Upload
david-ball
View
217
Download
2
Tags:
Embed Size (px)
DESCRIPTION
This was a college project that required me to create a magazine insert for Wallpaper*. The subject matter was visual communication so I chose the body language that is shown as a product of metal block. The requirements were: Front cover, at least 2 double page spreads and a pull out A2 poster
Citation preview
Inside:This month we focus
on a designer’s worst nightmare...
THE Mental block!
WALLPAPER MAGAZINE, ISSUE #27 December 16 2012
INSIDE:FOUR PRIME EXAMPLES OF MENTAL BLOCK.
➢
VISCOMM.THE MORE YOU SEE, THE MORE YOU KNOW
W hether you’re trying to solve a
tough problem, start a business,
get attention for that business
or write an interesting article, creative
thinking is crucial. The process boils
down to changing your perspective
and seeing things differently than you
currently do.
People like to call this “thinking outside
of the box,” which is the wrong way
to look at it. Just like Neo needed to
understand that “there is no spoon” in
the film The Matrix, you need to realize
“there is no box” to step outside of.
You create your own imaginary boxes
simply by living life and accepting certain
things as “real” when they are just
as illusory as the beliefs of a paranoid
delusional. The difference is, enough
people agree that certain man-made
concepts are “real,” so you’re viewed
as “normal.” This is good for society
overall, but it’s that sort of unquestioning
consensus that inhibits your natural
creative abilities.
So, rather than looking for ways to
inspire creativity, you should just realize
the truth. You’re already capable of
creative thinking at all times, but you
have to strip away the imaginary mental
blocks (or boxes) that you’ve picked up
along the way to wherever you are today.
I like to keep this list of 10 common ways
we suppress our natural creative abilities
nearby when I get stuck. It helps me
realize that the barriers to a good idea
are truly all in my head.
- Brian Clark
BR I A N C L A RK
3
‘VISCOMM’ | ‘Wallpaper*’ MagazineIssue #27
What ’ s a l l t h i s a b o ut?
4
As individuals we all lead different walks
of life, some of us are adventures,
some of us are cautious, a lot of us
like indulgence and decadent luxuries
whilst many of us base our lifestyle on
creating a bodily temple for the world to
envy, but what does tie all those walks of
life together is a shared passion, a passion
that craves creativity and impact, yes this
passion can be found in a designer.
Whilst enthusiasm, grit, determination
and dedication are all required for a
designer to be successful, even us clever,
under-rated puppeteers of todays visual
world have a kryptonite, and so in this
insert of ‘Wallpaper’ magazine, Includes
a ‘VISCOMM’ article that is based on
the body language shown and sometimes
unappreciated by even the very well-
rounded designers and those who work
along side the offender/victim of a certain
thought-seizing parasite.
In this article we will try to determine and
diagnose just 4 examples that you as a
designer can both look out for in fellow
designers, and most importantly in your
self.
You may not know you have it. It sneaks
up on you when you least expect it, and
when does strike it can mean breaking
point for both your creative gene and
your sanity, and some may say this is to
raise paranoia amongst the elite that
are ‘designers‘ but it is like that bacteria
that lives with in all of us, you may not
feel, think or acknowledge this inevitable
plague, but let me reassure you...
We are all at one time or another victims
of ‘Mental block‘.
‘VISCOMM’ | ‘Wallpaper*’ Magazine Issue #27
7
It’s well known that ‘The pencil tap’ is one of the most common of
the body language defaults when it comes to exploiting a mental
block. The progressive beat of the (at the time) useless wooden
lead stick is as frustrated as the designer holding it, its almost as
if the nerve endings and pencil collaborate with what starts of as
just a few beats per minute onto whatever surface is closest. After
a while the constant beating of the pencil formulates an orchestra
which is normally accompanied by the monotone grumble of the
obsessive and in-tolerable composer or the drum pedal beat of the
size 10 brogue against the stained office carpet.
After a while you come out of this solitary state of time wasting
and wake-up to the fact that tapping a pencil 75 times a minute
accomplices’ nothing other than a hardly-recognizable chorus to
the Bee Gees hit ‘staying alive’ which then stays in your hollow tin
dome, and a severely beaten pencil that is probably well on it’s way
to breaking into four different segments of lead. This is not good
for the pencil and it certainly is no good for you as a designer.
And thats just you as an individual, if your in the room with multiple
co-workers, partners or regular Starbucks go-ers working on a
screenplay you can bet that your negative working process will
eventually rub off on them, that is of course presuming non of
them stood up, walked furiously up to you and told you where to
shove your yellow and black HB-2 Soft lead.
We have all done it in the past and we are probably going to be
offenders in the future but if we can find a way to channel the
built-up frustration and anger, then hopefully we can provide an
alternate method of coming up with creative and constructive
design and help prevent a truly annoying and disgusting habit.
