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Cover 2016 LANDSCAPES Convention LANDSCAPES is the most comprehensive event for the landscape industry. It’s where the proven leaders in the industry come together to mix and mingle with the up-and-comers and learn from each other in the most engaging and thought provoking conference in our industry. Not to mention….test out the latest and greatest equipment and technology at the biggest tradeshow in the industry, GIE+EXPO. CONVENTION BROCHURE LANDSCAPES is the most comprehensive event for the landscape industry. It’s where the proven leaders in the industry come together to mix and mingle with the up-and-comers and learn from each other in the most engaging and thought provoking conference in our industry. Not to mention….test out the latest and greatest equipment and technology at the biggest tradeshow in the industry, GIE+EXPO. LOUISVILLE, KY October 19 - 21, 2016 landscapesconvention.org Platinum Sponsor Co-located with Presented by: Go for… GIE+EXPO! the Education! the Full Experience! It’s GO Time

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Page 1: 2016 LANDSCAPES Convention LANDSCAPES is the most ... › images... · Cover. 2016 LANDSCAPES Convention LANDSCAPES is the most comprehensive event for the landscape industry. It’s

Cover

2016 LANDSCAPES Convention

LANDSCAPES is the most comprehensive event for the landscape industry. It’s where the proven leaders in the industry come together to mix and mingle with the up-and-comers and learn from each other in the most engaging and thought provoking conference in our industry. Not to mention….test out the latest and greatest equipment and technology at the biggest tradeshow in the industry, GIE+EXPO.

CONVENTION BROCHURELANDSCAPES is the most comprehensive event for the landscape industry. It’s where the proven

leaders in the industry come together to mix and mingle with the up-and-comers and learn from each

other in the most engaging and thought provoking conference in our industry. Not to mention….test out

the latest and greatest equipment and technology at the biggest tradeshow in the industry, GIE+EXPO.

LOUISVILLE, KY October 19 - 21, 2016

landscapesconvention.org

Platinum Sponsor

Co-located with

Presented by:

Go for…GIE+EXPO! the Education!the Full Experience!

It’sGOTime

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TUESDAY, OCTOBER 18 All Activities at Louisville Marriott Downtown

11:00 a.m. - 7:00 p.m. Facility Tour* - Klausing Group and Henkel Denmark, Lexington, KY

2:00 p.m. - 5:00 p.m. Foundation Board

4:00 p.m. - 5:30 p.m. Supplier Advisory Council

5:00 p.m. - 6:00 p.m. GIE Board

5:00 p.m. - 6:30 p.m. PAC Meeting

6:30 p.m. Executive Committee (invitation only)

9:30 p.m. Leadership Appreciation Reception (invitation only)

WEDNESDAY, OCTOBER 19All Activities at Louisville Marriott Downtown

7:30 a.m. - 9:00 a.m. LANDSCAPES and Leaders Forum Committees

8:00 a.m. - 11:00 a.m. Public Affairs Advisory Council

8:00 a.m. - 11:30 a.m. Certification Exam Committee (invitation only)

8:00 a.m. - 7:00 p.m. Registration open

8:30 a.m. - 10:30 a.m. Top Six Estimating Methods - Choosing the Right One to Insure Profitability (Part 1)* Jim Huston, J.R. Consulting, Inc.

Commercial Maintenance - It's Simple…It's Just Not Easy (Part 1)* Ken Thomas, Envisor Consulting

How to Build a Strategic Plan…And Stick to It* Bill Arman, Ed Laflamme, The Harvest Group

Mastering the Five Behaviors of a Cohesive Team* Phil Harwood, Pro-Motion Consulting, Inc.

9:00 a.m. - 10:30 a.m. Education Advisory Council

9:00 a.m. - 10:30 a.m. Membership Advisory Council

11:00 a.m. - 3:00 p.m. CEO Forum*: Success With Marty Grunder and Mark Sanborn Marty Grunder, Marty Grunder!, Mark Sanborn, Sanborn & Associates, Inc.

1:00 p.m. - 2:30 p.m. Certification Test Administrators (invitation only)

1:00 p.m. - 3:00 p.m. Top Six Estimating Methods - Choosing the Right One to Insure Profitability (Part 2)* Jim Huston, J.R. Consulting, Inc.

Benchmarking and Profit Management: Reach Your True Potential* Jeffrey Scott, The Leaders Edge Peer Group

Delivering Over the Top Service Excellence* Jason Cupp, Kincaide, Ltd.

