6 Rules of Persuasion

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  • 8/17/2019 6 Rules of Persuasion

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    Rules of persuasion:

    1.Reciprocity- be the first to give personalized and unexpected

    2. Scarcity- what is unique about your proposalwhat they stand to lose!

    ". #uthority- people will follow credible$ %nowleadgeable experts.

    &. 'onsistency- voluntary$ active$ public co((it(ent.

    ).*i%ing - people li%e : people who are si(ilar to us  people who pay us co(pli(ents

      people who cooperate with us

    +.'onsensus- people will loo% to the actions of others to deter(ine their own