24 – 26 September 2012 | JW Marriott Dubai, u.a.E.

3rd AnnuAlmIddle eASt FIreSAFe

SupportED by:

3rd AnnuAl mIddle eASt FIreSAFe

all statistics compiled from completed surveys: visitor questionnaires and visitor registration forms

IntrOduCtIOn

The 3rd Annual Middle East Fire Safe 2012, held at the JW Marriott

Dubai between 24 – 26 September 2012, experienced an impressive

attendance of more than 225 participants from 15 countries. The

event was held under the esteemed patronage of His Excellency

Major General Rashid Thani Al Matroushi, Acting Director General,

UAE Directorate General of Civil Defence – Dubai and gained

the much appreciated support from associations such as Firestop

Contractors International Association (FCIA), Society for Fire

Protection Engineers (SFPE) and German Fire Protection Association

(GFPA).

The event featured 24 sessions by 26 internationally renowned

speakers addressing the current trends, challenges, solutions, and

innovations in the fire safety industry with significant representation

from - government institutions, construction, oil & gas, transport, port

authorities, utilities, financial institutions, manufacturing industry and

solution providers. This event gave all the attendees an excellent

opportunity to directly interact with the fire safety solution providers,

consultants and who-is-who of the industry.

This post show report will summarise the 2012 event, using statistics

from the previous editions to show how the event has grown as a

pioneer must-attend show in the region. If you are already involved

with previous editions of Middle East Fire Safe conferences as a

delegate, speaker or a sponsor and have contributed towards the

conference, we would like to thank you for your constant support in

making the event such a great success.

17 Number of SpOnSOrS

225 Number of delegAteS

15 COuntrIeS ParticiPated

26 ParticiPatiNg SpeAkerS

20% event grOwth from 2011

tOp lIne FIgureSFrom my side I found the organization

of the event was done in a wonderful way.

Fleming Gulf staff showed how such events

should be organized to the highest standards.

Many events I have attended in Europe did

not meet the level of professionalism

displayed here, for which I congratulate the

entire team

Eng. Gordon Biezeveld | Underwriters Laboratory | Program Manager

POST SHOW REPORT

3rd AnnuAl mIddle eASt FIreSAFe

all statistics compiled from completed surveys: visitor questionnaires and visitor registration forms

UnDER THE ESTEEMED PATROnAGE OF:His Excellency Major General Rashid Thani Al Matroushi, Acting Director General UAE Directorate General of Civil Defence – Dubai

OPEninG kEynOTE ADDRESS By: Colonel Salem Al Mugarrab Assistant General UAE Directorate General of Civil Defence – Dubai

SUPPORTED By:Society of Fire Protection Engineers, Firestop Contractors international Association and German Fire Protection Association

2 DAy POST COnFEREnCE WORkSHOPS:

Focused post conference workshops on passive fire

protection, codes and standards, fire engineering

etc. hosted by BM Trada and FM Approvals

SPEAkER SESSiOnS:24 PRESEnTATiOnS including 2 CASE STUDiES,

2 PAnEL DiSCUSSiOnS and technical papers on

fire safety issues across 2 days led by

26 ESTABLiSHED inDUSTRy SPEAkERS.

ADviSORy PAnEL:Edward Mcalpin, Fire and Rescue Advisor Ministry of interior - Qatar

Donovan Ryan, Fire and Emergency Manager Qatar Petroleum-Ras Laffan industrial City

John Boyce, Fire Design and Engineering Manager, BAA

Aziz Zerban, HSEQ Manager-MENA, CH2M Hill

Malcolm Shiels, HSE Manager, COWi

Salil nair, HSSE Professional Ministry of Defence - Government of india

Donna Strachan, Independent Consultant

Fire Safe is a very important topic to be

brought to the Middle East. Fleming gulf did

an impressive job with organizing this event

here and I can see it is improving with every

passing year

Heba Al Dhahri | DUCAB | Senior Marketing Officer

event hIghlIghtS

POST SHOW REPORT

3rd AnnuAl mIddle eASt FIreSAFe

all statistics compiled from completed surveys: visitor questionnaires and visitor registration forms

