4.4 Automotive Industry

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Q: 1Q: 1 Discuss following business domains with respect to theirDiscuss following business domains with respect to their

Mission, Organization, Operative Functions, USP/DistinctiveMission, Organization, Operative Functions, USP/DistinctiveServices & Functional flow DiagramServices & Functional flow Diagram

(a)(a) e-Governancee-Governance

OROR

(b)(b) Automotive IndustryAutomotive Industry


Mission, Organization, Operative Functions, USP/DistinctiveMission, Organization, Operative Functions, USP/Distinctive

Services & Functional flow DiagramServices & Functional flow Diagram

(a)(a) Telecom Service ProviderTelecom Service Provider

OROR

(b)(b) Healthcare & Healthcare ProviderHealthcare & Healthcare Provider


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Mission,Mission, Organization, Operative Functions,Organization, Operative Functions,USP/DistinctiveUSP/Distinctive Services & FunctionalServices & Functional flow Diagramflow Diagram

(a)(a)Airlines IndustryAirlines Industry

OROR

(b)(b)Insurance ServicesInsurance Services

Q: 4Q: 4 Discuss following business domains with respect to theirDiscuss following business domains with respect to theirMission,Mission, Organization, Operative Functions,Organization, Operative Functions,

USP/Distinctive Services & Functional flow DiagramUSP/Distinctive Services & Functional flow Diagram

(a)(a)Discreet ManufacturingDiscreet ManufacturingOROR

(b)(b)BPO ServicesBPO Services


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Mission, Organization, Operative Functions,Mission, Organization, Operative Functions,USP/DistinctiveUSP/Distinctive Services & Functional flow DiagramServices & Functional flow Diagram

(a)(a) Banking IndustryBanking Industry

OROR

(b)(b) Retail & Retail ChainRetail & Retail Chain


Mission, Organization, Operative Functions,Mission, Organization, Operative Functions,

USP/DistinctiveUSP/Distinctive Services & Functional flow DiagramServices & Functional flow Diagram

(a)(a) EducationEducation


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Automobile ManufacturerAutomobile Manufacturer

SESSION IVSESSION IV

Chapter IV Study of Business DomainsChapter IV Study of Business Domains


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AUTOMOBILE MANUFACTURERAUTOMOBILE MANUFACTURER

MissionMission

Continually strive to excel with Customer Focused activitiesContinually strive to excel with Customer Focused activities

throughout business processes including customers, suppliers &throughout business processes including customers, suppliers &

dealers. Innovation, speed and perfection would be the guidingdealers. Innovation, speed and perfection would be the guiding

principles while doing so.principles while doing so.

In pursuit of this mission, create world class automobilesIn pursuit of this mission, create world class automobiles

maintaining world class manufacturing infrastructure with bestmaintaining world class manufacturing infrastructure with bestcustomer service practices.customer service practices.

USP/Distinctive ServiceUSP/Distinctive Service The hallmark of an automobile manufacturer, distinguishing himThe hallmark of an automobile manufacturer, distinguishing him

from contemporaries, is the customer-centricity' & world classfrom contemporaries, is the customer-centricity' & world classproduct that the customers & users will discern all over: in productproduct that the customers & users will discern all over: in product

design, features, quality performance & equally significantly in thedesign, features, quality performance & equally significantly in the

customer service approach.customer service approach.

Customer must feel like a king while riding the automobile.Customer must feel like a king while riding the automobile.


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Operative FunctionsOperative Functions Core operative function of an automobile manufacturer is toCore operative function of an automobile manufacturer is to

produce & train its employees to create the range ofproduce & train its employees to create the range ofautomobiles in keeping with strategic plans of the organization.automobiles in keeping with strategic plans of the organization.

Operative functions will include Operative functions will include Top Management for Top Management for Research & product development Research & product development Production planning Production planning Shop floor execution & control -Shop floor execution & control - Material Management functionsMaterial Management functions Maintenance function Maintenance function Marketing & sales functions Marketing & sales functions Customer service functions Customer service functions Finance & Accounting functions Finance & Accounting functions Personnel Management functions Personnel Management functions Estate administration Estate administration

Security functions -Security functions -


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Operative functions will include Operative functions will include Top Management for Top Management for

Production planning & resource planning & control,Production planning & resource planning & control,

budgetingbudgeting Facilities (factories, specialized machines, technology etc.)Facilities (factories, specialized machines, technology etc.)

development & improvement.development & improvement.

Planning infrastructure developmentPlanning infrastructure development

Research & product development Research & product development

product concept, pre-planning & prototype, try out/crashproduct concept, pre-planning & prototype, try out/crashtestingtesting

competition analysiscompetition analysis

production process developmentproduction process development

Production planning -Production planning -

factory layout planning, tools & equipment planningfactory layout planning, tools & equipment planning

production process & production capacity planningproduction process & production capacity planning

sales order managementsales order management


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Shop floor execution & control -Shop floor execution & control - scheduling & dispatchscheduling & dispatch sequencing, production executionsequencing, production execution workers managementworkers management machines, equipment & tools maintenancemachines, equipment & tools maintenance

Material Management functionsMaterial Management functions material requirement planningmaterial requirement planning purchase & outsourcing, Storage managementpurchase & outsourcing, Storage management

Component scheduling, Inbound logistics (JIT inventory)Component scheduling, Inbound logistics (JIT inventory) Supply to production lineSupply to production line

Maintenance functionMaintenance function machine, tools, jigs & equipment maintenancemachine, tools, jigs & equipment maintenance

spares procurement & maintenance schedulingspares procurement & maintenance scheduling Marketing & sales functions Marketing & sales functions

management of web site, promotional schemes & advisories &management of web site, promotional schemes & advisories &related healthcare issuesrelated healthcare issues

strategic sales, dealers management & customer loyaltystrategic sales, dealers management & customer loyalty financing, insurance & leasingfinancing, insurance & leasing


