6 Sure Ways to Increase Sales

8/13/2019 6 Sure Ways to Increase Sales

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6 Sure Ways to Increase SalesShift Your Sales Focus for Increased Sales

BySusan Ward

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Sales Traini ng Courses

Sales Incenti ves

Sales Techniq ues

Sales Prospect ing

Marketin g and Sales

Focusing on current customers can increase sales dramatically.

Image (c) Eileen Bach / Getty Images

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increasi ng sales

sales incenti ve programs

customer relatio nship management

upsellin g

customer reard s programs

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Want to increase sales dramatically0 Then shi"t your sales "ocus "rom attracting ne customers to enticing your proven customers to /uy again. The /est sales prospect is a prospect that8s already converted 3 in other ords* one o" your

current customers.

Think o" it this ay9 i" your /usiness is located in a small ton ith a population o" '))) people and you sell a sprocket to everyone in that ton* man* oman* and child* you8ve sold '))) sprockets : and saturated your market. ;our

sprocket selling days are over. Is it time t o pack up and move on0

7o& I" you start "ocusing your sales e""orts on your proven customers* youseet and simple and attaina/le?.

)' "ncourage your sales staff to upsell'

$ssentially* upselling involves adding related products and4or services to your line and making it convenient and necessary "or customer to /uy them. @ust placing more products near your usual products isn


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There should /e a clear and o/vious di""erence /eteen regular customers and other customers : a di""erence that your regular customers perceive as shoing that you value them. +o can you e%pect customer loyalty i" all customers are

treated as >someone o"" the street?0 There are all kinds o" ays that you can sho your regular customers that you value them* "rom small things such as greeting them /y name through larger /ene"its such as giving regulars e%tended credit

or discounts.

.' Set up a customer re/ards program'

We8re all "amiliar ith the customer reards programs that so many large /usinesses have in place. But there"eatures t ell* /ene"its sell.? Features are the "acts a/out your product or service9 /ene"its are their emotional connotations. For e%ample* a )E interest rate on a credit card is a

"eature... /eing a/le to save money hile /uying the things you need is a /ene"it& Persuasiveness is the skill that allos you to convey these emotions to the customer. I" you can make your prospect "eel ho great it ill /e to on your

product and ho much their li"e ill /e improved hen they have it* you can sell it to them.

Building Strong Relations#ips

This sales skill is ust as important to a salesperson8s /usiness li"e as it is to their personal li"e. Building and maintaining healthy relationships is the key to developing a strong netork. 6nd netorking ill allo you to reach "ar* "ar more

prospects than you could manage on your on.

#emem/er the theory o" >Si% Aegrees o" Separation0? -et8s say you8re trying to reach the decision maker at a maor company /ut you don8t kno anyone ho orks there. 6 call or to to your netork contacts yields someone ho knos

someone ho orks "or your target9 armed ith that person8s name and direct phone num/er* you no have access to the prospect.

Self1Moti(ating

$ven the /est salesperson is a ork in progress. ;ou can alays "ind a ay to develop your skills* ork on your pitch* and learn more a/out the products and services you sell. But the drive to constantly improve yoursel" has to come "rom

ithin. ;our manager might direct you to make some changes i" your sales start to plummet* /ut i" you are constantly orking to /ecome a /etter salesperson you can start orking on the issue /e"ore it a""ects your num/ers.

Suggested Reading

6 /ays to increase t#e sales of products

Boo$mar$ t#is page

2o/ to increase your sales

One of the main reasons why most websites easily rise and fall after certain period of time usually does not have anything to do with their traffic. I pose this statement in this way

because, hundreds and thousands of traffic an hour wont guarantee a success of a website that depends on its products to be sold when no one out of this great traffic buys

them.

As you can see, in such cases, having high traffic will certain do nothing if you never learnt the 6 ways to increase the sales of products. This statement is guaranteed if you or

your site depends on the sales of products.