1:00 p.m. - 5:00 p.m. Certification Testing (pre-registration required)

3:00 p.m. - 4:30 p.m. International Certification Council

3:00 p.m. - 4:30 p.m. Safety and Risk Management Committee

5:00 p.m. - 6:00 p.m. Newcomers Reception

6:30 p.m. - 8:30 p.m. LANDSCAPES Opening Celebration

8:00 p.m. PAC Event*

9:00 p.m. Concert at Fourth Street Live

THURSDAY, OCTOBER 207:30 a.m. - 8:30 a.m. Breakfast With Champions

8:30 a.m. - 4:00 p.m. Registration - Kentucky Expo Center

9:00 a.m. - 5:00 p.m. GIE+EXPO Trade Show

9:45 a.m. - 11:15 a.m. Power Session: Inside the "C-Suite" Insights Shared by Industry Legends Judy Guido, Guido & Associates

Power Session: Capturing Leadership Balance Dan Ariens, The Ariens Group

Power Session: Survive & Thrive - Winning in a Rapidly Changing World Jeff Hoffman, ColorJar

1:30 p.m. - 2:45 p.m. Just Don’t Suck at the Landscape party: Why Communication and Customer Service Matter More Than Quality Bob Grover, Pacific Landscape Management

Unlocking Your Team's Success Using the Clifton StrengthsFinder™ from Gallup Leslie Boomer, ProMotion Consulting, Inc.

How to OUT-earn, OUT-learn, OUT-think and Differentiate Yourself From the Competition (Part 1) Judy Guido, Guido & Associates

Web Marketing 2017: Four Keys to Unlocking Maximum Profitability (Part 1) Brian Kraff, Market Hardware

Women in Landscaping: Harnessing Our Strengths for a Greater Industry Panel with Facilitator Jennifer Lemcke, Weed Man

Building Your Business Through the Power of Public Relations Missy Henriksen, NALP

Identifying Today's Hazardous Exposures to Prevent Tomorrow's Long-term Health Effects Dr. Sam Steel, Penn State University

The Power of Peer Groups: Taking Your Business to the Next Level Bruce Wilson, Bruce Wilson & Company

3:00 p.m. - 4:15 p.m. Conquering Your Top Five Fleet Management Challenges Dirk Munson, Todd Ewing, Fleetmatics

The Art of Building A Successful Landscape Company Steve Pattie, The Pattie Group

How to OUT-earn, OUT-learn, OUT-think and Differentiate Yourself From the Competition (Part 2) Judy Guido, Guido & Associates

Web Marketing 2017: Four Keys to Unlocking Maximum Profitability (Part 2) Brian Kraff, Market Hardware

Employer Workplace Rights: Do You Still Have Any? Richard Lehr, Esq. Lehr, Middlebrooks and Vreeland, PC.

Pollinator Protection: Pesticides, Politics and Public Policy Frank Wong, Ph.D., Bayer CropScience

Trailblazer One on One Mentoring Session

3:00 p.m. - 4:30 p.m. State Association Executives (invitation only)

4:30 p.m. - 5:30 p.m. Faculty Forum

5:30 p.m. Trailblazer Appreciation Reception

5:30 p.m. - 6:30 p.m. Specialty Receptions

6:30 p.m. Awards Recognition Dinner*

9:00 p.m. Concert at Fourth Street Live

FRIDAY, OCTOBER 217:30 a.m. - 8:30 a.m. Breakfast With Champions

8:30 a.m. - 2:00 p.m. Registration

9:00 a.m. - 10:30 a.m. Student/Industry Roundtable Recruiting Session*

9:00 a.m. - 12noon Accredited Schools Task Force

9:00 a.m. - 1:00 p.m. Board of Directors Meeting

9:00 a.m. - 5:00 p.m. GIE+EXPO Trade Show

9:45 a.m. - 11:15 a.m. Power Session: Town Hall with Industry GiantsMarty Grunder, Marty Grunder!

Power Session: From DC to Silicon Valley: Three Hot Power Trends That Will Impact Your Company Through 2018 and Beyond Gene Marks, The Marks Group

Power Session: Breaking Through Barriers By Putting People First Sheldon Yellin, Belfor

1:30 p.m. - 2:45 p.m. How to Attain, Retain and Entertain a World Class Workforce Marty Grunder, Marty Grunder!

Proactive Sales: Don't Wait for the Phone to Ring Ryan Stroup, LandOpt

Sales and Marketing in the NOW Economy Beth Berry, Real Green Systems

Landscape Design Trends in 2016 and Beyond Panel with facilitator Chuck Bowen, Lawn & Landscape Magazine

Operating Costs Debunked: Benchmarking Your Company For Success Dan Gordon, Turfbooks

Add-Ons = Added Revenue (Irrigation, Snow Removal and Mosquito Control) Bob Mann, Lawn Dawg, John Eggleston, Spartan Irrigation, Chris Joyce, Joyce Landscaping, Inc.