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Customer service functions Customer service functions repairs & servicesrepairs & services spare parts sales arrangementsspare parts sales arrangements

Finance & Accounting functionsFinance & Accounting functions

- accounting for sales & revenue collection- accounting for sales & revenue collection

- raw materials & other expenses- raw materials & other expenses

- budgetingbudgeting Personnel Management functionsPersonnel Management functions

employees managementemployees management recruitment & training of new & old employeesrecruitment & training of new & old employees employees appraisalemployees appraisal managing supporting staff & servicesmanaging supporting staff & services

Estate administration taking care of entire factoriesEstate administration taking care of entire factories

infrastructureinfrastructure Security functions - business security, premises securitySecurity functions - business security, premises security

MIS applications in automotive industry should be towardsMIS applications in automotive industry should be towardssupporting all decisions which affect the objective of offering asupporting all decisions which affect the objective of offering adistinctive product to customers having varied expectations &distinctive product to customers having varied expectations &

perceptionsperceptions

ABC AUTOMOBILE MANUFACTURERS


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ABC AUTOMOBILE MANUFACTURERSABC AUTOMOBILE MANUFACTURERS

Chief ExecutiveChief ExecutiveBoard of DirectorsBoard of Directors

Head ProductionHead Production& Operations& Operations

Head Technical &Head Technical &MaintenanceMaintenance

Head Finance &Head Finance &BudgetingBudgeting

Head MarketingHead Marketing& Sales& Sales

HeadHeadInfrastructureInfrastructure

Development &Development &MaintenanceMaintenance

Head PersonnelHead PersonnelManagement & TrainingManagement & Training

HeadHeadMaterial ManagementMaterial Management

Research &Research &Product developmentProduct development



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PlanningPlanning

StaffStaff

Factory layout,Factory layout,Tools & eqptTools & eqpt



Production process,Production process,production capacityproduction capacity

Sales orderSales ordermanagementmanagement

SchedulingScheduling& dispatch& dispatch

Sequencing,Sequencing,ProductionProductionexecutionexecution

WorkersWorkersmanagementmanagement




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Machine & eqptMachine & eqpt

repair & maintrepair & maint







PlanningPlanning

StaffStaff


SparesSparesProcurementProcurement








MaintenanceMaintenanceSchedulingScheduling




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PlanningPlanning

StaffStaff



Finance &Finance &

BudgetingBudgeting

SalesSalesAccountingAccounting


HeadHeadMaterial ManagementMaterial ManagementProduction process,Production process,

production capacityproduction capacity





MaintenanceMaintenanceSchedulingScheduling

RawRawMaterialsMaterialsexpensesexpenses




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PlanningPlanning

StaffStaff



Finance &Finance &

BudgetingBudgeting



Advertising &Advertising &

PromotionPromotion

CustomersCustomersOrdersOrders

procurementprocurement







MaintenanceMaintenanceSchedulingScheduling CustomerCustomer

CareCare





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PlanningPlanning

StaffStaff



Finance &Finance &

BudgetingBudgeting




PromotionPromotion










CareCare



VendorVendorevaluationevaluation

Raw materialRaw materialprocurementprocurement

Warehouse managementWarehouse management



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PlanningPlanning

StaffStaff



Finance &Finance &

BudgetingBudgeting




PromotionPromotion



PlanningPlanningTeamTeam

MaterialMaterialProcurementProcurement








CareCare








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PlanningPlanning

StaffStaff



Finance &Finance &

BudgetingBudgeting




PromotionPromotion



PlanningPlanningTeamTeam

MaterialMaterialProcurementProcurement








CareCare


FactoryFactoryworkersworkers

SupportSupportteamteam


SecuritySecurity

teamteam




FUNCTIONAL FLOWFUNCTIONAL FLOW


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FUNCTIONAL FLOWFUNCTIONAL FLOW

DIAGRAMDIAGRAM

PrototypingPrototyping

Engineering change analysisEngineering change analysis

CompetitionCompetitionanalysisanalysis

Product concept &Product concept &Engineering designEngineering design

Product research & developmentProduct research & development

Tryout/crashTryout/crashanalysisanalysis

Factory layoutFactory layoutplanningplanning

Tools & eqptTools & eqptplanningplanning

Production processProduction processdevelopmentdevelopment

Engineering/Factory ProductionEngineering/Factory Production

ProductionProductionpreparationpreparation

Product development processProduct development process

Material & HRMaterial & HRplanningplanning


Production & capacityProduction & capacityplanningplanning

Production PlanningProduction Planning


ProductionProductionexecutionexecution

Scheduling &Scheduling &SequencingSequencing

Shop Floor ExecutionShop Floor Execution

ScheduledScheduledMaintenanceMaintenance P

roduction/custom

erorderprocessin

g

Production/custom

erorderprocessin

g

Material requirementMaterial requirementplanningplanning

Supply toSupply toProduction lineProduction line

WarehouseWarehousemanagementmanagement

Material ManagementMaterial Management

Inbound logisticsInbound logistics(JIT)(JIT)

Strategic sales &Strategic sales &Dealers managementDealers management

ManagementManagementof websiteof website

Marketing &Marketing &SalesSales

Marketing, Sales & After Sales ServiceMarketing, Sales & After Sales Service

Spare partsSpare partssalessales

Financing, InsuranceFinancing, Insurance& Leasing& Leasing

Customer serviceCustomer service& repairs& repairs


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THANKTHANK

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4.4 Automotive Industry