FARM & RANCH LIVING is a unique community of

readers who have a hands-on connection to their homes.

When they're not tending to their land, they're enjoying it by riding horses or ATVs, hunting or fishing. Simply put, Farm &

Ranch Living celebrates the heritage and everyday joys of

life on the land and the hard work required to maintain it.

2 0 2 0 M E D I A K I T

reader profile

circulation200k 6X

Rate Base Per Year

SOURCE: 2019 Editorial Assessment Research & Subscriber Database

* Publisher Estimate

900k*Audience

68Median Age

51%Women

51%Run a

farm/ranch

46%HHI $50K+

49%Men

2020 MEDIA KIT

90% Of all stories, photos & advice are reader generated

80%Participate

in gardening

68%Are passionate about exercise

& health

55%Travel

domestically

47%Enjoy outdoor

activities

SOURCE: Subscriber Database 2019

2020 MEDIA KIT

NOTE: Dates & Editorial Subject to Change

AUG/SEPT• Farm Diaries: Ag education

on a North Carolina CSA farm; raising sugarcane in Louisiana

• Features: Farm food memories; low-tech innovations in agriculture; photos from the county fair; Tractor Talk: 1952 Ford 8N; 1934 Farmall

• Tractor Talk: 1952 Ford 8N; 1934 Farmall

• Trucks We Love: 1953 Chevy pickup

AD CLOSE 5.18.20

MATERIALS DUE 6.1.20

MAIL DATES 7.13.20–7.21.20

OCT/NOV• Farm Diaries: Row-crop

soybeans in Oklahoma; military veterans grow a farm in Virginia

• Features: The wild rice harvest in Minnesota; a partnership between farmers and a New York food bank; the fall harvest in photos

• Tractor Talk: An Oliver 70 Row-Crop; a Farmall Super M

• Trucks We Love: Winners from our Favorite Farm Truck contest

AD CLOSE 7.29.20

MATERIALS DUE 8.10.20

MAIL DATES 9.21.20–9.29.20

APR/MAY• Farm Diaries: Dairying and

value-added products in Connecticut; a family’s hobby ranch in Texas

• Features: 2020 Tractor show roundup; hosting WWOOFers (World Wide Opportunities on Organic Farms); photos of favorite baby animals

• Tractor Talk: 11952 Ferguson TO-30; 1943 John Deere H

• Trucks We Love: 1953 GMC pickup

AD CLOSE 1.22.20

MATERIALS DUE 2.4.20

MAIL DATES 3.16.20–3.24.20

FEB/MAR• Farm Diaries: Mushroom

farming in Pennsylvania; raising chickens in Texas

• Features: Life on the road with a large-animal vet; winners from our Life on the Land photo contest

• Tractor Talk: 1941 Model A Slant Dash John Deere; 1949 Massey Harris Pony

• Trucks We Love: 1976 Ford F150

AD CLOSE 11.13.19

MATERIALS DUE 11.26.19

MAIL DATES 1.20.20–1.28.20

JUN/JUL• Farm Diaries: Cattle ranching

in the Colorado Rockies; beef and poultry farming in Kentucky

• Features: A horse who prefers the company of cows; round barns of Wisconsin; farms and ranches decked out in red, white and blue

• Tractor Talk: A McCormick manure spreader; a Ford 2000

• Trucks We Love: 1966 GMC pickup

AD CLOSE 3.25.20

MATERIALS DUE 4.6.20

MAIL DATES 5.18.20–5.26.20

2020 MEDIA KIT

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PRODUCTION CONTACTSKRISTINE JACOBSON

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2020 MEDIA KIT

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2020 MEDIA KIT