Lyme Disease: What You Need to Know to Protect Your Workers and Customers Scott Santarella, Global Lyme Alliance

3:00 p.m. - 4:15 p.m. What the Owners of Great Multi-Million-Dollar Landscaping Businesses Do (That You Should Do!) Bill Silverman, Springboard Business Coaching

How to Build Your Right Hand Man (or Woman!) Marty Grunder, Marty Grunder!

The Sellability of Your Business Peter Holton, Caber Hill Advisors

Selling Fish at a Meat Market Mark Bradley, Landscape Management Network

H2B Outlook: An Overview of Legislative Opportunities and Challenges Related to the Foreign Guest Worker Program Paul Mendelsohn, NALP

SCHEDULE OF EVENTS

*ticket purchase required

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FACILITY TOUR AT THE KLAUSING GROUP AND HENKEL DENMARKTUESDAY, OCTOBER 18Join us on a ride through the rolling hillside of Kentucky as we visit The Klausing Group, a leading Kentucky landscaping firm in Lexington. Then, move on to Henkel Denmark, a company that shares a unique culture where everyone works from a company set of core values and strives to make the client experience of working with Henkel Denmark easy and fun.

Lunch is included in the tour.

CEO FORUM WEDNESDAY, OCTOBER 19 Take the express elevator to the C-Suite! This year, everyone is invited to join CEOs from across the landscaping industry, to network and exchange on lessons learned, and to hear from thought leaders Marty Grunder and Mark Sanborn. Act fast; the CEO

Forum is limited to the first 100 people.

WORKSHOPS WEDNESDAY, OCTOBER 19 Bring it on! These intensive workshops provide a comprehensive and thorough overview of some of the most pressing topics facing landscape business owners today.

BREAKFAST WITH CHAMPIONS THURSDAY, OCTOBER 20 - FRIDAY, OCTOBER 21Mingle with the best in our industry for a chance to discuss what’s on your mind. From selling your business to dealer relationships, Breakfast With Champions offers more than 50 networking tables on a vast variety of specialty-focused topics. This event is a top

seller, with few if any empty seats!

WELCOME PARTY WEDNESDAY EVENING, OCTOBER 19 Kick things off on the right foot and come celebrate at NALP’s Welcome Party, with live music and legendary Kentucky hospitality.

AWARDS DINNER THURSDAY EVENING, OCTOBER 20 Join us for our industry’s version of “The Oscars” as we recognize winning projects by member companies in various categories. Surprises are guaranteed as winners are unveiled in dynamic

fashion!

FREE CONCERTS ON 4TH STREETGood Times! Come and enjoy Louisville’s premier dining and entertainment destination.• Wednesday, October 19 - The Crashers, 8 p.m.• Thursday, October 20 - Opener: Brooke Eden, 8 p.m.,

Headliner: Joe Nichols, 9:00 p.m.• Friday, October 21 - Opener: Kirby’s Dreamland, 8 p.m.,

Headliner: Wax Factory, 9 p.m.

SPECIALTY RECEPTIONSJoin professionals in Landscape Management, Lawn Care, DBI and Irrigation as they gather to network and enjoy a casual drink and delicious, light creations from our chef!

VIP UPGRADENew this year! Upgrade your registration to VIP status! VIP upgrades include:

• No waiting in line to pick up your badge – your badge and convention materials will be delivered to your room at the NALP headquarters hotel – Louisville Marriott Downtown

• Early entry to Breakfast with Champions – show your VIP upgrade with your ticket and bypass the wait to enter breakfast on Thursday and Friday morning.

• Early entry to the Awards Dinner – show your VIP upgrade with your ticket and choose your prime seating at the Awards Dinner.

GIE+EXPO Over 750 exhibits, a New Products Showcase and a 19 acre Outdoor Demonstration Area, within easy walking distance of the indoor exhibits, make GIE+EXPO a “must attend” marketplace. See outdoor power equipment, along with products for landscapes, gardens, outdoor leisure, hardscapes and light construction.

CONVENTION HIGHLIGHTS

WHO SHOULD ATTEND?Any lawn and landscape company who wants to move their company to the next level must bring their team to LANDSCAPES! By learning from the most successful thought leaders from inside and outside the industry, you will bring back tangible, game-changing ideas to implement in your company right away. You benefit. Your team benefits. Your company benefits. It’s GO time!