It is no wonder why I came up with the 6 methods to increase the sales of product so that if applied as said, you will reap the benefit of your labour, right?
http://sbinfocanada.about.com/gi/pages/stay.htmhttp://sbinfocanada.about.com/gi/pages/stay.htmhttp://sales.about.com/od/salesbasics/a/Keeping-Confidence-Up-Even-When-Sales-Are-Down.htmhttp://sales.about.com/od/wheretostart/a/Selling-By-Listening.htmhttp://sales.about.com/od/Sales-Presentations/a/The-Benefits-Of-Benefits-Statements.htmhttp://sales.about.com/od/leadgeneration/a/Networking-Through-A-Sales-Association.htmhttp://sales.about.com/od/salesplanofaction/tp/7-Ways-To-Motivate-Yourself.htmhttp://bookmark%28%29/http://sbinfocanada.about.com/gi/pages/stay.htmhttp://sales.about.com/od/salesbasics/a/Keeping-Confidence-Up-Even-When-Sales-Are-Down.htmhttp://sales.about.com/od/wheretostart/a/Selling-By-Listening.htmhttp://sales.about.com/od/Sales-Presentations/a/The-Benefits-Of-Benefits-Statements.htmhttp://sales.about.com/od/leadgeneration/a/Networking-Through-A-Sales-Association.htmhttp://sales.about.com/od/salesplanofaction/tp/7-Ways-To-Motivate-Yourself.htmhttp://bookmark%28%29/


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All you have to do is to follow the steps I mentioned below and remember that these are methods or ways that wored well for me including others and so, I assure you it will

certainly do same for you if applied correctly

6 ways to increase the sales of products

Cut down prices:!o one lies paying two times for the product of one. This means that, one of the reasons people may be scaring away has to do with your

price. In order to determine this, try to cut down your price and see how the return will loo lie. This was the method I usually use to increase the sales of my

boos.

Bring out its benefit:One of the 6 ways to increase the sales of products is by first creating and bringing out the benefit or importance of your product. This is

because" no one will purchase something from the maret before trying to now how it could be benefit to him. #o, if you spot this out as one of yourweanesses,

the first thing will be letting the general public now how your products can be of benefit to them, else the issue of buying will be far reaching.

Create awareness:The sales of your products wont increase if people never now about them. That would $ust be lie a golden ring on the finger of a blind man

which he will never appreciate it. Therefore, if you want to increase the sales of your products, you must first of all let the world now about them. %ou can do this

in the form of advert, promotion or any other means of mareting, right?

Create sample pages:This method wors best if you happen to deal with stuffs lie &'boos, articles, software etc. (ith this way, you create a brief and clear

introduction of what you sell. This is so because, if people realise what your products are all about through this sample pages, they will be forced to buy.

Place money back guarantee:)eople only now that money bac guarantee e*ists but very few of them actually now that placing money bac guarantee on

your products actually increase the overall sales. +any would prefer to be convinced by this method before they can release their wallet. After all, if you are certain

and now the ualities of what you are selling, placing money bac guarantee will not be a problem since no one would place charge bac on them, right?

Coupons:Another way to increase the sale of products is by giving out coupons. (ith this way, if a customer successfully buys your product, he will be drawn

bac to your site the ne*t time as a result of the benefit of this coupon. After all, people only buy where they will attain certain customers benefits, right?

Final words on increasing sales of products

As you can see from the above mentioned, anyone can increase the sales of a particular products if he or she wants. All he or has to do is to follow the steps and its without

doubt, his-her sales will certainly increase.

These are some of the methods almost all business men online and in the real world apply when they need to add some cash in their ban account and the good thing about it is

that, it actually wors well.

Tips for Increasing Sales inInternational Markets

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After Ethan Siegels wife, Lalenya, returned from her law office to their Manhattan apartment covered in soot from the Sept !!, "##!, attacks, the couple decided to

find work that would let them spend more time together And so, in "##$ Mr Siegel and a friend started %r& Audio,a maker of high'end home theater systems&nlarge This Image
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9ary odgon for The !ew %or Times

9lenn 9. (illiams, president of ell )erformance, said ;3 percent of his revenue came from e*ports last year.

