4 Great Ways You Can Use Content Marketing to Build Your Personal Brand

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    17-Mar-2016

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Youve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, youve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, theyre generally focused on how small and large businesses are utilizing this marketing technique.

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4 Great Ways You Can Use Content Marketing to Build Your Personal Brand

Youve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, youve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, theyre generally focused on how small and large businesses are utilizing this marketing technique.What most sources of information about this topic dont touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if youre serious about building a strong personal brand, you definitely need to be engaged in content marketing. Lets go over four different reasons why this strategy works so well:Build RelationshipsIts always easier to make progress when theres someone to vouch for you. Even if someone youre trying to do business with doesnt know you, if someone they do know gives you a positive recommendation, theres a very good chance youre going to get the opportunity to show what youre great at doing. That reality is why relationships are such an important part of personal branding. And by utilizing content marketing techniques like guest blogging, you can build those types of relationships.Show Why Youre an ExpertEven though building a great personal brand definitely takes work, one of the reasons its worth investing the time and energy needed to do so is because people will begin to seek you out when they have a problem related to your area of expertise. By becoming a go-to person, youll open yourself up to lots of opportunities that wouldnt have been otherwise available. How this relates to content marketing is using different forms of content is the best way to show exactly why youre an expert in your field.Benefit from Search Engine TrafficPublishing quality content on a regular basis and promoting it through different channels is a great way to increase the amount of targeted organic search engine traffic that your own website receives. And when visitors like what they read, they may start following one of your social media profiles or even get in touch with you directly.Create a Large Online PresenceOne of the things that helps to accelerate the development of a personal brand is being able to have a presence on lots of different venues. In addition to using social media, a great way to do that is by guest blogging. If someone sees a guest post from you on a high profile blog, and then sees a different guest post from you a few weeks later on another high profile blog, chances are theyre going to start paying attention to what you have to say.