20160511_Stockholm Ecommerce 16x9_v1 cropped

2dehands.be/2ememain.be

Humanizing trade Rebuilding trust between companies and consumers Stockholm E-commerce May 11th 2016 Joep Hutschemakers



The relations have changed


Way back – you knew your clients they knew you


Industrializa8on brought economies of scale


Distance between companies and consumers also grew


Mass communica8on replaces the personal rela8on by brand rela8on


Shareholder value replaces customer value


Profit over People


Distance between People and Brands is big


80%intheUSdistruststhe

governmentand/orcompanies

90%Distrustsadver9sers


How are we going to fix this? By showing that we are human

PartofEbayClassifiedsGroup


Showing you have a higher purpose than your own intersts


Crea8ng an online face and voice


Trading data with our customers


Via data towards an emo8onal connec8on


Humanizing trade Creating succesfull connections by constantly taking away the barriers to trade



Own contribu8on


?Trust is key


Givesellersaface,exampleofacardealers


Chat as the new email



Humanizing advertising



Punch in the face


The retarge8ng myth


Disrup8on from interrup8on


Intent moment is key for relevant adver8sing



Insert mock up on be post integra8on Adver9singclose

tointentmoment


Adver9singclosetointentmoment


Questions?


Documents

20160511_Stockholm Ecommerce 16x9_v1 cropped