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2018 INFO PACK
HIgHer eduCAtION reCruItmeNt BRAZIL & LATIN AMERICA
Expo
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Meet thousands of students at Brazil’s International Higher
Education recruitment fair
EXPOPÓS
Target the most important Spanish speaking markets in Latin America during one efficient trip with Expo-Estudiante.
EXPO eStudIANte
this is your opportunity to meet and recruit students who are in the final stage of selecting their course and institution abroad. With over 20,000 visitors in 5 major cities, our fair series offers a phenomenal return on investment.
Open to accredited Higher education institutions and pathway providers, expoPós Brasil is a targeted event that focuses on the recruitment of Brazilian students at the Higher education level and is focused on Brazil’s two largest markets, São Paulo and rio de Janeiro.
the Brazil International Schools Forum & Workshop 2018 compliments the tour by offering a unique opportunity to meet with over 50 high school counsellors and principals of the leading private, bilingual & international schools from across Brazil.
to further increase your opportunities while in Brazil, the dates for expoPós Brasil have been set to allow exhibitors the option to attend the FAuBAI Conference (the Brazilian Association for International education) that Latin America will take place in rio on the 14-18 April.
Cali April 10
Medellín April 12
Bogotá April 14 & 15
Santiago April 17 & 18
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FAUBAI Conferencerio de Janeiro
April 14 - 18
Rio de Janeiro April 19
São Paulo April 21 & 22
The Brazil International Schools Forum & Workshop 2018 São Paulo
April 23 & 24
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Latin America
Brazil
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Covering Colombia and Chile, EXPO-Estudiante is the most well established International Education fair series in the Americas, delivering outstanding results for 22 consecutive years.
This is your opportunity to meet and recruit students who are in the final stage of selecting their course and institution abroad. With over 20,000 visitors in 5 major cities our fair series offers a phenomenal opportunity for recruitment in the region.
The fairs in each country are also actively supported by key scholarship and funding agencies such as COLFUTURO and FULBRIGHT in Colombia, and CONICYT in Chile.
ExpoPós is dedicated to the recruitment of Brazilian students at the Higher Education level.
Higher Education institutions have very specific requirements when it comes to the profile of student they wish to meet at a fair. Academic history, language proficiency, financial ability and the desire to study overseas for an extended period of time are all vital criteria.
The power of the ExpoPós is in the pre-fair marketing that targets students who are actively searching for their HE course abroad. By providing a focal point for Higher Education, we engage with students using an array of online marketing and on-campus promotion in private high school, leading universities and amongst working professionals.
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Number of visitors
Business & Management
Engineering
Economics
Social Sciences
Art & Design
Marketing & PR
Political Science
Tourism & Hospitality
Languages
Education
Top 10 subject areas:Course of interest
master 41%
38%
29%
16%
18%
11%
6%
4%
Language Program
Certificate / diploma Courses
executive programmes
Phd
Career based / Vocational
undergraduate
mBA
Expo
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FREE STUDENT SCANNer APPLead management and particularly the contact information you collect at education fairs are crucial components of any student recruitment campaign. The BMI SmartScan App allows you to collect detailed student information in real time.
With one touch, you will access the name and full contact details of the student, as well as key information including which course and country the student is interested in and the date they plan to begin their course abroad. Your database will be ready for follow up the moment you walk out the door of the fair.
Simple
Fast
Effective
São Paulo 7,845
rio de Janeiro 3,428
Total 11,273
Number of visitors Course of interest
39%
30%
29%
23%
18%
13%
11%
5%
Language Programmes
masters
undergraduate
Phd
mBA
executive programmes
Certificate/ diploma courses
Career based/ Vocational
Business and Management
Engineering
Economics
Languages
Marketing and PR
Computer Science
Film, Media and Communications
Medicine
Tourism and Hospitality
Education
Top 10 subject areas:medellín 2,015
Cali 2,441
Bogotá 7,263
Santiago 5,018
Total 16,737
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STANDARD RATE Early Bird Jan 15th
Rio de Janeiro APRIL 19 US$ 2,700 US$ 2,430
São Paulo APRIL 21 & 22 US$ 4,200 US$ 3,800
SPECIAL OFFERSRegister by January 15th and receive:
WHAT IS INCLUDED IN A STAND PACKAGE:
Note: All prices represent a 6sqm stand. Larger stand size are available and commonly utilised.
