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2017 Brand Activation and Partnership Opportunities

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Background

Hudson River Park is enjoyed annually by millions of New Yorkers and visitors from around the world. Since construction began in 1998, the Park has transformed the west side of Manhattan with unprecedented waterfront access, playgrounds and recreational space, beautiful gardens, lawns, and athletic facilities, creating a world-class public amenity.

There are numerous opportunities to become a part of the Park community:

Promote your brand through the park’s eclectic event offerings, including concerts, dance performances, movies, fitness and more… all a part of our summer of fun series

Achieve your company’s philanthropic goals by supporting the park’s premier public programs in environmental, educational and service areas

Engage your employees and/or clients with unique recreational and service experiences in New York’s Park for Play

Hudson River Park’s Mission Continue advancing park construction

Operate and maintain the park at a high

level

Improve the park’s estuarine sanctuary

Provide free or low-cost recreational opportunities

Ensure the park’s future financial self-sufficiency

A World Class Park

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Integrated Marketing

• Brand name/logo integration in sponsorship & philanthropic assets including marketing/communications platforms

Promotion & Experiential Programs

• Activation opportunities can include experiential footprints, tents, tabling, product displays, sampling and data collection

Light Pole Banner Program

• Placed in strategic locations along the bike path

• Offer the visibility of a billboard and the positive consumer recognition associated with supporting a public works project

Event Signage and Branding

• On-site signage

• Security barricade covers

• Trash receptacle wraps

Interactive Network

• Logo & designation on website event pages

• Inclusion in E-blasts

• Social media extensions

Program Extensions

• Community relations programs

Hospitality

• VIP and entertainment areas

Rights and Benefits

• Designation & logo usage

• Category Exclusivity

Brand Activation Through Sponsorship

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Hudson River Park is proud to offer an exciting opportunity to become an Arts & Culture Sponsor for the upcoming 2017 season. Offered throughout the park’s four-mile footprint, Hudson River Park’s dance, music and film events deliver a diverse audience from all five boroughs of New York City and the surrounding tri-state area.

Events include: Hudson River Dance Festival June, Pier 63 Lawn Bowl Blues BBQ Festival August, Pier 97 Hudson RiverFlicks Movie Series May – August, Big Hit Wednesdays at Pier 63 Lawn Bowl & Family Fridays at Pier 46 Sunset Salsa Dance Series Tuesdays, July – August, Pier 45 Sunset Swing Dance Series Tuesdays, June – July, Pier 45 Sunset on the Hudson Concert Series Fridays, June – August, Pier 45

Arts & Culture

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The Park offers a wide variety of sports and athletic activities. Every day of the year you can find active park patrons taking full advantage of the many facilities along the four-mile footprint.

• Hudson River Park Games

o A one-of-a-kind event, celebrating the Park’s world-class recreational opportunities through three main components: Team Pentathlon, Fear the Pier and Community Fest

• Healthy on the Hudson Fitness Series

o Hudson River Park provides a variety of fitness classes at multiple locations in the Park from Spring through Fall

Facilities

• Skate Parks

o Tribeca: 8,840 square feet

o Pier 62: 15,000 square feet

• Tennis Courts

o Canal St.: two (2) doubles and one (1) singles court

• Basketball Courts

o Harrison St., Canal St. and Chelsea Waterside Park

• Athletic Fields

o Pier 40: Three and a half (3.5) acres of recreation field space. Average of 250,000+ athletes and active park patrons use the fields annually.

o Chelsea Waterside Park: 32 yard x 60 yard all-purpose outdoor turf field

Sports, Health & Fitness

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The Park provides an excellent platform to engage families in enriching entertainment and environmental programming. Using the waterfront as our stage and outdoor classroom, families can laugh and learn while enjoying performances, citizen science and hands-on STEM activities.

Events

• RiverFlicks Family Fridays

• Hudson RiverKids

• Halloween Kidz Karnival

Educational Programs

• Big City Fishing

• Pop Up Maker Space

• River Ranger Club

• Sunset Park Cruise

Family Facilities

• Playgrounds

• Pier 25

• Pier 51

• Chelsea Waterside Park

• Pier 62 Carousel

Family

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Hudson River Park is committed to conserving and advancing public awareness of the Park’s four-acre protected Estuarine Sanctuary through the implementation of a robust portfolio of enrichment programming, environmental initiatives and scientific research.

