Embed Size (px)
Citation preview
3M Innovation Story
3M Confidential.1 14 November 2014. All Rights Reserved.© 3M
3M Una historia de innovación
3.2
3M Innovation Story
3M Confidential.2 14 November 2014. All Rights Reserved.© 3M14 November 2014. All Rights Reserved.© 3M2
3M Innovation Story
3M Confidential.3 14 November 2014. All Rights Reserved.© 3M
Cultura de Innovación
11,000+ tecnicos alrededor del mundo
85 laboratorios globales
40 Centros tecnicos de Clientes
R&D es el 5.4% de las ventas
46 plataformas tecnológicas
Brindando multiples tecnologiaspara cada cliente
Cultura emprendedora
Legado de culturas sin fronteras
Iniciativa individual ~ 15% del tiempo
3M Innovation Story
3M Confidential.4 14 November 2014. All Rights Reserved.© 3M
Un siglo de innovación…
19213M patented and introduced WetordryTM waterproof sandpaper -- the world’s first water-resistant coated abrasive
19953M introduced the first metered dose asthma inhaler, free of ozone depleting chlorofluorocarbons.
1979Thinsulate™ thermal
insulation introduced
1939First traffic sign featuring Scotchlite™ reflective sheeting erected in Minneapolis
19913M introduced
Scotchshield™ window film,
shatter-resistant, heat-and cold
resistant window protection.
1985Academy of Motion Picture Arts and
Sciences gave 3M a Scientific Engineering
Award for magnetic film, improving audio
capabilities of movie sound tracks
1945Scotch TM vinyl electricaltape introduced
1952Scotchlok™ electrical connectors and Scotchkote™ insulation
introduced
1947Scotch TM magnetic audiotape introduced
3M’s first non-
woven product-
decorative ribbon
for gifts introduced
1954RCA used ScotchTM
magnetic tape to record TV programs for the first
time
1960ScotchTM Brand Magic transparent tape
introduced
19693M products were used in the first moon walk on July 20. Astronaut Neil Armstrong left a footprint in the lunar dust in boots made from Fluorel™ synthetic rubber from 3M
19803M introduced Post-it® Notes, greatly enhancing office communication
19673M developed the first disposable facemasks and respiratory protection products
19313M began producing Colorquartz™ roofing granules
1925ScotchTM masking tape introduced
1996New products include flexible circuits for electronic products and HFEs (hydrofluoroethers), replacing ozone
depleting chlorofluorocarbons
20003M introduced the Vikuiti™ brand for
light management products that make
electronic displays easier to read
20053M developed Aluminum Conductor Composite Reinforced (ACCR) as a solution to thermally constrained transmission bottlenecks
3M debuted its
first surgical
drape 1930ScotchTM Cellulose tape introduced
20103MTM CubitronTM II using precision shaped abrasive granules creating the future of the abrasives industry
20093MTM MPro pocket-sized projector for mobile presentations and sharing photos on the go
1948
20123M LED advanced light,
most energy efficient,
longest-lasting light bulb .........
3M Innovation Story
3M Confidential.5 14 November 2014. All Rights Reserved.© 3M
46 Plataformas Tecnológicas
Crecimiento exitoso por nuevos productos generados de conexiones
tecnológicas
FsFiltration,
Separation, Purification
ImImaging
LmLight
Management
EcEnergy
Components
OpOpto-
electronics
TtTrack and
Trace
AcAcoustic Control
DiDisplay
MfMechanical Fasteners
MdMedical Data Management
FeFlexible
Electronics
WoWound
Management
MiMicrobial Detection
and Control
DdDrug
Delivery
BiBiotech
Applicaciones
PrProcess Design & Control
SeSensors
WeAccelerated Weathering
InInspection & Measurement
IsIntegrated Systems &
Design
FcFlexible
Converting & Packaging
AnAnalytical
AsApplicationSoftware
EsElectronics &
Software
Capacidades
RpRadiation
Processing
SuSurface
Modification
VpVapor
Processing
PePredictive
Engineering & Modeling
PmPolymer
Processing
PpPrecision
Processing
MoMolding
MrMicro-
replication
PdParticle & Dispersion Processing
Procesos
FlFluoro-
materials
NtNano-
technology
AbAbrasives
AdAdhesives
AmAdvancedMaterials
DoDental &
Orthodontic Materials
FiFilms
NwNonwovenMaterials
PoPorous
Materials & Membranes
SmSpecialty Materials
CeCeramics
EmElectronicMaterials
CoAdvanced
Composites
Materiales
3M Innovation Story
3M Confidential.6 14 November 2014. All Rights Reserved.© 3M
Conectando Tecnología con nuestros Clientes…En cualquier lugar y en todo lugar
Conectando
a Cliente
Logrando Crecimiento a traves de la Innovación
Desarrollando
Tecnología de
última generación
3M Innovation Story
3M Confidential.7 14 November 2014. All Rights Reserved.© 3M
© 3M 2008 All Rights
Reserved.
Suministro de productos en el mercado
Cómo 3M provee los productos que los clientes quieren ?
