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8/17/2019 6 Rules of Persuasion
1/1
Rules of persuasion:
1.Reciprocity- be the first to give personalized and unexpected
2. Scarcity- what is unique about your proposalwhat they stand to lose!
". #uthority- people will follow credible$ %nowleadgeable experts.
&. 'onsistency- voluntary$ active$ public co((it(ent.
).*i%ing - people li%e : people who are si(ilar to us people who pay us co(pli(ents
people who cooperate with us
+.'onsensus- people will loo% to the actions of others to deter(ine their own