SESSIONS ARE DESIGNED FOR:OWNERS

MANAGERSCREW SUPERVISORS

HUMAN RESOURCE PERSONNELOPERATIONS MANAGERS

SALES AND MARKETING PERSONNELSAFETY OFFICERS

43 SPEAKERS. 40 SESSIONS. 750 EXHIBITS. Nowhere else will you find such a rich combination of education and innovation as you will find at LANDSCAPES 2016.

Sponsor:

Sponsor:

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Sponsor: Sponsor:

Sponsor:

Sponsor:

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CAPTURING LEADERSHIP BALANCE THURSDAY, OCTOBER 20, 2016

DAN ARIENS, CEO AND CHAIRMAN, THE ARIENS GROUPA strong proponent of lean manufacturing principles, Dan has created a culture of continuous improvement that has resulted in the creation of world-class manufacturing facilities by lean standards. He was personally recognized in 2007 with the Eli Whitney Productivity Award from the Society of Manufacturing Engineers (SME) and is frequently tapped as a mentor by organizations promoting lean leadership. In 2012, Dan was inducted into the Association for Manufacturing Excellence (AME) Hall of Fame in recognition of his ability to inspire others in their pursuit of manufacturing excellence.

INSIDE THE “C-SUITE” INSIGHTS SHARED BY INDUSTRY LEGENDS THURSDAY, OCTOBER 20, 2016

JUDY GUIDO, PRESIDENT, GUIDO AND ASSOCIATES As one of the highest ranking and respected women in the landscape industry, Judy brings a unique blend of executive and operational experience working with the entire value chain of landscape Industry providers including manufacturers, distributors, growers and contractors of both large and small companies. Judy has amassed significant primary and secondary research on buyer habits, industry trends, green and sustainable practices, as well as women and boomer markets. She has been recognized nationally and abroad as a subject matter expert in strategy, sales, marketing and M&A’s, having worked on over 100 mergers and acquisitions.

SURVIVE AND THRIVE - WINNING IN A RAPIDLY CHANGING WORLD THURSDAY, OCTOBER 20, 2016

JEFF HOFFMAN, COLORJAR Jeff has been invited to speak in over 50 countries on the topics of innovation, entrepreneurship, and business leadership. Jeff is a featured business expert seen on Fox News, Fox Business, CNN, CNN International, Bloomberg News, CNBC, ABC, and NPR, and in publications including Forbes, Inc., Time, Fast Company, the Wall Street Journal, and more. He also supports the White House, the US State Department, the United Nations, and foreign governments on economic growth initiatives and entrepreneurship.

POWER SESSIONS AND SPEAKERS

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FROM DC TO SILICON VALLEY: THREE HOT POWER TRENDS THAT WILL IMPACT YOUR COMPANY THROUGH 2018 AND BEYOND FRIDAY, OCTOBER 21, 2016

GENE MARKS, THE MARKS GROUP, P.C. Gene is a columnist, author, and small business owner. He writes every day on business, politics and public policy for The Washington Post and weekly for Forbes, Inc. Magazine, Entrepreneur and the Huffington Post. Gene regularly appears on Fox News, MSNBC and CNBC discussing matters affecting the business community. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies so they can make informed decisions on how to move their company ahead.

A TOWN HALL WITH INDUSTRY GIANTS FRIDAY, OCTOBER 21, 2016

MARTY GRUNDER, CEO, MARTY GRUNDER!

Business Builder! Those two words describe Marty Grunder best. Unlike some speakers who speak from third party experience, Marty truly understands the confluence of Marketing, Motivation and Management. He has become the “go-to” expert to help hundreds of companies across North America inspire their leadership teams. Marty is a renowned speaker, business consultant, and author. His book, The Nine Simple Steps to Entrepreneurial Success, was named Business Book of the Year at the 2003 Independent Publisher Awards.

BREAKING THROUGH BARRIERS BY PUTTING PEOPLE FIRSTFRIDAY, OCTOBER 21, 2016

SHELDON YELLEN, CEO, BELFORSheldon Yellen has built himself a robust reputation for his unconventional management style. From his childhood in the poorest neighborhoods of Detroit, he learned the critical value of relationships and trust. As CEO of BELFOR he used these leadership values to grow a small construction company with a couple of million dollars in revenue into a $1.5 billion industry pioneer. His story became one of the most popular episodes of Undercover Boss, earning an Emmy nomination. His presentations reflect his management philosophies through managing the ups and downs of his industry, his personal journey as a leader and his intense belief in the people who execute his business every day.