NTI / NPI
Voz del cliente
Plataformas tecnológicas
AbAbrasives
BiBiotech
AcAcoustics
CeCeramics
AdAdhesives
DdDrug
Delivery
AmAdvancedMaterials
DiDisplay
AnAnalytical
DoDental &
Orthodontic Materials
AsApplicationSoftware
EcEnergy
Components
EmElectronicMaterials
FcFlexible
Converting & Packaging
FeFlexible
Electronics
FsFiltration,
Separation, Purification
FiFilms
ImImaging
FlFluoro-
materials
InInspection &
Measure-ment
IsIntegrated Systems Design
LmLight Mgmt
MdMedical
Data Mgmt
MeMetal Matrix Composites
MfMechanical Fasteners
MiMicrobial
Detection & Control
MoMolding
MrMicro-
replication
PdParticle & Dispersion Processing
PePredictive
Engineering & Modeling
NtNano-
technology
NwNonwoven Materials
RpRadiation Processing
SeSensors
PpPrecision
Processing
PrProcess Design & Control
PoPorous
Materials & Membranes
PmPolymer
Melt Processing
WeAccelerated Weathering
WoWound Mgmt
TtTrack and
Trace
VpVapor
Processing
SuSurface
Modification
SmSpecialty Materials
OpOpto-
electronics
AbAbrasives
BiBiotech
AcAcoustics
CeCeramics
AdAdhesives
DdDrug
Delivery
AmAdvancedMaterials
DiDisplay
AnAnalytical
DoDental &
Orthodontic Materials
AsApplicationSoftware
EcEnergy
Components
EmElectronicMaterials
FcFlexible
Converting & Packaging
FeFlexible
Electronics
FsFiltration,
Separation, Purification
FiFilms
ImImaging
FlFluoro-
materials
InInspection &
Measure-ment
IsIntegrated Systems Design
LmLight Mgmt
MdMedical
Data Mgmt
MeMetal Matrix Composites
MfMechanical Fasteners
MiMicrobial
Detection & Control
MoMolding
MrMicro-
replication
PdParticle & Dispersion Processing
PePredictive
Engineering & Modeling
NtNano-
technology
NwNonwoven Materials
RpRadiation Processing
SeSensors
PpPrecision
Processing
PrProcess Design & Control
PoPorous
Materials & Membranes
PmPolymer
Melt Processing
WeAccelerated Weathering
WoWound Mgmt
TtTrack and
Trace
VpVapor
Processing
SuSurface
Modification
SmSpecialty Materials
OpOpto-
electronics
AbAbrasives
BiBiotech
AcAcoustics
CeCeramics
AdAdhesives
DdDrug
Delivery
AmAdvancedMaterials
DiDisplay
AnAnalytical
DoDental &
Orthodontic Materials
AsApplicationSoftware
EcEnergy
Components
EmElectronicMaterials
FcFlexible
Converting & Packaging
FeFlexible
Electronics
FsFiltration,
Separation, Purification
FiFilms
ImImaging
FlFluoro-
materials
InInspection &
Measure-ment
IsIntegrated Systems Design
LmLight Mgmt
MdMedical
Data Mgmt
MeMetal Matrix Composites
MfMechanical Fasteners
MiMicrobial
Detection & Control
MoMolding
MrMicro-
replication
PdParticle & Dispersion Processing
PePredictive
Engineering & Modeling
NtNano-
technology
NwNonwoven Materials
RpRadiation Processing
SeSensors
PpPrecision
Processing
PrProcess Design & Control
PoPorous
Materials & Membranes
PmPolymer
Melt Processing
WeAccelerated Weathering
WoWound Mgmt
TtTrack and
Trace
VpVapor
Processing
SuSurface
Modification
SmSpecialty Materials
OpOpto-
electronics
3M Innovation Story
3M Confidential.8 14 November 2014. All Rights Reserved.© 3M
Adhesivos Sensibles a la Presión
Migración de Productos y Tecnología
Pop-up Notes Post-it ™ Flags
Super Sticky Notes Easel Pad
Isotac T.T.PU Foam Tapes
VHB™ Foam
VHB+™Structural Bonding Tape
PSA Coated Fasteners Diaper Tape
Stick-it Abrasives™
Filmic Label Laminate Diaper Tape
Command ™ Hooks
Label Stock
Silicone Electrical TapeElectrically
Conductive TapeAnti-Static Tape
PolysterFilm Tape
Filament Tape
Box Sealing Tape Structural Sealing Tape
Ioban™ Transdermal Transmucosal
Surgical Drapes
Autoclave TapeMicropore™
Steri-Drapes/Strips™Transpore™ / Durapore™
Monitoring ElectrodesTegaderm™
Active-Strips™ Tattoos™
Solar Control FilmBrightness Enhancing Film
DBEF / IR Film
Highway Signs Pavement Marking Tape Control-Tac™ Hi-Intensity Sheeting Control-Tac Plus™
Post-it®
Notes
Vinyl Electrical Tape
Reflective Sheeting
Z-Axis Conductive Tape
Hi-Temp Masking Filmic Masking Transit TapeScotch-Blue
Painter’s TapeScotchPrint™
Vehicle Wrap Film
Double-Coated Repulpable
Fibered T.T.Magic Mending
Optically Clear Adhesives
1920 1940 1960 1980 2000 2010
PROTECTING
ASSEMBLING
BONDING
ATTACHING
CONDUCTIVITY
SEALING
