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7 reasons why you think Google Adwords is not for you: Let us change your mind My customers don’t buy online I just want to get phone calls I already get good organic search results, so why would I pay for Ads? I already tried it but it didn’t work 97% of customers research products online before buying. Customers want to make sure they are getting a good deal from a reputable company. 70% of people searching the Internet on their mobile phones will click to call directly from the search results. Google Adwords drive over 40 million calls each month so can still provide the majority of your interactions. Having an ad AND an organic search result increases clicks: • A result that appears twice seems more reliable • 50% for the 1st position • 81% for those in positions 2-4 • 96% for those with links at 5 or lower It’s not all about money; Google ranks ads based on relevance. The top result will have the biggest quality score, not the biggest cost. Google lets you control: • Landing page • Keywords • Cost per click • Budget • Targeting • Ad message We know how to use these to get you the best results Google Adwords supports ALL budgets. You can start small, and reinvest the profits for a bigger campaign. Google can detect invalid clicks and will not charge you for these. Salters House Salters Court 156 High Street Hull HU1 1NQ 0333 772 9892 [email protected] For more information contact us My big competitors will always do better It’s too expensive/there’s no return on investment Competitors will click my ads QUALITY

7 reasons why you think Google AdWords is not for you

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In our following infographic, we dispel the following myths as to why people may think Google AdWords is not for them: - My customers don’t buy online - I just want to get phone calls (not website visits) - I already get good organic search results, so why would I pay for Ads? - I already tried it but it didn’t work - My big competitors will always do better - It’s too expensive/there’s no return on investment - Competitors will click my ads http://www.optimised.today/blog/7-reasons-why-you-think-google-adwords-is-not-for-you-let-us-change-your-mind

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Page 1: 7 reasons why you think Google AdWords is not for you

7 reasons why you think Google Adwords is not for you:Let us change your mind

My customers don’t buy online I just want to get phone calls

I already get good organic search results, so why would I pay for Ads?

I already tried it but it didn’t work

97% of customers research products online before buying. Customers

want to make sure they are getting a good deal from a reputable

company.

70% of people searching the Internet on their mobile phones will click to call directly from the search

results. Google Adwords drive over 40 million calls each month so can

still provide the majority of your interactions.

Having an ad AND an organic search result increases clicks:

• A result that appears twice seems more reliable

• 50% for the 1st position• 81% for those in positions 2-4

• 96% for those with links at 5 or lower

It’s not all about money; Google ranks ads based on relevance.

The top result will have the biggest quality score, not the biggest cost.

Google lets you control:

• Landing page• Keywords

• Cost per click• Budget

• Targeting• Ad message

We know how to use these to get you the best results

Google Adwords supports ALL budgets. You can start small,

and reinvest the profits for a bigger campaign.

Google can detect invalid clicks and will not charge you

for these.

Salters HouseSalters Court156 High StreetHullHU1 1NQ

0333 772 9892

[email protected]

For more information contact us

My big competitors will always do better

It’s too expensive/there’s no return on investment

Competitors will click my ads

QUALITY