A fully fitted exhibition stand with table, two
chairs, carpet, lighting and electricity*
Logo, profile and video on the official fair
website
Listing and contact details in the official
fair guide
Collect detailed student information and leads in
real time.
Stand
BMI SmartScan App Website
Fair Guide
Student marketing based on your courses
and country
Marketing
Contact us for a customised proposal
that meets your strategic needs and budget15%10%
DISCOUNT DISCOUNT
ANY FAIR FAIRSor more3
Colombia Cali APRIL 10 US$ 2,700 US$ 2,430
Colombia Medellín APRIL 12 US$ 2,700 US$ 2,430
Colombia Bogotá APRIL 14 & 15 US$ 4,200 US$ 3,800
Chile Santiago APRIL 17 & 18 US$ 4,200 US$ 3,800
STANDARD RATE Early Bird Jan 15th
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The Brazil International Schools Forum & Workshop 2018 will take place in Sao Paulo on 23rd & 24th April 2018. The event offers a unique opportunity to meet with over 50 high school counsellors and principals of the leading private, bilingual & international schools from across Brazil.
The event begins on the 23rd with the Opening Networking Cocktail and on the following day, you will be able to have private pre-scheduled meetings with 14 highs schools of your choice. You will also be able to meet all the other high school participants during the included networking coffee breaks and lunch.
Using an online meeting scheduling system (Marcom), the Brazil International School Forum & Workshop will let you select and pre-organise all your meetings with the specific High School counsellors you wish to meet.
This truly is an exclusive opportunity for international institutions to meet student counsellors and principals from top international and private high schools in Brazil.
Participation includes a dedicated private meeting table, handbook with contact details and information for each attending high school and counsellor/principal, as well as exceptional networking functions, including a networking cocktail reception and lunch.
Meet over 50 school counsellors and principals from leading high schools in Brazil
São Paulo, BRAZIL 23 & 24 April
PARTICIPATION FEE
WHAT IS INCLUDED
US$ 1,500
Access to the online Marcom Connect meeting scheduling system to make appointments with your choice of high schools
A handbook with information and contact details of each attending high school and their attending principal or counselling staff
Five-star networking functions, including welcome cocktails and networking luncheon
Opportunities to meet and network with over 50 student counsellors and principals
Dedicated private meeting table
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A SAMPLE OF HIGHER EDUCATION INSTITUTIONS WHO HAVE RECRUITED WITH BMI IN LATIN AMERICA / BRAZIL IN 2017
AUSTRALIA• Australian trade and Investment
Commission (Austrade)
• deakin university
• the university of melbourne
CANADA• Canadian embasy
• Capilano university
• dalhousie university
• george Brown College
• Humber College
• LCI education Network
• SAIt Polytchnic
• Seneca College
• thompson rivers university
• university of Calgary
• university of regina
• university of Victoria
• university of Victoria
• university of Windsor
FRANCE• Campus France
• ePIteCH
• groupe INSeeC
• IeSeg School of management
• IeSeg School of managment
• Imt Atlantique - graduate engineering School
• INSeeC
• Le Cordon Bleu
• montpellier Business School
• rennes School of Business
• Skema Business School
• université Catholique de l’Oues
• université de Lille
• université de technologie de Compiègne
• universite de toulouse
GERMANY• Albert-Ludwigs-universität
Freiburg
• dAAd
• Frankfurt School of Finance & management
• Frankfurt university of Applied Sciences
• Freie universität Berlin
• Heidelberg university
• Hertie School of governance
• Hochschule Schmalkalden
• tu9 german Institutes of technology e.V.
• universität duisburg-essen
• universität Heidelberg
• universität Stuttgart
• universität zu Köln
HOLLAND• Nuffic / Study in Holland
• the Hague university of Applied Sciences
• tilburg university
• university of twente
• Vrije universiteit Amsterdam
• Wageningen university & research
SWEDEN• Chalmers university of
technology
• KtH royal Institute of technology
• Lund university
• uppsala university
UNITED KINGDOM• Brunel university
• Cardiff university
• Coventry university London
• goldsmiths, university of London
• Imperial College London
• King’s College London
• middlesex university London
• Newcastle university
• Queen mary university of London
• regent’s university London
• the university of manchester
• the university of Sheffield
• the university of Warwick
• university College London (uCL)
• university of Bristol
• university of east Anglia
• university of exeter
• university of glasgow
• university of Leeds
• university of Northampton
• university of Southampton
• university of the Arts London
• university of Warwick
• university of York
UNITED STATES OF AMERICA• ANortheastern university
• Savannah College of Art and design
• Southern New Hampshire university
• St. Norbert College
• trine university
• university of California, Irvine
• university of California, San diego
• university of Central Florida
• university of delaware
• university of New Haven
• Baruch College of Public and International Affairs
• education uSA
• texas State university
• uC Berkeley extension
• New York Film Academy
• New York university
• university of California, San diego extension Intl Programs
• Slippery rock university
• Hofstra university
• Southeast missouri State university
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How we deliver quality students to your standBmI deploys a multi-channel marketing strategy that connects you with students who are in the final stages of choosing their international course and institution. media reports are available for each fair
series that detail the extensive marketing campaign used to promote exhibiting institutions.