If you are a DEFCON one pencil tapper then don’t worry, this kind
of mental block behavior is very treatable with just a break from
your funk, a hot cup of tea and maybe a 10-15 minute breather
away from anything design based (unless you are on your deadline
day and very short on ideas, in this case you might want to hurry
things along a little.) Once you have got out of that stressful mind
frame its a lot more probable to come back to the drawing board
with more than a broken pencil and loss of will to live.
If you come back from a break and this has made you too relaxed
and left you in a state of laziness then sorry but the metaphorical
hill just got steeper. You need not be afraid of your possibilities and
try taking on a mentality of ‘there are no stupid ideas‘ and see if
you can come up with maybe something out of the box better than
originally planned, however if you start cooking up ideas for what
to have for dinner tonight then you’ve gone to far, and is probably
the product the 10-15 minute break that we recommended earlier.
Stress Levels:You can spend hours amongst hours in the waiting room of
your GP with force-in-juiced stress and boiling blood but if your
constantly pencil tapping then you can bet your bottom dollar that
the elevation in stress is down to work. Now like we said before
being a pencil tapper is a very mild side-effect of mental block and
so the mental process that your in (or not in) traditionally doesn’t
cause to much stress and is normally kept to a safe reading.
‘VISCOMM’ | ‘Wallpaper*’ MagazineIssue #27
Time Duration
Le
ve
l o
f S
tre
ss1
92T
he second example of common body language behavior
shown the cancer of mental block is named ‘The No-Pointer‘
and this comes from the fact that whilst Michael Jordan gets
payed heaps of money for throwing a ball into a net about 23.9ft
feet away, however you throwing a scrunched up ball of failure into
a (earth-saving) recycling bin doesn’t help you or cleaning lady and
it sure does not pay like the NBA teams in fact quite often if your
not coming up with ideas then you don’t get payed at all!.
It may seem harsh but this approach to design can come across as
plain lazy, and whilst you think your biding your time with bad ideas
until one turns good, another designer is polishing his pitch to the
same client. With feet up and morale down this can often but you
in to a further mental slump as well as a physical one.
Now this rather lethargic and laid back approach is all in all lazy,
arrogant and bad for your soon to be scuffed desk, but how does
it look to the people that surround you? Imagine your boss walks
in and your sat disappointment and refined at your desk starring
at a computer screen, at least you have time to minimize the
game of mine-sweeper (which is also beating you) and answer
any interrogation with ‘Just thinking of that one in a million idea
boss‘ which is by no means going to work but if you compare that
with your body reclined like a deck chair in Malaga and a bin over-
flowing with company paper... I know which one I’d rather have
happen.
So how do you counter that problem of mental block when
you look like deflated tire at the side of the M6? Well first of
all your body position needed to drastically converted into a
positive and solid frame where the blood can move freely around
your body allowing both you and your muscles to work functionally
and efficiently.
After being in such a sloppy and unprofessional sate you may feel
light headed when you finally remember this article and come to
your senses so its best to get one or two minutes of fresh air. Straight
after the breather you need to be right back in to ‘The Zone‘, maybe
pull some paper balls out of the bin, analyze and perhaps you see
(amongst the doodles of Simpson’s characters) a problem in the
way you were organizing your ideas and maybe this will alter your
whole though-pattern for the better. Its true that a clean slate is
a clean mind and that could be represented by your surroundings
so after those quick few minutes analyzing and correcting your
failures of the past why not have a spring clean around your work
environment and help save the earths environment. The more you
screw up the more trees are paying for it.
Stress Levels:Now it seems to get your self into ‘the no-pointer’ state anyway
that your probably a bit of a ‘chiller’ so when it comes to stress the
readings aren’t going to be radical however come deadline day you
can be sure they will have increased, so why let it get to that state?
Make sure your preprepared and better than the you that you that
2 weeks prior had nothing to show for actual potential.
‘VISCOMM’ | ‘Wallpaper*’ MagazineIssue #27
Time Duration
Le
ve
l o
f S
tre
ss
133 ‘ The
Head Rush.’
Whilst its true that we all have little tells when it comes to
mental block, the closer you are to a client’s deadline,
whether that be for an advertising company, fashion shoot
or house showing no matter what type of designer you are we can
all become captive to ‘The Head Rush’.
Whilst this method is extreme and radical, and you may look at
the example and think “how could someone get to this point” it
is actually quite common. Maybe the frustration of mentally being
restrained is too painful for the victim to ensure and so physically
getting blood and oxygen to the brain can be seen as a catalyst and
a in-genius solution to waking up any non-functioning brain cells?
(Although were pretty much sure thats not scientifically proven).
