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S 3 Costly Mistakes To Avoid To Create a Profitable Asia Campaign AS FEATURED IN THE WALL STREET JOURNAL With David Clive Price

3 Costly Mistakes To Avoid

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To create a proiftable Asia Pacific campaign, you must avoid 3 very basic mistakes that can cost you MILLIONS OF DOLLARS in failed deals, partnerships and prospective lucrative opportunities. You MUST learn how to avoid them .

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Page 1: 3 Costly Mistakes To Avoid

S

3 Costly Mistakes To Avoid

To Create a Profitable Asia Campaign

AS FEATURED IN THE WALL STREET JOURNAL

With David Clive Price

Page 2: 3 Costly Mistakes To Avoid

Which One Are You?

I already have business in Asia and want expert tips

All I see are people talking about launching business in Asia, what’s this all about and can it work for me?

I already know I want to start business in Asia - so let’s get started!

Page 3: 3 Costly Mistakes To Avoid

What You’ll Learn Today…

1. Why Business in Asia is Thought So Difficult

2. Three Costly Mistakes to Avoid in 2014 & Beyond!

3. How to Turn Potential Mistakes Into a Profitable Asia Campaign

4. How to Get Started

5. How to Get my Personal Help for Free!

Page 4: 3 Costly Mistakes To Avoid

For Those Who Don’t Know Me…

Coach-Consultant, Author, Speaker on Asia Business

25 Years in Asia and UK advising Asian and Western companies

Writer on Asian cultures, speechwriter to East-West companies like HSBC & Standard Chartered

Passionate about introducing businesses to Asia

Page 5: 3 Costly Mistakes To Avoid

The Master Key to Asia

To support your business plans in Asia, I’ve written The Master Key to Asia

Of course I recommend it!

You can buy it on Amazon as Paperback or Kindle or at www.davidcliveprice.com/master-key-asia

More support is on its way - The Master Key to China!

Page 6: 3 Costly Mistakes To Avoid

Please Share on Social Media…

You are welcome to Tweet questions and I’ll show you how to get answers in my special BONUS

Twitter handle: @DavidClivePrice #asiabusinesslive

Like & Share on Facebook: www.facebook.com/davidcliveprice

Let’s get started

Page 7: 3 Costly Mistakes To Avoid

Left out or confused?

Go deeper into one market but feel you’re scratching away?

Have a partner but it’s not working as it should be?

Deals gone nowhere, or emails unanswered?

Low trust of new markets/partners/countries?

Page 8: 3 Costly Mistakes To Avoid

In an Asia market already but…

Lack confidence and trust

Not performing as well as you’d like

Find the culture off-putting and oblique

Cannot get a straight yes or no

Page 9: 3 Costly Mistakes To Avoid

MISTAKE #1: SHOWING IMPATIENCE

Wanting to wrap up everything quickly

Aiming for decisions, signed & sealed contracts

Thinking you can sign off and leave the rest to the team or partner

Forgetting that business in Asia is PERSONAL

Page 10: 3 Costly Mistakes To Avoid

What do all Asia markets have in common?

More communal & less individualist than West

Collectivist: harmony, family, teamwork, hierarchy

Not losing face but saving face

Preserving the surface of things

Page 11: 3 Costly Mistakes To Avoid

The million dollar question for Asia clients is:

Can I do business with you?

Can I introduce you to my network as a credible business partner?

Are you someone that understands our rules and ways of doing things?

Will you stick out or come over as excessively pushy?

Page 12: 3 Costly Mistakes To Avoid

So how can you fulfill these requirements?

Be present and show patience

Build business relationships over time

Build networks of obligations, trust and respect

Watch the doors open when you adapt to the local customs & cultures

Page 13: 3 Costly Mistakes To Avoid

Free Strategy Session Bonus

Please save up questions

For answers on individual markets and to discuss one-on-one with me:

http://www.davidcliveprice.com/strategy

Spots are limited, so apply now to avoid disappointment

Page 14: 3 Costly Mistakes To Avoid

MISTAKE #2: FOCUSING ON PROCESS

Silence is not golden for Western ears

Emails’ silence, presentations’ silence, yes-or-no silence

Why are we so insistent on a rapid response?