Social Responsibility and Environmental Stewardship

• Conservation of the river estuary ecology

• Shell-ebrate Oysters

• Marine Debris Research & Clean Up

• Urban Greening and Sustainability

• Composting

• Investing in Environmental Education for NYC Youth

• School and Camp Groups

• Special Events

• SUBMERGE: NYC Marine Science Festival

Environmental Stewardship

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Beyond Hudson River Park’s physical borders is a diverse, engaged and vibrant Park community highlighted by neighbors from Tribeca to Clinton and frequent visitors from all five boroughs.

Friends of Hudson River Park, the Park’s non-profit entity, has built networks in the local community that can be activated to highlight your brand as a fellow member of the Park community.

Opportunities for marketing are numerous and customized to your brand’s needs, from Friendship and its host of electronic and mailed communications to high net worth audiences like the Park’s Playground Committee and Board. The possibilities are endless!

Community Engagement

Constituent Groups

Playground Committee; a group of local families who fundraise and spread awareness for this vital neighborhood resource

Community Partner network of local businesses, community groups, non-profits and more

Friendship; the Park’s individual membership program

Visionary Committee; a group of up and coming industry stars who will be the next generation of Park leaders

Advocacy Partners; including community groups and non-profits that align with the community’s strategic interests

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Corporate Membership is the Park’s premier path for companies to support the great work we do while immersing your employees with the best the Park has to offer.

Teamwork, comradery and corporate culture are enhanced through community service and VIP experiences.

Corporate Membership

Benefits

Engage your employees through community service at Volunteer Days

Enhance teamwork, comradery, and corporate culture with your group in the Park

Provide your employees with VIP access to after-work events in the Park

Be recognized as part of the Park community through acknowledgement opportunities on our website, social media, and more

Contribute to a vibrant West Side public space, a valuable amenity for your employees

Celebrate the Park and network with other businesses and individual supporters at our events

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On-Site Attendance

Estimated total attendance at events: 58,500+

Environment and Education events: 25,000+

Summer Event Series Collateral

Summer Events Calendar: 78,000

Event Specific Handbills: 200,000+

Website Exposure (hudsonnriverpark.org) Annual users: 460,000 Event-Related E-mail Database

Per email recipients: 22,500

Facilities

Family: 2,455,870

Athletic: 3,939,045

Lightpole Banners

Estimated annual impressions: 10,836,425

Social Media

15,000 +

8,700+

10,300+

Park Events Targeted Media Buy

Past media buys include:

• Time Out NY, Time Out NY Kids (print and online), Big Apple Parent, amNew York, Downtown Express, Villager, Chelsea Now, dancenyc.org, Manhattan Family, Mommy Poppins

• Estimated impressions:

Three (3) million+

Public Relations Outreach

• Full Summer Event Series schedule release

• Blues BBQ release

• Hudson RiverFlicks release

• Family programs release

• SUBMERGE! Science Fair release

• Halloween Kidz Karnival release

Exposure Summary

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56% 44%

Gender

Male Female

39% 61%

Gender

Male Female

61% 24%

13%

Age

18-34 35-54 55+

14%

48% 36%

Age

18-24 25-44 45+

35% 24%

Income

$50 - $100K $100 - $200K

27%

26%

20%

Income

$50 - $100K $100 - $200K $200K+

EVEN

TS

Characteristics:

• Passionate Park Patrons • Key Influencers • Young Professionals

Visitor Profile

PAR

K W

IDE

• College Educated • Disposable Income • Socially Conscious

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Park Map

Blues BBQ Festival

HRP Games

Athletic Complex

Hudson River Dance

Festival

RiverFlicks Big Hit

Wednesdays

SUBMERGE Halloween Kidz Karnival

Healthy on the Hudson

RiverFlicks

Family Fridays

Hudson RiverFlicks Sing-a-long

Sunset Swing &

Sunset Salsa

Sunset on the Hudson

Carousel

Hudson RiverKids

Skatepark

Playground & Waterpark

Healthy on the Hudson

Hudson River

Kids

Playground & Waterpark

Chelsea Waterside Playground

Athletic Fields

Basketball

Court

Skatepark

BasketballCourt

Basketball Court

Tennis Courts

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Thank You

Tom Lindon Vice President of Marketing & Events Hudson River Park Trust (212) 627-2020, Ext.8754 tlindon@hrpt.ny.gov Mark Cheever Director of Strategic Partnerships Friends of Hudson River Park (212) 757-0981, Ext. 734 mcheever@fohrp.org

We are committed to bringing your Hudson River Park experience to life. Please feel free to reach out with any questions or to learn more.