Quick Tips:

Identify which countries import products similar to your own

Try targeting foreign markets with (oogle Ad)ords

If you*ll &e selling through foreign distri&utors or retailers, go to meet them

+eep in mind that eporting can reduce your margins

Resources:

The -S .ommercial Service*s eportingsite

A&logon small'&usiness eporting

The -S government*s eportportal

Related

You're the Boss Blog: The Smart Way to Increase Your Exports/April "!, "#!#0

Times Topic1Small-Business Guides

)hen the value of the dollar dropped in "##2, Mr Siegel noticed a &oom in calls and )e& visits from a&road 3e &egan marketing with Internet ads and country'

specific )e& pages aimed at consumers in 4ritain, Australia, 5inland and .anada

In the last !2 months, international sales at %r& Audio, which &rings in more than 67 million annually, have risen to $7 percent of total sales from !# percent,

offsetting a !# percent domestic slump in "##8 Total sales in 5e&ruary were up a&out 97 percent over last year, almost eclusively on foreign orders from as far

away as :im&a&we, ;igeria and < three times in the last si months < Easter Island

=Somehow, !# percent of our &usiness is in 5inland &ecause a couple years ago someone got our speakers and wrote a nice review in an Internet forum,> said Mr

Siegel, $8

5or many small companies, and?resident %&ama,Mr Siegels eperience is one to &e emulated @uring his State of the -nion address,the president announced

the;ational Eport Initiative, a program aimed at dou&ling American eports in five years As part of the initiative, the %&ama administration increased the

&udget of the .ommerce @epartments International Trade Administration &y "# percent to 67# million to help advocate for American &usinesses a&road and

called on theEport'Import 4ank of the -nited States< which provides eport financing when private &anks cannot or will not < to increase financing for small'

and medium'siBe &usinesses to 6C &illion from 6 &illion over the net year

Today, although the -nited States eported 6!77 trillion in goods and services last year, it is still isolated 5ewer than ! percent of Americas $# million companies

eport, a significantly smaller percentage than those of other developed countries %f the companies that do eport, those with fewer than "# employees, like Mr

Siegels, represent 9" percent of the eporters and !" percent of the value of goods eported
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3ere are some ways to take advantage of the opportunity

C!!SE " #"$%ET=Dou cant do a thing until you find customers,> said Laurel @elaney, founder of(lo&eTrade,an eport consultancy &ased in .hicago

4ut most small &usinesses do not know how to do that a&road, so eporting often comes from serendipity1 an entrepreneur makes a chance friendship with an

overseas importer or someone calls from a&road with an order =It sometimes works out,> said .liff ?aredes, director of the International Trade .enterat the

-niversity of Teas at San Antonio =4ut the first contact may not &e from the right market or from the right partner If youre reactive, theres a risk>

To &e proactive, direct'to'consumer sellers can follow the model of Mr Siegel, who used(oogleAd)ords, the Internet advertising platform, to direct keyword ads

to people in specific countries 5or products that go through a foreign distri&utor, Mr ?aredes advises eporters to classify their products under the internationally

standardiBed 3armoniBed .ommodity @escription and .oding System, then look at trade data to determine which countries are importing those products

%nce that has &een done, industry trade shows are often a good place to find foreign importers eager to carry products in the eporters country of choice The

.ommerce @epartments-S .ommercial Serviceand theSmall 4usiness Administrations network ofSmall 4usiness @evelopment .entersalso help small

&usinesses find markets and customers

B&I( $E"TI!)SI*S)hile Americans are used to getting straight to &usiness < often over the phone < most foreign countries reuire serious

relationship'&uilding

=Felationships are the holy grail of cross'&order &usinesses,> said @uncan G Mc.amp&ell, president ofMc.amp&ell (lo&al,a Minneapolis small'&usiness eport

consultancy =As )estern &usiness people, were the product of a sta&le legal system Someone cheats you, you sue them, you get your money Its not like that in

other countries If you dont spend time with people, you will fail>

A&out five years ago, (lenn )illiams, president of4ell ?erformance,a !9'employee fuel additive company in Longwood, 5la, &egan a &ig push into overseas

markets Attracted &y opportunities in .hina that he had discovered throughAli&a&acomand the .ommerce @epartment, he went to Asia to meet potential

customers in "### < &ut not &efore enlisting a friend who was familiar with Asian markets