whAt AttendeeS Felt FOr 2012 event

SpeAker COmpAnIeS pArtICIpAted

Well worth attending, made

many contacts and learnt lot more

than expected

Row Board | Aviation Safety Manager-Training & Safety

ABDULAZiZ HUSSni ZURUB | HSE MANAGER ABU DHABi MUniCiPALiTy

MOHAMMAD BiDAD | GRoUP HSE MANAGER ACC

EnG. ABDULLAH MAGHRABi | BUSINESS DEvEloPMENT ENGINEER | AL-JAZEERA PAinTS

SUSAn LAMOnT | ASSoCIATE DIRECToR-FIRE ENGINEERING | ARUP

HUSSAM AL HADDAD | MD-MIDDlE EAST | ATEiS

JOHn BOyCE | HEAD oF FIRE | BAA

STEFAnO CHiTi | SPECIAlIST FIRE-INDooR ClIMATE CoNTRol | COWi

MARk MORRiS | GloBAl HSEQ DIRECToR DUBAi DRyDOCkS WORLD

GRAHAM RAFFERTy | oPERATIoNAl ExCEllENCE MANAGER | DUCAB

DR. PETER WAGnER | MEMBER | GFPA

BOBBy SyED | vP-INTERNATIoNAl BUSINESS DEvEloPMENT | HAAGEn

EnG. HAO GiAnG TAy | INTERNATIoNAl PRESIDENT | inSTiTUTE OF FiRE EnGinEERS

CLAy BOOTH | SAlES AND MkTG MANAGER-NoRTH AMERICA | MORGAn THERMAL CERAMiCS

niCOLE HOFFMAnn | PRINCIPlE FIRE ENGINEER-RAIl AND RoAD | PARSOnS BRinCkERHOFF-Uk

EUR. inG. AMAiR SALEEM | DIRECToR-SAFETy,RISk AND REGUlATIoN, RTA

EnG. SUMiR PATTOO | SENIoR FIRE PRoTECTIoN ENGINEER SAUDi ARAMCO

HERMiTO FERnAnDES | TERRIToRy SAlES MANAGER | SCHOTT

MORGAn J HURLEy | TECHNICAl DIRECToR | SOCiETy FOR FiRE PROTECTiOn EnGinEERS

SAnDy DWEik | vICE PRESIDENT & CHIEF CoNSUlTANT THOMAS BELL-WRiGHT inTERnATiOnAL COnSULTAnTS

DRS. EUR-inG. GORDOn BiEZEvELD | PRoGRAM MANAGER | UL

ROBERT DAviES | ASSoCIATE DIRECToR-FIRE & lIFE SAFETy WSP

COnFerenCe experIenCe

59% said the event was ExCEllENT

30% said the event was GooD

11% said it is too early to comment

90% of the delegates rated their ovERAll ExPERIENCE as GOOD

76% of the attendees suggested they

would want to attend it again next year

60% of the attendees would suggest this event to their colleagues

95% stated they acquired new knowledge after attending the event

POST SHOW REPORT

3rd AnnuAl mIddle eASt FIreSAFe

all statistics compiled from completed surveys: visitor questionnaires and visitor registration forms

75% of the attendees think the event is important for professional development

90% of the attendees find this event apt for business networking and exchanging ideas

80% of the attendees were here to hear specific topics/sessions

90% of the attendees suggest this event has brought valuable knowledge and insights on the subject

whAt delegAteS Felt AbOut the event:

over the course of the three days event, 225 viSiTORS attended the 3rd Annual Middle East Fire Safe, making this one of the largest fire safety event in the Middle East region. With a 20% increase in delegate percentage from last year, the event has yielded results for delegates and they took home substantial learnings on the fire safety techniques, latest innovation and fire protection measures.

