A Better Disposable

CameraEDSGN 100 7/13/12By Brett Elgin, Mason Jacoby,

Ben Lehman, Taylor ParksPresented to the shareholders

of FUJIFILM

Table of Contents Introduction What makes a disposable camera? Environmental Concerns Market Research Specifications Comparative tables Camera Modifications Conclusion

Introduction Disposable Cameras now fit a niche role Re-engineering for marketability Encourage environmentally friendly design Boost sales

Camera Breakdown

Environmental Concerns Most of camera is ABS plastic

Hydrogen Cyanide released on burning Many go to landfills Carbon compounds to atmosphere One in five people do not have access to

recycling facility

Eco-efficiency from fiscal 2005 to fiscal 2010

Market ResearchSurvey 1 Survey 2 Population of adults Used mainly for

special occasions Most wouldn’t mind

removing flash Used because some

are waterproof

Population of middle class Facebook users

Most against paying more

Flash unnecessary Most preferred

smaller sized camera

Yes72%

No28%

Does Size Matter?

Yes22%

No78%

Is Flash Necessary?

No67%

Yes33%

Willing To Pay More for Eco-Friendly Design?

Specifications for the Consumer Easy to use Cheap Eco-Friendly Attractive

Possible Solutions Make it digital Target children

with bright colors Make it out of

cardboard Waterproof Crank wheel for

charging flash

Remove flash Eliminate

electronics entirely

More efficient design for less plastic

Packaging reduction

A B C D E F G H

DigitalChildren's Camera

Cardboard Camera Waterproof Crank Wheel

Eliminate Electronics Less Plastic Less Packaging

1Ease of Use - + 0 0 - + 0 02Cost - + 0 - - + + +3Durability - 0 - + - + - -

4Attractiveness + 0 + 0 - 0 0 0

5Eco-Friendly - 0 + - - + + +

6Market 0 - - + - 0 + 0Total: -3 1 0 0 -6 4 2 1

A B C D E F G H

DigitalChildren's Camera

Cardboard Camera Waterproof

Crank Wheel

Eliminate Electronics Less Plastic

Less Packaging

1Ease of Use 15% 0.15 0.15 0 0 -0.15 0.15 0 02Cost 20% 0.2 0.2 0 -0.2 -0.2 0.2 0.2 0.23Durability 10% -0.1 0 -0.1 0.1 -0.1 0.1 -0.1 -0.1

4Attractiveness 15% 0.15 0 0.15 0 -0.15 0.15 0 0

5Eco-Friendly 10% -0.1 0 0.1 -0.1 -0.1 -0.1 0.1 0.1

6Marketablity 30% 0 -0.3 -0.3 0.3 -0.3 0 0.3 0

Total -0.4 0.05 -0.15 0.1 -1 0.5 0.5 0.2Rank 6 4 3 5 7 1 1 2

Design Matrix

SolutionsRemove all electronicsUse less ABS for bodyRedesign bodyLess packaging

ConclusionThis is the camera that will:

Be profitableAttract consumersBe more sustainable

References http://

www.fujifilm.com/sustainability/report/pdf/index/ff_sr_2011_all.pdf

http://www.plumbersurplus.com/Blog/image.axd?picture=company+banner2.JPG

http://www.fujifilm.com/ http://ecx.images-amazon.com/images/I/51cmp89F9uL.jpg http://

www.robaid.com/wp-content/gallery/gadgets2/lego-digital-camera1.jpg

http://www.welovebeautifulthings.com/wp-content/uploads/2012/05/IKEA-Cardboard-Camera.jpg

http://www.guamsolidwastereceiver.org/i/Guam_cardboard_recycle.jpg

http://az42037.vo.msecnd.net/wordpress/wp-content/uploads/2010/10/easy-button.jpg