=3e said, H)hatevers put in front of you, eat it with a smile I ate eel, fish eyes, pickled heart of monkey, or something like that )e learned to use chopsticks

&efore we left, though I pro&a&ly lost a few pounds from food umping out of my chopsticks,> said Mr )illiams, $ =And we learned that in Gapan youre supposed

to introduce yourself to the top person first and then move down the line>

Today the company is in almost $# countries, and last year # percent of its revenue came from eports

C&ST!#I+E Y!&$ *$!(&CTS ;ot every product has a market outside the -nited States Those that do meet certain criteria

=Theyre targeted to a narrow segment of the market that no ones serving and that pays a premium and isnt su&ect to local low'wage competition,> Mr

Mc.amp&ell said =The first thing you got to ask yourself is, H.an someone make it cheaper in .hina, India or JietnamK >

Even then, eporters need to do thorough market research to modify products to fit local norms )hen ?eter .ole took over (am&lin Artists .olors,an art'supply

company in ?ortland, %re, in early "##9, international sales accounted for less than 7 percent of revenue So, flying a&out 2#,### miles in "##8, Mr .ole &uilt
http://www.globetrade.com/http://www.globetrade.com/http://www.globetrade.com/http://texastrade.org/http://texastrade.org/http://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-orghttp://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-orghttp://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-orghttp://www.buyusa.gov/home/http://www.buyusa.gov/home/http://www.buyusa.gov/home/http://topics.nytimes.com/top/reference/timestopics/organizations/s/small_business_administration/index.html?inline=nyt-orghttp://topics.nytimes.com/top/reference/timestopics/organizations/s/small_business_administration/index.html?inline=nyt-orghttp://topics.nytimes.com/top/reference/timestopics/organizations/s/small_business_administration/index.html?inline=nyt-orghttp://www.sba.gov/aboutsba/sbaprograms/sbdc/index.htmlhttp://www.sba.gov/aboutsba/sbaprograms/sbdc/index.htmlhttp://www.sba.gov/aboutsba/sbaprograms/sbdc/index.htmlhttp://www.mccampbellglobal.com/http://www.mccampbellglobal.com/http://www.mccampbellglobal.com/http://www.bellperformance.net/http://www.bellperformance.net/http://www.bellperformance.net/http://www.alibaba.com/http://www.alibaba.com/http://www.alibaba.com/http://www.gamblincolors.com/http://www.gamblincolors.com/http://www.gamblincolors.com/http://www.globetrade.com/http://texastrade.org/http://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-orghttp://www.buyusa.gov/home/http://topics.nytimes.com/top/reference/timestopics/organizations/s/small_business_administration/index.html?inline=nyt-orghttp://www.sba.gov/aboutsba/sbaprograms/sbdc/index.htmlhttp://www.mccampbellglobal.com/http://www.bellperformance.net/http://www.alibaba.com/http://www.gamblincolors.com/


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relationships with stores and distri&utors in Israel, Australia, Meico, 4ritain and Spain And he found he had to tailor his products =In Australia they want larger

siBes of paints < siBes we havent contemplated for the -S market < particularly for printmaking inks,> Mr .ole, $9, said =?eople tend to paint &igger, and

thicker> International sales at the company, which &rings in almost 67 million annually, rose to !# percent of revenues last year

5or +yle Schroeder, president ofthe .remo .ream .ompany,a Los Angeles shaving cream start'up, customiBation occurred for legal reasons1 To sell in .anada, he

needed to put his tu&es in a &o so that he could include the reuired 5rench documentation

$E#E#BE$ T! #"%E " *$!,IT 4ecause of shipping costs, import duties, compliance reuirements and added middlemen, profit margins are usually lower

in eporting In Mr Schroeders case, adding a &o increased his cost &y more than "# percent

;ew eporters often make the mistake of signing a contract &efore they understand market regulations or nail down how and when they will &e paid 5or

protection, it can &e helpful to demand advance payment for small transactions or, for larger ones, to draw up a letter of credit < a contract that reuires payment

&efore the delivery of goods < &etween the &uyers &ank and the sellers And it is essential to &one up onIncoterms,the internationally standardiBed system that

defines when a product passes from the eporters possession to the importers and who has to pay for what part of shipping

