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The Spectacle, pt 2: Who owns media? B2: IntroHumanitiesApril 6, 2011

Introduction

In this lesson, we will review Debords concepts of the spectacle, watch a documentaryon copyright in relation to the arts, and view examples of culture jamming andsubvertizing.

90 minute Block S pecialty class (no defined SOL s)

C ognitive Objectives

S tudents will review the concept of the spectacle. S tudents will weigh the benefits and drawbacks of copyright laws, both historically and

their current use. S

tudents will visually analyze a variety of artworks and discuss them in relation to theconcepts studied in the unit thus far.

M aterials and Advanced Preparation

P ower P oint presentation/ digital projector S tudy sheets

Teaching and Learning Sequence

Introduction/ Anticipatory Set (10 minutes)

A s the class will focus heavily on the idea of the spectacle, we will work together oncompleting questions on a review sheet.

I will ask students the following questions about copyright as a preassessment:o W hy was it created?o W hat are the benefits?o W hat are the drawbacks?o H ave you ever broken copyright laws?

I will inform students of the days agenda. W e will watch a major portion of adocumentary on copyright and the arts, focusing specifically on a remix musician. W ewill then look at a few visual artists who can easily be deemed visual remix artists.

Lesson Development (75 minutes)

W e will begin watching the film (5 0 minutes). W e will go over the questions I have supplied them with once the film has finished. W e will then discuss culture jamming, subvertizing, internet memes, and artists who use

these strategies:

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o C ulture Jamming: disrupting or subverting mainstream cultural institutions,including corporate advertising. A rtists often use the symbols, imagery, and toolsof advertising to critique it.

o S ubvertizing: culture jamming specifically related to advertisements(S ubvert/ A dvertizing)

o Internet Meme: a concept, idea, image or video that spreads rapidly online. W e will look at several works that question the spectacle/ copyright, including that of the

British graffiti artist Banksy.

Closure (5 minutes)

I will inform students that we will continue with culture jamming the following class, aswell as look at the current state of news media and artistic responses.

W hatever time remains, we will spend working on the review sheet.

Homework F inish the review sheet.

F ormative Assessment

I will check students understanding through questions during the lecture and through thequestions on the notes sheet.

Summative Assessment

S tudents will be tested on the material on a later date.

R eferences

y S imon W ilson and Jessica L ack, Th e T ate Guide to Modern Art T erms y R iP: A R emix Manifesto filmy G uy Debord, Th e Society of t h e Spectacle

Appended M aterials

y S lideshow y

N otes sheet