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FOUR WAYS TECHNOLOGY EXTENDS THE REACH OF YOUR EVENT IAEE CENTRAL TEXAS CHAPTER Samuel J. Smith July 22, 2010 Photo Credit: The Expo Group Friday, July 23, 2010

4 Ways Technology Can Extend the Reach of Your Events

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This presentation was given to the Central Texas chapter of IAEE on July 22, 2010 via Webcast. The images from the TS2 InZone were graciously provided by Dana Freker Doody of The Expo Group and Emilie Barta. The TS2 Inzone concept is a leading innovation in events.

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Page 1: 4 Ways Technology Can Extend the Reach of Your Events

FOUR WAYS TECHNOLOGYEXTENDS THE REACH OF YOUR EVENT

IAEE CENTRAL TEXAS CHAPTERSamuel J. Smith July 22, 2010

Photo Credit: The Expo Group

Friday, July 23, 2010

Page 2: 4 Ways Technology Can Extend the Reach of Your Events

OUR PROCESS TODAY

Who am I Changes in Communication Opportunities for Events Review Inzone Questions

Friday, July 23, 2010

Page 3: 4 Ways Technology Can Extend the Reach of Your Events

SAMUEL J. SMITHEVENT TECHNOLOGY CONSULTANT

2010 WORLDWIDETECHNOLOGY WATCH

JUDGEGOING DIGITALEVENT INNOVATION LABINTERACTIVE MEETING

TECHNOLOGY BLOG

Friday, July 23, 2010

Page 4: 4 Ways Technology Can Extend the Reach of Your Events

BACKGROUNDLIFE BEFORE CONSULTING

DEARBORN, MI MAPLEWOOD, MN MINNEAPOLIS, MN SWITZERLAND

Friday, July 23, 2010

Page 5: 4 Ways Technology Can Extend the Reach of Your Events

5

THE WAY THAT WE

COMMUNICATECOLLABORATE & SHARE

IS CHANGING

Friday, July 23, 2010

Page 6: 4 Ways Technology Can Extend the Reach of Your Events

6

Watch the News Read The News

Rate News Share the News Comment on News Upload Photos & Video Create The News

Olden Days Today

Friday, July 23, 2010

Page 7: 4 Ways Technology Can Extend the Reach of Your Events

Friday, July 23, 2010

Page 8: 4 Ways Technology Can Extend the Reach of Your Events

CREATED PERSONALIZEDVIDEO MESSAGES FOR PEOPLE

Friday, July 23, 2010

Page 9: 4 Ways Technology Can Extend the Reach of Your Events

9

S O O N . Y O U R A T T E N D E E S W I L L D E M A N D SIMILAR EXPERIENCES F R O M Y O U R E V E N T S .

Friday, July 23, 2010

Page 10: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

FACE TO FACEMEETINGS

DIGITAL

10

WORLDS ARE COLLIDING

SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010

Page 11: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

FACE TO FACEMEETINGS

DIGITAL

OPPORTUNITY

11

WORLDS ARE COLLIDING

SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010

Page 12: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

FACE TO FACEMEETINGS

DIGITAL

OPPORTUNITY

Extend Events Include More People Increase Interaction Leverage New Formats

12

SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010

Page 13: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

EXTEND EVENTS

WEBINARS

WEBCASTSBLOGS

SOCIALNETWORKS

VIRTUALEVENTS

PRESSRELEASE

THANK YOUEMAIL

WHITEPAPER

CASE STUDY SALES MEETING VIDEO

13

SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010

Page 14: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

INCLUDE MORE PEOPLE

14

SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010

Page 15: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

INCREASE INTERACTION

15

SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010

Page 16: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

LEVERAGE NEW FORMATSTELEPRESENCE

VIRTUAL

VIRTUAL WORLD

16

SOURCE: SAMUEL J. SMITH, EVENT TECHNOLOGY SHOPPING LISTFriday, July 23, 2010

Page 17: 4 Ways Technology Can Extend the Reach of Your Events

TOOLS OF ENGAGEMENTHOW WILL ATTENDEES CONNECT?

PURPOSE BUILT DEVICES MOBILE PHONES LAPTOP, KIOSKS & OTHER DEVICES

17

SOURCE: SAMUEL J. SMITH, INTERACTIVE MEETING TECHNOLOGY BLOGFriday, July 23, 2010

Page 18: 4 Ways Technology Can Extend the Reach of Your Events

18

ATTENDEES

COULDN’T ORDIDN’T ATTEND

DON’T KNOW YOU

GREATER EVENT COMMUNITYHOW WILL YOU REACH THEM?

SOURCE: SAMUEL J. SMITH, INTERACTIVE MEETING TECHNOLOGY BLOGFriday, July 23, 2010

Page 19: 4 Ways Technology Can Extend the Reach of Your Events

EXAMPLE

Friday, July 23, 2010

Page 20: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

Photo Credit: Emilie Barta

Friday, July 23, 2010

Page 21: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

Friday, July 23, 2010

Page 22: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

Photo Credit: The Expo Group

Friday, July 23, 2010

Page 23: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

Photo Credit: The Expo Group

Friday, July 23, 2010

Page 24: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

Photo Credit: Emilie Barta

Friday, July 23, 2010

Page 25: 4 Ways Technology Can Extend the Reach of Your Events

Virtual Events. Real Results

Friday, July 23, 2010

Page 26: 4 Ways Technology Can Extend the Reach of Your Events

OUR PROCESS TODAY

Changes in Communication Opportunities for Events Review Inzone

Friday, July 23, 2010

Page 27: 4 Ways Technology Can Extend the Reach of Your Events

QUESTIONS

Friday, July 23, 2010

Page 28: 4 Ways Technology Can Extend the Reach of Your Events

THANK YOULET’S CONNECT

@SAMUELJSMITHHTTP://WWW.LINKEDIN.COM/SAMUELJAYSMITH

BLOG: HTTP://WWW.INTERACTIVEMEETINGTECHNOLOGY.COM

EMAIL: [email protected]

Friday, July 23, 2010