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7 Critical Mistakes That Derail Your Job Search on LinkedIn Presented by Kelly Leonard

7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

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Page 1: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

7 Critical Mistakes That Derail Your Job Search on LinkedIn

Presented by Kelly Leonard

Page 2: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

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• Your Name

• Your Background

• LinkedIn Familiarity [scale of 1 to 10]

• One goal, burning question, or challenge

Page 3: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Noise!

Noise!

Noise!

3

Page 4: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

“Model Someone

Who’s Already Successful ...

Because Success Leaves Clues.”

Tony Robbins, Author

4

+

=

Page 5: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Kelly Leonard, CEO

• Launched BoostMyLinkedIn. ~5,000 first level connections with 6-10 daily inquiries for opportunities.

• Generated $500,000+ revenue within 1st 24-month period of implementing repeatable LinkedIn strategy. Trained 5,000+ individuals.

Partial Client List

Page 6: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

You CAN Do It, Too!

6

Page 7: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

A FREE Gift for YOU!

7

Stay Tuned!

Page 8: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

About LinkedIn

“Create Economic

Opportunity for Every Member of the Global

Workforce”

8

400+ MM members

Users in over 200 countries, available in 24 languages 42% of users update their

profile regularly Over 5 billion professional

searches each year 9.2MM+ Company Profiles

Page 9: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

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Build Your Brand

Optimize Relationships

Obtain More Leads

Secure Thought

Leadership Space

Tap into New Markets

BOOST Your LinkedIn

Presence

1.

2.

3.

4.

5.

Page 10: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

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DISCLAIMER: Know

Your Industry’s Social Media

Guidelines

Page 11: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Mistake #7

Having an Incomplete

Profile

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Users with complete profiles are 40Xs more likely to receive opportunities through LinkedIn

1. Industry and location 2. A current position with

description 3. Two past positions 4. Education 5. At least 3 skills 6. Profile photo 7. At least 50 connections

Page 12: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Not Being A.L.I.V.E. TM

12

A – Accurate

L – Locatable

I – Impactful

V – Value-based

E – Engaging

Page 13: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Mistake #6

About Your Headshot …

13

www.photofeeler.com

Page 14: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Mistake #5

Not Highlighting Your Value Proposition

14

Financial Advisor, ABC Investment Firm “Financial Advisor | Serving families & corporate executives with retirement income planning & asset preservation”

Partner, DEF Insurance Co “Benefits Executive | Helping special needs families find security through financial, legal & lifetime planning”

CEO, Taylor Leonard Corp “Speaker, Trainer, Consultant | Delivering customized solutions to drive operational excellence & profitability”

Page 15: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Mistake #4

Not Tuning Into the “Right Station”

15

Page 16: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Does Your Summary & Experience Share How You Help …

16

• Save

• Make

• Create Efficiencies

• Solve Problems

• Bring Peace of Mind

Page 17: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Mistake #3

Not Leveraging SEO

17

• Do your Skills, Specialties & Endorsements contain appropriate keywords which cause you to “rank”?

• What words would peers, prospects, referral partners, etc. use to search for your expertise?

Page 18: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Are You

Maximizing SEO for Greater Exposure?

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Page 19: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Mistake #2

Not Familiar with

the BASICS

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Be familiar with Boolean Search Logic

LinkedIn Premium yields more targeted search results

Page 20: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Let’s Apply Advanced Searches.

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Share Keywords and/or Title of Your Ideal Client or Partner

Where is Your Ideal Client or Partner located?

Page 21: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Mistake #1

Not Getting the Help You Need

21

Page 22: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Know Where &

When to Get Help!

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LinkedIn Help Desk: https://help.linkedin.com

LinkedIn Blog:

http://blog.linkedin.com

LinkedIn YouTube: www.youtube.com/user/LinkedIn

Page 23: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Gifts for YOU!

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• LinkedIn Profile Self-Assessment • Profile Optimization Checklists

www.boostmylinkedin.com

Page 24: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Need More

Help? http://www.meetup.com/mbc-cnm/

https://www.linkedin.com/groups/1801505

Page 25: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

Relationships Matter …

We Can Help!

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"To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract."

-- Jim Rohn

Page 26: 7 Critical Mistakes That Derail Your Job Search on LinkedInfiles.meetup.com/1396273/2016-07-26_LinkedIn_7_Critical_Mistakes.pdf · 7 Critical Mistakes That Derail Your Job Search

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www.boostmylinkedin.com

www.linkedin.com/in/ktleonard

@TaylorLeonardCo & @kellytleonard

taylorleonardcorporation