5 Quick Ways to Grow Your

Business -- Fast!Kevin Donlin

Client Cloning Systems .com

#1Sell More to Current

Clients

How? Upsell: “Would you like the

upgrade option?” Cross-sell: “What else can I

help you with?” Special promotions: “We’re

having a closed-door sale….”

Why Listen to This Guy?

Marketing online since 1994 Webmaster for FedEx.com

(1995-1998) Copywriter -- sales letters, web

pages, print ads -- since 1998 Author: “21 Quick Ways to

Get More Clients” (2011)

#2Funnel VisionThanks Jay Abraham!

Drive-Thru – 1948 (City Center Bank – 1928)

Filet-O-Fish – 1962 (Catholic Church – 33 A.D.)

Chuck E. Cheese – 1977 (Atari – 1972)

How? Borrow ideas from other industries: automotive to zoos media: mail, web, radio, TV markets: cities, countries…

centuries

#3Amazon

Focus Group

“How to Plan for Retirement While Living Better Now”

“Plan for Tomorrow. Live Better Today.”

“How to Eliminate Debt -- Even if You’re Living

Paycheck to Paycheck”

Why? Language for ads, web pages Hot buttons to push Objections to overcome Ideas for new product, services

#4Thank-You Marketing

Why?It can pay you back $399 for

every $1 you spend …

Case Study Sarah Siewert, from Chicago, bought

a $400 purse in Dec. 2010 2 weeks later, got a thank-you note Bought another $400 purse Cost of thank-you note + postage: $1 Revenue from second sale: $400 ROI: 399 to 1

Why? Easy! No thinking involved! Invisible to competitors Opposite of impersonal service

How?Write and mail a thank-you note

after every:1. Sale2. Referral

#5Force

Multipliers

What?What is your marketing force

multiplier? phone call thank-you note meeting

How can you do more of it?

5 Quick Ways to Grow Your Business – Fast!

1. Sell More to Current Clients2. Funnel Vision3. Amazon Focus Group 4. Thank-You Marketing5. Force Multipliers

Thank You!Grab Your FREE Excerpt from

my New Book at:ClientCloningSystems.com/slideshare