the reading challenge; it really got me into reading again after hardly
picking up a book for 10 years
LIFEST YLES
Through participating in the Stay on Your Feet programme, my confidence
has improved; I have made new friends and I have realised my capabilities of
exercise are better than what I thought
18 19
livewirewarrington.co.uk
@yourLiveWire