Pierce Commercial Laundry Distributors, LLCFrom left: John Alexander, Kent Walters, Kim Pierce, The Maytag Repairman

Clay Jackson, George Pierce, Laura Battistella and Craig Kirchner.

50th AnnualCommercial Laundry Sales Meeting

February 28-March 2, 2008 • The Phoenician Resort • Scottsdale, Arizona

FRED MAYTAG AWARD WINNER

1958To serve the growing needs of a mobile population, Maytag organized a network of commercial laundry distributors to provide dependable sales and service to both self-serve laundries and apartment buildings.

1962Maytag introduced washers and dryers activated by plastic tickets to the commercial laundry industry. This introduction represented the first major design change since coin meters were affixed to washing machines in the 1930s.

1963To set a higher standard, Maytag introduced Highlander Center™ concept stores. These distinctive stores were built to standards embodying the Scottish spirit of economy with craftsmanship.

1969In this year, Maytag was the first to bring to market the Dial-a-Fabric™ commercial washer. This design made it possible to set a complete and correct wash cycle with a single control.

1973Responding to market needs, Maytag introduced a large capacity commercial dryer to both coin laundry stores and on-premise laundry facilities like nursing homes and hospitals.

1975Maytag introduced the single-load stacked dryer to the commercial laundry marketplace. This new product offered coin store owners a number of advantages like space savings, gas savings and offered a wider choice of settings for handling washable apparel. Maytag also introduced updated concept stores named Maytag-equipped Home Style Laundry Centers™ this year.

1977Maytag responded to the needs of the inflation-ridden marketplace by introducing washers and dryers that featured variable-price coin slides. These machines made pricing adjustments easy to do at little cost.

1987Maytag introduced front-load washers to provide the commercial laundry marketplace with equipment that could handle larger loads.

1988Maytag introduced another industry first with its customer-friendly Computer Trac® washers and dryers. They offered features like coin-countdown, special pricing and time-remaining in cycle. In this year, Maytag also introduced the Maytag-equipped Just Like Home™ store concept.

1992Taking technology one step further, Maytag introduced the industry’s first accountability system with its Accu Trac™ system. This electronic auditing system, offered on both washers and dryers, provided apartment operators with the ability to make sure they received a fair share of all money collected in their laundry rooms.

1997Maytag took the industry by storm with the introduction of a new high-efficiency horizontal-axis commercial washer that used significantly less water and energy than traditional top-load models.

2000In this year, Maytag introduced a chemical injection kit that enabled hotels, restaurants, health care and institutional users to automatically add measured amounts of detergent to the wash load.

2003Responding to increasing utility costs, Maytag launched a new line of ENERGY STAR®-qualified top-load washers. The company also began offering an industry-exclusive 5-year parts warranty on select coin-operated equipment.

2006In March 2006, Maytag was acquired by Whirlpool Corporation. Soon after, Whirlpool CEO Jeff Fettig announced plans to maintain and expand Maytag’s leadership position in the commercial laundry segment.

2007During this year, Maytag introduced the Speed Zone™ concept, where customers can complete their laundry quickly and efficiently.

2008Maytag continues to offer more energy-saving solutions than any other brand. Maytag Energy Advantage™ equipment continues to remain on the cutting edge of design and performance for coin laundry, multi-housing and on-premises applications.

Celebrating 50 Years of Dependability

IN THE SUMMER OF 1958, Elvis was king. Gas was 25 cents a gallon. The average cost

of a new house was around $13,000. And Maytag entered the commercial laundry

market with Model 123CM, a specialized application of the company’s wildly popular

domestic washer designed to maintain the highest quality in engineering, workmanship,

material and performance. The following is an abbreviated history of Maytag Commercial

Laundry and the remarkable success we have experienced during the past 50 years.

