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21 Days of Down syndrome Day Campaign

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Page 1: 21 Days of Down syndrome Day Campaign

C a m p a i g n

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Significantly increased video views,

engagement and reach during March 2016's

#21daysofworlddownsyndromeday

social media campaign

by strategically designing, posting and

promoting fan videos 

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Events

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POPULARPosts

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42K

24 Hours

Fans Reachedin

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#1

Runner

Up

National Awards

Social Media MarketingOutdoor AdvertisingPromotional Item

Affiliate of the YearBroadcastWebsiteT­shirt

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I n s i g h t s

S t a t sand

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Increased Numberof Page Likes

16.4%

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