geOgrAphICAl breAk-up OF AttendeeS

InduStry breAkdOwn

U.A.E. 69%

k.S.A. 12%

Oman 0.04%

Bahrain 1.00%

Qatar 4%

Europe 6%

north Africa 4%

USA 3%

Far East 1%

india 0.09%

OGP 12%

Trading Companies 12%

Government institutions 18%

Construction Companies 7%

Manufacturing Companies 19%

Consultants 8%

Solution Providers 6%

Transport Sector 5%

Certification & Approvals Bodies 5%

Port Authorities 2%

Utilities Sector 3%

Financial institutions 3%

delegAteS by JOb tItle SplIt

Manager-HSE/Group HSE/ Senior HSE/QHSE/Corporate Safety/Regional Safety/Safety/ IMS/ System Design 11%Manager-Technical Sales/ Product & Sales/Branch/Projects/ Regional Business/Marketing Artwork/ International Accounts/Commercial/ Business Development 8%Superintendent-Station/HSE/ Emergency Response/Strategy 7%Advisor & Team Lead-Technical/HSE 8%Associate Director-Fire/HSE 4%Engineer-Technical Support/HSE/ Loss Prevention 9%Supervisor-Maintenance/Instructor/ industrial Safety 12%Specialist – EHS/Safety/Loss Prevention/ Indoor Climate/Quality & Excellence 9%Head-Fire/Life Safety/HSE Design/ Interior Design/Loss Prevention/ R&D/Safety Zones 10%Manager-Training/Quality Assurance 6%Chief Engineer 2%Director - HSE 6%Vice President-Sales/International Business/ Export Sales 4%Business Leader 1%Organizational-CEO/CTO/GM/Board Director 3%

delegAte SummAry

POST SHOW REPORT

3rd AnnuAl mIddle eASt FIreSAFe

all statistics compiled from completed surveys: visitor questionnaires and visitor registration forms

EMiRATES STEEL

FEDERAL ELECTRiCiTy AnD WATER AUTHORiTy

FM APPROvALS

FORSTER

GAZPROM nEFT BADRA B.v.

GFPA

GLOBAL viLLAGE

GULF COnTRACTORS CO LLC

GULF TRADE Link

GUTAL TRADinG EST.

HAAGEn

HEDLEy inTERnATiOnAL EMiRATES COnTRACTinG LLC

HiLTi

HOnEyWELL LiFE SAFETy

HSSE PROFESSiOnAL

iFC CERTiFiCATiOn

inSTiTUTE OF FiRE EnGinEERS

inTRACO UAE LiMiTED

knAUF

LAinG O‘ROURkE M.E

LuSAIL/ DIAR

MA’ADEn PHOSPHATE COMPAny

MAMMUT BUiLDinG SySTEMS

MBC GROUP

MESC CABLES

MiniSTRy OF inTERiOR, GEnERAL DEPARTMEnT OF CiviL DEFEnCE AJMAn

ESnAAD – ADnOC GROUP

MiniSTRy OF inTERiOR, GEnERAL HEAD QUARTERS - DUBAi

MORGAn THERMAL CERAMiCS

MSHEiREB PROPERTiES

nATiOnAL SECURiTy inSTiTUTE

niPPOn ELECTRiC GLASS (nEG)

niPPOn PAinT MARinE COATinGS

PARSOnS BRinCkERHOFF-Uk

PETROFAC LiMiTED

POWER AnD WATER UTiLiTy COMPAny (MARAFiQ)

PROMAT FiRE PROTECTiOn LLC

QATAR FOUnDATiOn

QATAR FUEL ADDiTivES COMPAny LiMiTED (QAFAC)

QATAR PETROLEUM

ROOTS STEEL inTERnATiOnAL COMPAny LiMiTED

RTA

SAUDi ARABiAn AiRLinES

SAUDi ARABiAn OiL COMPAny (SAUDi ARAMCO)

SAUDi ARAMCO

SAUDi BASiC inDUSTRiES CORPORATIOn (SABIC)/ SAuDI PETROCHEMiCAL COMPAny (SADAF)

SAUDi ELECTRiCiTy COMPAny (SEC)

SAUDi inDUSTRiAL DEvELOPMEnT FUnD

SCHOTT

SCHOTT MiDDLE EAST FZE

SERCO DUBAi METRO

SFFECO

FATA GULF

SiDi kERiR PETROCHEMiCALS CO. “SiDPEC“

SOCiETy FOR FiRE PROTECTiOn EnGinEERS

STAnDARD CHARTERED BAnk

TECHniCAL GLASS PRODUCTS

TECOM invESTMEnTS

TGAC

THALES MEWA

THE ARABiAn OiL COMPAny (AGOCO)

THERMAL CERAMiCS M.E

THOMAS BELL-WRiGHT inTERnATiOnAL COnSULTAnTS

TJEG

TyCO FIRE & SECuRITy uAE LLC

Uk GOvERnMEnT

UL

UniSAFE FiRE PROTECTiOn SPECiALiST L.L.C.