Reaching students who are studying at leading universities is a key pillar of our marketing campaign.
With 30 years of experience, BMI has built long term relationships with an extensive network of student advisors, counsellors and student representatives. These networks will be further enhanced by the marketing weight and contacts that the various EU Governments and Study Organistion contribute as part of this recruitment initiative.
BMI has the benefit of utilising its own digital media channels to reach students who are in the process of finding their international course. BMI’s media channels include:
ON CAMPUS & OFFICIAL gOVerNmeNt SuPPOrt
Our Google accredited marketing team drive a customised online campaign that directly reflects the institutions and countries exhibiting at the fair. Online marketing methods include:
Search engine marketing
Paid social media and YouTube advertising
Third party email marketing
Mobile friendly modern event websites
DIGITAL mArKetINg
BMI MEDIA CHANNeLS
770.000 500.000 170.000STUDENTS STUDENTS STUDENTS
So far we haven’t mentioned that all-important word: “parents”. Whilst we reach parents through our various online campaigns, we also invest a significant amount of advertising dollars into key business/news magazines and newspapers to attract them to the fair.
We have also forged extensive media partnerships with key organisations to reach parents who fall into the A & B socio-economic groups.
PARENT ATTENDANCE CAmPAIgNS
Viva-Mundo.com BMI Database Facebook
Latin American international course finder used by 770,000 Latin American students a year
We host a community of over 170,000 students across all of our Facebook groups around the world
BMI’s database of 500,000 Latin American students actively searching for their course abroad
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We know you are extremely busy and consistently travel the world. to help reduce the workload, BmI offers a range of support services making
the fair experience easier and more cost effective.
PRINT LOCALLY TRANSLATION HeLP
SAVE ON HOteLS PRINT STAND grAPHICS
Avoid costly shipping and customs problems. BMI can print your brochures and leaflets locally and have it waiting on your stand when you arrive. We can even store material for future use, deliver to advising centres and agencies or carry out in-country mailings and assist in translation too.
Translators can be organised to help you at your stand. They can be especially helpful when talking with parents or if you are only sending one representative.
You will have access to heavily discounted hotel rates when attending one of our events.
These rates are even available before and after the event, in case you wish to arrive early or extend your stay for further follow ups or meetings.
Tired of carrying posters and pop up stands?
Printing your graphics directly onto the stand walls looks fantastic, professional and is very cost effective.
Make your fair experience easy and successful
2018 BMI Recruitment Calendar It’s never too early to start planning
WWW.BMIMEDIA.NET | [email protected]
BMI Office location: HQ London, uK | Sydney, AuStrALIA | Salvador, BrAZIL | Bogota, COLOmBIA | dubai, uAe
BMI AGENT & HIGHER EDUCATION WORKSHOP BRAZIL
FEB 28 & MARCH 1 São Paulo
The leading international student recruitment fair in the UAE. Supported by the leading media in Dubai & Abu Dhabi as well as Dubai International Academic City (DIAC) & Dubai Knowledge Village (DKV).
GLOBAL EDUCATION FAIRS - UAE
FEB 28 & MARCH 1 Dubai Fairs in High Schools
MARCH 2 & 3 Dubai
MARCH 4 Abu Dhabi
MARCH 5 Abu Dhabi/Al Ain Fairs in High Schools
The leading international student recruitment fair in Brazil which takes place in the country’s 9 most important source cities.