The lag time &etween eport orders and payment can ta a small &usiness To handle this, the Eport'Import 4ank offers financing that allows small &usinesses to

&orrow against their receiva&les as well as receiva&les insurance that lets them offer payment terms to foreign clients

eneral economic factors! domestically and internationally! may ad"ersely affect our

financial performance#

:igher interest rates, energy costs, inflation, levels of unemployment, healthcare costs, consumer

debt levels, unsettled financial marets, weanesses in housing and real estate marets, reduced

consumer confidence, changes related to government fiscal and ta* policies and other economic

factors could adversely affect demand for our products and services or reuire a change in the

mi* of products we sell. )rices of certain commodity products, including gasoline and other food

products, are historically volatile and are sub$ect to fluctuations arising from changes in domestic

and international supply and demand, labor costs, competition, maret speculation, government

regulations and periodic delays in delivery. 4apid and significant changes in commodity prices

may affect our sales and profit margins. These factors can also increase our merchandise costs

and-or selling, general and administrative e*penses, and otherwise adversely affect our

operations and results. 9eneral economic conditions can also be affected by the outbrea of war,

acts of terrorism, or other significant national or international events.

.
http://cremocream.com/http://cremocream.com/http://cremocream.com/http://www.iccwbo.org/incoterms/id3045/index.htmlhttp://www.iccwbo.org/incoterms/id3045/index.htmlhttp://www.iccwbo.org/incoterms/id3045/index.htmlhttp://www.wikinvest.com/stock/Costco_Wholesale_(COST)/General_Economic_Factors_Domestically_Internationally_Adversely_Affect_Financial#tochttp://www.wikinvest.com/stock/Costco_Wholesale_(COST)/Filing/10-K/2008/F1282931http://www.wikinvest.com/stock/Costco_Wholesale_(COST)/Filing/10-K/2008/F1282931http://www.wikinvest.com/stock/Costco_Wholesale_(COST)/Filing/10-K/2008/F1282931http://cremocream.com/http://www.iccwbo.org/incoterms/id3045/index.htmlhttp://www.wikinvest.com/stock/Costco_Wholesale_(COST)/General_Economic_Factors_Domestically_Internationally_Adversely_Affect_Financial#tochttp://www.wikinvest.com/stock/Costco_Wholesale_(COST)/Filing/10-K/2008/F1282931


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debt levels, unsettled financial marets, and other economic factors could adversely affect

demand for our products and services or reuire a change in the mi* of products we sell. )rices

of certain commodity products, including gasoline and other food products, are historically volatile

and are sub$ect to fluctuations arising from changes in domestic and international supply and

demand, labor costs, competition, maret speculation, government regulations and periodic

delays in delivery. 4apid and significant changes in commodity prices may affect our sales and

profit margins. These factors can also increase our merchandise costs and-or selling, general and

administrative e*penses, and otherwise adversely affect our operations and results. 9eneral

economic conditions can also be affected by the outbrea of war, acts of terrorism or other

significant national or international events.

>Table of Contents

$tem %&'Risk Factors (Continued)




debt levels, unsettled financial marets, and

other economic factors could adversely affect demand for our products and services or reuire a

change in the mi* of products we sell. )rices of certain commodity products, including gasoline

and other food products, are historically volatile and

are sub$ect to fluctuations arising from changes in domestic and international supply and demand,

labor costs, competition, maret speculation, government regulations and periodic delays in

delivery. 4apid and significant changes in commodity prices



operations and results. 9eneral economic conditions can also be

affected by the outbrea of war, acts of terrorism or other significant national or international

events.

>
http://www.wikinvest.com/stock/Costco_Wholesale_(COST)/General_Economic_Factors_Domestically_Internationally_Adversely_Affect_Financial#tochttp://www.wikinvest.com/stock/Costco_Wholesale_(COST)/General_Economic_Factors_Domestically_Internationally_Adversely_Affect_Financial#toc


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9/11

Table of Contents

$tem %&'Risk Factors (Continued)p

#T%7&@margin'top03p*"margin'bottom03p*B

-pThese e*cerpts taen from the5O#T 23'8filed Oct 26, 133>.




debt levels, unsettled financial marets, and other economic factors could adversely affect

demand for our products and services or reuire a change in the mi* of products we sell. )rices

of certain commodity products, including gasoline and other food products, are historically volatile

and are sub$ect to fluctuations arising from changes in domestic and international supply and

demand, labor costs, competition, maret speculation, government regulations and periodic

delays in delivery. 4apid and significant changes in commodity prices may affect our sales and

profit margins. These factors can also increase our merchandise costs and-or selling, general and



significant national or international events.