UniTED TECHnOLOGiES

WADi AL-JiZZi POWER COMPAny

WAHA OiL COMPAny

WHiTE ALUMiniUM EnTERPRiSES LLC

WinGS POWER SOLUTiOnS

WinTERSHALL LiByA

WS ATkInS & PARTnERS OVERSEAS

WSP

WSP MiDDLE EAST

yAMAMA SAUDi CEMEnT COMPAny. LTD.

key pArtICIpAtIng COmpAnIeS

Good industry gathering, excellent networking and knowledge based event

Hermito Fernandes | Schott ME FZE Territory Sales Manager

POST SHOW REPORT

3rd AnnuAl mIddle eASt FIreSAFe

all statistics compiled from completed surveys: visitor questionnaires and visitor registration forms

85% to gather market information

40% to raise profile of the company in the region

80% to generate new sales leads

70% to consolidate leadership in the market

90% to evaluate competitor products and services

90% to enhance relationship with existing clients

85% sponsors stated they would like to participate next year

96% were happy with the networking opportunities

98% of sponsors received good response from delegates

85% felt this event was important to their business

90% felt it is a key event in the region

80% think the event is important to their sales and marketing success in the region

75% felt this event has helped them penetrate into new markets

whAt the SpOnSOrS Felt AbOut the event

The conference provided all the sponsors a comprehensive pre-event, on-site and post event marketing and advertising opportunity, unparalleled networking opportunities and one-to-one meetings throughout the event with senior fire prevention heads and policy makers.

This event guaranteed sponsors an unique perspective on everything related to fire safety and meet and discuss with the industry‘s best talent. Companies sponsoring and exhibiting at the event displayed a wide range of diverse products, services and innovations from the fire and safety industry.

SpOnSOrS SummAry

key reASOnS OF SpOnSOrIng

||Fire Testing Consultants

|| Fire Alarm Systems

|| Fire Resistant Cables

|| intumescent Coating

|| Thermal & Acoustic Fire Protection

|| Fire Training Products

|| Life Safety Products

|| Personal Protection Equipments

|| Product Certification & Testing

|| Fire Fighting Products

SpOnSOrS prOFIle – COre ACtIvIty

Informative, well

organized and

productive

Murtuza kapadia Caribbean Trading Company LLC

POST SHOW REPORT

3rd AnnuAl mIddle eASt FIreSAFe

all statistics compiled from completed surveys: visitor questionnaires and visitor registration forms

Supported By

EnDORSinG PARTnER

STRATEGiC PARTnER

OFFiCiAL CERTiFiCATiOn PARTnER

SiLvER SPOnSOR

OFFiCiAL SUPPORTinG ASSOCiATiOn

ASSOCiATE SPOnSORS

WORkSHOP LEADERS

OFFiCiAL TESTinG PARTnERS

EnDORSED By

SUPPORTinG SPOnSORS

GOLD SPOnSORS

BROnZE SPOnSORS

HEADLinE SPOnSOR

ExHiBiTORS

SpOnSOrS

Elmashreq Firefighting (L.L.C)

POST SHOW REPORT

3rd AnnuAl mIddle eASt FIreSAFe

all statistics compiled from completed surveys: visitor questionnaires and visitor registration forms

COmpArAtIve grOwth Study (2010 -2012)

SpOnSOrS COmpArISOn delegAteS COmpArISOn

0

5

10

15

20

0

50

100

150

200

250

2010 20102011 20112012 2012

9

17

137165

225

11

POST SHOW REPORT

3rd AnnuAl mIddle eASt FIreSAFe

all statistics compiled from completed surveys: visitor questionnaires and visitor registration forms

PRESS & MEDIA RELATIOnSFleming Gulf Conferences has a team of dedicated press and media professionals to manage the event‘s press activities ensuring its regular local and international coverage.

PRinTThe 3rd Annual Middle East Fire Safe marketing strategy consisted of a print advertising and editorial campaigns which extended itself across the leading international and regional trade magazines. Six adverts appeared as part of the advertising campaign, covering a range of the most renowned titles.

WEBSiTEThe 3rd Annual Middle East Fire Safe website attracted more than 6,500 unique visitors from April to September 2012.