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TOP SIX ESTIMATING METHODS – CHOOSING THE RIGHT ONE TO ENSURE PROFITABILITY (DEEP DIVE: PART I AND II)

Jim Huston, J.R. Huston Consulting, Inc, NALP Consultant Member

COMMERCIAL MAINTENANCE- ITS SIMPLE….ITS JUST NOT EASY (DEEP DIVE: PART I AND II)

Ken Thomas, Envisor Consulting, NALP Consultant MemberSponsor:

HOW TO BUILD A STRATEGIC PLAN….AND STICK TO IT! Bill Arman and Ed Laflamme, The Harvest Group, NALP Consultant Members

MASTERING THE FIVE BEHAVIORS OF A COHESIVE TEAMPhil Harwood, Pro-Motion Consulting, Inc., NALP Consultant MemberSponsor:

BENCHMARKING AND PROFIT MANAGEMENT: REACH YOUR TRUE FINANCIAL POTENTIALJeffrey Scott, The Leaders Edge Peer Group, NALP Consultant Member

DELIVERING OVER THE TOP SERVICE EXCELLENCEJason Cupp, Kincaide, Ltd., NALP Consultant MemberSponsor:

SESSIONS TO FIT EVERY LEARNING STYLE…We know that everyone learns differently so LANDSCAPES offers a mixture of session styles to fit every preference!

WEDNESDAY WORKSHOPS Bring it on! These intensive, enhanced education sessions provide a comprehensive and thorough overview of some of the most pressing topics facing landscape business owners today. These workshops are recommended, optional items to the LANDSCAPES experience.

POWER SESSIONS

GAME CHANGER

TOWN HALL

DEEP DIVE WORKSHOPS

COLLABORATIVE LEARNING

LIGHTNING ROUNDS

TRAILBLAZER ONE-ON-ONES

Accomplished business leaders from both inside and outside the industry will inspire and provoke new ways of doing things by sharing unique experiences through “keynote-style” presentations.

Thought leaders from diverse perspectives will share revolutionary, “game changing” ideas and perspectives.

Ever wish you could get multiple perspectives on your pressing issues? A moderator will lead panelists through an engaging, interactive conversation with the audience.

You asked, we delivered! These longer, more intensive workshops will give attendees a comprehensive and thorough overview of some of the most pressing topics facing landscape business owners today. You will leave with all of your questions answered and a solid plan to activate new strategies.

Studies have shown that some of the most impactful learning takes place peer-to-peer. Swap stories and ideas on how to overcome common business challenges that everyone faces in a casual but structured setting.

Sometimes you just want the Cliff Notes! In these shorter, highly focused presentations, 3-4 different presenters will use multi-media to deliver the most important information on a pressing topic.

NALP’s Trailblazer business mentors are some of the best in the industry. Don’t miss out on a chance to have a one-on-one, FREE business consultation!

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Sponsor:

9:45 – 11:15 A.M. CONCURRENT SESSIONS

POWER SESSION: INSIDE THE “C-SUITE” INSIGHTS SHARED BY INDUSTRY LEGENDS Moderator: Judith Guido, Guido & AssociatesPanelists: Pat Covey, COO & President, Davey Tree; Ken Hutcheson, President, US Lawns; Tim Portland, CEO, Yellowstone Landscape; Frank Mariani, CEO, Mariani Landscapes

POWER SESSION: CAPTURING LEADERSHIP BALANCE Dan Ariens, CEO and Chairman, The Ariens Group

POWER SESSION: SURVIVE AND THRIVE - WINNING IN A RAPIDLY CHANGING WORLD

Jeff Hoffman, ColorJar

1:30 – 2:45 P.M. CONCURRENT SESSIONS

JUST DON’T SUCK AT THE LANDSCAPE PART: WHY COMMUNICATION AND CUSTOMER SERVICE MATTER MORE THAN QUALITYTrack: OperationsBob Grover, Pacific Landscape Management

UNLOCKING YOUR TEAM’S SUCCESS USING THE CLIFTON STRENGTHSFINDER®

FROM GALLUPTrack: Human Resources Leslie Boomer, Certified Gallup Strengths Finder Coach

HOW TO OUT-EARN, OUT-LEARN, OUT-THINK AND DIFFERENTIATE YOURSELF FROM THE COMPETITION (DEEP DIVE: PART I)

Track: Business Management Judy Guido, Guido & Associates

WEB MARKETING IN 2017: FOUR KEYS TO UNLOCKING MAXIMUM PROFITABILITY (DEEP DIVE: PART I)

Track: Marketing/Sales Brian Kraff, Market Hardware, NALP Consultant Member

WOMEN IN LANDSCAPING: HARNESSING OUR STRENGTH FOR A GREATER INDUSTRYTrack: Leadership Facilitated by: Jennifer Lemcke, Weed Man