SALÃO DO ESTUDANTE
MARCH 3 & 4 São Paulo
MARCH 5 São Paulo Fairs in High Schools
MARCH 6 Rio Copacabana
MARCH 7 Rio Barra Tijuca
MARCH 9 Brasília
MARCH 11 Belo Horizonte
MARCH 13 Salvador
MARCH 15 Porto Alegre
MARCH 17 Curitiba
MARCH 19 Florianópolis
Meet pre-screened agents from across Brazil and Directors of International Offices from Brazilian Universities for 2 days of one on one meetings.
Dedicated to the recruitment of Brazilian students at the Higher Education level.
Meet over 50 school counsellors and principals from leading high schools
in Brazil
EXPOPóS BRASIL
BRAZIL INTERNATIONAL SCHOOLS FORUM & WORKSHOP
APRIL 19 Rio de Janeiro
APRIL 21 & 22 São Paulo
APRIL 23 & 24 São Paulo
Meet the heads of the largest scholarship programmes and organisations who require outsourced training partners.
BMI GLOBAL SCHOLARSHIP SUMMIT
MAY 8 & 9 London UK
The leading international student recruitment fair in Brazil which takes place in the country’s 7 most important source cities.
SALÃO DO ESTUDANTE
SEPT 16 Salvador
SEPT 18 Belo Horizonte
SEPT 20 Brasília
SEPT 22 Curitiba
SEPT 24 Porto Alegre
SEPT 26 Rio de Janeiro (Barra Tijuca)
SEPT 27 Rio de Janeiro
SEPT 29 & 30 São Paulo
OCT 1 São Paulo Fairs in High Schools
The leading international student recruitment fair in Spanish-speaking South America.
EXPO-ESTUDIANTE
SEPT 9 Panamá City Panamá
SEPT 11 Cali Colombia
SEPT 13 Medellín Colombia
SEPT 15 & 16 Bogotá Colombia
SEPT 18 Guayaquil Ecuador
SEPT 19 & 20 Quito Ecuador
SEPT 22 & 23 Lima Peru
An opportunity to have one-to-one meetings with Principals and school counsellors from over 50 leading High Schools in the UAE.
GULF INTERNATIONAL SCHOOLS WORKSHOP
OCT 9 Dubai UAE
Meet pre-screened agents from across Asia and Directors of International Offices from Vietnamese Universities for 2 days of one on one meetings.
BMI AGENT & HIGHER EDUCATION WORKSHOP ASIA
MARCH 13 & 14 Hanoi Vietnam
An integrated schedule of the leading international student recruitment fairs in Vietnam with high school visits followed by a workshop to meet agents from across Asia.
GLOBAL EDUCATION FAIRS VIETNAM
MARCH 15 Hanoi Fairs in High Schools
MARCH 16 Hanoi
MARCH 17 & 18 Ho Chi Minh City
MARCH 19 Ho Chi Minh City Fairs in High Schools
The leading international student recruitment fair in Spanish-speaking South America.
EXPO-ESTUDIANTE
APRIL 10 Cali Colombia
APRIL 12 Medellín Colombia
APRIL 14 & 15 Bogotá Colombia
APRIL 17 & 18 Santiago Chile
OCT 17 & 18 Abu Dhabi UAE
The leading international student recruitment fair in the UAE. Supported by the leading media in Dubai & Abu Dhabi as well as Dubai International Academic City (DIAC) & Dubai Knowledge Village (DKV).
UAE GLOBAL EDUCATION FAIRS
OCT 10 & 11 Dubai Fairs in High Schools
OCT 12 & 13 Dubai
OCT 15 Abu Dhabi
OCT 16 Abu Dhabi Fairs in High Schools
This unique event allows international institutions to have private meetings with the heads of organisations and companies providing scholarships throughout the GCC.
BMI GULF SCHOLARSHIP SUMMIT
NOV 14 Medellín Colombia
NOV 15 Cali Colombia
NOV 17 & 18 Bogotá Colombia
An integrated schedule of the leading international student recruitment fairs in Vietnam and high school visits followed by a workshop to meet agents from across Asia.
The leading event in Colombia for European institutions recruiting postgraduate students who are in the nal stages of choosing their course in Europe.
VIETNAM GLOBAL EDUCATION FAIR
EXPO-POSGRADOS
OCT 18 Ho Chi Minh City Fairs in High Schools
OCT 19 & 20 Ho Chi Minh City
OCT 21 Hanoi
OCT 22 Hanoi Fairs in High Schools
Dedicated to the recruitment of Brazilian students at the Higher Education level.
EXPOPóS BRASIL
NOV 8 Rio de Janeiro
NOV 10 & 11 São Paulo
