“Subscribe today for just …” The words used in this advert such as “just” makes the audience believe that the price the publisher is asking for is a little amount. As well as the advert having that the “offer ends…” is used to make the audience almost feel a sense of rush to hurry up and grab the amazing opportunity of getting all the magazines for cheap.

The index page color scheme is red, black, white and yellow. These colors are great for catching the audiences eye.

There is use of drop caps in the text such as the letter “O”. This helps separate the different sections of texts.

The way the picture is laid out makes it look as if the images are wrapped around the text. This could be to encourage the audience to then go onto reading the text after looking at the picture.

The quote “The UK’s No 1 gig guide starts p58” encourages the audience to read on and makes the magazine sound really good since it is meant to have the best gig guide.

The fact the index page has got “NME this week” immediately informs the audience that the magazine is consistent through out the week. Moreover, the masthead stands out because its in bold letters and is very clear thanks to the colors used. Another thing is the logo is used on the index page as well and the front cover emphasizing that the magazine is NME making people more likely to recognize the magazine and buy it again.

This index page Keeps the original NME color scheme, red, black, white and yellow. Making the magazine easy to identify.

The advert “SUBSCRIBE TODAY AND SAVE OVER £45” is in capital letters making it stand out plus the color makes it very eye catching. How much this advert is made to stand out could also resemble how the publisher is trying to get across how much money the audience will save.

There is use of drop caps in the text such as the letter “H”. This helps separate the different sections of texts.

The first thing the audience will notice is the picture use of the artist which takes up a big amount of the page. Also the picture makes it look as if the tour did take off, since the picture is of the artist in mid air making it look as if the tour was very entertaining and energetic. Furthermore, the quote “The moment that…” makes the audience carry on reading the text to find out what happened, encouraging them to read all of the text.

In the bottom right hand corner, the red box states "The UK's No.1 Gig Guide starts p58". Since NME is well-known for reporting on upcoming gigs it’s able to promote gigs during the week since its a weekly magazine.

The first thing the reader will spot is the main feature of the magazine "Albums of 2009 In The Studio” which takes up a big chunk of the magazine. The color scheme is very colorful, there are decorated backgrounds used which makes the magazine very eye catching.

on the left side of the page there is a band index. This is great for people who are interested in a particular bands, as you can flick straight to the page using this instead of reading the whole magazine. Furthermore, this shows that the magazine is well organized making it seem more professional.

The contents down the right side is split into sections so if you are looking for a particular section, it is easier to find. Also, it tends to be in chronological order so the further down the list, the higher the page number.

“SUBSCRIBE TODAY AND SAVE OVER £45” The capital letters makes it stand out really well and since the color is yellow it makes it very eye catchy, grabbing the audiences attention making them more likely to subscribe.