BUILDING YOUR BUSINESS THROUGH THE POWER OF PUBLIC RELATIONSTrack: LeadershipMissy Henriksen, Vice President of Public Affairs, NALP

IDENTIFYING TODAY’S HAZARDOUS EXPOSURES TO PREVENT TOMORROW’S LONG-TERM HEALTH EFFECTS Track: Safety/TechnicalDr. Sam Steel, Penn State University

THE POWER OF PEER GROUPS: TAKING YOUR BUSINESS TO THE NEXT LEVEL

Track: LeadershipBruce Wilson, Bruce Wilson & Company

THURSDAY, OCTOBER 20, 2016

Sponsor:

Sponsor:

Sponsor:

Sponsor:

Sponsor:

Sessions at LANDSCAPES are approved for NALP Landscape Industry Certified recertification at 1 CEU per hour of instruction attended. For more information, please visit NALP’s Recertification Centerwww.landscapeprofessionals.org/nalp/certification/recertification.aspx

Sponsor:

Sponsor:

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THURSDAY, OCTOBER 20, 2016

3:00 P.M. – 4:15 P.M. BREAKOUT SESSIONS

CONQUERING YOUR TOP FIVE FLEET MANAGEMENT CHALLENGESTrack: Operations Dirk Munson and Todd Ewing, Fleetmatics

THE ART OF BUILDING A SUCCESSFUL LANDSCAPE COMPANYTrack: Leadership Steve Pattie, The Pattie Group

HOW TO OUT-EARN, OUT-LEARN, OUT-THINK AND DIFFERENTIATE YOURSELF FROM THE COMPETITION (DEEP DIVE: PART II)Track: Business Management Judy Guido, Guido & Associates

WEB MARKETING IN 2017: FOUR KEYS TO UNLOCKING MAXIMUM PROFITABILITY (DEEP DIVE: PART II)Track: Marketing/Sales Brian Kraff, Market Hardware, NALP Consultant Member

EMPLOYER WORKPLACE RIGHTS: DO YOU STILL HAVE ANY?Track: Human ResourcesRichard Lehr, Lehr, Middlebrooks & Vreeland, PC, NALP Legal Adviser

POLLINATOR PROTECTION: PESTICIDES, POLITICS AND PUBLIC POLICY Track: Safety/Technical Dr. Frank Wong, Bayer CropScience

TRAILBLAZER ONE-ON-ONE MENTORING SESSIONTrack: Business Management

PLATINUM SPONSOR

GOLD SPONSOR

SILVER SPONSOR

Thank you to our sponsors

Media partners

Education Sessions

Newcomers Reception Sponsor

Awards Reception and Banquet Sponsor, CEO Forum Sponsor, DBI Specialty Group

Reception Sponsor,

Breakfast With Champions Sponsor, Pocket Guide Sponsor

App Sponsor Tote Bag Sponsor Key Card Sponsor

Keynote & Welcome Reception Sponsor, Faculty Forum Sponsor,

Landscape Management Reception Sponsor

T-Shirt Sponsor Breakfast With Champions Sponsor

Lanyard Sponsor Lawn Care Reception Sponsor

Sponsor:

IRRIGAT ON

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Sponsor:

Sponsor:

Sponsor:

Sponsor:

Sponsor:

Sponsor:

Sponsor:

FRIDAY, OCTOBER 21, 2016

9:45 – 11:15 A.M. CONCURRENT SESSIONS

POWER SESSION: TOWN HALL WITH INDUSTRY GIANTS

Facilitated by: Marty Grunder, Marty Grunder! Panelists: Jim McCutcheon, CEO, Highgrove Partners, and Mike Rorie, CEO, Go ILawnTodd Pugh, CEO, Enviroscapes

POWER SESSION: FROM DC TO SILICON VALLEY: THREE HOT POWER TRENDS THAT WILL IMPACT YOUR COMPANY THROUGH 2018 AND BEYONDGene Marks, The Marks Group, P.C.

POWER SESSION: BREAKING THROUGH BARRIERS BY PUTTING PEOPLE FIRSTSheldon Yellen, CEO, Belfor

1:30 – 2:45 P.M. CONCURRENT SESSIONS

HOW TO ATTAIN, RETAIN AND ENTERTAIN A WORLD CLASS WORKFORCE

Track: Human Resource Marty Grunder, Marty Grunder!

