2018 Media Kit - files... Conference F –VCE (Event TBA) ACHPER Victoria Health and Physical Education

  • View
    0

  • Download
    0

Embed Size (px)

Text of 2018 Media Kit - files... Conference F –VCE (Event TBA) ACHPER Victoria Health and Physical...

  • 2018 Media KitActive and Healthy Victorians

  • Who are we? As the state’s peak association for

    leaders in this sector, ACHPER Victoria is the most powerful

    channel into this lucrative market.

    We have a highly engaged community of over 9,500 teachers working throughout Victoria in the

    education sector covering government, independent and faith

    based schools.

    Our community includes principals, curriculum coordinators,

    professional learning coordinators, health teachers, physical education

    teachers, leading teachers, generalist teachers, wellbeing

    coordinators, sports coordinators and sport coaches.

  • The education sector is a massive, largely untapped, market. There are over 2,400 schools in Victoria who spend over $2 billion per annum. They employ more than 40,000 people and

    represent a significant proportion of the total gross domestic product.

    The major challenge, for those seeking access to this market is, it is immensely difficult. There are no quality, publicly available lists and as this sector works heavily on personal relationships, accessing key decision makers is challenging.

    We are the most powerful channel to decision makers in this sector.

  • A Year in Review… VICTORIAN COMMUNITY PROFESSIONAL LEARNING

    ANNUAL VICTORIAN CONFERENCE

    DIGITAL COMMUNICATION

    11,000 Total Victorian Contacts

    1,011 Delegates

  • Our reach…

    achper.vic.edu.au 40,692

    visits per year

    22,572 (55%) new visitors 18,120 (45%) returning visitors

    155,589 page views (2017 statistics)

    Social Media

    1,204

    2,008

    ACHPER Victoria Members and Friends 11,000

    Position title:Gender:

    Year level I mainly teach: Sector:

    Career stage:

  • Em ai

    l M ar

    ke tin

    g Send your message directly to over 9,500 highly engaged, health and physical education teachers, school principals, heads of department, tertiary students and industry professionals working in government, independent and faith based schools and organisations across Victoria, via our eNewsletter, The Pulse.

    Distribution

    Average open rate of 23% (“industry average for Education and Training is 22% “ Mailchimp.com)

    Investment (all pricing is per placement) Position Casual Member NFP

    Right-hand box $360 $285 $225

    Entitlements: Logo, up to 50 words and website link

    Footer Banner $475 $385 $305

    Entitlements: Provision of a JPEG image of 851x315 pixels (no larger than 1MB) for insertion at footer of eNewsletter with

    web link

    Feature Article $630 $500 $400

    Entitlements: logo/image, up to 250 words of text and unlimited website links

    Exclusive eDM (one per year)

    $1,400 N/A N/A

    Entitlements: An exclusive electronic direct mail using ACHPER Victoria’s database. Image to be supplied (JPEG

    image of 516x803 pixels and no larger than 5MB)

    NB: All advertising is subject to approval

    2018 Deadlines (subject to change) Issue Material deadline Publishing date

    February 23 January 30 January

    March 6 March 13 March

    April 12 April 19 April

    June 5 June 12 June

    July 12 July 19 July

    September 28 August 4 September

    October 2 October 9 October

    December 27 November 4 December

    Right- hand box

    Feature article

    Footer Banner

  • Ev en

    t e xh

    ib iti

    on &

    a dv

    er tis

    in g

    ACHPER Victoria events and conferences For more than 30 years we have been designing and delivering high quality, professional learning events for Victorian teachers.

    2018 Events and Conferences Event Target audience Delegate

    numbers * Exhibition space **

    Satchel insert **

    VCE and Secondary Health and Physical Education Conference

    VCE HHD Teachers VCE PE Teachers VCE OES Teachers VCE VET Sport and Recreation Teachers

    7 – 10 PE teachers 7 – 10 Health teachers Head of Department (HPE/Sport)

    250 $825 $385

    Primary Health and Physical Education Conference

    F – 6 HPE teachers F – 6 Generalist teachers F – 6 Sport coordinators

    150 $825 $385

    Regional Health and Physical Education Conference

    F – VCE (Event TBA)

    ACHPER Victoria Health and Physical Education Conference

    All the above 1011 see page 6 for full details

    * Delegate numbers are estimates based on previous actual attendance ** All prices are inclusive of GST

    In 2017, 97.7% of delegates rated their overall conference satisfaction as “good” to “high”. A large contributor to the experience for our delegates is the exhibition. 88% of our delegates rated the exhibition as “good” to “highly” valuable.