LIGHT
MANAGEMENT
SIGNING
DRUG DELIVERY
HEALTH CARE
COMMUNICATION
Masking Tapes
Cellophane Tapes
3M Innovation Story
3M Confidential.9 14 November 2014. All Rights Reserved.© 3M
3M Modelo de Innovación
Haciendo lo que solo 3M puede hacer…
Abrasivos
Adesivos
Ceramicos
Electronicos, Software
Films
Microreplicación
Nanotecnología
Non-tejidos
Revestimeintos de precisión
Procesamiento de vapor
Construcción y Arquitectura
Consumo y Oficina
Display
Electronicos
Filtración
Cuidado de la salud
Energia Renovable
Seguridad personal
Telecomunicaciones
Infraestructura de agua
Plataformas tecnológicas Mercados
La oportundiadgenera Desarrollo
y Aplicación
3M Innovation Story
3M Confidential.10 14 November 2014. All Rights Reserved.© 3M
El Proceso de Introducción de Productos NuevosNTI – manejando el diseño y desarrollo de una nueva tecnológía
NPI – manejando el diseño, desarrollo y lanzamiento de un nuevo producto
Marco NTI
Identificar la oportunidad de
mercado
Identificar conceptos de producto superiores para
satisfacer lasnecesidades del cliente
Desarrollar unasolución técnica
Marco NPI
Idea Concepto Factibilidad
Identificar la oportunidad de
mercado
Identificar conceptos de producto superiores para
satisfacer lasnecesidades del cliente
Desarrollar unasolución técnica
Commercializar
Ejecutar
Manejarcambios
Lanzamiento
Post-Lanzamiento
Crear
Explorar Calificar Desplegar
Prepararlanzamiento
Desarrollo Scale Up
Hacer
Scale Up
3M Innovation Story
3M Confidential.11 14 November 2014. All Rights Reserved.© 3M
© 3M 2008 All Rights
Reserved.
Diálogo con el cliente
Mapeo del proceso del cliente
Co-desarrollo
Proceso del portafolio del cliente
Proceso del manejo de las ideas
Coperación
Redes internas y externas
Proceso de Comunicación
Innovación Inspirada en el Cliente
3M Innovation Story
3M Confidential.12 14 November 2014. All Rights Reserved.© 3M
2012 2013 2014201020092008 2011200720062005
Nuestra Metrica de Innovación es el NPVI
21% 22% 23%25%
29%31% 32% 33% 34% 35%
37% 38%40%
Core New Product Sales
Year 1 New Product Sales
NPVI = Indice de Vitalidad de Productos Nuevos (productos introducidos en los últimos cinco años, dividido por el total de las ventas)
2015 2016 2017
Nuevos productos Internacionales ahora ~70% del total
3M Innovation Story
3M Confidential.13 14 November 2014. All Rights Reserved.© 3M
Localización de R&D Asia Display Tech Center
Asia Tape & Adhesives
Labs: Non-wovens, RFID,
Electronics, Energy, Nano
Korea
Customer Technical
Center (CTC)
Focus: Abrasives, Auto
Consumer & Office CoE
Russia
Medical & Consumer
Healthcare CoE
Poland
Customer Centers (Mumbai, Delhi), Design Studios
Engineering Centers: Automotive, CorrosionProtection, Textile products
Water filtration, fire protection Analytical development
India
Centers of Excellence (CoE):
Automotive, Dental,
Telecom, Specialty
Materials, Polymers,
Consumer,
Oil & Gas, Drug Delivery
Germany/France/UK
Expansion to safety/
orthodontic products
Technologies: Bio, Nano
Specialty Materials, Hook/Loop,
Molding, Non-PVC Films,
Acrylic Foam Tape
Brazil
SEMS (software)
Electronics, Auto
Technologies:Track &
Trace, Microreplication,
Liquid Filtration
Japan
China Tech Center
Global Labs: HV electrical, SMS
Asia Lab: Telecom
Technologies/products: Non-woven,
Reactors, Medical, Corrosion Protection
Display backlight center
China
Southeast Asia region: product localization, Corp Research Lab, Medical product development & regulatory
Electronics, Fine Pitch Flex Circuitry, RFID, Cuno
Singapore
3M Innovation Story
3M Confidential.14 14 November 2014. All Rights Reserved.© 3M
3M Innovation Story
3M Confidential.15 14 November 2014. All Rights Reserved.© 3M
3M Innovation Story
3M Confidential.16 14 November 2014. All Rights Reserved.© 3M
LABORATORIO IATD
3M Innovation Story
3M Confidential.17 14 November 2014. All Rights Reserved.© 3M
Al final del día…..
Investigación es la tranformación
de dinero en conocimiento.“ “Innovación es la tranformación de
conocimiento en dinero.“ “
3M Innovation Story
3M Confidential.18 14 November 2014. All Rights Reserved.© 3M
GRACIAS!!