PROACTIVE SALES: DON’T WAIT FOR THE PHONE TO RING!Track: Sales & Marketing Ryan Stroup, LandOpts

SALES AND MARKETING IN THE NOW ECONOMYTrack: Sales & MarketingBeth Barry, Real Green Systems

LANDSCAPE DESIGN TRENDS IN 2016 AND BEYONDTrack: LeadershipFacilitator: Chuck Bowen, Lawn & Landscape Magazine

LESSONS LEARNED FROM THE NALP OPERATING COST STUDY – KNOWING YOUR NUMBERS AND USING BENCHMARKING TO DRIVE SUCCESSTrack: Operations Dan Gordon, Turfbooks, NALP Consultant Member

ADD-ONS = ADDED REVENUE (IRRIGATION, SNOW REMOVAL AND MOSQUITO CONTROL)

Track: Business Management Bob Mann, Lawn Dawg, John Eggleston, Spartan Irrigation; Chris Joyce, Joyce Landscaping, Inc.

LYME DISEASE: WHAT YOU NEED TO KNOW TO PROTECT YOUR WORKERS AND CUSTOMERS

Track: Safety/Technical Scott Santarella, CEO, Global Lyme Alliance

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Sponsor:

Sponsor:

FRIDAY, OCTOBER 21, 2016

3:00 – 4:15 PM CONCURRENT SESSIONS

WHAT THE OWNERS OF GREAT MULTIMILLION-DOLLAR LANDSCAPING BUSINESSES DO (THAT YOU SHOULD DO!)Track: Operations Bill Silverman, Springboard Business Coaching, NALP Consultant Member

HOW TO BUILD YOUR RIGHT HAND MAN (OR WOMAN!)Track: Human ResourcesMarty Grunder, Marty Grunder!

SELLING FISH AT A MEAT MARKET

Track: Sales/Marketing Mark Bradley, Landscape Management Network, NALP Consultant Member

THE SELLABILITY OF YOUR BUSINESSTrack: Business Management Peter Holton, Caber Hill Advisors, NALP Consultant Member

H-2B OUTLOOK: AN OVERVIEW OF LEGISLATIVE OPPORTUNITIES AND CHALLENGES RELATED TO THE FOREIGN GUEST WORKER PROGRAMTrack: Leadership Paul Mendelsohn, NALP, Vice President of Government Affairs

Save 15–35%* on your exam fee when you register by September 16 (early bird) and if you take the exam at LANDSCAPES on Wednesday, Oct. 19, from 1 to 5 p.m. at the Louisville Marriott Downtown. Discount available on these select, full-exam fees:

• Manager (Exterior/Interior)• Interior Technician• Horticultural Technician• Lawn Care Technician-National• Lawn Care Technician (Cool Season)

To take advantage of this special offer, call NALP at 800-395-2522 or email [email protected]

*15% discount for individuals or 35% discount on groups of 4 or more. Exams must be taken at the 2016 LANDSCAPES. No on-site exam registration will be allowed. Advanced registration required.

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1. LANDSCAPES REGISTRATION INFORMATION (You can also register online at landscapesconvention.org)

For each registrant from the same company, please copy this form and fill out separately for each person. Please send forms together with payment.

NAME ________________________________________________________________ TITLE ______________________________________________

COMPANY ______________________________________________ ADDRESS __________________________________________________________

CITY___________________________________________________ STATE ____________________________________ ZIP _____________________

PHONE________________________ EMAIL_________________________________ SPECIAL NEEDS ________________________________________

This is my first time attending I am Landscape Industry Certified I’d like more information on becoming Landscape Industry Certified

Owner/ Partner/President/CEOVice President/Director/Other Corporate OfficerManager/Supervisor/SuperintendentForeman/Technician/Specialist

Clerical/Administrative/CoordinatorConsultantEducatorAssociation Executive/PersonnelStudent

EmailBrochure/PostcardWebsiteAssociation newsletter/magazineWord of Mouth

Social MediaOther industry magazine/sourceOther organizationNone of these

The following best describes my position/role: Heard about LANDSCAPES through:

2. CONFERENCE REGISTRATION FEESFees are per person and include all LANDSCAPES and PGMS educational sessions, LANDSCAPES networking events, and trade show admission. (ticketed events extra - see #3)

Full Conference Registration Early (by 9/16) Regular (after 9/16)

Member $299 $349

Nonmember $499 $549

Daily Conference Registration Early (by 9/16) Regular (after 9/16)

Member $185 $235

Daily Nonmember $285 $335

Please select which day you will attend: Thursday Friday

Student/Faculty Early (by 9/16) Regular (after 9/16)

Member

Free Free

Nonmember $100 $100

Social Registration Early (by 9/16) Regular (after 9/16)

