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A

PRESENTATION

ONCONSUMERSATISFACTIONOFNIRMA

DETERGENTPOWDER

Presented to :-

Mr. Sanjeev chaudhary

Presented By :-

Juhi Jayswal Roll No.-24

Iram Vantiya Roll No.-23

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ABOUTCOMPANY

Nirma is one of the few names - which is instantlyrecognized as a True Indian brand, which took on mightymultinationals. Nirma is one of the good reputed companyin India.

The people of Gujarat have a proud for this company

because it is also provide an Education.

It has been persistent effort of Nirma to make consumerproducts available at an affordable price.

From initial days, Nirma believed in value-for-moneyequation, in creating and maintaining long-lastingrelationships. It has always remained committed to offerbetter products, at better value, for better living

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OBJECTIVEOFRESEARCH

Primary ObjectivesTo study the behavior of consumer towards Nirmadetergent powder.

Secondary Objectives

To know customer preference for various brand of Nirmadetergent.

To check the value position of Nirma detergent.

To check the association the Yellow color with detergent.

To check the availability of the Nirma detergent at differentarea.

To know how many people had seen advertisement ofNirma Detergent.

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To check the price of the Nirma detergent is

affordable or not.

To know customers of the Nirma detergent powder

are satisfied which the product.

To determine which brands of Detergent are more

preferred by the consumer.

To find out consumer opinions regarding price and

quality.

To evaluate strength and weakness of Nirma

Detergent.

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SAMPLINGPLAN

Sampling Unit Consumer of Mehsana and

Nadiad

Sample Size 50 sample Element Housewives

Sampling Method Convenience sampling

method

Contact Method Personal interview

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DATA ANALYSIS

ANDINTERPRETATION

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1 DOYOUUSEDETERGENTPOWDER?

Category Respondent In (%)

Yes 50 100

No 0 0

Total 50 100

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2 WHICHDETERGENTPOWDERAREYOUUSING?

Category No. of Respondents In

(%)

Nirma 41 82

Rin 2 4

Mr. white 1 2

Wheel 2 4

Arial 2 4

Surf Excel 2 4Total 50 100

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3 WHICHBRANDOFNIRMA?

Category No. of Respondents In (%)

None 9 18

Nirma Washing powder 15 30

Super Nirma detergent powder 16 32

Nirma popular detergent

powder

7 14

Green Nirma washing powder 3 6

Total 50 100

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4 HOWMANYMEMBERSINYOURFAMILY?

Category No. of Respondents In (%)

None 9 18

2 members 5 10

3 members 14 28

More than 3 members 22 44

Total 50 100

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5 HOWMUCHDETERGENTDOYOUUSEDURINGTHEMONTH?

Category No. of Respondents In (%)

None 9 18

500 gms 13 26

1 kg 19 382 kg 9 18

Total 50 100

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6 S

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6SHOWYOURLEVELOFAGREEMENTONBELOW

MENTIONSTATEMENT?

Category Respondent In (%)

None 9 18

Strongly agree 23 46

Agree 8 16Neither agree nor disagree 6 12

Disagree 3 6

Strongly disagree 1 2

Total 50 100

6.1 Nirma detergent is valuable detergent.

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6.2 As Nirma is Gujarats company will preferred to buy Nirma

detergent.

Category Respondent In (%)None 9 18

Strongly agree 4 8

Agree 9 18

Neither agree nor disagree 11 22

Disagree 15 30Strongly disagree 2 4

Total 41 100

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6.3 The color yellow is Suitable for detergent Powder.

Category Respondent In (%)

None 9 18

Strongly agree 9 18

Agree 16 32

Neither agree nor disagree 5 10

Disagree 8 16Strongly disagree 3 9

Total 50 100

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7 HAVEYOUEVERSEENTHEADVERTISEMENTOFNIRMADETERGENTPOWDER?

Category No. of Respondents In (%)

None 9 18

Yes 32 64

No 9 18

Total 50 100

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8 ACCORDINGTOYOUPRICEOFNIRMADETERGENTIS

Category No. of Respondents In (%)

None 9 18

High 7 14

Affordable 29 58Low 5 10

Total 50 100

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9 WOULDYOULIKETORECOMMENDOTHERTOUSENIRMADETERGENT?