We want a deal as quickly as possible in ‘globalized’ world

Page 15: 3 Costly Mistakes To Avoid

Treating Asia business as based on transactions alone

Indirect and relationships-based in most Asia markets

Only very international cities like HK and Singapore are exceptions

Primary significance of long-term business relationship

Guanxi (Chinese version) is at heart of Asia business deals

Page 16: 3 Costly Mistakes To Avoid

What is a guanxi network?

Tea-drinking and ‘non-business’ topics are part of guanxi

Chinese are not the only ones in Asia to use this assessment process

Much entertaining, drinking & karaoke also involved

This makes results-driven Westerners even more impatient!

Page 17: 3 Costly Mistakes To Avoid

What’s the difference with Western networking?

We build up organic relationships usually AFTER contract is signed

Contract is first stage in completion of other contracts

In Asia, guanxi & network building come FIRST

Strong personal relationships and obligations lead to deals

Page 18: 3 Costly Mistakes To Avoid

How can foreigners get guanxi?

You don’t have college, local or family networks

So the best you can hope for is ‘foreign friend’

To become more than a ‘friend’, you must get the key to the informal system

The key is acknowledging obligations and building your own networks

Page 19: 3 Costly Mistakes To Avoid

MISTAKE #3: BEING GLOBAL NOT LOCAL

Many foreign companies forget to localize their brand and operations

We live in a globalized world, we have great brand DNA

Problem is Asia markets are all different

Countries like China have many different markets (as Tesco and others have found out)

Page 20: 3 Costly Mistakes To Avoid

The example of Ruritania 

What’s special about the country that might affect your business?

What makes Ruritanians tick?

Among their characteristics are a belief in Optimism and no supermarkets

They cannot say no and sign their contracts in invisible ink

Page 21: 3 Costly Mistakes To Avoid

Asia is full of ‘Ruritanias’

High growth markets with many cultures & traditions

Some are related but many are dramatically different

Hong Kong is not Singapore, Tokyo is not Seoul

Kuala Lumpur is not Manila, Beijing is not Taipei

Page 22: 3 Costly Mistakes To Avoid

The Key to Success in Asia markets?

Competitive intelligence

Local knowledge

Who are your main competitors in Asia?

No longer global multinationals or companies

Page 23: 3 Costly Mistakes To Avoid

Competitors are local & regional players

Have their own ‘competitive intelligence’

Understand local consumer behavior

Have lower cost bases and more customer feedback

Have long experience of ‘targeting’ to local Asia tastes

Page 24: 3 Costly Mistakes To Avoid

How can you compete with local Asian companies?

Find out everything you can about the market

Partner with strong local partners

Leverage their knowledge of local tastes and of medium-tier and lower-tier growing cities

Immerse yourself in customs, etiquette & culture of your target market (s)

Page 25: 3 Costly Mistakes To Avoid

Make partnerships for inbound investment

Think globally but start locally

‘Glocalization’ means global solutions

Global solutions must have Total Relevance to local markets

‘Glocalization’ will produce lucrative opportunities for both Western & Asia companies

Page 26: 3 Costly Mistakes To Avoid

It’s all related!

Avoid these 3 COSTLY MISTAKES to build success

Focus instead on relationships, networking and long-term value

Build ‘glocalization’ and competitive intelligence into all your plans

Create a successful business strategy for Asia

Page 27: 3 Costly Mistakes To Avoid

Special Gift for You

Free 30-Min Strategy Consultation With Me

Just apply here at http://davidcliveprice.com/strategy

Spots are limited, so make sure to reserve yours now

More resources and info on coaching for your Asia business at:

http://www.davidcliveprice.com