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Create the Perfect Ad

6 Top Tips & Advice!

A property ad encapsulates a potential buyer by drawing their attention and telling a story. To help you, we’ve put together 6 handy tips to creating the perfect ad…

Tip 1: Set the sceneA well-worded, descriptive property overview can encourage potential buyers to engage with your ad for longer. Buyers appreciate details, so include as much up-to-date information as possible, as well as some details of the suburb and its surroundings. It’s about buying into an area as much as buying a home. So start off by building trust with your potential buyers.

Tip 2: It’s all in the detailUse the property detail fields to include relevant information and make your property ad easy to read and more attractive to potential buyers. Buyers want their property criteria met and often respond better when they are able to paint a complete mental picture of the property.

Tip 3: Talking numbersBuyers budget carefully and know what they can afford, so include relevant costs, such as levies and rates in the property detail fields. The erf/unit and floor size also help potential buyers visualise the space, making it easier for them to mentally plan around it.

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Tip 4: Put your property on the mapBring your ad to life by showing your property on the map and including the street address. You’ll cut out time-wasting FAQs and also build trust amongst potential buyers who are researching the property and want as much information as possible. Buyers will also find your property when using the map search in Property24’s Mobile Apps, so if it’s not mapped, they might miss it!

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Tip 5: Let your ad paint a pretty pictureYour ad images tell a story of the physical property. Keep a buyer’s interest by loading high-quality, accurate and relevant images of your property, and showing off all the features. Load your best images first and maintain a number of 8-16 images.

Tip 6: Give your images the edgeYour ad images are the most important aspect. They are visually appealing and do an excellent job of selling the property for you. When taking photographs of your property, use quality equipment, ensure there’s enough light and declutter your home to create a beautiful image. When loading your images, select an eye-catching cover image and reorder the rest of your images to create a picture-perfect stream.

For Sale: Description 1You’ll love this charming Kenilworth, Cape Town, home set in a desirably tranquil location with spectacular views. Set on a 1200sqm stand, this eco-friendly property offers a modern kitchen, open-plan interiors, an outdoor entertain-ment area and top security features. This freestanding home is also conveniently situated close to shopping centres and major highways and enjoys the surrounding peaceful living.

For Sale: Description 2Make this original Parktown, Johannesburg, cottage your blank canvas and release the fixer upper and interior designer within you. This charming cottage features lovely sun-drenched bedrooms, bright, open living spaces and a sunken lounge. With a large back garden, easy interior and exterior flow and cosy entertainment areas, there’s much to look forward to when turning this cottage into a dream come true. And since it is situated close to leading schools, it surely offers plenty of potential for the savvy investor or first-time home buyer.

Perfect Ad

Property description examples to get you goingYour property description is vital in selling the unique features of your property. Attract a poten-tial buyer by including as much additional information as possible. Here are a few property description examples to help you along the way…

* Wherever you see blue text, replace with your own property information

For Sale: Description 3This upmarket bachelor apartment in Somerset Park, Umhlanga, is a cut above the rest. With its newly renovated kitchen, underfloor heating and ocean views, you would not want it to slip through your hands. And since it’s so conveniently located close to public transport services, who would not want such a great buy!

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Rental: Description 1This affordable, sectional title rental home in Lonehill, Johannesburg, offers comfortable living and convenience with a touch of simplicity. It includes parking for 2 vehicles, a furnished kitchen, water and electricity in the rental fee and is available on a short term rental contract. This home is also conveniently situated close to the CBD and enjoys the bustling city life. This lovely family home is available for occupation from 1 January 2016.

Rental: Description 2Are you looking for a secure family home to rent? This lovely semi-detached property in Bluff, KwaZulu Natal, is surrounded by lush green gardens and a boundary wall. The open-plan interiors create a warm ambiance and the property is also pet friendly. It is also ideally situated close to major highways and leading schools and enjoys the security of a sought after complex. This lovely family home is available for occupation from 1 January 2016.

Rental: Description 3Is finding decent student accommodation a hassle? Available on a short-term or long-term rental contract, this apartment in Hillcrest, Pretoria, is located in a 24-hour security complex and is in walking distance from basic ameni-ties. The apartment also includes free WIFI, basic student necessities and a few household appliances. It is ideally situated close to the university and major highways. This apartment is available for occupation from 1 January 2016.

Perfect Ad

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