EMAiL MARkETinGour targeted and extensive email campaign was our most comprehensive campaign communicating with over 30,000 policy makers. We carefully analysed the results and trends to build and grow the event into 2013.

OnLinE PROMOTiOnThrough our partners and affiliates, the event has reached an additional over 50,000 online viewers through external email campaigns by partners, newsletters, adverts and editorial features in online magazines, web banners and event listings.

SOCiAL MEDiAThe event has presence in both Linkedin and Twitter, and this has attracted a good number of members and followers that participate in engaging discussions. The event participants, from speakers, delegates through to exhibitors and sponsors have actively contributed to these group discussions.

SEARCH EnGinE OPTiMiSATiOnThe event is profiled on all the major search engines.

TELEMARkETinGA team of trained telemarketers were involved in the promotion of the event, targeting fire safety professionals in UAE and registering them to attend the event.

mArketIng & prOmOtIOn

MEDiA PARTnERS

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24 – 26 SEPTEMBER 2012, DUBAI, U.A.E.

3RD ANNUALMIDDLE EAST FIRESAFE

To register, contact: Priti Mathur – +91 971 4609 1570, priti.mathur@fl eminggulf.com

www.fl eminggulf.com/MiddleEastFireSafe

SUPPORTED BY:

ORGANIZED BY:

ASSOCIATIONS:

SPONSORS:

It’s YOUR responsibility to make your workplace safe

Ensureyour participation

REGISTER TODAY!

To register, contact: Priti Mathur – +91 971 4609 1570, priti.mathur@fl eminggulf.com

ORGANIZED BY:

Workplace safety should rank highest on an organization’s list of goals.Where does it rank on yours?

24 – 26 SEPTEMBER 2012, DUBAI, U.A.E.

3RD ANNUAL MIDDLE EAST FIRESAFE

SUPPORTED BY:

www.fl eminggulf.com/MiddleEastFireSafe

Ensureyour participation

REGISTER TODAY!

It’s YOUR responsibility to make your workplace safe

POST SHOW REPORT

3rd AnnuAl mIddle eASt FIreSAFe

all statistics compiled from completed surveys: visitor questionnaires and visitor registration forms

Submitting paper proposal:you can submit a paper proposal on any of the events topics, which will be available on the events website shortly.

Participating as a delegate:you can always contribute by sharing your knowledge with your peers and colleagues.

For MORE inFORMATiOn please contactJumana Mashraqui | Sr. Conference Producer jumana.mashraqui@fleminggulf.com | T: 971 4609 1554

Sponsoring the event:4th Annual Middle East Fire Safe offers a selection of sponsorship opportunities that is suitable for a range of budgets.

Exhibiting at the event:The event offers an opportunity for exhibiting and showcasing your latest technologies, services, and products.

To SPOnSOR & ExHIBIT please contactJohn Paul | Business Development Director john.paul@fleminggulf.com | T: +91 973 1183 803

Have you considered participating at the 4th Annual Middle East Fire Safe yet

What‘s next in 2013?

Founded in 2005, Fleming Gulf is young, dynamic and has fast become one of the leading providers of business intelligence through industry specific conferences, webinars and skills enhancement training courses. Our goal is to link professionals and provide them with commercial acumen, business investment contacts and a world of opportunities. our reach is global-spanning serving organisations in the Middle East, Asia, Africa, Europe, and as far as latin America.

Fleming Gulf delivers the most comprehensive business events by leveraging our network of industry influencers with specialist knowledge to provide organisations the winning edge that makes a difference in their decision making in today‘s competitive business landscape.

Through our live and on-demand webinars, class-sized intensive certification courses, highly focused niche conferences and large scale summits, Fleming Gulf has brought together nearly 100,000 professionals representing industries including HSE, oil & gas, utilities, life sciences, mining, construction, HR, transport & logistics, finance, telecom & IT, aviation and marketing.

We are committed to provide our partners - speakers, delegates, exhibitors, sponsors and supporters - a unique learning experience where they can find stimulating topics, engaging conversations and meet the biggest names within their field.

Organized by: Fleming Gulf Conferences

Dubai Airport Free Zone Authority, P.O. Box 54772 Dubai UAE

Tel: +971 4 6091555 | Fax: +971 4 6091589/90

Email: info@fleminggulf.com Web: www.fleminggulf.com

POST SHOW REPORT

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