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511 & 211 Working Together San Luis Obispo Regional Rideshare

511 & 211 Working Together San Luis Obispo Regional Rideshare

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Page 1: 511 & 211 Working Together San Luis Obispo Regional Rideshare

511 & 211Working Together

San Luis Obispo

Regional Rideshare

Page 2: 511 & 211 Working Together San Luis Obispo Regional Rideshare

About San Luis Obispo

• Rural county – population 246,681 (2000 Census)

• Located on the Central Coast, between Los Angeles and San Francisco

Page 3: 511 & 211 Working Together San Luis Obispo Regional Rideshare

SLO Regional Rideshare

• Mission: To decrease vehicle trips/miles• Division of the San Luis Obispo Council of

Governments (MPO)• Programs:

– Safe Routes to School– Rideshare Employer Program– Senior Transportation Options– Regional Mobility Management (JARC Grant 09)– 511 Telephone and Web (Summer 2009)

Page 4: 511 & 211 Working Together San Luis Obispo Regional Rideshare

SLO Regional Rideshare, cont.

• Services: – Personalized Trip Planning– Online rideshare matching– Online bus trip planning– Summer Break Pass– Lucky Bucks– Emergency Ride Home– Bike Month– Rideshare Week– Campaigns: Low Carbon Diet, Don’t Just Wear

Green, Be Green

Page 5: 511 & 211 Working Together San Luis Obispo Regional Rideshare

SLO 211

• Since 1970• SLO County's only free comprehensive

information, referral, support and crisis intervention service

• Volunteer staffed, 24 hours/day (English & Spanish)

• Implemented three-digit number in November 2007

• In 2008, received over 19,355 calls – 57% increase from year before

Page 6: 511 & 211 Working Together San Luis Obispo Regional Rideshare

511 Cont.

• Project began in December of 2007• Projected Go-Live is July 08 (subject to grant

funding period)• Telephone and web component• Telephone menu options

– Road conditions– Public transportation– Ridesharing– Roadside assistance– Live Spanish speaking assistance

Page 7: 511 & 211 Working Together San Luis Obispo Regional Rideshare

About 511 SLO

• First rural 511 service in California– Little focus on “traffic”– Large focus on public transportation, rideshare and bicycle

commuting• First 511 to be implemented by a TDM Program

– Added telephone service: road conditions, roadside assistance– Website with live travel conditions– Rebrand of Rideshare/511

• Valuable service– Five fixed route transit operators, numerous Dial-a-Ride phone

numbers, Senior Shuttle operators– Opportunity for cohesive, consolidated transportation information

source

Page 8: 511 & 211 Working Together San Luis Obispo Regional Rideshare

511 & 211 Working Together

• Worked together from the beginning• Spanish speaking component

– Limited Spanish voice recognition technology– 211 has Spanish speaking staff 24-hours

• Same clientele– 511 will become unnecessary for a majority of

commuters – 511 will quickly become a key resource for

underprivileged and underrepresented populations– Increased mobility for 211 and increased social

services assistants for clients of 511

Page 9: 511 & 211 Working Together San Luis Obispo Regional Rideshare

Why work together, cont.

• Cohesive messaging– Cooperative marketing to dispel confusion– “For transportation information call 511, for

everything else call 211”– Reach same target groups

• Grant opportunities– New Freedom Grant for ongoing 511

operations– Grant opportunities for 211

Page 10: 511 & 211 Working Together San Luis Obispo Regional Rideshare

Questions?

Morgen Marshall

Rideshare Manager

[email protected]

www.rideshare.org

805.781.4462

Page 11: 511 & 211 Working Together San Luis Obispo Regional Rideshare

211, cont.

• In July 2000, Federal Communications Commission assigned the three-digit dialing code 211

• Currently, 209 active systems operating in all or part of 41 states, reaching roughly 192 million Americans, or approximately 65% of the US population.

• Implemented three-digit number in November 2007

• In 2008, received over 19,355 calls – 57% increase from year before