GE Café Appliances:
Now CAFÉ Appliances
GE Café™ is being rebranded as CAFÉ Appliances. You’ll no longer see a GE badge on any product or in the name.
The first big launch from CAFÉ is the CAFÉ Matte Collection. With bold finishes and customizable accents, our
members can bring their personality to the kitchen while enjoying high-performance features to help them cook,
chill and clean like a pro.
This collection is ideal for full
kitchen suites. The distinctive
design increases the possibility of
multiple appliance sales! Members
will be delighted with the designer-
curated brushed bronze accents
offered on the matte white suite
and brushed stainless accents on
the matte black suite.
However, members may choose
to personalize their CAFÉ Matte
collection appliances. Custom
handles and knobs are available in
four colors inspired by the latest
trends in cabinet hardware.
The CAFÉ brand is all about providing chef-inspired cooking
performance so members have the tools to take their
cooking ambitions to the next level. Also,
all CAFÉ Matte appliances — cooking,
refrigeration and cleanup — are smart
appliances with Wi-Fi technology.
need to know
Thanks to popular DIY and home shows on TV, more members are showing an interest in renovation and
design. This is great news for you! In fact, research shows that 39% of renovation homeowners splurge on all
new appliances while 36% splurge on some new appliances.1
In 2016, remodeling projects even surpassed 2007 levels, which was the height of remodeling in the previous
decade, and the growth shows no signs of stopping.2
1Source: 2018 Houzz Kitchen Study. 2Source: 4Q17 Metrostudy’s Residential Remodeling Index.
OCTOBER 2018 | HA-MATT SALES TODAY8
30" FREESTANDING BLACK MATTE SUITE
#TBD (CFE28TP3MD1): 27.8 Cu. Ft. Refrigerator with Hot
#TBD (CDT836P3MD1): Stainless Steel Interior Dishwasher
#TBD (CVW73013MDS): Wall-Mount Glass Canopy Chimney Hood
#TBD (CGB500P3MD1): Freestanding Gas Oven with Convection
#TBD (CES700P3MD1): Electric Front Control Radiant and
Convection Range with Warming Drawer
30" BUILT-IN WHITE MATTE SUITE
#TBD (CFE28TP4MW2): 27.8 Cu. Ft. Refrigerator with Hot
#TBD (CDT866P4MW2): Stainless Interior Dishwasher with Third Rack
#TBD (CVW73014MWM): Wall-Mount Glass Canopy Chimney Hood
#TBD (CEP70303MS2/CGP95303MS2): Electric or Gas Cooktop
#TBD (CTS90DP4MW2): Single Convection Wall Oven
CAFÉ Matte Collection at Sears
Sears carries a large array of these beautiful items so
our members can build the kitchen suite of their dreams!
Visit the online version of this magazine and click
here to see all of the items we have available!
need to know
If a member chooses to customize
their new CAFÉ Matte collection
models, make sure you order their
preferred custom accessory kit when
they purchase the base model. That
way, the customized handles and
knobs can be installed onsite at the
time of delivery.
Brushed Black Brushed Bronze
Brushed Copper Brushed Stainless
For more information on these items
and to view galleries, visit the new
Item numbers to come! Please check the online version of this magazine, where
we will post item numbers as soon as they become available.
Besides being beautiful, this collection
has the added benefits of hiding
fingerprints and holding magnets.
9OCTOBER 2018 | HA-MATT SALES TODAY