>Table of Contents

$tem %&'Risk Factors (Continued)




debt levels, unsettled financial marets, and

other economic factors could adversely affect demand for our products and services or reuire a

change in the mi* of products we sell. )rices of certain commodity products, including gasoline

and other food products, are historically volatile and

are sub$ect to fluctuations arising from changes in domestic and international supply and demand,

labor costs, competition, maret speculation, government regulations and periodic delays in

delivery. 4apid and significant changes in commodity prices


http://www.wikinvest.com/stock/Costco_Wholesale_(COST)/General_Economic_Factors_Domestically_Internationally_Adversely_Affect_Financial#tochttp://www.wikinvest.com/stock/Costco_Wholesale_(COST)/Filing/10-K/2008/F1282933http://www.wikinvest.com/stock/Costco_Wholesale_(COST)/Filing/10-K/2008/F1282933http://www.wikinvest.com/stock/Costco_Wholesale_(COST)/Filing/10-K/2008/F1282933http://www.wikinvest.com/stock/Costco_Wholesale_(COST)/General_Economic_Factors_Domestically_Internationally_Adversely_Affect_Financial#tochttp://www.wikinvest.com/stock/Costco_Wholesale_(COST)/General_Economic_Factors_Domestically_Internationally_Adversely_Affect_Financial#tochttp://www.wikinvest.com/stock/Costco_Wholesale_(COST)/Filing/10-K/2008/F1282933http://www.wikinvest.com/stock/Costco_Wholesale_(COST)/General_Economic_Factors_Domestically_Internationally_Adversely_Affect_Financial#toc


10/11

operations and results. 9eneral economic conditions can also be

affected by the outbrea of war, acts of terrorism or other significant national or international

events.

>


11/11

Table of Contents

$tem %&'Risk Factors (Continued)p

#T%7&@margin'top03p*"margin'bottom03p*B

-pThis e*cerpt taen from the5O#T 23'8filed Oct 1C, 133=.



:igher interest rates, energy costs, inflation, levels of unemployment, healthcare costs,

fluctuations of certain commodity prices, consumer debt levels, and other economic factors could

adversely affect demand for our products and services or reuire a change in the mi* of products

we sell. These factors can also increase our cost of sales and-or operating, selling, general and



significant national or international events.Although there are several ways to improve sales nationally and internationally, the one way you can improve sales is through Sales Outsourcing, which is a process that

specializes in placing your product into the correct global market. The service specializes in several areas to improve your sales worldwide. They perform market research , create market techniques and push their employees to reach your sales goals. This different approach to improve sales gives you an advantage. The welltrained sales force ofthese services saves you time in creating your own sales force, and you can reap the benefits of a sales force that is already knowledgeable in the national and internationalmarkets.

Other )eople Are 4eading

)hat Are the @uties of Eport .ustomer ServiceK

3ow to Solve -nemployment

Things ;ou8ll 7eed

Internet

Instructions'. Instructions

o 1Fesearch a few sales outsourcing services on the Internet ?ick the outsourcing service that specialiBes in getting to know your product and knows the market that it will sell the

&est in

o 2.heck thecredi/ility of the sales outsourcing service 5ind out if the outsourcing service already has suita&le &usiness relationships in the market that they can call on topresent your product to

o

o 3Make sure the sales outsourcing service will stay in constant contact with you Make sure the outsourcing service will give you timely feed&ack that can allow you to serve your

customers &etter and canimprove your sales nationally and internationally

4ead more0http=44.eho.com4hoGG)'HGimprove3sales3nationally3internationally.htmlJi%KK(qBtLc'K

#tructure of Doreign &mbassy
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