5 0 T h A N N u A l C o M M E R C I A l l A u N D R Y S A l E S M E E T I N G2

Whirlpool Corporation, 2000 M-63, Benton harbor, Michigan 49022www.MaytagCommerciallaundry.com • www.WhirlpoolCommerciallaundry.com

April 2008

TO: All Maytag/Whirlpool Commercial Laundry Trade Partners

RE: 50 Years of Success

We’ve come a long way! Since the first Maytag Commercial washer rolled off the assembly line in 1958, we have shared in the growth of an exciting industry. Fifty years later, we share in the incredible opportunity that exists to help our customers achieve new levels of profitability. Thanks to the powerful line of Energy Advantage™ products, we are well positioned to make even more history in the years ahead.

The theme of the 50th Annual Commercial Laundry Sales Meeting, held at The Phoenician Resort in Scottsdale, was “A Bright Past, A Brilliant Future.” Highlights of the meeting included:

On behalf of the entire Maytag/Whirlpool Commercial Laundry team, I want to congratulate all trade partners for your outstanding performance during 2007. Here’s to the next 50 years — and to an even more brilliant future!

Sincerely,

Craig KirchnerDirector, Commercial LaundryWhirlpool Corporation

• The opportunity to learn more about the “Next Generation” of Maytag and Whirlpool brand washers and dryers engineered for the coin laundry, multi-housing and on-premises market segments.

• An inside look at new advertising/marketing initiatives designed to ensure Maytag and Whirlpool maintains its leadership position in the industry, with innovative products that decrease utility costs and enhance profits.

• The privilege of recognizing top-performing Maytag and Whirlpool trade partners for their extraordinary successes during the past year.

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AWARD WINNERS

PIERCE CoMMERCIAl lAuNDRY DISTRIBuToRS, llCFrom left: John Alexander, Kent Walters, Kim Pierce, The Maytag Repairman Clay Jackson, George Pierce, Laura Battistella and Craig Kirchner.

MaytagMulti-housing Award

hERCulES CoRPoRATIoNFrom left: John Abraham, Steve Beckerman, Hans Henke, Christine Franke, The Maytag Repairman Clay Jackson, Andrew May, Mark Eisler, Craig Kirchner, Matthew Reich, Dick Ruel and Jay Osman.

Fred MaytagAward

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JohN MoRRIS EquIPMENT & SuPPlY Co.From left: The Maytag Repairman Clay Jackson, Terry Gideon and Craig Kirchner.

MaytagMarketing Excellence Award

EquIPMENT MARkETERSFrom left: Craig Kirchner, Katie Weitzman, Sue LaMaina, The Maytag Repairman Clay Jackson, Dick LaMaina, Bob LaMaina, Dick Ruel and Larry LaMaina.

Maytagon-Premises Award

AWARD WINNERS

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AWARD WINNERS

SERVICE DIRECTIoNS, INC.From left: Neal Melandovich, Barry Heller, Dick Ruel, Ed Qualter, Ron Garfunkel, Andy Tegan, Sande Breakstone, The Maytag Repairman Clay Jackson, Steve Jagde and Craig Kirchner.

MaytagTop Sales Achievement Award

BDS lAuNDRY SYSTEMSFrom left: Randy Karn, Todd Stoltz, Karen Ganter, The Maytag Repairman Clay Jackson, Patrick Reddin, David DeMarsh, Danielle DeMarsh, Craig Kirchner, Erica DeMarsh-Ginkel and Tom Jessen.

MaytagRed Carpet Service Award

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MAC-GRAY CoRPoRATIoNFrom left: Randy Karn, David Selib, Mike Lento, The Maytag Repairman Clay Jackson, Phil Emma, Dick Ruel and Craig Kirchner.

Maytag outstandingFirst Year Performer Award

TRI-STATE lAuNDRY EquIPMENTFrom left: Kent Walters, Kevin Lawson and Craig Kirchner.

MaytagEnergy Advantage Award

AWARD WINNERS

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AWARD WINNERS

PASVENS ITAlYFrom left: Mike Jennings, The Maytag Repairman Clay Jackson, Alessandro Pasini, Nick Koukourakis and Craig Kirchner.