(includes trade show admission, NALP kickoff event, and evening receptions)

Member $95 $145

Nonmember $195 $245

Subtotal Registration Fees $ $

3. OPTIONAL TICKETED EVENTS (Please check all appropriate boxes.)

VIP Upgrade Member $75 Nonmember $150

Tuesday, October 18 Early (by 9/16) Regular (after 9/16)

Facility Tour - 11:00 a.m. - 5:00 p.m. Member/Nonmember $80/$160

Member/Nonmember $95/$175

Wednesday, October 19 Early (by 9/16) Regular (after 9/16)

Workshop - 8:30 a.m. - 10:30 a.m. (choose one workshop)

Member/Nonmember $85/$170

Member/Nonmember $100/185

Bill Arman, Ed Laflamme Ken Thomas Phil Harwood Jim Huston

CEO Forum - 11:00 a.m. - 3:00 p.m. Member/Nonmember $100/$200

Member/Nonmember $120/$240

Workshop - 1:00 p.m. - 3:00 p.m. (choose one workshop)

Member/Nonmember $85/$170

Member/Nonmember $100/185

Jeffrey Scott Jason Cupp Ken Thomas Jim Huston

Thursday, October 20 Early (by 9/16) Regular (after 9/16)

Awards Recognition Dinner Member/Nonmember $90/$180

Member/Nonmember $105/$205

Thursday, October 20 - Friday, October 21

Early (by 9/16) Member/Nonmember

Regular (after 9/16) Member/Nonmember

Breakfast With Champions (Fee includes both days)

Member/Nonmember$90/$180

Member/Nonmember $115/$205

Subtotal Ticketed Events $ $

4. OTHER OPTIONSOSHA Compliance-Based Safety Workshop Yes, I’m interested in attending. Send more details when available.

Trailblazer Peer Mentor One-on-One Yes, I’d like to schedule a one-on-one consultation. Please email me.

National Association of Landscape Professionals Foundation dedicated to advancing professional careers in the landscape industry. $50 Other amount $____________

Subtotal Donation Item $

5. JOIN NALP AND SAVE!Landscape contractors, select your primary business segment and annual sales volume category: Lawn Care Landscape Management Design/Build/Installation

Irrigation & Water Management

Under $200,000 $385 $200,000 - $750,000 $655

$750,000 - $2 million $950 $2 - $5 million $1,550

$5 - $10 million $2,255 $10 - $25 million $3,050

$25 - $50 million $4,375 $50 - $100 million $7,875

Over $100 million $10,000 International (all) $540

State and Allied Regional Association $200

Subtotal Membership Dues $

6. PAYMENTPromo Code _____________ Discount Amount $_________________

T O TAL $

Enclosed is my check for $ ____________ made payable to NALP.

(Please submit payment in U.S. dollars drawn on U.S. bank.)

Please charge my VISA MasterCard AMEX Discover

Card # ____________________________________________________________

Cardholder name ____________________________________________________

Expiration Date_________ Signature _____________________________________

CC Billing Address (if different from company address)

__________________________________________________________________

__________________________________________________________________ Mail registration & check payment to: LANDSCAPES Registration | c/o CompuSystems Inc. 2651 Warrenville Rd., Suite 400 | Downers Grove, IL 60515 Fax your completed registration to 708-344-4444. Questions, please contactregistration customer service at 224-563-3169 or email [email protected].

National Association of Landscape Professionals dues are not deductible as charitable for U.S. Federal income tax purposes, but may be deductible as a business expense. National Association of Landscape Professionals estimates that 13% of your dues are attributed to lobbying activities and are not deductible.

CANCELLATION POLICY Substitutions are available at any time for no processing fee and must be submitted in writing to the registration department at [email protected]. To qualify for a full refund, minus a $75 processing fee, written cancellations must be received by NALP no later than October 1, 2016. After October 1, no refunds will be given.

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WE MAKE REGISTERING AS EASY AS 1-2-3!1. Decide that IT’S GO TIME! for you and your team.

2. Register for the event online at landscapesconvention.org or use the enclosed

registration form.

3. Use your use confirmation email to make your hotel reservations at one of our host hotels (go to

bit.ly/LANDSCAPESrooms for more information).

Note: Registration for event must be received before registering at the hotels.

If you have any questions, contact our LANDSCAPES 2016 Conference Concierge,

Jackie Gilchrist, at [email protected] or 800-395-2522, ext. 213.

LOUISVILLE, KY October 19 - 21, 2016

landscapesconvention.org

950 Herndon Parkway, Suite 450, Herndon, Virginia 20170