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How Facebook’s “Insights” will drive you insane
Benjamin BloomSocial Media and Digital Strategy
Consultant
1Benjamin Bloom, www.bsbnyc.net, 2010
Export of the Fans Only Wall or post comments by copy/ paste:
2Systematic analysis = impossible
Benjamin Bloom, www.bsbnyc.net, 2010
Surprise! No meaningful data export of Fan posts.
3
And I can only think of THIS:
For sentiment reporting, I’ve resorted to printing the wall posts out
Benjamin Bloom, www.bsbnyc.net, 2010
Media Consumption: what an exciting mystery!
4Benjamin Bloom, www.bsbnyc.net, 2010
With >1,000 combined Likes and Comments, this was our most popular post ever,- or was it? Why are the impressions so low?
Plenty of impressions, but when? why? No idea.
Impressions: the new metric I love to hate
5
On the left, the Coke fan page- if I were an admin, I would see Impressions under each post
Impressions data from a page I manage, with far fewer fans:
Benjamin Bloom, www.bsbnyc.net, 2010
You made my fanbase disappear?
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Facebook has a serious data integrity problem- what am I supposed to think about a day when we had 0 fans?
And don’t even get me started on my “page quality” – how do I manage a metric I don’t understand?
Benjamin Bloom, www.bsbnyc.net, 2010
Do Facebok metrics drive YOU insane?
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http://[email protected]
Benjamin Bloom, www.bsbnyc.net, 2010