International Top Sales Achievement Award

RIChARD JAY lAuNDRY EquIPMENTFrom left: Nick Koukourakis, Ted Battistone, Mark Kennedy, Libby Baldwin, The Maytag Repairman Clay Jackson, Carolyn Kirk and Craig Kirchner.

International Distributor of the Year Award

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FoWlER EquIPMENT CoMPANYFrom left: Randy Karn, Dean Fowler, Doug Fowler, Dick Ruel and Craig Kirchner.

Whirlpool Multi-housing Award

DADSoN WAShER SERVICEFrom left: Randy Karn, Rod Goldberg and Craig Kirchner.

WhirlpoolSales Excellence Award

AWARD WINNERS

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AWARD WINNERS

hARCo CoMPANY, lTD.From left: Bob Stevens, Craig Kirchner and Rob Jackson.

Whirlpool outstanding First Year Performer Award

Congratulations to these additional award winners!

M AY TAG MulT I -l oA D WA ShER AWA RDGreat lakes Commercial Sales, Inc.

M AY TAG MulT I -l oA D DRY ER AWA RDNorthwest laundry Supply

M AY TAG T oP-l oA D WA ShER AWA RDCoin & Professional Equipment Company (C-PEC)

M AY TAG SINGl E-l oA D DRY ER AWA RDhARCo Company, ltd.

M AY TAG F RoN T-l oA D WA ShER AWA RDCoinamatic leasing Corporation

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AWARD WINNERS

2007 Maytag Star Performer AwardsMac-Gray Corporation

Web Service Company

Fowler Equipment Co.

Coinamatic leasing Corporation

BDS laundry Systems

hercules Corporation

Equipment Marketers

Great lakes Commercial Sales, Inc.

hARCo Company ltd.

Pierce Commercial Laundry Distributors, LLC

Services Directions, Inc.

C-PEC

Lakeside Laundry Equipment Co.

Best Wash Inc.

Northwest laundry Supply

Commercial Laundry Distributors Ltd.

Northwest laundry Supply West

hildreth’s Commercial laundry Service

John Morris Equipment Co.

ElDIS, Inc.

Mendenhall Equipment Co.

Midland Commercial Sales and Service

Elite Equipment Co.

hunt’s laundromatics

Wolf’s Distributing

Richard Jay laundry Equipment

JlA, Inc.

SECAFIM FRANCE

Gooder Equipment

Sitepra

Intertrade Chile

MAYlAV

MEJoRES MARCAS

Pasvens s.r.l.

2007 Maytag Service AwardsGreat lakes Commercial Sales, Inc. – Wyoming, MI

Washco laundry Equipment

C-PEC – Phoenix

C-PEC – Tucson

Caldwell & Gregory, Inc.

Pride laundry Systems

Justin laundry Systems, Inc.

Miller Sales Corp.

Mac-Gray Corporation

Fowler Equipment Co.

BDS laundry Systems

hercules Corporation

Equipment Marketers

hARCo Company, ltd.

Pierce Commercial Laundry Distributors, LLC

Service Directions, Inc.

Best Wash Inc.

Northwest laundry Supply

Commercial Laundry Distributors Ltd.

John Morris Equipment Co.

Mendenhall Equipment Co.

Elite Equipment Co.

2007 Whirlpool Star Performer AwardsFowler Equipment Co.

BDS laundry Systems

Dadson Washer Service

Automatic laundry Services of Virginia, Inc.

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A BRIGhT PAST. A BRIllIANT FuTuRE.

Dick Conrad Craig KirchnerJohn Alexander

Nick Koukourakis Robert SmallRandy Karn

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Hans Henke of Hercules Corporation is mobbed by the press on the red carpet.

John and Rajean Alexander are interviewed prior to the Fred Maytag Awards Dinner.

Bob and Janice Stevens of Harco Company.

Sue and Craig Moore of Northwest Laundry Supply.

Rosemary and Larry LaMaina of Equipment Marketers.

Neal Melandovich and Barry Heller of Service Directions, Inc.

Laura and Steve Ash of Eldis, Inc.