  • An nu

    al co

    nf er

    en ce

    “One giant celebration for

    health, outdoor, sport and physical

    education”29-30 November 2018 #achpervic18

    GOLD SILVER

    Promotion as Event Partner on all conference communication material ü ü

    An opportunity to address conference delegates Feature presentation

    (audience ~ 200) û

    One direct email to all conference delegates pre or post event. ü û

    Placement of branding in prominent locations at event ü ü

    Inclusion of editorial content for The Pulse eNewsletter (9,500 contacts). ü ü

    Exhibition stand Platinum 3m x 2m

    Gold 2m x 1.5m

    Complimentary full conference registrations. 4 2

    Invitations to the conference VIP morning tea. 2 1

    Trade Display Passport Feature Opportunity ü ü

    (all prices are inclusive of GST) $9,000 $5,500

    Our two-day conference is the premier event for Victorian Health and Physical Education teachers. This annual event attracts more than 1,000 delegates and offers a diverse professional learning program delivered by leading teachers and industry professionals. We attract teachers from all teaching levels, school sectors and career stage.

    Conference Partnership Packages:

    “Excellent conference. I gained lots of new

    ideas that I will use in my classroom. Thank

    you!”

    More conference promotional opportunities next page

  • An nu

    al co

    nf er

    en ce

    29-30 November 2018 #achpervic18

    Promotional Opportunities:

    “Unbelievably well organised. Staff/volunteers

    plentiful and helpful. Presenters were fantastic;

    engaging and knowledgeable. Food very nice. A great experience!”

    “Very enjoyable 1st ACHPER

    Victoria conference, I'll be back next year”

    Description Investment(incl GST) Name badges and lanyards (one opportunity) SOLD

    Resource Table Inclusion (limited opportunities) $800

    Conference Bag (co-branding opportunity) Negotiable

    Volunteer Uniform Branding Opportunity (co-branded) SOLD

    Trade Display Passport Feature $950

    (plus prize donation $300 min.)

    Exhibition Opportunities: Platinum (3m x 2m) $2,750 Exhibition inclusions:

    • Company name on fascia • Furniture package; 1 x table, 2 x chairs • 4amp single power point • Company name listed and linked on conference

    website and app • Conference App Digital Flyer

    Gold (2m x 1.5m) $1,980

    Silver (1.8m x 1.8m) $1,540

    NFP rate (silver stand only and subject to approval)

    $1,078

    For more sponsorship and exhibition information for the ACHPER Victoria State Conference please email kim.tamas@achper.vic.edu.au

  • An nu

    al P

    ar tn

    er sh

    ip You will generate tangible results ACHPER Victoria is ideally positioned to drive significant business to our annual partners. As a partner, you can powerfully increase your ability to:

    • Generate leads for new business; • Deepen your relationships with key decision

    makers within the education sector; • Raise your profile with key decision makers in the

    sector; and • Build long term relationships with potential and

    existing customers.

    Connect directly with our stakeholders We are a highly active organisation, having many touch points with members and our broader community.

    Fully tailored partnership program We take pride in the fact our annual partners generate tangible results from us. We don’t prescribe a “one size fits all” scenario, locking you into a package. Instead we learn what your objectives are and work with you to ensure you achieve those.

    Annual Partnership

    For a discussion about annual partnership options please call Kim Tamas 03 9274 8900

    or email kim.tamas@achper.vic.edu.au

  • Contact Us For further information and for bookings, please contact:

    Kim Tamas Marketing & Communications Officer P: (03) 9274 8900 M: 0401 026 377 E: kim.tamas@achper.vic.edu.au W: www.achper.vic.edu.au

    The Australian Council for Health, Physical Education and Recreation (Victorian Branch) Inc.

    ABN: 23 911 016 643

    GPO Box 412, Melbourne VIC 3067

    2018 Annual Partners: