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In our following infographic, we dispel the following myths as to why people may think Google AdWords is not for them: - My customers don’t buy online - I just want to get phone calls (not website visits) - I already get good organic search results, so why would I pay for Ads? - I already tried it but it didn’t work - My big competitors will always do better - It’s too expensive/there’s no return on investment - Competitors will click my ads http://www.optimised.today/blog/7-reasons-why-you-think-google-adwords-is-not-for-you-let-us-change-your-mind
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7 reasons why you think Google Adwords is not for you:Let us change your mind
My customers don’t buy online I just want to get phone calls
I already get good organic search results, so why would I pay for Ads?
I already tried it but it didn’t work
97% of customers research products online before buying. Customers
want to make sure they are getting a good deal from a reputable
company.
70% of people searching the Internet on their mobile phones will click to call directly from the search
results. Google Adwords drive over 40 million calls each month so can
still provide the majority of your interactions.
Having an ad AND an organic search result increases clicks:
• A result that appears twice seems more reliable
• 50% for the 1st position• 81% for those in positions 2-4
• 96% for those with links at 5 or lower
It’s not all about money; Google ranks ads based on relevance.
The top result will have the biggest quality score, not the biggest cost.
Google lets you control:
• Landing page• Keywords
• Cost per click• Budget
• Targeting• Ad message
We know how to use these to get you the best results
Google Adwords supports ALL budgets. You can start small,
and reinvest the profits for a bigger campaign.
Google can detect invalid clicks and will not charge you
for these.
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My big competitors will always do better
It’s too expensive/there’s no return on investment
Competitors will click my ads
QUALITY