Paul and Amanda Konczal of Whirlpool.

oN ThE RED CARPET

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Rex Braden, Jerry Wolf of Wolf’s Distributing and Craig Kirchner.

Dennis and Fran Slutsky of American Dryer Corporation.

Malcolm Caldwell of Caldwell & Gregory and Jim Urban of Jetz Midwest with The Maytag Repairman.

Steve Jadge of Service Directions, Inc. and Larry LaMaina of Equipment Marketers.

Jeff and Kimberly Hunt of Hunt’s Laundromatics.

Jane, Katelyn and Craig Kirchner.

Dick LaMaina of Equipment Marketers with Tom Jessen of BDS Laundry Systems.

Ed and Peggy Mucha of Commercial Laundry Distributors, and Terry Miles of Midland Commercial Sales & Service.

Wayne Harston of Gardners Sales & Service with Libby Baldwin of Richard Jay Laundry Equipment.

Trade partners learn about the latest offerings at the OPL booth.

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Greg Heine, Craig Kirchner and Dick LaMaina.

Dick Conrad, John Laithwaite and Diane Conrad.

David and Peggy DeMarsh of BDS Laundry Systems.

Ted Battistone and Bridget Overmann of Whirlpool.

Phil, Pam and Gary Gray of Justin Laundry Systems, Inc. with The Maytag Repairman.

Rhonda and James West of Best Wash, Inc. with John and Tammy Olsen of ADC.

Craig Kirchner introduces the Commercial Laundry Posse. Cleve Skelton and Tom Miller of Miller Brooks, Inc.

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Richard Colton of AAL and Ron Garfunkel of Service Directions, Inc.

Kim Small and Lisa Adent at the awards dinner.

Sandy and Lynch Hightower of Best Wash.

Julie and Don Shannon of Whirlpool. Jeff Gauger, Tommy Gates, Mark Mejeur and Randy Karn.

Matt and Lisa Adent, David Selib, Phil Emma and Greg Heine. Carolyn Kirk, Mark Kennedy and Libby Baldwin of Richard Jay Laundry Equipment.

Dick LaMaina, Nick Koukourakis and Khalid Yahia. Ivan Hurrera, The Maytag Repairman Clay Jackson and Carlos Martinez of Maylav Mexico.

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Rick Trama of Whirlpool. Dick Ruel and David Selib.

Craig Kirchner discusses new Maytag and Whirlpool brand commercial laundry products.

The Northwest Laundry team celebrates at the 50s Night dinner.

Sue Laithwaite, Peggy DeMarsh and Erica DeMarsh-Ginkel. Ron Garfunkel, Steve Hietpas and Rick Sharp.

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The Maytag “Guest Laundry Service” display.

Loren Hainsworth of Northwest Laundry Supply with Rex Braden.

Steve and Jodie Hietpas with The Maytag Repairman. The newest member of the Maytag-Whirlpool family! Clay Jackson with Nicholas, son of Tony and Susie Gates.

Trade partners learn about the latest in new products and services.

The Maytag Speed Zone™ display.

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Jeff and Carrie Gauger with The Maytag Repairman. Khalid Yahia, Eddy Coppieters and Jean-Baptiste Van Damme of Primus.

Deb and Randy Karn. Wayne Harston and Gabrielle Worthington of Gardners Sales & Service.

Jerry and Lavonne Wolf with Frank and Rose Svancara. John Alexander, Tim Sullivan, Steve and Jodie Hietpas, Rajean Alexander and Sara Sullivan.

Bob and Carol LaMaina at the Malt Shop. C-PEC’s Frank Svancara, Rose Svancara, Mark Svancara, Sherree Svancara, Adria Svancara, Dave Svancara and Craig Kirchner.

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The Spirit of Maytag“In all business, there is a factor which cannot be compensated

for in dollars and cents or computed by any measure…it is

represented only by the spirit of love which the true craftsman

holds for his job and the things he is trying to accomplish.”

— Frederick Louis (F.L.) Maytag

Whirlpool Corporation, 2000 M-63, Benton harbor, Michigan 49022 • Copyright © 2008 • All rights reserved