3 Ways To Increase The Visibility Of Your Blog Posts
by Brittany Shelley
Producing and developing a blog is a great
way for companies to not only gain more
customers but also to express their brand and
personality; however, creating a successful
blog can be time consuming, and it takes
time and patience to increase the number of
There are different ways to help draw more
eyes to your content and by using some of
steps outlined below, businesses wanting to
build a better blog presence can gain traction
with their target market.
1. Write for people first, then optimize
your content. When writing any online content, it is important to make
sure that you use a balanced approach between being appealing to the
reader and properly optimizing content for the search engines.
Search engines are constantly changing their algorithms, thus SEO
should be an evolving process utilizing the most up-to-date information;
however, the basics of optimizing blog posts for search engines revolves
around developing keywords, Meta descriptions, and alt text for all
2. Posting to social media is another way to get eyes on your blog
posts. There are different dos and donts when it comes to posting on social media; however, at the very minimum, blog posts should be
shared on networks such as Facebook, Twitter, LinkedIn and Google+.
The great thing about social media is that if people like your content
they will share it on your behalf, boosting the possibility for your blog
post to go viral.
3. Another important point about blogging that should not be
forgotten is to create exciting titles that engage readers. There is no
getting away from the fact that people do still judge a book by its cover,
and it is the same with online content. If the blog post title is not catchy
or intriguing, people are not likely to read the rest of the post. Start with
a working title; after a post is written, refer back to the headline and
ensure that the title is still relevant.
Blogging can be a great way to reach new audiences and engage with
interesting people across your industry. By properly using SEO,
engaging in social media and writing eye-catching titles, your blog posts
are more likely to draw in visitors to your website that could possibly
turn into leads.
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