Seeing from an onlookers point of view is one of those one in a blue
moon opportunities so obviously the subject is most probably going
to find themselves on the wrong end of a few snigger’s and finger
points but actually as the poor soul demonstrating this unorthodox
the case of mental block, it is anything but a laughing matter so if
you ever find yourself to be one of the on-lookers, I would make
sure that your at least 20 feet away and clear of any sharp office
stationary. It wouldn’t seem so funny with a blood stained Hugo
Boss suit and missing pinky.
Finding yourself in this unnatural, unflattering and lets face
it inhumane predicament is defiantly a cry for help so here
at ‘VISCOMM’ we want to let you know that yes this is an
intervention but no your not beyond gaining back some creative
knowledge, clear perspective and a little shred of dignity so pay
close attention.
First of all congratulations on physically making that position
possible and second of all snap out of it. Physically sitting 90o on
a backless chair is not just foolish in the way it looks but is also a
bigger threat to your well-being, say you by some miracle have an
idea whilst mid-’Head Rush’ the chances are your going to be so
excited to join the rest of us on this planet, that you will force your
body sideways which either see your tip the chair and you along
side it or forcing the chair to move leaving you to hit a wall with
an unprotected head. The main safety risk actually comes from the
amount of blood being allowed to the brain therefore building the
pressure that will either give you a noggin that feels like its been
injected with a pressure valve or you will pass out, leaving you with
no brace of impact and more importantly less time once you’ve
come round to your deadline.
Stress Levels:This could see a huge increase in stress levels as well as blood
pressure, so now whenever you feel like you need to get a different
angle on your surrounding environment make a beverage go
outside and see the sky as your blank canvas. Good luck!
Time Duration
Le
ve
l o
f S
tre
ss
‘VISCOMM’ | ‘Wallpaper*’ MagazineIssue #27
154 All- Nighter.’
The dreaded ‘All-Nighter‘, possibly the worst side-effect of
mental block. Designers who endure this mental torture don’t
have nightmares about deadline misses, sloppy punctuation
and loss or refusal of jobs only because they can’t close their eyes
to allow for a nightmare.
The constant light of the alarm clock normally puts a reality-
checking stop to any hope that you had of getting seven, six or
even just five hours of rest, your mind thinks (or more like wishes) it
was twelve-hundred hours yet the time keeper heavily reminds you
its three-hundred hours.
Now as a spouse to a designer suffering from mental block it is
unspoken duty to try and make the victim as comfortable and
relaxed as possible and this can only be done by taking their mind of
work. To tell a designer suffering from mental block apart from your
average insomniac-Joe is very precise and calculated, for example
wide open eyes are prominent. This is normally an indication that
they are physically trying to see something that just isn’t there
mentally. A lack of warming sheets are abandoned flesh that feels
claustrophobic and contained by the sheets as if that is the reason
for lack of ideas but where here to tell you to stop making things
worse and in-fact embrace the 98% Egyptian cotton sheets, lay
your head in a cool, comfortable sate of meditation and get your
head right for the next day of battle. Who knows, the war could be
won with just a good 40 winks under your belt.
As designers we are naturally determined and motivated beings
however if you start to take your problems to bed then you
need to realise that the resting of your body and mind is the
right thing to do. When you are obsessing about an idea that could
{or most probably couldn’t) be ground breaking when its late into
the afternoon, it would defiantly be helpful to jot down a note and
thumbnail or two and then be excited tor the next day of designing
and go to bed full of hope and optimism, if this is then not the case
the next day when you realise the concept is about as useful as
de-icer in the summer then you have a new day and a fresh start.
Now for anyone suffering from the ‘All-Nighter’
they won’t actually remember something like this that they read
three weeks ago however like we said earlier if they can’t listen
to us then they always have there spouse, Some of the more
obvious techniques need be reminded however anyway of getting
that person laid beside to fall sleep in preparation for there future
is priceless. And remember “in sickness and in health” well this
people is the sickness of an otherwise immortal such as a designer
Stress Levels:Now we all now the side effects of ‘All-Nighters’, low attention
span, drowsiness horrendously looking blood shot eyes with heavy
carrier bag-like qualities but what is most defiantly dangerous is
the levels in which stress can reach when the body physically can’t
rest. There is a reason why this is left till last and its because the
health threat through stress is far greater than the other examples.
Hopefully that motivates you on its own! And by the way... don’t
stay up worrying about that last statement. Stay fresh in your mind
and you can bet you’ll have much better chance of staying fresh as
a designer.
‘VISCOMM’ | ‘Wallpaper*’ MagazineIssue #27
Time Duration
Le
ve
l o
f S
tre
ss
17
2 43 Warning!In the case of any symptoms
w in this article becoming reality remember to stay calm,
Remember that as a designer... ‘ You are better than the block.’
‘VISCOMM’ | ‘Wallpaper*’ MagazineIssue #27