Category No. of Respondents In (%)

None 9 18

Yes 33 66

No 8 16Total 50 100

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10 SINCEHOWLONGDOYOUUSENIRMA

DETERGENT?

Category No. of Respondents In (%)

None 9 18

More than 4 years 25 50

4 years 8 16

3 years 4 82 years 2 4

1 years 2 4

Total 41 100

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11 ISNIRMADETERGENTEASILYAVAILABLENEARTOYOURLOCATION?

Category No. of Respondents In (%)

None 9 18

Yes 40 80

No 1 2Total 41 100

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12 HAVEYOUFACEANYCOMPLAINREGARDINGTONIRMADETERGENT?

Category No. of Respondents In (%)

None 9 18

Yes 3 9No 38 76

Total 50 100

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MEASURESOFSHAPE

N Mini Max Mean Standard

deviation

Skewness kurtosis

valuabledetergent 50 0 5 1.48 1.216 0.970 0.513Preffreabletime 50 0 5 2.50 1.542 -0.418 -1.042

colorsuitable 50 0 5 2.06 1.490 0.317 -0.785

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CONCLUSION

Skewness is measures for tendency of the

deviations from the mean that a valuable detergent

and color suitable both variable are positive skewed

and preferable time is negative skewed.

For kurtosis when the value is positive then it is

more peaked then a normal distribution and when

negative then it is flatter then the normal

distribution. Then preferable time and color suitableindicating that the distribution is flatter than a

normal distribution.

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HYPOTHESIS

H0 : Nirma detergent is not valuable detergent

H1 : Nirma detergent is valuable detergent

when z=0.000

Then conclusion is that it is reject the null

hypothesis and except the alternative hypothesis.

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H0 : Not preferable to buy a nirma detergent

H1 : Preferable to buy a nirma detergent

When Z=0.020

Then the conclusion is that it is reject the null

hypothesis and more people say that they are not

preferable to buy.

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H0 : Yellow color not is Suitable for detergent

Powder

H1: Yellow color is Suitable for detergent Powder

When z=0.036

Conclusion is that it is reject the null hypothesis that

is not suitable yellow color for most of people.

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CONCLUSION

ANDFINDINGS

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FINDINGS

100% of respondents are using the Detergent

Powder.

82% of respondents are using the Nirma Detergent

Powder.

Most of the respondents are says that T.V is the

power full medium of advertising for introducing a

new scheme for products.

Most of the respondents are used all brands other

than Nirma also, like, Rin, Mr. White, Wheel, Arial.

Major competitors of the Nirma Detergent for Nirma

washingpowder and Super Nirma detergent powder

Customers prefer quality first while purchasing

detergent.

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SUGGESTION

Many consumers are not aware of the all products of Nirma

detergent powder, so to increase the consumers awarenessthrough advertisements.

Company should more focus on the packaging of detergent

powder to increase the visibility of Nirma detergent powderamong other detergent powder.

Nirma should increase awareness among people about the

quality and hygienic conditions of Detergent Powder byadvertisements.

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Nirma should decrease the price of their product

vis--vis competitors price.

Nirma should improve the quality and froth of

Detergent Powder.

Company should provide schemes to the consumerso the consumers can be increased by

recommendation of Nirma detergent powder to

consumers.

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LIMITATION

Samples were taken in Mehsana and Nadiad city and

therefore cannot be generalize for whole India.

Also, in Mehsana and Nadiad city all areas where notcovered and error may occur in generalization for thedivision of income group and area wise.

Many respondents are reluctance to give information inagainst of the asked question.

Respondents cannot give more time because of their busy

time schedule and sometimes not interested.

50 samples taken may not be enough to generalize forwhole population.

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CONCLUSION

We have taken 50 samples in our study of Consumer

Satisfaction for Detergent Powder of Nirma. From

that we have concluded the following things:-

User uses Detergent Powder because washing time isless.

Nirma is Market Leader in Detergent Powder according

to our study. Also, Super Nirma detergent powder is

main product for Nirma.

We also found that people retains Companysname and

product because of Advertisement in media.

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THANK YOU