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NEW TOURISM PRODUCT DEVELOPMENT
by
Mr. MOHD DAUD MOHD ARIF
MINISTRY OF TOURISM MALAYSIA
26 OCTOBER 2011
5th UNWTO/PATA FORUM ON TOURISM TRENDS & OUTLOOK
MALAYSIA TOURISM
TRANSFORMATION PLAN
2020:36:168
DEEP AND WIDE LINKAGES WITH OTHER RELATED INDUSTRIES
Tourism Industry
Handicrafts
Agriculture
Financial Institutions
Construction
Entertainment
F&B Wellness
Arts & Culture
TOBTAB
Transportation
Hotel Industry
Tourist
receipts (Bn)
# arrivals (Mn)
Spend/
arrival (RM)
Global
ranking
168
53
2009 2020
3x
3624
2009 2020
1.5x
4,675
2,260
2020 2009
2x
#13 globally
in receipts
Top 10 globally
in receipts
YIELD
Tourism
GNI
today
RM34 Bn
Tourism
GNI
2020
RM94 Bn
Growth
aspiration RM60 Bn
=
+
Target: Incremental GNI
impact of RM60Bn by
2020
Key strategic focus on enhancing yield per
visitor
RM1 bn/week RM3 bn/week
MTTP 2020 : 36 : 168
INNOVATIVE & NEW
TOURISM PRODUCTS
1Malaysia International Tourism Night Flora
Parade 2011 "Magic of The Night"
18
Putrajaya 9-17 July 2011
WINNERS 2011
1Malaysia International Tourism Night Flora Parade
18
Overall Best Boat: Terengganu
Most Creative: YTL Best Lighted: i-City
Most Popular (Public Sector):
MOTOUR/TM Most Popular (Private Sector): AirAsia
1Malaysia International Tourism Night Flora Parade
See you next year
18
30 June – 8 July 2012
1MALAYSIA CONTEMPORARY ART TOURISM (MCAT)
A long-term strategy to woo greater high-yield
tourists that would churn out more economic spin-
offs for Malaysia.
Exhibitions showcased exciting and vibrant works
by some of the best internationally-acclaimed
Malaysian artists.
Held on July – September every year since 2010,
this program attract more than 73,000 tourist with
total sales more than RM13.9 million last year.
1MALAYSIA COMTEMPORARY ARTS TOURISM (1MCAT)
http://www.tourism.gov.my/events
July, August & September 2011 Langkawi, Kedah-Penang-Kuala Lumpur-Pahang-Johor-Melaka-Kota Kinabalu, Sabah-Sarawak
Pre-MCAT Promotion with
Hendry Butcher Auction
Publika Shopping Complex – Jun
Henry Butcher
MCAT Exhibition
KL Convention Centre – 14 July 2011
Ministry of Tourism
United Voices Art Exhibition
MaTic, Kuala Lumpur – 14 July 2011
United Voices-Self Advocacy Society
of Persons with Learning Disabilities
& MaTiC
Tourism Art Exhibition Kota
Kinabalu
Kota Kinabalu, Sabah – Aug.t 2011
Sabah Art Gallery & Tourism Malaysia
Young Artist Contemporary Art
Exhibition
MaTiC, Kuala Lumpur – Sept 2011
Ministry of Tourism
Tourism Art Exhibition @ the
Raub Lake Garden
Raub, Pahang – Sept 2011
Ministry of Tourism
Art Exhibition
National Art Gallery, KL
Jul -Sept 2011
National Art Gallery & Ministry of
Information, Comm. and Culture
MCAT Joint Promotion with Major
Shopping Complexes
Pavillion, Starhill Gallery, Sunway
Pyramid, Farenheit88, Publika
Shopping Gallery, Plaza Low Yat,
KL City Walk, Sungei Wang &
Central Market
Jul 2011
MCAT Johor with Johor Art
Heritage
Johor – Sept 2011
Johor Heritage Foundation
MCAT Langkawi with Tg. Rhu
Resort, Awana Porto Malai,
Galeria Seri Perdana,
Underwater World & Langkawi
Artist Visual Art Association
Langkawi – Jul - Sept 2011
Tg. Rhu Resort, Awana Porto
Malai, Galeria Seri Perdana,
Underwater World & Langkawi
Artist Visual Art Association
MCAT Exhibition with Galeri Seni
Rakyat
Melaka – Jul-Sept 2011
• Malaysia International Gourmet Festival (MIGF) 1-31 October • Asean Food Heritage Trail 1 – 30 November • Street Food and Restaurant Festival 1 – 31 December
FABULOUS
FOOD
1 MALAYSIA
MELAKA & GEORGETOWN
HISTORIC CITIES OF THE STRAITS OF MALACCA
BANDAR MELAKA GEORGETOWN, PENANG
Inscription by UNESCO on 8
July 2008.
Malaysia is in the process to
develop Cultural Heritage
Specialist Guide in both cities.
UNESCO 123
PARK & GARDEN TRAILS OF 1MALAYSIA
22 beautiful park & garden trails with its own unique features:
Flora collections;
Facilities;
Layout; and
Designs.
Specific training for in-house guide in each parks to provide unique experience to
tourists.
GOLD AWARD CHELSEA FLOWER SHOW 2010 & 2011
MALAYSIA HOMESTAY EXPERIENCE MALAYSIA HOMESTAY EXPERIENCE
• Offer visitors an insight to experience the uniqueness of Malaysia’s local culture and traditional practices
• 148 villages across Malaysia
•
19
Services include:
SMS / MMS
go2homestay.com website & social network, like facebook, twitter
Mobile application for smartphone – Blackberry, Iphone and Android:
GO2HOMESTAY.COM CAMPAIGN
GO2HOMESTAY.COM CAMPAIGN
20
1,000,000 hits.
go2homestay.com website
First site on Google Search
21
Promotion via Social Network:
Youtube
Malaysia is in the first
ranking for largest amount
of facebook users
GO2HOMESTAY.COM CAMPAIGN
MALAYSIAN HOMESTAY RAILWAY TOURISM
Launched on 1st October 2010 at Tanjong Pagar Train Station, Singapore.
In collaboration with Malayan Railyways Limited (KTMB).
To promote Malaysia’s Homestay through the network of railways across
Malaysia.
The package includes an authentic overnight experience in the train before
arriving to the Homestay destination.
Involving 21 Homestays at 22 railway stations.
PLANT A TREE PROGRAMME (PAT)
23
Encourages tree-planting in Homestays as part of its initiative to promote
environmental awareness & conservation.
Homestay visitors can purchase saplings at the nurseries & plant them
during their stay.
Encourage repeat visits among tourists to come back & witness the
development of the tree that they had planted.
January 2010 - July 2011:
7,085 saplings had been
planted
RM15,788.00 of revenue
for saplings purchases.
Progress / Modernity /
Infrastructure
People – multi ethnicity / multi
cultural / multi religion / festivals /
Events / Shopping / Art / Homestay
Ecotourism –
Rainforest - 130 million years old
12th Mega Diversity, 7th Hot Spot
1,000 islands
1Malaysia Fabulous Food
MALAYSIA TRULY ASIA
THINK TOURISM. ACT TOURISM.
THANK YOU
The time is now…the place is MALAYSIA …
-Malaysia Welcomes The World-
