6 THOUGHTS ABOUT INNOVATION

2013 GLOBAL EXPO BOTSWANA

1 The creative process

Anterior superior temporal gyrus

FMRI EEG

Denotation vs. Connotation

pop psychology

Marjorie & Marsha

Bhattacharya

Raichle

Gamma wave rhythm½ asleepFocus and creativity

Daydreaming

2 Simplification as innovation

DistilClarifyEmpathize

Empathize

Hotel evacuation Cleveland Hospital IDEO –

anthropological Undercover Boss

Touch Points Applications Warranties Correspondence Call centre scripts Contacts Proposals Instructions Invoice

Distil

Clarify

3 Revolutions in innovation

4 Innovation market place

Huge R&D cost

Secrecy

Many false starts

Patents

Lengthy testing

Sharing of servicesRedistribution of goods Collaborative lifestyles

Collaborativ

e consumptio

n

Critical massIdling capacityA belief in the idea of commonsTrust between strangers

Requiremen

ts

5 Spreading an innovation

Please don’t tell…

Social currency

Triggers

Public

Emotions

Public

Practical Value

Stories

6 Grounds for optimism