3 Ways to Boost Your Website Rankings

(& drive qualified traffic to your website)

Created by Jen Phillips April SEO Copywriter www.jenphillipsapril.com

There are 3 Parts to Raising Your Website’s Rankings

Part 1: Using good, “winnable” keywordsin your content and your website code

Part 2: Get more (relevant) links

Part 3: Local Search (if you’re a local business)

Part 1: The Power of the Webpage

Each webpage needs be able to stand on its own.

The truth is, not all of your visitors will see your home page. Each page of your site needs:

• To be optimized for “winnable” keywords• To have a targeted focus • To have a clear call to action

Keywords are Important

For search engines to know what your site is about, you have to use targeted keywords in

both your website code (called “meta” data) as well as in your copy.

You’ll see results faster if you focus on “winnable” keyword strategies.

What’s “winnable”?

Broad Keywords• Golf • Moving• Flowers

• General terms like these put small businesses up against millions of other websites. It’s hard to attract your ideal visitor.

Targeted Keyword Terms• Golf packages in Bucks County• Moving van rental in Bucks

County• Bridal bouquets in Chestnut

Hill, Pa

By using software tools to uncover the most targeted keywords for your business, you’ll know what terms your audience use to find you.

Add Your Targeted Keyword Terms to Your Meta tags

• One of your targeted keyword terms are used in a keyword rich title in your website code.

• They’re added to your keyword description area in the code.

• Your term is used again in a benefit rich description.

Here’s an example:

On Page Keywords

Of course, it’s not enough just to add the winnable keyword terms to your website code or “meta” data

You also need to include them on the page itself.

• Your headline• Early in your text• Weave it in (or a related term) in the middle• At the end

Call to Action

Finally, every page should have a strong “call to action”

What is it you want your visitors to do? Sign up for your newsletter? Call you for an appointment? Something else?

Your page content needs to lead them to making that choice.

Part 2: Get More Links

Inbound links from relevant sources are crucial to raising your profile

Some ways to do that: • Write articles for sites like Ezine Articles

• Blog• Write Press Releases for online sources

• Build your social media presence on YouTube & Facebook

Part 3: Local Search

• Claim your Google places • Get reviews on Yelp• Join Angie’s List (Service Businesses) • YouTube for videos• Flickr for photos• Plenty of others…

In Summary:

If you want your website to get found by your target audience you need to have a solid SEO foundation.

That includes:• Solid keywords

• Useful, optimized content• Creating inbound links

• Optimizing for Local business (if applicable)

• I use targeted keywords to rewrite your existing content or start from scratch.

• I answer your visitor’s questions within the copy and ask for the next step.

The result? Higher rankings and greater profits for your business.

Call Jen today for your free 30 minute site review 267-265-7291 or email me at

jenpapril@gmail.com to claim your no obligation website review.

As an SEO Copywriter: